The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High https://ift.tt/2PknyxQ When it comes to the Internet of Things, there’s a gap between consumers knowing about it and using it. Fewer than a quarter (20%) of consumers feel they have a good understanding of what the Internet of Things is, but nearly three quarters (69%) already own at least one IoT devices, according to a survey of 1,000 U.S. adults conducted by Metova, an IoT solutions company. IoT devices owned include smart door locks, smart Bluetooth trackers, smart bike locks and trackers, connected smart kitchen devices, smart home apps, smart plugs, smart irrigation controllers, wireless home energy monitors and smart thermostats. There clearly is a lack of deep understanding from the consumer’s viewpoint. Almost a third (28%) say they never heard of the Internet of Things and about a third (32%) have heard of it but don’t really know what it is. However, there is a high degree of interest in IoT products. For example, 58% are somewhat or very interested in smart door locks, 57% in connected smart kitchen devices, 60% in smart plugs and 68% in smart thermostats. advertisement advertisement Consumers have heard about IoT devices mostly from TV or online news (43%) and TV or online commercials (41%). The good news for the industry is that there is desire, even if not a high degree of understanding. For example, 84% of consumers would like to be able to monitor their electricity, gas or water usage and cost in real time using a computer, tablet or mobile device. Most (84%) would even choose a utility provider over another if they provided such a service. As in most surveys related to IoT consumer viewpoint, the majority (63%) of consumers said they are concerned about privacy with the Internet of Things. Consumers also are somewhat bullish about an IoT future, even if they don’t know the details of what it is: the majority (60%) said they all will have connected devices eventually. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 29, 2018 at 09:05PM
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Voice Assistants Can Get You Coffee And Buy Your Concert Tickets. Sorta https://ift.tt/2C0csfs Bixby, the voice assistant built into Samsung Galaxy Note 9 phones, has partnered with Ticketmaster so users can find concerts or events they want to see by asking Bixby to help. And in other news on the voice-activation front, on Wednesday Dunkin’ Donuts announced the “integration” of its On-the-Go Mobile Ordering app with Amazon's Alexa, so caffeine lovers can have Alexa take their order and have their brew ready when they want it. Ticketmaster/Live Nation and Bixby marketing information says “fans will have a personalized experience from event discovery to seat selection using voice technology.” But it seems that after locating information about an event the user is asking for, the Bixby voice assistant can’t go too much further. “One problem is that voice searches can get exhausting when it comes to the nitty-gritty details,” says a story on the Digital Music News site that questioned Bixby's impact. “That includes seat selection, seat comparison, parking passes, and payments, all of which can prompt abandonment from on-the-go searchers. In order to solve that issue, Ticketmaster is aiming to send mobile users a link with more details, where the finer details can be hashed out on top-level result.” A Ticketmaster spokesman confirms a consumer would complete the transaction online. In time, though, the Bixby app might be able to learn preferences to make ticket shopping easier. Likewise, at Dunkin’ Donuts, using Alexa doesn’t seem like a slam dunk. Customers with a DD Perks account link it to the Amazon account and then follow four steps to be able to order coffee, according to instructions. The fifth step, the instructions say, is for the customer to “speed past the line for pick-up!” But that might depend on how grumpy the other customers on line are. Consumers do seem reluctant to use voice assistants to actually buy things. A story earlier this month on The Information said only 2% of 50 million Alexa owners out there have ever used it to order something, and only about 100,000 have done so more than once. It seems that -- for now, at least -- consumers have concluded it’s easier to see goods online and compare prices and details, all of which seem to be steps beyond voice assistants’ ability. But marketers are still testing the skills of Alexa and her gang. According to Mobile Marketer, Denny’s, Starbucks and TGI Friday already are letting consumers use voice assistants to order. And a survey by data management firm Yext concludes that 61% of consumers were interested in using voice search to get directions to a restaurant, and 47% would use a voice assistant to get ratings or reviews. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 29, 2018 at 04:09PM Litmus Integrates With Salesforce Marketing Cloud https://ift.tt/2wnsHy4 Litmus has integrated its email analytics platform with Salesforce Marketing Cloud to help brands test email campaigns and streamline workflows. The arrangement allows firms to test and send email campaigns in over 70 web mail clients, mobile apps and desktop environments, the company says. The objective is to enable marketers “to work where they want to work, including within Marketing Cloud,” states said Litmus CEO Erik Nierenberg. According to Litmus, the integration allows users to:
Litmus is funded by $49 million from Spectrum Equity,
advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 29, 2018 at 03:39PM Google Rolls Out Search Engine For Veterans https://ift.tt/2NxBeEW Google has rolled out a series of search tools to help former members of the military to find a job. The "jobs for veterans" search tool allows veterans to enter the military branch code such as MOS or AFSC in which they served to see results for relevant civilian job openings that match their skills. Google also allows businesses to identify "veteran-owned" or "veteran-led" businesses in Google Maps and mobile search results. “When I transitioned out of the military in 2014, I asked myself a question that many service members know too well: “What am I going to do next?” wrote Matthew Hudson, program manager for Google Cloud, in a blog post. “For seven years, I had counted on the clear role and security net the military provided.” He wrote that civilian life for him was unknown and navigating job applications was new. It felt overwhelming. Hudson, who now works at Google, figured out ways to give back to the veteran community, so he worked on tools and resources for military personnel, their spouses, and veterans' transition to civilian life. There isn’t a common way to help recruiters match a veteran’s experience with the need for their skills and leadership in civilian jobs, so 1 in 3 veterans of the roughly 250,000 service members who transition out of the military each year end up taking jobs well below their skill level, he explains in the post. Google also will make this capability available to any employer or job board to use on their own property through its Cloud Talent Solution. Service members can enter their military job codes on any career site using Talent Solution, including FedEx Careers, Encompass Health Careers, Siemens Careers, CareerBuilder and Getting Hired. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 29, 2018 at 11:30AM Smartphone Growth Returns Next Year, Large Screens Dominate: IDC https://ift.tt/2wxD8OD After a decline in 2018, worldwide shipments of smartphones will grow slightly from 2019 through the end of 2022, according to a new forecast by International Data Corp (IDC). While smartphone shipments will decline 1% to 1.4 billion units this year, overall shipments will reach 1.6 billion devices in 2022, for overall annual growth of 2% a year, according to IDC. Larger screen sizes (5.5 inches and larger) will lead the growth, accounting for 65% of all smartphones and by 2022 shipments of larger screen phones will account for 85% of overall shipment volume. "With two out of three new iPhones expected to be larger than six inches, Apple will not be left behind in the 2018 race for increased screen real estate," stated Melissa Chau, associate research director with IDC's worldwide quarterly mobile device trackers. "You could say the term 'phablet' is becoming less relevant now that most smartphones will ship with larger screens, and when folding screens start coming into play in the medium term, this screen trend will evolve in new directions." Android leads, with 85% market share through 2022 with Apple global market share at 15% this year through 2022. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 29, 2018 at 10:03AM 'USA Today' Uses AR, VR To Connect Audiences With News https://ift.tt/2wr2i29 For the past three years, the USA Today Network has been looking to a future where VR and AR enhance news coverage, marking a marriage between reporting and technology. Delving into the world of VR just four years ago, Ray Soto, USA Today Network’s director of emerging technology, has turned what was once an experiment into a fully-fledged part of the network’s editorial offerings, deepening reader interaction across platforms. The emerging technology team used “Harvest of Change,” its first public VR venture, which took readers to a fourth-generation farm in rural Iowa, to learn about engagement. It was also a lesson in how to structure a narrative experience and become more interactive. According to Soto, his team was able to track user engagement and session time across each new VR experience, allowing them to understand how people approach story telling within the technology. advertisement advertisement “Blue Angels,” a 360 degree video that took readers aboard a Blue Angels jet, recorded more than 20 million views across platforms and was picked up by Mark Zuckerberg as an example of great immersive storytelling. The team then focused on its “USS Eisenhower VR” project and the VR components to “The Wall." Building and recording interactions with “Eisenhower” prepared the team better for building “The Wall.” Rather than an in-and-out design to allow users to move through the virtual world as they had with “Eisenhower,” “The Wall” was built as a book of sorts with four chapters that users could jump between, engaging with the content that was most interesting to them. Since entering the realm of VR and AR, the USA Today Network has received an Edward R. Murrow award for “Harvest of Change,” which won the foundation’s first “best use of technology in journalism award,” and a Pulitzer Prize for its groundbreaking project “The Wall,” which featured content across all platforms from USA Today papers Arizona Republic, AZCentral, Desert Sun, El Paso Times, Las Cruces Sun News and Caller Times. The USA Today Network’s latest move had it integrated AR into its app earlier this year with the inclusion of “321 Launch.” “321 Launch” found the team again collaborating across USA Today Network’s newspapers, this time with Florida Today. The app took users inside the launch of a SpaceX rocket at Cape Canveral Air Force Station by allowing users to set their phone up on any flat surface to watch the 3-D digital rocket soar. Soto told Publishing Insider: “We know people are interested in learning by doing, so we almost treat AR like a pop-up book. It’s a way for users to gain an understanding of scale, but it’s the interactivity that deepens engagement and helps users understand the story. I wouldn’t say it’s a replacement. It’s another media and platform.” Over the course of its experiments, USA Today has also created branded content for Honda and Toyota, a sponsor of its VR series Virtually There. Soto believes the foundation the company is building now will make it a valuable asset to advertisers looking to take advantage of AR-compatible content in the future, though the technology isn’t quite there yet. Advertisers are interested in telling new stories through new experiences, and we’re still working toward that with augmented reality We’re focusing on interactivity to be able to tell stories not just on the editorial front, but also from an advertising perspective,” he adds. “With AR being integrated into mobile phones, we wanted to leverage what we learned and expand it. We’re building the foundation on which we can surface content more seamlessly by incorporating it within the USA Today App.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 29, 2018 at 08:08AM How Brands Are Using Onboard Guidance To Improve The Employee Experience https://ift.tt/2PONQsK In order to foster a strong workforce, companies are expertly equipping their employees, providing connected headsets and monitors that sync to IoT sensors to deliver pertinent information, priority tasks and analytics Improving the workplace is an important goal for many companies, as a positive and efficient environment encourages not only a streamlined and better quality job for employees, but also benefits business. Accordingly, brands are employing high-tech devices that provide employees with the real-time assistance and data they need to work at optimum capacity. From connected glasses and apps to IoT data visualization, employers are increasingly finding resourceful and creative ways to support their workers on the job. Here’s how three brands are empowering the employee experience: Airbus Lighthouse RealWear Companies are increasingly aiming to design and execute a workplace experience that gives them a competitive advantage in recruitment and retention, therefore investing in their workers and striving to make their experience more meaningful. For more information on this topic, see PSFK’s report Improving The Employee Experience. Lead image: Internet of Things stock photo from Foxy burrow/Shutterstock Improving the workplace is an important goal for many companies, as a positive and efficient environment encourages not only a streamlined and better quality job for employees, but also benefits business. Accordingly, brands are employing high-tech devices that provide employees with the real-time assistance and data they need to work at optimum capacity. Mobile Marketing via PSFK http://www.psfk.com/ August 29, 2018 at 06:33AM
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San Francisco & Oakland’s 7 Must-See Retail Spots https://ift.tt/2C9VGe7 From robotic burger-making machines to interactive dressing rooms, San Francisco is home to myriad retail innovations, and continues to lead the way in offering inspiring and innovative store design and customer experiences. Likewise, neighboring Oakland boasts a range of new retail ventures as it undergoes an economic renaissance. PSFK compiled a list of the top exciting innovations from this tech-driven metropolis, outlining fresh retail ideas spanning food, fashion, gaming, technology and more. Here’s how seven brands are reinventing the store experience to engage with customers, provide interactive and personal experiences, and ultimately drive sales: Cafe X | Financial District, SF Address: One Bush Plaza, 1 Bush St Batch | Russian Hill, SF Address: 1648 Pacific Ave MM.LaFleur | Union Square, SF Address: 23 Grant Ave, 5th Floor RazerStore | Union Square, SF Outdoor Voices | Hayes Valley, SF Address: 555 Hayes St Harborside | East Peralta, Oakland Address: 1840 Embarcadero Viscera | Downtown Oakland Address: 1542 Broadway This is just a sampling of the innovation in retail, store design and customer experience that the Bay Area has to offer. For the full listing, see PSFK’s report The San Francisco/Oakland Retail Guide. Lead image: Cafe X via Facebook From robotic burger-making machines to interactive dressing rooms, San Francisco is home to myriad retail innovations, and continues to lead the way in offering inspiring and innovative store design and customer experiences. Likewise, neighboring Oakland boasts a range of new retail ventures as it undergoes an economic renaissance. Mobile Marketing via PSFK http://www.psfk.com/ August 29, 2018 at 06:33AM
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The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019 https://ift.tt/2wnSIx0 Content Marketing World 2018 will be here before you know it. The largest content marketing conference in the world brings together an incredible cornucopia of talent, curiosity, knowledge and aspirations for success. Marketers from all over the world come to Cleveland, Ohio for this event of epic proportions. Readers of our blog know we have a long history with the conference starting at the beginning with 8 years of speaking and attending plus 6 years of partnering with Content Marketing Institute to develop speaker/influencer content marketing campaigns, aka “conference ebooks”, to help promote the event. Another tradition that has recently been imitated but hardly duplicated, is something we started several years ago: sort through the 200 or more speakers and publish a ranked list of content marketing experts according to their social influence. List Methodology: For this list we use the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year’s Content Marketing World conference using a number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, and the size of their networks. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, SlideShare, Flickr and several other platforms. Of course the topic in question is: “content marketing”. Everyone included on this list is a) a speaker at CMWorld 2018, b) ranked in the top 50 for “content marketing” according to relevance, resonance, reach and audience metrics. People always thank me for including them in these lists and there’s no thanks to be given other than to the people who worked hard sharing useful content about content marketing to their social channels, in blogs, in videos and online in general. Thanks goes to ALL of the people who are actively sharing knowledge about content marketing by engaging and helping others with opinions, insights and expertise on the social web. This list is just the beginning of understanding all of the top experts and influencers around the topic of content marketing. In this year’s list there are many familiar faces and some that are new. I hope you find new and inspiring content marketing experts to follow through the rest of this year and into 2019. 50 Content Marketing Influencers Speaking at CMWorld 2018
Erika Heald @SFerika Pam Didner @PamDidner Carla Johnson @CarlaJohnson Kelly Hungerford @KDHungerford Michael Brenner @BrennerMichael Lee Odden @leeodden Ian Cleary @IanCleary Michael Gass @michaelgass Heidi Cohen @heidicohen Christopher Penn @cspenn Bernie Borges @bernieborges Andrew Pickering @AndrewAndPete Melanie Deziel @mdeziel John Jantsch @ducttape Robert Rose @Robert_Rose Andrew Davis @DrewDavisHere Viveka Von Rosen @LinkedInExpert Douglas Burdett @MarketingBook Andy Crestodina @crestodina Matt Heinz @HeinzMarketing Ann Handley @MarketingProfs Jay Baer @jaybaer Jesper Laursen @jesperlaursen Cathy McPhillips @cmcphillips Joe Lazauskas @JoeLazauskas John Hall @johnhall Berrak Sarikaya @BerrakBiz Stephan Spencer @sspencer Michele Linn @michelelinn Drew McLellan @DrewMcLellan Mitch Joel @mitchjoel Cassio Politi @tractoBR Andrea Fryrear @AndreaFryrear Garrett Moon @garrett_moon Paul Roetzer @paulroetzer Jay Acunzo @jayacunzo Juntae DeLane @JuntaeDeLane Kathy Klotz-Guest @kathyklotzguest Peg Sieren Miller @PegMiller Albert Jan Huisman @AJHuisman Maureen Jann @SuperDeluxeMo Stephanie Stahl @EditorStahl Ahava Leibtag @ahaval Shafqat Islam @shafqatislam Doug Kessler @dougkessler Zontee Hou @ZonteeHou Tim Washer @timwasher Tamsen Webster @tamadear Leslie Carruthers @TheSearchGuru Amanda Todorovich @amandatodo Now it’s your turn. As with any lists, there are many people that I would love to see included that were not. I’m sure you’re thinking the same thing (Joe Pulizzi for example). If the person that influences YOU most isn’t on this list, please share their name and Twitter handle in the comments. In the spirit of content marketing and in sharing our own expertise, I’ve assembled a list of our top 10 posts about content marketing from the past 12 months:
If you would like to learn more about how create successful influencer content collaborations, you’re in luck! Both Ashley Zeckman and I will be presenting at Content Marketing World on the topic. Here are more details: September 5th – 1:45pm – 2:30pm September 6th – 12:05pm – 12:50pm Along with our TopRank Marketing teammates Jane, Nick and Annie, we hope to see you at Content Marketing World. Check out what we’re looking forward to most at CMWorld and be sure to follow us on Twitter at @toprank for real time updates during the conference and this blog for liveblogging coverage of select presentations.
Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2018. | The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019 | https://ift.tt/2wiHYzh The post The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019 appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® https://ift.tt/2wiHYzh August 29, 2018 at 05:16AM More Stores Move To Cashierless Checkout; Amazon Go Expands https://ift.tt/2MEtPHG One of the aspects of the Internet of Things is the ability to track both people and products simultaneously. This ability is essentially what is allowing the creation of cashierless checkout at stores, the most visible example being the Amazon Go stores in the works for some time now. However, others are now getting into the action in an attempt to increase frictionless checkout by various means at stores. For example, Ricker’s is rolling out a hybrid of mobile pay and Amazon Go in 58 of its convenience stores in Indiana. In this case, Ricker’s is using Skip, the maker of a mobile self-checkout app, but the result is the same: the consumer bypasses a checkout line. In the case of Amazon, its technology also tracks the products going into the hands, pockets or purses of shoppers and keeps a tally to charge customers’ Amazon accounts as soon as they walk out of the store. Amazon officially opened its first Amazon Go convenience store in January and its second this week in Seattle. advertisement advertisement Ricker’s aims to use the faster checkout system to convert frequent fuel purchasers at its pumps outdoors into loyal in-store customers after fueling their vehicle. In San Francisco, another automated checkout market in in trials. A mini-mart called Zippin recently started testing its automated checkout system. And in China, well-funded BingoBox is opening cashier-free, computer vision-enabled convenience stores using RFID tags to track products in stores it’s opening across the country. As more stores tap IoT technology to join the movement to easier and faster checkout systems, shopper behaviors will evolve. Over time, this way of getting out of a store will come to be expected. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 28, 2018 at 09:15PM |
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