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From A Merger To Maury: The Top TV News Stories Of 2022 https://ift.tt/GP9xrlv A merger of media giants, the rise of legalized sports gambling as a huge new TV advertising and programming category, and momentum in the expansion of ad-supported streaming were just three of the stories and trends covered here in 2022. The merger that closed last April of Discovery Inc. and Warner Media -- which was more like a takeover of the latter by the former -- joined the unscripted, reality TV empire of Discovery Networks with the history, vast library and production resources of Warner to create a content colossus that may be the most wide-ranging in all of television. Variety doesn’t get more wide-ranging than “Man Fire Food” on Discovery’s Cooking Channel and “Game Of Thrones” on Warner’s HBO (both pictured above), to name just one of many examples underscoring the differences between the two companies. advertisement advertisement In the new world of streaming-first, the prevailing content strategy has long been “the more the merrier,” but the new company, christened Warner Bros. Discovery, found itself grappling with the high cost of constant production to feed the streaming beast, plus the debt load that resulted from the takeover deal. The other streaming giants also encountered turbulence in 2022. At Netflix, new subscriptions slowed. At Disney -- and everywhere else too -- the cost of production soared. In the face of runaway production costs and the slowdown in subscription sign-ups, the majors accelerated their efforts to build out their ad-supported tiers. The new year just around the corner will be crucial. The past year saw some churn in late-night TV as Trevor Noah quit “The Daily Show,” James Corden said he will leave his “Late Late Show” on CBS next spring, and Warner Discovery canceled “Full Frontal With Samantha Bee.” Sports gambling commercials and TV shows with oddsmakers exploded on to the small screen in 2022. Commercials for the new mobile sports-gambling apps with Jamie Foxx (BetMGM) and J.B. Smoove and the entire Manning family of football stars (Caesars Sportsbook) emerged as the most ubiquitous category of commercials in all of television. They were particularly visible during live sports telecasts where the gambling messages even intruded on live play. For decades, Big Sports steered far clear of gambling interests, but now they are deeply in business with the gambling giants. In several columns, the TV Blog decried the trend and admonished football stars such as Eli and Peyton Manning for endorsing and encouraging the gambling habit -- to no avail (as usual). Elsewhere in the TV year now coming to an end, TV brought home the tragedy and immediacy of the Russian invasion of Ukraine last February and riveted us all. In September, TV drew the attention of the world again when millions beheld the pomp and pageantry of the funeral of Great Britain’s Queen Elizabeth II. In other notable telecasts in 2022, the Winter Olympics on NBC fell short of audience expectations, and Will Smith made a spectacle of himself on live, international television when he strode onto the stage at the Academy Awards and slapped host Chris Rock across the face. Among the more intriguing TV industry stories in 2022 was the news that NBC was seriously considering dropping out of the 10-11 p.m. (Eastern) time period on Thursday nights, and returning the hour to its affiliates to program it themselves. The unprecedented move would represent the first time a TV network would chip away at its own prime-time programming commitments because it was no longer profitable. The gradual decline of legacy television in general continued in 2022, but the networks produced and premiered new shows as usual and, in the process, maintained their dependence on “seasons” (fall, midseason, summer) for the rollout of new content. Other trends that have been ongoing for years continued in 2022. Violence, profanity and adult sexual content (the subject of TV Blogs too numerous to count) increased in proportion to the number of new shows that appeared during the year. Interminable commercial breaks that have plagued broadcast TV and basic cable, and frustrated audiences for years continued unchanged. Speaking of unchanged, local TV news continued to traffic in disheartening street crime -- some newsworthy and some not -- and the cable news channels continued to emphasize opinions over news while insisting that they were not. Last but not least, Maury Povich retired at age 83 after 31 years of hosting one of TV’s most outrageous daytime talk shows. A quote from the press announcement last March put the “Maury Povich” show into perspective. “I’m so proud of my relationship with NBCUniversal and all those who worked on the ‘Maury’ show,” Maury said, “But as I occasionally tell my guests on ‘Maury,’ ‘Enough, already!’ ” Mobile Marketing via MediaPost.com: mobile https://ift.tt/suQrYtj December 23, 2022 at 08:15AM
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Fans, SuperUsers, Ambassadors: Community as Marketing https://ift.tt/oZP23Yt A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of "SuperUsers" emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, drive SEO, customer support, and even beta testers. Visible Wireless Community Lead, David Sandoval, shares the learnings and benefits from DIY social. Mobile Marketing via MediaPost.com: mobile https://ift.tt/suQrYtj December 23, 2022 at 08:15AM
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Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study https://ift.tt/A6lVcbu Changes to California's Privacy Law Will Affect B2B Brands When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law, and the Association of National Advertisers (ANA) has taken a look at how the new requirements will affect B2B brands and marketers. ANA B2B Leaders Are Facing More Headwinds in Data Quality Investments Budget concerns, lack of internal resources, and the inability to show return-on-investment (ROI) proof were cited as being among the biggest obstacles when it comes to B2B data quality investments, according to newly-released survey data. MarketingCharts Google Tests Text Search for Segments in YouTube Clips Google has implemented new video caption text search options as the focus of its latest feature trial for its YouTube platform — a change which could lead to more optimization options and video exposure possibilities for B2B marketers when eventually rolled out to the public, Google recently announced. Social Media Today Diverse representation in video ads receded in 2022, analysis finds Representations of Black people in video advertising dropped from 16.5 percent in 2021 to 14.3 percent in 2022, newly-published diversity, equity and inclusion (DEI) survey data has shown. When it comes to the people appearing in video ads, men represented some 65 percent of ad appearances, and 73 percent of voices in ads, the report data also showed. Marketing Dive How Do Customers Feel About Algorithms? Customers have noted that they aren't as happy about receiving positive news when it is delivered by an algorithm or by a combination of a human and an algorithm, preferring instead to receive such positive news solely from a human — one of several findings of interest to B2B marketers contained in recently-released report data. Knowledge at Wharton [bctt tweet="“The negative consequences of using algorithms for companies seem to be, in fact, when the news is good.” — Stefano Puntoni @PuntoniStefano of @whartonknows" username="toprank"] E-E-A-T and major updates to Google’s quality rater guidelines Experience has been added as a factor in Google’s search engine Quality Rater Guidelines (QRG), joining the previous elements of expertise, authoritativeness, and trustworthiness that made up the primary portions of the search giant's EAT program, Google has announced. Search Engine Land Reddit Launches New Reddit for Business Website to Provide Additional Guidance for Marketers Social news aggregator and discussion platform Reddit has published 38 case studies to augment a new set of advertising best practices, as Reddit has launched a new business-focused resource in its shift to attracting more businesses to the platform, Reddit recently announced. Social Media Today The State of Ethnic Diversity in the Marketing Industry [ANA / AIMM Report] A recently-published survey of some 20,000 marketers has found that the amount of ethnic diversity among marketers and advertisers in 2022 reached 32.3 percent, up from 30.8 percent in 2021, and 29.4 percent in 2018, according to the Association of National Advertisers (ANA) data. MarketingProfs More women are becoming regular podcast listeners, research says 48 percent of monthly U.S. podcast listeners in 2022 were women, an increase from 44 percent in 2017, with 35 percent of women over age 18 having noted that over the past month they had listened to a podcast — a figure that represents some 47 million listeners, according to newly-published survey data of interest to digital marketers. Marketing Brew Global Mobile Ad Spend Growth To Slow To 7.5% In 2023 Global mobile advertising spending is expected to reach $362 billion in 2023, growing by 7.5 percent — a drop from the 14 percent growth seen in 2022 which is expected to be driven by economic headwinds, according to recently-released mobile advertising forecast data. MediaPost ON THE LIGHTER SIDE: A lighthearted look at “Safe is Risky” by Marketoonist Tom Fishburne — Marketoonist Custom Google Jenga Set — Search Engine Roundtable TOPRANK MARKETING & CLIENTS IN THE NEWS:
The post Elevate B2B Marketing News: B2B Data Quality Investments, Google Updates Quality Guidelines, & Ethnic Diversity In Marketing Study appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/PHQCJxg December 23, 2022 at 06:59AM
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Gannett Loses A Round In Case Over Alleged Sharing Of Data With Facebook https://ift.tt/tpk8bIl Gannett is facing a legal problem that could affect any publisher or company that uses data. A federal judge has ruled that a suit alleging violations of the Video Privacy Protection Act by Gannett can proceed. That case was filed in June of this year by a consumer named Serge Belozerov. The complaint charged that Gannett had breached the VPPA and shared personally identifiable information on Belozerov with Facebook. U.S. District Judge Nathaniel M. Gorton wrote that "at this early juncture plaintiff plausibly pleads a violation of the VPPA's prohibition on disclosure of PII," and dismissed Gannett's motion to drop the case. The complaint states that Gannett collects and shares the personal information of visitors to its website and mobile phone application ("app") with third parties through the use of 'cookies,' software development kits and pixels," Garden wrote in his summary of the case. A tracking pixel "would enable Gannett to track what video media its users watched on the USA Today website or app and report it to Facebook," the judge continued. "Gannett then installed the tracking pixel on its website and app to provide targeted advertising to its users." advertisement advertisement Gannett sought to have the suit tossed on three grounds:
Garten rejected all three arguments, citing a First Circuit Court decision in a nearly identical case filed against Gannett in 2014 by a Massachusetts resident named Alexander Yershov. (The judge notes that the VPPA was enacted after Judge Robert H. Bork's video rental history was published by a newspaper during his Supreme Court confirmation hearings). As for PI, Garten wrote, "A Facebook ID meets the broad definition of PII in this circuit. In Yershov, The First circuit analyzed the language of the statute to conclude that PII is not limited to information that explicitly names a person [and] many types of information other than a name can easily identify a person." Both parties in the current case both agree that the issues are the same as those in the Yershov case. As reported by MediaPost, Yershov ultimately dropped that case because he lacked the evidence to show that Gannett's USA Today app violated the federal Video Privacy Protection Act by disclosing his video viewing history, Android ID and geolocation data to Adobe." The First Circuit sided against Gannett on that point in 2016. The appellate judges wrote that device identifiers combined with geolocation data could be personally identifiable. Here is the threat to publishers: In the earlier case, the Interactive Advertising Bureau, The New York Times, Huffington Post and other entities argued in a friend-of-the-court brief the appellate court's decision "risks exposing companies to broad class action liability for routine digital transactions that are essential to online content distribution."
Mobile Marketing via MediaPost.com: mobile https://ift.tt/zQTmVLI December 23, 2022 at 02:56AM
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Companies Focus On Outreach And User Experience, Study Finds https://ift.tt/dzU24Dn Brands are leaning into personalization as one of their top marketing strategies, judging by Future Of Customer Engagement, a study being offered by Customer Engagement Insider. Of those polled, 63.93% say personalized outreach is one of the tools they will more actively employ in the coming years. This was followed by loyalty and rewards programs (49.18%) and SMS/Text-based communication (42.62%). Only 13.1% are focusing on phone outreach, while 16.39% focus on on geotargeting. “To thrive in this new normal, companies cannot simply be present in text, mobile, and web channels,” the study says. “They need to be exceptional, pairing innovative digital technology with immensely relevant and personalized content.” Brands also need to reflect the values of their customers. Or at least some are trying to do so. advertisement advertisement Above and beyond click rates, here are their priorities:
Customer Engagement Insider surveyed customer engagement, customer experience, digital strategy, marketing, business development, operations, customer service, and executive-level leaders in August and September 2022, Mobile Marketing via MediaPost.com: mobile https://ift.tt/zQTmVLI December 22, 2022 at 05:00PM
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DuckDuckGo Launches Google Sign-in Pop-Up Protection https://ift.tt/Vb2NqMO DuckDuckGo launched Google Sign-in Pop-Up Protection on Thursday to help hide pop-ups on non-Google websites in the company's apps and extensions. Users downloading or updating the DuckDuckGo apps or Firefox, Chrome, Brave, or Microsoft Edge extensions will no longer see these pop-ups. The search engine claims that for years, Google has been signing users in to Chrome when signing into any Google website, which gives them the ability to tie any browsing behavior to the user identity. Google has been sued for this practice. DuckDuckGo points to page 15 of the lawsuit. DuckDuckGo is seeing a similar issue on websites that Google does not own, with pop-ups serving up on popular websites, often as soon as the website loads. The pop-ups attempt to drive users to sign in to the site with their Google account, the company said. advertisement advertisement The practice is being touted as a convenience, according to DuckDuckGo. No more passwords are needed. But once users are signed in, Google can track user behavior on those websites and continue to do so even if third-party cookies are no longer available. It should be obvious, but not to everyone. Google Sign In is not new. Internet users can find this on Investing, Pinterest, Reddit, and many other sites. DuckDuckGo believes that third-party websites are agreeing to display the pop-up because if Google can get consumers to login through the popup than the search giant can serve them behaviorally targeted ads, resulting in more money for the publisher — but in the end, it benefits Google the most. Mobile Marketing via MediaPost.com: mobile https://ift.tt/zQTmVLI December 22, 2022 at 11:33AM
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Microsoft Store Ads To Become Generally Available In January https://ift.tt/OTIhAoW Microsoft Advertising further expanded internationally during the past few months, released new updates for Hotel Price Ads, and an update for Microsoft Store Ads. In the past year, Microsoft Advertising grew the number of available markets to 164 and increased the number of languages supported to 35. Each are compatible in every country in which it does business. “Feel free to go global,” Daniel Godoy, Microsoft Advertising evangelist, told marketers during a presentation. “We are going global. This year we added about 100 markets to the list.” Microsoft Store Ads, in beta, will become generally available on January 5, 2023. There are more than 1 billion active monthly devices running on Windows. Those users download apps from the Microsoft app store for Windows. Beginning in January, Microsoft will allow advertisers to buy ads in the app store. Campaigns are managed through the Microsoft Advertising platform. advertisement advertisement The costs per click are very competitive, because the company just announced ads in the store, but marketers can reduce the overall CPC by testing the feature. Conversion rates can be as high as 40%, the company said, depending on the market segment. Some of the data available in the feature includes product impressions, clicks, bids and benchmarks that tend to win the auction, CPCs, and cost per acquisition. In addition, there is integration with most third-party tracking partners, although Microsoft did not provide specific details regarding which ones. Today, Microsoft Store Ads are being piloted in the app store, but the company said it also expects to make the ads available in native advertising solution MSAN, Bing Search, and Widgets in Windows in the second half of next year. Hotel Price Ads, which were also announced, are an open beta globally, with general availability coming in January 2023. These are search ads that showcase real-time information with action that can be taken within the search experience. They serve up on the Bing Search results page and in Bing Maps. The ads are intended to drive more bookings, inspire and engage travelers, and use the Microsoft Hotel Center user interface that features failure ad-management workflows. Mobile Marketing via MediaPost.com: mobile https://ift.tt/zQTmVLI December 22, 2022 at 11:33AM
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Most-Read 'Mobile Insiders' (Please Don't Spend Too Much Time Rereading Them) https://ift.tt/38U7Rdf
Top 10 "Mobile Insider" Columns Of 2020:
At the risk of ending the year on a contentious note, I'm writing a review of the most-read Mobile Insider columns published by MediaPost in 2022. I can't help pointing out that the top two were about games people play. The top-read one was written by my colleague Karlene Lukovitz in June, and was based on an All Home Connections study of American gamers conducted by Pollfish. It found they spend $76 monthly on gaming, which is more than they spend streaming other forms of content, or even for health and fitness services. The study projects that at $912 annually, the average American gamer will spend $58,000 gaming over the course of their lifetime. advertisement advertisement The No. 2Mobile Insider was about an individual I blocked on Twitter who also likes to play games. Most of the rest of the top-10 columns were fairly wonky mobile media stories dealing with data, consumer privacy, and the ramifications of Apple's iPhone app privacy framework. A few stood out for other reasons, including two I'd like to call out. One was my April 28 column, "Smartphones Reach A Tipping Point: Most Couldn't Care Less About Them," which was based on a Kantar study finding that the percentage of Americans who said they could not get by without their smartphone had fallen to less than 50%. I took that as a good sign about our overdependence on -- make that addiction to -- those devices. The other one I found personally important was the June 23 column about steps Nestlé Media Lead Laure-Sarah Labrunie had taken to reduce the carbon footprint of the ads the company streamed to mobile devices: downgrading some qualitative aspects of their creative, such as running them in mono vs. stereo sound, and using digital compression to reduce the bandwidth consumed when watching them. As important as those "hygienic" production quality steps may be to reducing the carbon impact of media, it was an even more profound insight that Labrunie brought up during her presentation at last year's Cannes Lions Festival we should all focus on in the years ahead. In an ironic way, it relates to the above-mentioned column about Kantar's "can't live without" finding. It has to do with another kind of media addiction -- one that plagues ad industry pros, not consumers per se. It's their addiction to what Labrunie described as a "KPI" or key performance indicator coveted by many brand marketers and agency media executives: consumer time spent with their ads. "The more time you spend on the internet, the less sustainable you will be," Labrunie said, sustaining the obvious, but adding, "So maybe we need to think about new KPIs and a way to measure what we are doing in media to transform our industry." Mobile Marketing via MediaPost.com: mobile https://ift.tt/zQTmVLI December 22, 2022 at 06:03AM
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Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire https://ift.tt/uHe6LAE Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire
The bulk of advertising spend on Roku and Amazon Fire TV -- two major streaming video distributors' devices/platforms -- comes via virtual pay TV providers such as Hulu + LiveTV, Pluto TV, Tubi, FuboTV, and Sling TV.
In November, 71% of Roku ad advertising spend and 62% of Fire TV ad spend was through vMVPD (virtual multichannel program distributors) apps, according to Pixalate, the CTV analytics company. The company says the top vMPVD apps on Roku were Pluto TV, Tubi, Sling TV, Philo, and FuboTV. For Amazon Fire TV it was: Hulu+Live TV, Pluto TV, Tubi, Sling TV, and FuboTV. Pixalate also says vMVPD apps drove 57% of ad impressions on Roku and 85% on Amazon Fire TV in November 2022. Virtual pay TV providers also seem to incur far less fraudulent advertising impressions, Invalid Traffic (IVT), generated by bots or other digital machines. On Roku, Pixalate says ,14.9% of IVT came via non-vMVPD apps versus 11.4% for vMVPD apps. For Amazon Fire TV, there was a 25.7% IVT rate for non-vMVPD apps against 8.2% for vMVPD apps, Pixalate says. The top 25 most popular vMVPD apps accounted for 57% of programmatic ad impressions on Roku devices and 85% of ad impressions on Amazon Fire TV devices in November 2022. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/GqIMRYZ December 21, 2022 at 02:07PM
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Happy Holidays from the TopRank Marketing Team https://ift.tt/hrMfbuK We are so thankful for our clients, partners, family and friends like you that have helped us rock 2022 with innovative content, authentic experiences and countless opportunities to bolster diverse talent, highlight industry voices and elevate the B2B industry! Thank you for letting us be a part of your brand over the last twelve months. Our team has added major new B2B technology industry, global telecommunications and IT firms as clients. We’ve also continued to grow and expand partnerships with existing clients such as LinkedIn and many others. The trust that many new and long-time clients continue to place in us has led to record levels of client results and retention. We are truly humbled to be able to do the work that we love. 2022 has reminded all of us just how important communities are — communities of clients, associates, creators, influencers, executives, our fellow B2B marketers, as well as our local communities here in Minnesota. When we collaborate, magic happens — and we wish each of you a joyous holiday season and a little extra magic. TopRank Marketing can't wait to see what we will do together in 2023. TopRank Marketing Wishes You the Happiest of HolidaysThis holiday season, TopRank Marketing wants to make sure your jingle bells rock — and that you don't take yourself too seriously! Between hall-decking, snow-dashing, nog-chugging, and nut-cracking, we hope this video gives you a little extra jolly! PSSSST: We’re also continuing to grow in 2023. Take a look at our careers page for a full list of opportunities.The post Happy Holidays from the TopRank Marketing Team appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/sT9F5WN December 21, 2022 at 06:00AM |
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