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3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher https://ift.tt/3rAZJpw Opening weekend of the Tokyo Summer Olympics has brought in an estimated $135.6 million in national TV advertising spend across all NBCUniversal TV networks, according iSpot.tv. National TV ad spend is down slightly from the first three days of the 2016 Rio Olympics, according to iSpot.tv, which earned $150.8 million in estimated ad spend. This year, so far, there are many more TV commercials -- almost double -- 3,982 airings of commercials versus 2,169 for the Rio games. To date, total impressions are higher for these summer games -- 5.5 billion against 4.7 billion -- across all NBCUniversal networks for the first three days of the 16-day event. This includes national linear TV, time shifted, local, video-on-demand and streaming/OTT. Toyota is the biggest spender in the U.S. so far -- $12.4 million -- coming from 134 airings of commercials across all NBCU networks airing the event. It has garnered the most impressions of any paid advertiser: 257.3 million impressions. advertisement advertisement Toyota pulled back from airing commercials in its home market in Japan, due to polls showing Japanese viewers weren’t interested in the event, given rising pandemic concerns. In terms of paid-advertising impressions, Walmart is next -- 197.1 million impressions, coming from 105 airings ($2.6 million in estimated national TV ad spend). Chervolet -- 147.7 million impressions, 93 airings ($5.57 million TV spend). Geico is at 142.9 million impressions -- 102 airings and $1.4 million in estimated national TV spend; Facebook -- 113 million impressions from 71 airings ($3.5 million ad spend); Visa -- 109.2 million impressions, 83 airings ($3.6 million spend) Nike has 94.2 million impressions, 55 airings ($3.5 million); Samsung Mobile -- 85.2 million impressions; 54 spots ($1.93 million); and Google -- 83.2 million impressions, 56 airings ($3.5 million). For its own businesses, NBCUniversal has aired 259 on-air program/network promotions, yielding 243.5 million impressions -- second only to Toyota in this measure. For its new premium streaming service, NBCU’s Peacock, has had 189 airings producing 198.1 million impressions. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH July 26, 2021 at 01:04PM
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