Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows https://ift.tt/2TTAz4n Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping. Hitwise, a data and analysis firm, released numbers Wednesday that saw daily transactions reach 7.6 million this year, up 40% from the day before Thanksgiving in 2017. In terms of overall online visits, the Hitwise Retail 500, a collection of the top 500 online retail sites as determined by overall visits, registered 2.3 billion visits during the week of Thanksgiving -- up 2.4% year-over-year. Traffic to these sites the week prior rose 3.7% year-over-year providing evidence that Americans began shopping online earlier than usual by week-long Black Friday sales. The top 50 retail sites processed 75.1 million transactions through desktop and mobile browsers during the seven days ending November 26 -- up 15% from 65.5 million for the year-ago period, according to data released Wednesday by Hitwise. advertisement advertisement Some 44.5 million transactions were completed on Thanksgiving, Black Friday and Cyber Monday, up from 40 million in 2017. On Cyber Monday, companies processed 16 million transactions, up from 14.6 million in 2017. Black Friday followed with 14.8 million transactions, up from 13.0 million in 2017. On Thanksgiving Day, retailers processed 13.7 million transactions, up from 12.5 million in 2017. And while the number of transactions grew per day compared with 2017, overall for the week transactions slightly declined 59% from 61%t year-over-year. Top products to search engines include individual search terms of products and manufacturer brands queried on search engines such as Google and Bing. This list is ranked by the number of people searching on these terms. HItwise also analyzed the top products on Amazon, along with individual search terms. Data was pulled for one week ending November 26, 2018. Amazon dominated the week of Thanksgiving Day, accounting for 26% of visits to the Hitwise Retail 500 and 59% of all transactions processed by these retailers. The marketplace saw transactions increase between 11% and 18% during the three peak shopping days, capturing a slightly greater share of transactions this year versus last. Kohl’s, which saw transactions rise 51% -- along with Target and Costco -- posted among the strongest growth year-over-year in terms of transactions. Target’s transactions rose 48% and share increased 3%. Costco saw transactions increase 61% and share rise 45%.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 28, 2018 at 02:25PM
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Your Personal Brand https://ift.tt/2SkW5xr Katie Gilsenan an analyst with GlobalWebIndex writes, Do you have a personal brand? Even if you haven’t made a conscious effort to do so, you developed your brand the moment you stepped online. Before social media became as ubiquitous as it is today, an individual’s “brand” was largely built around what they were like in person, how they dressed, spoke and behaved. Today, it is easier than ever to shape a personal brand and carve your digital footprint. Gen X To help us understand what personal branding means to different generations, Gilsenan says “we looked at attitudes, interests and behaviors of Gen X(aged 36-54),Millennials(aged 22-35), and Gen Z (aged 16-21). Gen Xers are often thought to be behind the digital curve compared to their younger counterparts. The research reveals something different. In fact, this group stays clued into changing digital trendsand is more likely to get online via their smartphone than a PC/laptop. They use social media most to keep-up-to-date with the news (38%) and search for products to buy (28%).They also share fewer photos/videos on social media and follow news organizations more than Gen Zers or Millennials. Falling into the Professional Networkers, 30% follow contacts relevant to their work, clearly reflecting what life stage they’re at and the role that social media plays in their professional life. Gen Xers’ online persona is more profession-driven and pragmatic than other generations. Smartphone ownership is at 95% or more, regardless of age, and more than 4 in 5 Gen Xers use the internet as the first point of call for information. Gen X consumers are in their prime spending years, earning more than their younger counterparts. They’re also more likely to be brand loyal than Gen Zers. 3 in 5 Gen Xers agree that once they find a brand they like, they’ll stick with it. Reflecting this, Gen Xers are less inclined to try new products and are more risk averse, they like to stick with what they know. Millennials More Millennials say they don’t understand computers or new technology than Gen X’s. 34% feel that technology makes their lives more complicated. There’s an internal conflict here for Millennials: while they say technology complicates their lives, 66% are constantly connected, says the report. What’s more, 57% feel more insecure without their mobile phone than their wallet. This might be a result of the fact that Millennials grew up during a period of rapid technological, economic and societal change, so they’re the generation that created social media, but they also struggle between their desire to be constantly connected and their concerns over the impact technology has on their lives. Millennials’ interests are also reflected in how they present themselves online. For example, younger generations are more likely to be concerned with how they look online, and use social media to showcase their unique personalities, meticulously curating their personal brand to reflect how they want to be perceived by others. Their experiences are carefully styled, recorded and shared on social media. Gen Z Over 98% of all generations access social media from any device every month. Unsurprisingly, as the first generation who grew up as digital natives, Gen Zers spend the most time here, averaging 2 hours 48 minutes on social media on a typical day. However, Millennials and Gen Xers closely follow, at 2 hours 35 minutes and 2 hours 10 minutes respectively.The most popular platform for active engagement in the past month is Facebook for Gen Xers and Millennials, while YouTube takes the lead for Gen Zers. Gen Z are more image-conscious and care about others’ opinions.More than 1 in 5 Gen Zers fall into the Image-Conscious attitudinal segmentation, making them over 10% more likely to fall into this segment than the average user. This reflects Gen Zers greater interest in subjects relating to their personal image, like fashion and style (34%) compared to other generations. Millennials Millennials and Gen Xers are more interested in professional interests, such as politics, personal finance and investment, news and current affairs. Gen Z (42%) is also more swayed by other people’s opinions than Gen X( 31%). Both Millennials and Gen Zers care more about uniqueness and standing out in a crowd than Gen Xers. For Gen Zers and Millennials, image plays a key role. 15% of both Millennials and Gen Zers say they would advocate a brand that enhances their online reputation. 17% of Millennials and 21% of Gen Zers also want brands to make them feel cool/trendy. For this reason, influencer marketing and celebrity endorsements remain significant opportunities. Both appearance and entertainment matters to these cohorts and dictates much of what they do online, so it’s up to brands to leverage this to their advantage. And, online behavior is largely determined by life stage. Across generations, these consumers all care about how they “look”, but what that “look” is depends on where they are in the life stage. For example, younger generations are more interested in what makes them cool/trendy while older generations are more practical and family-oriented, not relying so much on social media prestige. GenZ Gen Zers are also selective about who they share with online by actively engaging with Snapchat and Instagram more than Millennials. Over 55% of Gen Zers and Millennials fall into the Content Networkers segmentation, including those using social media for entertaining content, to consume sports content, or following bloggers. 45% of Gen Z and 42% of Millennials use social media to find funny or entertaining content. This is compared to 29% of Gen Xers, who are also 20% more likely to advocate a brand if they get access to exclusive content or services. They’re also more interested in ‘viral’ celebrity culture than other generations and are more likely to follow actors, singers and musicians, bloggers and comedians. Over 37% of Gen Z say they would by a product/service simply for the experience of being part of the community built around it. Summarizing, targeting any generation, says the report, it’s important that brands communicate in an authentic and transparent way. Marketers who can earn the trust of their consumers, understand their needs and values, and fit in with their lifestyles and the image they aspire to will reap the rewards, concludes the paper written by Katie Gilsenan. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 28, 2018 at 01:28PM As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations https://ift.tt/2TXpCir Pixalate says that it is the first solution to be accredited across all devices, with 17 MRC accreditations in total. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 28, 2018 at 11:21AM Cyber Monday: Consumer Spend Through Mobile Devices Rises https://ift.tt/2RpKFbL Cyber Monday 2018, and the day after, saw hikes in online traffic to websites via mobile devices. Traffic rose 17% to 50.23% on Monday and 43.06% on Tuesday compared with 2017. Desktop traffic fell by 10% to 43.46% and 48.07%, respectively. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 28, 2018 at 09:50AM
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25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018 https://ift.tt/2r9crgV The post 25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018 appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh November 28, 2018 at 07:33AM
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How An AI-Enabled Booking Platform Aims To Disrupt The Restaurant Experience https://ift.tt/2FIGWVb With the acquisition of competing app Reserve, Resy aims to become a leading service bringing together restaurants and diners in a single app, providing consumers a convenient booking experience while enabling venues to better track their businessGet More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ November 28, 2018 at 06:34AM
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How Nike Is Innovating Across The CX Experience https://ift.tt/2PWgN9Y As detailed in PSFK's Future of Retail 2019 report, here's how fitness brand Nike is reimagining the consumer experience, through DTC methods in membership services, app integrations and moreGet More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ November 28, 2018 at 06:05AM Lowe's To Exit Smart Home Business https://ift.tt/2Arpwqi Lowe’s is getting out of the smart home business as part of what it calls a strategic reassessment. The retailer announced it will be shutting down its Iris smart home platform to “focus on its core home improvement business and improve profitability.” Iris by Lowe’s, which connects with more than 75 smart devices, provides consumers with IoT capabilities to manage, monitor and maintain their homes, all controlled via mobile app. “Lowe’s intends to sell the Iris business and is in the process of finding a buyer that remains committed to providing customers with the same level of service they have come to expect from Iris,” a Lowe’s spokesperson told the AI & IoT Daily. “We do not have timing or additional details to share at this time, and it remains business as usual. There are no changes to Lowe’s support of the brand, product or service as we search for a buyer.” While Lowe’s plans to sell its Iris business, it will continue to sell smart home products. advertisement advertisement “We will continue to carry Iris and other smart products on our shelves,” said the Lowe’s spokesperson. “However, we will focus on the retail side of the Iris business, not on supporting our own smart-home platform. The smart home category continues to be an important part of our customers’ home improvement journey, and Lowe’s remains committed to carrying the breadth and depth of smart home products and brands to meet our consumers’ needs now and in the future.” Lowe’s was the first company to target the mass consumer market with a broad home automation solution using the open platform by Iris for devices from different brands to connect with each other. The company plans a write-down of $14 million related to the decision to exit its Iris Smart Home and Alacrity Renovation Services units. “Our top priority in the third quarter was positioning Lowe’s for long-term success by identifying underperforming or non-core businesses and stores for divestiture,” stated Marvin R. Ellison, Lowe’s president and CEO. “With our strategic reassessment substantially completed, we can now intensify our focus on the core retail business.” In 2015, Lowe’s joined the Z-Wave Alliance, a global consortium of more than 300 companies, with its Iris smart home solution, which the retailer launched in 2012. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 27, 2018 at 12:38PM Spider-Man Web AR Feature Bows As Movie Promo https://ift.tt/2DWYivG To promote the coming release of Sony Pictures' “Spider-Man: Into the Spider-Verse,” an augmented reality mobile-web experience has been created by 8th Wall and Trigger, a mixed reality agency. The immersive AR camera is built with 8th Wall web and Amazon Sumerian technology running on Amazon Web Services. The AR feature allows consumers to interact with Spider-Man virtually and take pictures that can be shared. The AR feature can be used instantly, without having to download an app. “Spider-Man is a perfect match for AR, not only because his acrobatic moves and iconic poses lend themselves well to the format, but also because he’s one of the most relatable superheroes,” stated Rose Phillips, senior vice president, digital marketing at Sony Pictures Entertainment. The movie, scheduled for release in theaters Dec. 14, introduces Brooklyn teen Miles Morales and the possibilities of the Spider-Verse, where anyone can wear the mask. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 27, 2018 at 11:10AM Honda Emphasizes Fun With Civic Campaign https://ift.tt/2As2jUJ Honda is launching a campaign for one of its stalwart vehicles that features the “Civic” nameplate as a palindrome. The creative, from RPA, aims to demonstrate that the redesigned vehicle is fun forward, backward, inside and out. The Civic also will be integrated into digital gaming program to reach millennials. In a 30-second spot, the Civic is shown as it takes a journey around giant three-dimensional letters forming its own name. Upon reaching the last “C,” Civic begins driving in reverse, precisely mimicking its forward path. The cinematic palindrome features several stunt artists performing flipping, dancing and skateboarding tricks around each letter, that they, too, perform in reverse. The media plan includes NFL, NCAA Football, NBA and NHL. advertisement advertisement Civic also will be integrated into a digital gaming program to reach a millennial audience and align with the target customer’s passion for gaming. To reach this highly mobile and social-savvy target, the use of video ads will engage the younger audience through social posts on Facebook and Instagram. The Civic print ads will be featured in enthusiast publications, including Autoweek, Motor Trend, Road & Track and Car and Driver. The campaign will also leverage artists from Season 5 of Honda Stage to align with the young and trend-centric spirit of the Civic audience. Unlike General Motors, Ford and Fiat Chrysler--which have been killing off car models left and right--the Civic isn’t going anywhere, according to the automaker. “Civic continues to top all cars in retail sales, so we are keeping our foot on the gas, with styling and technology upgrades to offer Honda customers even more Civic fun,” said Susie Rossick, assistant vice president of Honda marketing, in a statement. “Our new campaign was created to tell consumers they will have fun in Civic regardless of their direction.” VIDEOMobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 27, 2018 at 11:10AM |
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