Online Payment Fraud To Reach $48 Billion: Study https://ift.tt/2DKmVLg Online payment fraud losses from airline ticketing, ecommerce, money transfer and banking services will reach $48 billion by 2023, according to a new forecast by Juniper Research. The projected losses will be an increase from $22 billion this year. A major driver behind an increase in fraud is the shift to mobile transactions and services. Transaction fraud in personal money transfer services is expected to grow 23% annually due to the increase in instant payment mechanisms with fraud driven by social engineering, malware and app tampering. Overall fraud for all segments is projected to exceed 13% except for airline ticketing, with annual fraud forecast in that segment at 5%. Digital identity theft also is growing due to a greater number of digital services requiring proof of identification, spear phishing and data breaches, according to Juniper. Card-not-present fraud is projected to reach $29 billion globally by 2023. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 26, 2018 at 10:42AM
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Nescafe Opens Up Coffee Pop-Ups https://ift.tt/2PUUmSO Nescafé is promoting its coffee products Sweet & Creamy and Gold by introducing a bike cafe to college students in Toronto. The "Coffee Shop Chauffeur" mobile pop-up, developed with Boulder-based WorkInProgress, centers on a pedicab that hosts a coffee shop driven by a suit-wearing biker who pedals students to class while they make their own cups of coffee. This activation is supported with 30- and 15-second spots, along with student themed product-centric 6-second bumper videos for retargeting. Spots will air on YouTube and includes a user participation element seeking input on what campus the chauffeur should visit next. Viewers are directed here to submit their school. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 26, 2018 at 09:01AM Amazon's New HQs Will Lure Tech Talent In Computing, Advertising, Video Streaming https://ift.tt/2BwWpU2 Amazon’s plans to hire 50,000 new workers in New York City and Washington, D.C., likely will set off a bidding war for tech talent among the many publishers in both cities. Publishing has become a high-tech business, especially with smartphones boosting the consumption of online content in the past 10 years. Digital publishers depend on teams of tech workers to keep their websites and apps running smoothly. Amazon’s expansion is happening amid strong demand for computer programmers, mobile app developers, data scientists and cybersecurity experts. Their salaries keep going up as almost every kind of industry needs tech workers. U.S. tech employment has grown by about 200,000 new jobs a year since 2010 and shows no sign of slowing down, according to an industry report from Computing Technology Industry Association. The scramble for tech workers will lift demand for other kinds of talent, too. Technology companies have more than 3.7 million workers in supporting roles, such as marketing and financing, the association said. Many of these professionals want to work for tech companies like Google or for venture-backed startups that offer the promise of future riches in a buyout or IPO. While the tech industry is mostly associated with Silicon Valley, New York’s knowledge-based companies in publishing, advertising and banking rely on thousands of computer technology professionals. J.P. Morgan Chase has 50,000 tech workers and hired its first artificial intelligence research chief this year, according to Barron’s. And Amazon isn’t alone in its hiring plans. Google will expand its New York office space to make room for more than 12,000 new workers, The Wall Street Journal reported this month. This summer, Facebook’s Instagram opened an office in New York with plans to hire hundreds of engineers. Fitness tech company Peloton will move into bigger headquarters in midtown Manhattan in 2020 and currently has 100 job openings. Amazon plans to start recruiting in a few months for its new headquarters in New York’s Long Island City and Arlington, Virginia. The company needs tech workers to support its expansion into cloud computing, advertising, video streaming and TV production. The average salary for those workers will be $150,000 a year, according to press reports. Publishers likely won’t fret too much over tech-worker turnover, which is the highest among all job categories. About 13% of workers specializing in software leave their employers for another job each year, according to LinkedIn’s analysis of job listing revisions. But the turnover rate was equally high for two other industry groups: newspapers and online media. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ November 26, 2018 at 07:27AM
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How Retailers Like Levi’s Are Using Stores To Deliver Meaningful Experiences https://ift.tt/2TJwDDa Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience Shoppers want to visit stores to experience what they can’t online. They want to get hands-on with products and immerse themselves in inspirational environments to build confidence and create an emotional connection between the merchandise and the brand. To give their customers a reason to visit and prompt them to share, companies are injecting theater, storytelling and uniqueness into their physical footprints, positioning the store as a marketing channel as much as a place to buy. Here’s how top retailers are attempting to establish a connection between consumers and the product to drive loyalty: Eileen Fisher Levi’s Project FLX Bloomingdale’s Carousel These are just a few examples of how retailers are marketing a memorable experience for consumers. For more insights, download PSFK’s Future of Retail 2019 report. Shoppers want to visit stores to experience what they can’t online. They want to get hands-on with products and immerse themselves in inspirational environments to build confidence and create an emotional connection between the merchandise and the brand. Mobile Marketing via PSFK http://www.psfk.com/ November 26, 2018 at 06:36AM How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences11/26/2018
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How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences https://ift.tt/2zonuXZ Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs Across categories, personalization is a growing trend. Online fitness providers in particular have been quick to adopt personalized workout recommendations, leveraging customers’ personal data to curate specific recommendations for diet and exercise that help customers achieve their goals. Top fitness brands like Equinox as well as innovative startups are focusing on developing services that create tailored regimens and routines based on customers’ unique traits, using data on everything from DNA and gland function to stress hormone levels and heavy-metal toxicity. Using at-home kits and mobile apps that enable not only convenience but also privacy, here’s how how health and fitness companies are providing personalized support to accompany their customers’ fitness journeys: FitnessGenes AthGene Thorne Equinox These are just a few examples of how brands are creating unique and personalized health and fitness experiences. For the full report, see PSFK’s Boutique Fitness As Personal Lifestyle Ecosystem. Across categories, personalization is a growing trend. Online fitness providers in particular have been quick to adopt personalized workout recommendations, leveraging customers’ personal data to curate specific recommendations for diet and exercise that help customers achieve their goals. Mobile Marketing via PSFK http://www.psfk.com/ November 26, 2018 at 06:07AM Thanksgiving's Hot With Few Glitches https://ift.tt/2r3YmkV According to timely writing by Stephanie Crets on Nov 23, 2018, Thanksgiving and Black Friday online sales are blowing past expectations. Black Friday is on track to reach more than $6.4 billion in online sales, according to Adobe Analytics. Thanksgiving web sales were up 28%, with more than $1 billion purchases made on mobile devices. The day before Thanksgiving generated $2.4 billion in U.S. online spending, which is a 31.8% increase over the comparable day last year, according to Adobe Analytics. Adobe’s data is based on an analysis of more than 1 trillion visits to retail sites and 55 million SKUs. Adobe Analytics measures transactions from 80 of the top 100 U.S. online retailers. And charts and data, reported by Fareeha Ali | Nov 22, 2018,online sales will cross $21.6 billion Thanksgiving weekend, whileRob Garf, vice president of industry strategy and insights at Salesforce, says “Thanksgiving sales totaled $3.7 billion, up 28.0% year over year, according to Adobe, surpassing Adobe’s $3.3 billion prediction. Shopify merchants generated more than $250 million in total sales during Thanksgiving, the company says. Thanksgiving also saw $1 billion in online sales coming from mobile devices, Adobe says. Salesforce.com tracking found 54% of all digital orders on Thanksgiving were made from a mobile device, up from 47% a year ago. In addition, 68% of all digital traffic came from mobile devices, Garf goes on to say “Consumers have more access and control than ever before to shop at any time and that’s driving increases in traffic and orders. You’re seeing an increase in both [in-store and online shopping] with mobile being the glue that ties it together.” “Retailers understand that shopping and buying on smartphones is now the norm for consumers, and as a result are delivering better experiences and optimization on mobile devices,” says Taylor Schreiner, director, at Adobe Digital Insights. Adobe says Black Friday e-commerce shopping has already generated $643 million in sales, up 27.8% year over year. The company had previously predicted Black Friday would reach $5.8 billion in online sales and says the shopping holiday is well on its way to surpassing expectations and hitting $6.4 billion. Adobe also found that:
Bill Tarbell, vice president of marketing at Workarea, notes that sales from consumers shopping on desktops fell to 49% of total revenue, a drop of nearly 5% compared with Thanksgiving 2017. Retailers also sent 26% more emails on Thanksgiving this year, Garf says, in an effort to entice shoppers earlier. Workarea Commerce Platform says, across more than 700 e-commerce websites that use its e-commerce platform service, mobile’s share of revenue of consumers shopping via mobile was up 6% year over year on Thanksgiving Day. In addition, mobile’s share of traffic dominated again this Thanksgiving day driving 61% of total traffic, up 5% from our data last year. But online shopping wasn’t free of technical issues, says Crets. When Amazon.com Inc., No. 1 in the Internet Retailer 2018 Top 1000, went down on Prime Day, it cost the e-commerce giant an Internet Retailer-estimated $72.6 million. Walmart Inc., No. 3 in the Top 1000, faced similar troubles when its Black Friday deals went live on Walmart.com at 10 p.m. EST Some other online retailers experiencing issues or limiting services this holiday weekend included: Gap Inc.’s online reserve system has been disabled or limited in some locations, likely due to the higher store traffic, making it harder to keep track of accurate inventory levels. Lululemon Athletica Inc. faced a barrage of angry comments on Facebook late Thanksgiving evening, in which shoppers complained about the site being down or items disappearing from their shopping carts. It responded to multiple complaints and wrote, “Our team is working with all their might on sorting out this issue.” Lululemon.com is back up and running “now” says the report. J. Crew Group Inc. also reported on Twitter late Friday morning that it was experiencing “some technical difficulties.” as buyers flocked to its site for 50% off everything deals. The apparel retailer’s website was back up and running as of 1:30 p.m. CST.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 26, 2018 at 06:07AM
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Three Ways Content Marketers Can Optimize Marketing Performance with Data https://ift.tt/2QipDOM The post Three Ways Content Marketers Can Optimize Marketing Performance with Data appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh November 26, 2018 at 05:36AM Black Friday Starts Early Morning With $643 Million In Online Spend https://ift.tt/2OYV5g4 Black Friday, the day consumers head to the stores, started with consumers spending $643 million online spend as of 10 a.m. ET, up 27.8% year-over-year (YoY). Adobe forecasts that online spend will reach more than $6.4 billion on Black Friday, and will either match or surpass last year’s Cyber Monday revenue of $6.6 billion. The company released Black Friday shopping numbers, along with Thanksgiving Day sales, early Friday morning. Direct site traffic ranks highest for driving sales at 27.2% share of sales, up 0.2% year-over-year (YoY); followed by paid search at 24.0%, up 6%; organic search at 20.9%, down 5.7% YoY; and email at 20.3%, up 2.8%. The holiday data is based on the analysis of more than 1 trillion visits to retail sites and 55 million stock-keeping units, better known as SKUs. Adobe Analytics measures transactions from 80 of the top 100 U.S. online retailers. Thanksgiving Day sales rose 28% to $3.7 billion in online spend, making Thanksgiving the fastest-growing retail days in online shopping history to date. Thanksgiving marked the first day to see $1 billion in sales coming from smartphones. advertisement advertisement Last year, Cyber Monday surpassed $1 billion in smartphone sales. Consumers also spent more with an average order value of 8% versus Thanksgiving Day last year. Interestingly, consumers nearly doubled their click-and-collect, buy online and pick-up in stores, orders from Wednesday to Thursday, with these types of orders up 91% from one day compared with the prior day. Retailers continue to see conversions from all devices, but consumers feeling comfortable with smartphones have turned clicks into purchases 2.0% of the time, up 7.6% YoY. Desktops clicks converted at a rate of 4.3%, up 2.6% YoY; and tablets at 4.3%, up 5.4% YoY. It turns out 60% of shoppers plan to shop online on Black Friday, whereas 43% plan to shop at a physical store. Nearly two-thirds of online shoppers reported they plan to at least browse in a physical store prior to purchasing online. The majority of Black Friday spending will be on gifts for others, according to an Adobe survey of 1,024 U.S. shoppers between November 9 and November 13. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 23, 2018 at 11:33AM adMarketplace Looks To Bypass The 'SERP Swamp' https://ift.tt/2BrSKXI On pace to achieve 30% year-over-year revenue growth by helping brands bring in new revenue, adMarketplace has been working to sign major companies, increase options for use of their data, and bypass what Adam Epstein, president-COO, adMarketplace, calls the “SERP Swamp.” Space on the SERPs, an acronym for search engine results pages, has become crowded on engines such as Google, Bing and others. The search company is finding ways for consumers to bypass the SERPs and land directly on the brand’s website or publisher’s page. Epstein said the company has begun working with a browser called Cake, a “swipeable” mobile app that processes the search query to load the most relevant pages, based on keywords. “There hasn’t been a lot of innovation in the search space in about a decade,” Epstein said. “It’s all about making the search journey faster and coming up with ways to skip the search results page.” advertisement advertisement Epstein called the search engine results page “a swamp,” where advertisers compete against each other, including Google, and where consumers need to click to the third or fourth page to find results to bypass the advertising and knowledge graphs. Also, performance marketers are getting savvier on how they allocate funds, taking more of a data-driven approach. Automation is helping to perfect the amount marketers spend. More tools give marketers the confirmation they need to ensure the quality of conversions. “It used to be what’s the cost per click or the cost per conversion. Now, it’s the quality of the conversion and incremental lift,” he said. “Marketers are doubling down on data, and you’re seeing that in ecommerce, travel, finance and real estate.” LiveRamp partnered with adMarketplace to use identify link, which employs technology in people-based marketing to support companies like Macy’s, which are looking for cost and volume commitments for search campaigns. “Media mix modeling and multi-touch attribution were buzzwords a couple of years ago. Now, you’re beginning to see real data-driven analytics being applies to media spend,” he said. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 23, 2018 at 08:01AM How Liberty Media Learned To Love Pandora https://ift.tt/2P3tE5a
The company needed to pivot, and it needed cash. So it turned to John Malone. Malone, whose Liberty Media holds large or controlling stakes in firms like SiriusXM, Discovery, Lionsgate, Formula 1 and the Atlanta Braves, is no stranger to turning companies around. SiriusXM ended up buying 19% of Pandora that year in a deal valued at around $480 million. In September of this year, SiriusXM struck a deal to buy the company outright for $3.5 billion. While the pair may seem like a natural fit, with SiriusXM’s successful subscription model and in-car distribution platform, and Pandora’s streaming know-how and proprietary algorithms, Malone says he was unsure of the deal when he first learned of Pandora. advertisement advertisement “I was skeptical of Pandora,” Malone told investors and analysts at Liberty Media’s investor day. What changed Malone’s mind? “In that one, there is a lot of synergy.” He refers to the harmonious business models between the satellite radio giant and the streaming service. After the 2017 investment, Pandora brought on former Sling TV president Roger Lynch on board as its new CEO. Lynch’s refocusing of the company was cited as a big part of why Liberty encouraged SiriusXM to make a bid to acquire Pandora. “It was an easy decision at the right price, with the right focused management team that was synergistic with where Sirius wants to go,” Liberty CEO Greg Maffei said at the investor day. “We have always been attracted to the strength of Pandora, its brand, its audience, what it has done in mobile, but we had questions on the business model. They were trying to be a me-too player in subscriptions, and they lost some of the strength and momentum they had in the ad market,” Maffei added. “Part of that was strategy and a lot of that was, in our judgement, poor execution from the prior management team,” he noted. So what does the future hold for Pandora? Well, the company isn’t giving up on subscriptions just yet, but is focused on its ad-supported streaming business. Pandora acquired AdsWizz earlier this year and is rolling out programmatic audio ads, alongside other new ad formats. “Their reinvestment and focus on the ad business, where they are the market leader, the purchase of AdsWizz, these are things that take advantage of their strengths,” Maffei said. AdsWizz announced last week it would integrate with Google Display and Video 360, building out its availability for buyers. SiriusXM’s acquisition of Pandora is scheduled to be completed in early 2019.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 23, 2018 at 07:53AM |
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