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Donate To Charities With Browser Extension http://ift.tt/2xQvLVz Donate To Charities With Browser ExtensionBuoy Up allows a user to donate to a charity mentioned in a news article about tragic events Various news outlets normally focus on the tragedies and disastrous events happening around the world. Add this element in with the speed of the event, and some readers may feel there’s almost nothing good ever happening. A new Chrome extension called Buoy Up gives a reader the opportunity to read a horrible story with a named charity involved in the event and send them a donation with a simple click. When a user connects the extension to their browser, the program automatically recognizes a registered charity and non-profit organization. For the extension to properly work users must input their payment information into the program. Buoy Up then highlights the names of these organizations in any story, making it available for the reader to click on to open up a drop down menu where they can read a quick description of the organization. The developers placed a small buoy at the bottom of this menu for the user to click to send the group a donation using the payment information they already submitted. A user donates $.50 every time they click the buoy. The developers of the extension have made it available to operate on Chrome and Firefox browsers. Mobile Marketing via PSFK http://www.psfk.com/ September 20, 2017 at 05:18AM
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Adjust Announces Coalition Against Ad Fraud http://ift.tt/2ww8S9X This week, Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. According to an email sent to MMW, all CAAF members have contractually undersigned these guidelines in order to participate in the fight against fraud. MMW has learned that new members AdAction, AdColony, AppLift, Aarki, Dynalyst, Fyber, i-mobile, Inmobi, IronSource, Jampp, Liftoff, Nend, Remerge, Vungle and YouAppi join a growing list of platform leaders that have pledged to tackle mobile ad fraud head-on, working closely together to develop new solutions that further benefit advertisers being plagued by fraudulent traffic, with the aim of disincentivizing fraud even further. With mobile in-app ad spend topping over $5.6 billion in the US last year, performance ad fraud is a problem that advertisers and networks can no longer afford to ignore. Adjust, the industry leader in attribution and analytics, was the first platform with a commercially available offering of tools that directly prevent performance mobile ad fraud with its Fraud Prevention Suite (FPS). Since the launch of FPS, many companies have been quick to follow, although none are currently actively preventing and denying attribution of fraudulent engagements. “Since announcing our plans for a coalition last year, we’ve received widespread interest from prominent platforms to join our efforts in the fight against ad fraud, so we’ve created a program where we can work with partners that adhere to our guidelines that will help us mitigate the billion-dollar fraud market,” says Christian Henschel CEO of Adjust. “It’s a critical issue plaguing every publisher in the mobile industry and it’s imperative that every facet of the advertising ecosystem work together to succeed. With CAAF, I believe we’ll continue to gain traction on preventing fraud.” The post Adjust Announces Coalition Against Ad Fraud appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 20, 2017 at 05:16AM
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This AI Travel Agent Helps Impulse Flyers Get Plane Tickets http://ift.tt/2xe4Q5k This AI Travel Agent Helps Impulse Flyers Get Plane TicketsHopper created Flex Watch to cultivate through big data for undecided travelers to make more spontaneous decisions on trips The Hopper travel plan application called Flex Watch analyzes the large data of flight plans to provide users with the best times they should schedule a flight to their preferred destination. When a user signs up to the application they place in their location preferences, when they want to go, and for how long. Flex Watch takes this information to display the best flight prices during the user’s preferred time. The application also displays detailed information for the various regions throughout the world that were not mentioned in a user’s preferred destinations. For example, someone looking to visit Germany will also see the best priced trips for going to Finland, Britain, France, and more. Flex Watch learns about a user’s location preferences over time by listing the additional locations. A user can give their less desirable choices a ‘thumbs down’ to help prevent not seeing updates like those in the future. Anyone can download the travel application from the Apple or Google Play store. Mobile Marketing via PSFK http://www.psfk.com/ September 20, 2017 at 05:03AM
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Narvar Survey Reveals Early Shifts in Shopper Behavior http://ift.tt/2fawPs7 According to a new report, the findings of which were shared with MMW this morning, people are exhibiting more complex and varied preferences for how, where and why they communicate with retailers. This is amplified by contrasting preferences between generations in the face of emerging technology, according to the report “Bots, Texts and Voice: What Cuts Through the Clutter,” published by Narvar. Per the deatils shared by the post-purchase experience leader, Narvar surveyed 1,290 U.S. shoppers who made an online purchase in the past six months to understand how preferences for communicating with retailers are evolving. “Bots, voice assistants, smart homes and other AI-informed communications are top of mind for nearly every retailer today. The technology innovation complicates what we already know – that customer communications are never one-size-fit-all,” says Amit Sharma, CEO of Narvar. “With this research, our mission is to equip retailers with the insights they need to navigate nuanced communications and ultimately create the best experiences possible.” 77 percent of American adults own a smartphone; every month, people exchange 2 billion messages with Facebook Messenger’s 100,000 active bots; and 30 million households will have a voice-first, in-home device such as Amazon Echo and Google Home by the end of 2017. These technology-driven communication channels are starting to change the way people want to interact with retailers. While more than 80 percent prefer to get messages from retailers via email, 38 percent now want to hear from retailers on multiple channels. According to the survey, 79 percent of shoppers have also used text messages, messenger apps or voice devices to connect with retailers. “People expect a personalized, effortless online shopping experience from discovery to post-purchase. This is only amplified with the introduction of new communications channels,” said Sucharita Mulpuru, a retail industry analyst who collaborated with Narvar on this study. “Retail brands should seize the opportunity to learn from and optimize consumer communications through both existing and emerging channels. The first step is to understand how their customers want to communicate based on elements like urgency, type of message and specific channel. ” To learn more, check out the full report here. The post Narvar Survey Reveals Early Shifts in Shopper Behavior appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 20, 2017 at 05:00AM
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A Healthy Future for Programmatic Marketing http://ift.tt/2hhkG5j On Tuesday, our sister site MHW learned that The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, has released a glossary created to help clarify programmatic advertising terminology for healthcare marketers. The Programmatic Health Glossary defines commonly used programmatic advertising terms and provides examples of how each applies to healthcare marketing for context, creating an industry-specific guide to the complex lexicon of programmatic. The glossary is the first publication from the PHC. Programmatic technology has revolutionized the way advertising is bought and sold. It has automated the process and made it easier to aggregate both content and audiences to create critical mass and scale among an increasingly fragmented media landscape. To date, healthcare marketers have been slower to take advantage of the benefits programmatic technology brings into play. The goal of the Programmatic Health Council is to facilitate and further programmatic adoption among the healthcare community by making it more accessible. If you’re not familiar, The Programmatic Health Council (PHC), is chaired by Chris Neuner of PulsePoint, Inc., and is comprised of more than 20 organizations from across the programmatic and healthcare ecosystems. Member companies include health-related agencies, publishers and data providers, as well as programmatic businesses. “The programmatic health glossary will help healthcare marketers gain deeper understanding of how to use programmatic advertising technology to deliver relevant information to consumers,” said Neuner in Tuesday’s announcement. “The potential to leverage the combination of scale and data which programmatic provides unlocks a world of marketing opportunities for healthcare marketers which have the potential to be life changing for consumers. I am excited that the Programmatic Health Council has been formed to advance this mission.” For information about the Programmatic Health Council, click here. The post A Healthy Future for Programmatic Marketing appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG September 20, 2017 at 04:21AM Judges Weigh FTC's Authority To Prosecute AT&T Over Mobile Slowdowns http://ift.tt/2xvQKMF Judges on the 9th Circuit Court of Appeals Tuesday questioned lawyers for both AT&T and the Federal Trade Commission over whether the FTC has the authority to prosecute the telecom for allegedly throttling customers with unlimited wireless data. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH September 19, 2017 at 07:56PM 'Forbes' Touts Centennial Magazine Issue http://ift.tt/2xOVVrF Forbes revealed its special centennial issue, with essays, lessons and ideas from a round-up of the "100 greatest living business minds," as well as an artificial intelligence cover featuring famous businessman Warren Buffett. Forbes claims it is the first A.I. magazine cover that allows readers to interact with a cover subject. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH September 19, 2017 at 03:49PM Turn Wants Court To Reconsider Decision Reviving 'Supercookies' Lawsuit http://ift.tt/2xkmwvx Ad company Turn is hoping to convince appellate judges to reconsider their recent decision reviving a privacy lawsuit centered on the company's alleged use of "supercookies." Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH September 19, 2017 at 02:51PM Uber Files Lawsuit Against Fetch Media For Ad Fraud http://ift.tt/2xkoIDi Uber Technologies has filed a lawsuit against Fetch Media, a Dentsu-owned UK company, alleging the mobile ad agency misrepresented the effectiveness of its mobile ads and failed to prevent ad fraud. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH September 19, 2017 at 02:43PM
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This Jacket Automatically Changes Shape Based On The Wearer’s Needs http://ift.tt/2w4WgCj This Jacket Automatically Changes Shape Based On The Wearer’s NeedsRiot Division's multi-functional jacket doubles as a bag and features storage for just about everything City life can throw a lot at you, which means you often don’t know what you need to bring when you head out the door. Ukrainian techwear brand Riot Division has addressed the on-the-go urbanite with its Ultimate City Jacket, which automatically transforms based on the wearer’s moment-to-moment needs while also providing plenty of room for storage. The jacket’s most unique feature is what Riot Division calls its “Parachute System,” a proprietary technology that can automatically adjust the length of the jacket with a simple hand movement. The technology also allows the wearer to adjust the sleeve length as desired for a perfect fit. “We started working on the Ultimate City Jacket two years ago when we couldn’t find an outerwear that would be specially designed for the city lifestyle,” Riot Division Founders Oleg Moroz and Andrey Titarenko said in a statement. The jacket also lets you store just about anything one could imagine, boasting more than 10 specially designed pockets for sunglasses, mobile phones, transportation cards and even one pocket big enough to store a tablet. Waterproof fabrics ensure that storing electronics inside won’t be an issue. The jacket also transforms into a tote bag, giving the wearer ultimate flexibility and letting them react to various weather situations as they unfold throughout the day. Riot Division is launching a Kickstarter campaign for the jacket on September 26. Those who pre-order will receive a discounted price of $139, while retail will start at $199. The jacket comes in two colors (black or white) and is available for both men and women. Mobile Marketing via PSFK http://www.psfk.com/ September 19, 2017 at 02:31PM |
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