http://ift.tt/2C03Lkc
ASICS Has Unveiled A New Identity In The Opening Of Its NYC Flagship Store http://ift.tt/2zfxgJl The sport retailer aims to revitalize brand through modern shopping experience Footwear and sports performance retailer ASICS has opened the doors on its flagship store in New York City. Stationed on Fifth Avenue, the city’s shopping mecca, the shop celebrates the brand’s heritage and expresses its mantra SOUND MIND, SOUND BODY ™ in the shopping experience to reach a wider variety of consumers. The store also features the company’s two unique brands, ASICS and ASICSTIGER, a lifestyle brand that draws from its Japanese background, for the first time together in a US location. As Gene McCarthy, President and CEO, ASICS America Corporation explains:
The move follows a period of flat sales for the company. To combat this, the company is finding new ways to connect with mobile consumers. The ASICS Studio app offers users workout routines from top-rated professional trainers. The workouts are paired with a music playlist aiming to match the energy and excitement in boutique fitness classes. The studio workouts include strength training, treadmill, fusion (strength and cardio), outdoor running, elliptical and indoor cycling. ASICS has also used the space to introduce its new global campaign MOVE ME ™ via a live sensory experience exhibited by sight, sound, and motion. Visitors will notice an infinity mirror, LED light columns, and strategically-placed visuals. “Every design and material detail has been elevated and considered against ASICS’ heritage and local context, bringing a distinct New York attitude to the space,” says Sam Derrick, Director at Brinkworth, the agency that partnered with ASICS on its campaign. Mobile Marketing via PSFK http://www.psfk.com/ December 22, 2017 at 07:39AM
0 Comments
http://ift.tt/2zhqSRW
Luxury Brands Are Rushing To Build Their Own Chatbots For The Holiday Season http://ift.tt/2BnJRw0 Luxury Brands Are Rushing To Build Their Own Chatbots For The Holiday SeasonHigh-end retailers are catching up with their own AI chat bots to engage holiday shoppers Brands are jumping on the bandwagon to adopt new technologies that enable them to connect with their audience in unique and engaging ways. Recently, a myriad of luxury brands including Burberry, Louis Vuitton and David Yurman deployed chatbots to connect with their customers. Burberry first started using chatbots in 2016, by enabling fans to get a behind-the-scene scoop of their latest collections. The bot also allowed fans to take pictures of the looks that they like and shop the pieces from the fashion show directly from the app. Fans were also given a sneak peek of how the creations were made. Louis Vuitton and David Yurman are now using bots to serve their audiences needs from anywhere at anytime so they don’t necessarily need to visit a store. It has long been common practice for retailers to hire extra staff over the holiday season but luxury retailers are taking this to the next level by enhancing their social media presence with chatbots that give the brands the opportunity to connect with thousands of consumers at once. Luxury consumers spend a lot of time on social media platforms, especially messaging apps like Facebook messenger, WhatsApp and WeChat, so it no surprise that brands that are using these chatbot channels to reach their consumers. Mobile Marketing via PSFK http://www.psfk.com/ December 22, 2017 at 07:31AM Bud Light Extends 'Dilly Dilly' Spots With 'Super Bowl Trilogy' http://ift.tt/2Bz7lCk Bud Light is once again extending its medieval court, “Dilly Dilly”-themed creative — this time with a trilogy of TV spots culminating during the Super Bowl. Like the “Game of Thrones” series that the “Dilly Dilly” campaign spoofs, the latest ads will be episodic, with the story’s conclusion revealed in the Super Bowl LII spot. according to Andy Goeler, Bud Light’s vice president of marketing. The Anheuser-Busch brand will debut the first new ad on Christmas Day, during the Steelers and Texans NFL game, and the second ad during January’s NFC/AFC Championship games. The new ads are the latest to leverage the “Dilly Dilly” phrase that’s generated social and earned-media gold (and slowed, although not reversed, its sales declines). advertisement advertisement Like its predecessors, the first new ad, “Wizard” (below) humorously plays off over-the-top fantasy series. Here, the king is so pleased by a wizard’s ability to turn various objects into 12-packs of Bud Light that he brushes aside the wizard’s offers to put a curse on the king’s enemies — or make him immortal. The brand’s last “Dilly Dilly” ad, which debuted in mid December, was designed to promote the launch of its second “Super Bowl Tickets for Life” sweepstakes. As with previous ads in this series, the brand will support the “trilogy” TV spots with mobile-optimized digital assets, reports Andy Goeler, Bud Light’s vice president of marketing. Some will be cutdowns of the TV ads; others will be digital/social-only videos. Additional, “unique” activations around the second and third ads will be revealed in coming weeks, he says. Last year, Bud Light’s 90-second Super Bowl ad revived its iconic Spuds MacKenzie mascot, as a ghost. A-B also ran Budweiser, Busch and Michelob Ultra SB ads. VIDEO Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH December 22, 2017 at 06:06AM
http://ift.tt/2kEUHqK
Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First http://ift.tt/2kFEcuG The 10 Most Watched Ads on YouTube in 2017 – This impressive collection of work includes two video ads that exceeded 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple? AdWeek B2B Tech Buyers More Motivated by Reliability & Ease of Use Claims Than Price. A study by Lavidge of 400 B2B decision makers in the US reports that technology buyers prefer reliability (64) over low cost (49%) when justifying purchasing decisions. MarketingCharts The 2018 Hiring Outlook for Marketing and Advertising Jobs. 46% of marketing and advertising executives say it is somewhat challenging to find skilled workers today; 7% say it is very challenging – MarketingProfs New IRI Report Details Value of Contextually Relevant Advertising. Marketers who instead mix in relevant context strategies can bolster sales lift and further increase return on investment (ROI) by up to 30%. Morningstar The Advertising Media That Consumers Trust Most. Research from Clutch reports 61% of respondents trust TV/broadcast video; 58% trust print; 45%, radio/podcast; 42%, out-of-home/billboards; 41%, online; and 38%, social media. MarketingProfs How Twitter Celebrated The Last Jedi in Style With Real-Time Billboards. Disney teamed up with Twitter to plaster fan tweets across giant billboards in real time. AdWeek Google Mobile-First Index Rolls Out For ‘Handful Of Sites’. Webmasters will see significantly increased crawling by Smartphone Googlebot, and the snippets in the results, as well as the content on the Google cache pages, will be from the mobile version of the pages. SearchMarketing Daily Google faces fresh EU showdown as rivals attack search giant’s response to record fine. “(Google) continues to place its shopping service at an advantage in search results.” Telegraph Instagram ad revenue to double to $10.87bn by 2019. eMarketer predicts a thirds of social media users will use Instagram by 2021 – The Drum How Instagram’s new features will impact organic reach. The addition of follow hashtags and a Recommended for you section have favorable and unfortunate implications for brands, publishers and influencers. Here’s a rundown – DigiDay Facebook adds Snooze button to mute annoying friends and Pages. For when you don’t want to unfriend or unfollow and just need a break. The Next Web Facebook Will Now Punish Posts That Beg for Likes and Comments. Facebook said in a statement on Monday that it will begin clamping down on “engagement bait” across its social network starting this week. Fortune Facebook’s Plan To Take On TV. That’s right. And for starters, in January Facebook Watch will host a live show, “Mixed Match Challenge,” produced by the WWE. MediaPost On the Lighter Side: Giphy’s List of the Most Popular GIFs in 2017 Is a Gift to Behold. From NFL celebrations to dancing Wonder Woman. AdWeek Awww. Samsung and Casey Neistat Turned an Abandoned Shopping Mall Into a Winter Wonderland for Kids. Happy holidays to the Boys and Girls Clubs of Greater Milwaukee! AdWeek TopRank Marketing in the News:
What was the top digital marketing news story for you this week? Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First | http://ift.tt/faSbAI The post Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI December 22, 2017 at 05:17AM
http://ift.tt/1s79tIp
Forensiq CEO Projects an Increase in Mobile App Fraud Looking to 2018 http://ift.tt/2BBdais The following is a guest contributed post by David Sendroff, CEO of Forensiq 2017 was a turning point for the marketing and advertising industry in the realm establishing the true threat of advertising fraud. Looking to 2018, the industry will continue to band together to continue to make shifts to clean up the digital media ecosystem. Below are a few predictions that will make major shifts in this space. Increase in mobile in app ad fraud #1: Ad fraud will become pervasive across the mobile cost-per-install ecosystem. Fraudsters targeting app inventory will significantly increase their level of sophistication and the number of channels through which they commit fraud on apps and connected devices. We’ve seen an uptick in the complexity of fraudsters’ tactics at the tail end of 2017 and we don’t see this trend slowing down anytime soon. In 2018, we will see the rise of mass [app] install farms while marketers and industry players, like Google, become more educated about and take steps to address attribution fraud. Increased use of AI and machine learning to detect fraud #2: We’ll see increased adoption of AI and machine learning as tools used to detect fraud. Like all methodological advances, machine learning needs to be applied in a systematic and intelligent way to be effective. While the algorithm itself is important, the key is the feature engineering, or selection of the data points which are most important to feed the algorithm. For example, If you aren’t able to come up with good models of what fraudulent activities look like, you won’t be able to effectively identify invalid traffic. Increased use of combined spoofing tactics #3: Bad actors will increasingly use combined spoofing tactics to thwart detection services in the ad tech space, including spoofing geo, mobile device ID and bundle ID for mobile inventory. In the web space domain, device and cookie spoofing will continue to be used heavily by bad actors. Calls for increased transparency will grow louder #4: Calls for greater transparency between marketers and agencies will continue to grow louder in 2018. Marketers will begin to care more deeply about gaining visibility into and measuring key metrics such as viewability and invalid traffic percentages in their campaigns. They’ll urge their agencies to share these metrics with them, or will attempt to measure these things themselves. Forward-thinking marketers and agencies will embrace transparency and collaborate more closely to optimize performance against those metrics. Ads.txt will hit a tipping point #5: Ads.txt will hit a tipping point in Q1 of 2018, and most major DSPs and publishers will support it by year’s end in the web domain. The solution will be extended to the mobile app world via the app stores, but the mobile market is far more fragmented and adoption may be slower. Despite its potential to significantly reduce domain spoofing, Ads.txt may not make as big of a dent as some observers predict because it requires near universal adoption to be effective. It can’t be adopted by just the publishers and DSPs (demand-side platforms), but must be validated by all players in the ad tech value chain. Beyond that, it doesn’t solve other pervasive fraud problems such as identifying non-human traffic. The post Forensiq CEO Projects an Increase in Mobile App Fraud Looking to 2018 appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG December 22, 2017 at 05:07AM
http://ift.tt/2CRaXvF
Kroger Moves Into Dining With A Concept Restaurant Next To Its Store http://ift.tt/2BTZEpE Kroger Moves Into Dining With A Concept Restaurant Next To Its StoreThe grocery chain opened its first restaurant, Kitchen 1883, next to one of its stores For any shopper who dreads going to a grocery store hungry, supermarket chain Kroger may have presented a solution with its new concept restaurant Kitchen 1883. The name of the restaurant references the year when the founder of Kroger, Barney Kroger, started the company. This new restaurant is attached to one of Kroger’s existing grocery stores and uses the store’s ingredients in all of their meals. Kitchen 1883 will open its doors for lunch and dinner on the weekdays and provide brunch during the weekends. Those who visit the restaurant will find that the menu changes throughout the seasons, based on what fresh ingredients the store has available. Most dishes vary in price from $10 to $18. Kitchen 1883 opened at the Kroger store in Union, Kentucky and could expand to additional locations if this first one proves successful. Lead Image: Kitchen 1883 via Facebook Mobile Marketing via PSFK http://www.psfk.com/ December 21, 2017 at 11:35AM
http://ift.tt/2CRNB9i
NYC Retail’s Best Holiday Windows Of 2017 http://ift.tt/2Dnuhl8 PSFK's tour of the most artistic, eye-catching holiday windows includes paper musical instruments, jewel-encrusted dinosaurs and human-teddy bear hybrids PSFK presents our annual look at the most visually creative holiday windows around New York City. As in past years, we look out for examples that take a novel artistic approach, use materials in unique ways and generally approach themes that go beyond the traditional. As with 2016, we have a shorter selection this year, as investment in unique holiday windows seems to be less of a priority for many retailers. However, most of the stores we are sharing here have been consistently on our list for many years, and it’s good to see that commitment to keeping the art alive. Check these out in person if you are in New York before the start of 2018. ABC Carpet & Home ABC Carpet & Home always pushes the artistic limits of retail window design with color, materials and lighting. The 2017 windows incorporate more accessories than furniture, set in environments ranging from a forest to a nativity scene. The two main windows on the corner of Broadway and 19th Street incorporate several small ‘underground’ rooms. Anthropologie Music is the theme of Anthropologie‘s Rockefeller Center flagship store. Each of the windows include instruments ranging from drums to horns, all handmade out of paper. One of the windows features a tower made of hundreds of paper flutes. The two main windows on the plaza have elaborate colorful curtains incorporating plastic drinking straws. Barneys Barneys collaborated with the Haas Brothers to create a journey through time for its Madison Avenue windows. The windows contain the whimsical characters created by the artist twins Simon and Nikolai, including a multi-colored zebra named Rainbow Baggins who represents diversity and acceptance. Several of the elements in the distant future window are furniture pieces crafted by bead artists from South Africa. Bergdorf Goodman Some of New York City’s best cultural institutions are celebrated in a series of windows at Bergdorf Goodman. “To New York With Love” is the title of the collection featuring seven organizations: the American Museum of Natural History, Brooklyn Academy of Music (BAM), Museum of the Moving Image, The New York Botanical Gardens, New York Philharmonic, New-York Historical Society and UrbanGlass. All of the windows are impressive, as usual, particularly the Swarovski crystal-covered dinosaur skeletons in the American Museum of Natural History window. Edie Parker Sometimes simplicity is all is takes to be eye-catching, and the Edie Parker Boutique on Madison is an example of that. A neon punch bowl contains handbags shaped like cocktail garnishes. The graphic is unique and helps animate the bag collection. Hermès The Hermès windows on Madison are always ones we look forward to seeing—they’re sometimes quirky and done in collaboration with artists. This year, the theme is cinema; the windows include a miniature ‘random cinema’ movie theatre and dimensional fictional movie posters. The scale model cinema starts playing a movie when someone approaches. Each of the movie posters has Hermès products cleverly integrated into the design. Somewhat hidden at the men’s location is a diorama of the Hollywood sign containing men’s accessories. Ralph Lauren Ralph Lauren celebrates a 50th anniversary in 2017 and its Madison Ave windows are home to more than two dozen Polo Bears. Mannequins in several detailed winter scenes in the main windows have bear heads, which are half cute and half a Doctor Who teddy-bear-invasion episode in the making. Flanking the entrance are windows containing part of Ralph Lauren’s personal collection of teddy bears outfitted in Polo garb. Equally impressive as the windows is the rustic winter cabin installed in the interior entry. Images: Dave Pinter; Barneys Mobile Marketing via PSFK http://www.psfk.com/ December 21, 2017 at 11:00AM
http://ift.tt/2BtvCKa
PSFK Has Launched The CES 2018 Guide http://ift.tt/2kVtlfz PSFK Has Launched The CES 2018 GuideThis 'best-of' preview will help brands, retailers, technologists and creatives distill this year’s conference of nearly 4,000 exhibitors into a future-focused field guide Heading to CES this year? There’s no better place to explore technology innovation than in an event that brings together the world’s leading innovators, content providers and startups in Las Vegas to discuss emerging products and ideas redefining the technology industry. PSFK’s CES 2018 Guide has been created to help brands, retailers, technologists and creatives distill this year’s 4,000-exhibitor conference into a future-focused field guide, identifying the most important technology trends for the future consumer. The full guide is a comprehensive preview of 2018’s top technology events, complete with a roundup of panels events, keynotes and key exhibitors, as well as broader themes for those in Las Vegas or following along at home. The guide is designed to go wherever you go, either as a full download, a foldable print version, Slideshare presentation or mobile document. The full guide features our insights on key shifts to spot at this year’s conference, as well as industry takeaways for retail, advertising and consumer experience. Mobile Marketing via PSFK http://www.psfk.com/ December 21, 2017 at 10:03AM ESPN Adds Mobile Streaming Rights To NFL Games http://ift.tt/2BNjlgB ESPN is joining NBC Sports in adding new streaming rights to NFL games on its mobile platforms. ESPN announced Wednesday that it had signed a deal with the league to offer authenticated pay-TV subscribers access to games on smartphones through the 2021 season. ESPN will provide the games on all its digital proprieties, starting with the NFL Wild Card weekend, Jan. 6-7. NBC announced a similar deal earlier this week. CBS Sports and Fox Sports are likely to follow. Verizon previously had exclusive mobile rights to games. The ESPN deal removes that exclusivity, but allows for Verizon to stream the games on more of its platforms, including potentially Oath platforms such as Yahoo Sports. In the case of NBC "Sunday Night Football," NBC had exclusive national ad sales rights. It was not immediately clear whether ESPN shared similar ad sales rights. ESPN already streams its studios shows, such as "Sunday NFL Countdown," across all devices. ESPN says that since August, right before the season kicked off, users have logged 1.4 billion NFL-related video views, and 30.4 billion minutes of NFL content on its digital platforms, an increase of 198% and 13%, respectively. advertisement advertisement Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH December 21, 2017 at 08:17AM
http://ift.tt/2z9BTV4
How Samsung Turned An Abandoned Mall Into A Christmas Wonderland http://ift.tt/2BsgwVh How Samsung Turned An Abandoned Mall Into A Christmas WonderlandChildren from the Boys & Girls Club got to experience the true holiday spirit This holiday season, Samsung decided to create an unforgettable experience for children part of the nonprofit, the Boys & Girls Club. The company found an empty mall in Milwaukee and turned it into a winter wonderland. They partnered with Youtube star Casey Neistat and some others to convert this abandoned mall into a place where the kids of the Milwaukee chapter could enjoy themselves. A video was shot using the Galaxy Note 8 smartphone, following the children explore and experience a playground filled with a lot of fake snow and fun slides. Neistat was also dressed like Santa to add on to the children’s excitement. There were even decorated drones flying above the area. The Boys & Girls Club’s mission is to ensure that “success is within reach of every young person who enters our doors, with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.” Many of its Milwaukee members come from low-income households, which is why this experience was so special to them. Mobile Marketing via PSFK http://www.psfk.com/ December 21, 2017 at 06:37AM |
CategoriesArchives
April 2023
|