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More Human Jobs Powered By Artificial Intelligence http://ift.tt/2viGnaQ The following is a guest contributed post from James Ramey, CEO of DeviceBits. Artificial Intelligence (AI), has evolved the standards of daily living. Consumers today use the latest devices for their needs, and this wouldn’t be possible without various industries developing apps and platforms using AI technology. This constant development of technology is leaving an impression that it will be able to take over key jobs, yet when you view AI in a more positive light, as what it has achieved for many customer care systems, it serves as the answer to potentially creating more jobs. Today, the customer service industry is realizing the pressure of providing fast and efficient service to customers. But is it enough? This question often leads to brands turning to AI for assistance. A familiar tool powered by AI that many consumers see via webpages and social platforms is the Chatbot. Aside from Chatbots, AI can work by directing complicated questions to live agents who are available to take on complex matters. AI and live human agents work together to create a quick and positive experience for consumers. How do consumers feel about AI taking up the role in automation and jobs? In a recent article by Harvard Business Review, numerous studies were conducted in finding out the thoughts of consumers. One side believed as much as 47% of jobs would become automated by the year 2033, and one side said only 4% of jobs would be lost to AI by 2020. Safe to say not everyone believes AI will take away many jobs for Americans, but mostly AI will be (and already is) the tech companion today’s large companies utilize for tech-to-tech tasks. We can’t disregard that AI technologies are poised to replace a few customer care positions at the “tier-one” level. Tier-one positions usually cover first-response queries, such as those offshore customer care centers. However, because of the limit on needing live agents for tier-one positions, “tier-two” positions will grow, which is where we need live agents for the complex questions customers have. With the amount of general questions asked by customers to live agents, it makes sense for companies to create AI-based self-service materials so customers don’t have to make a call. With downloadable self-support materials and online support from chatbots, this cuts back the need for tier-one agents. Not stating all tier-one jobs should be replaced by machines, but if a large company would like to limit their tier-one positions and expand their tier-two department, using AI will be beneficial. The world is moving quickly with the latest tech devices and software, and consumers will be asking advanced questions to be able to enjoy their devices. There is also another side of the discussion of AI being able to create more jobs. AI can aid in expanding the need for live agents to take care of complex matters, but AI can also be used by live agents in customer service. It’s the smart assistant for live agents when they encounter complex questions. Live agents will be able to access online materials powered by AI to aid them in their customer interactions. Combining AI with a live agent’s personal customer interactions is a great example of how AI is here for positive, successful customer engagements. With more companies adopting AI into their customer care plans, knowledge of other technological advancements are becoming the standards of the workforce. Companies will be looking for those who are familiar and can work in technical fields, specifically AI. Will this mean AI is changing job descriptions and taking away simple jobs? Not necessarily, simple task jobs that don’t require AI will still be available. If anything, the advancement of AI will create jobs across many industries for companies seeking employees in IT and similar departments. The post More Human Jobs Powered By Artificial Intelligence appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 24, 2017 at 05:58AM
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Volkswagen Will Debut An Electric Bus In 2022 http://ift.tt/2xvhUQu Volkswagen Will Debut An Electric Bus In 2022The vehicle will be a reinterpretation of the classic VW Microbus We heard about Volkswagen‘s electric bus concept back in January, but now the auto brand has announced that it will officially be producing the all-electric bus in 2022. The bus, called the Volkswagen ID Buzz, will be part of a collection of electric cars that the company plans to release. Appealing to consumers’ sense of nostalgia, it strongly resembles the iconic Volkswagen Microbus. The ID Buzz is a joint venture of Volkswagen and Volkswagen Commercial Vehicles, meaning there will be a commercial version of the bus that companies can use to deliver goods in an environmentally friendly fashion, as well as a version available for the average driver to purchase. Mobile Marketing via PSFK http://www.psfk.com/ August 24, 2017 at 05:47AM
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First Look: 4INFO Announces General Availability of Onboarding Solution http://ift.tt/2iuWfp0 4INFO, a customer identity and engagement solutions company, announced this week the general availability of its data onboarding solution to meet the market’s growing demand for smarter and more accurate cross-channel identity mapping and data onboarding. Built on the company’s proven customer identity and engagement platform, 4INFO is enabling data companies to better monetize their data in an increasingly mobile world. “We’re quickly seeing traction in the market since introducing our onboarding solution because our expertise in mobile is helping customers achieve higher match rates with the scale and accuracy they need to monetize data and maximize revenue,” said Mari Tangredi, general manager of 4INFO’s Identity Platform. The growing demand for marketers to effectively reach consumers in mobile is clear: consumers spend nearly three quarters of all digital minutes on their mobile devices1 – and mobile ad spending is expected to more than double desktop display.2 Yet most identity and data onboarding solutions on the market today are rooted in desktop as a starting point for mapping people and data to devices. “4INFO was born in mobile. More than four years ago, we solved the biggest challenge of connecting people and data to mobile devices helping marketers precisely target national mobile ad campaigns with our patented methodology,” she said. “With our onboarding rollout, we’re expanding access to this proven approach for marketers’ use across platforms and publishers.” “As brands continue to shift ad dollars to mobile and video it became obvious that we needed to associate our purchase behavior data to a best in class identity grid that has precision and scale driving maximum value in activation of audiences,” said Jen Bukich, Vice President of Global Strategic Partnerships and Business Development for Kantar Worldpanel Shopcom, a Kantar brand., a leading data analytics firm with CPG and retail purchase behavior data for 300 million U.S. consumers. To learn more, check out 4INFO here. The post First Look: 4INFO Announces General Availability of Onboarding Solution appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 24, 2017 at 05:42AM This Startup Is Using Voice Recognition To Reshape Bedtime Stories http://ift.tt/2vrT3eS This Startup Is Using Voice Recognition To Reshape Bedtime StoriesNovel Effects is matching nighttime reading with tech-powered sound effects An app called Novel Effects uses voice-recognition technology to deliver sound effects and music to books when you read them out loud. The goal of the app is to bridge the digital and real world to make a more engaging experience for kids at home or in the classroom. The app provides an interactivity without having children stare at a screen. There is opportunity for face-to-face personal connection with sounds that offer a fuller experience. There is a beta version of the app currently available for iPhone and iPad with an app for Android on its way. The service comes with sound effects for a handful of books such as The Very Hungry Caterpillar and Where the Wild Things Are. Novel Effect makes money when books are purchased from Amazon via the app. In the fall the company will be introducing a more refined version of the app with sound effects for over 100 books and will charge a $5 monthly fee to use it. The company currently has a partnership with Hachette Book Group and is speaking with several other publishers to expand their services. During a time where people are getting more comfortable with voice recognition it seems that Novel Effect has struck at the right time. Apple’s Siri and Amazon’s Alexa are gaining popularity acting as a digital assistant to millions of people. To activate Novel Effect you open a book in the app that accompanies the real-world book. This prompts the app to start listening and analyzing your speech to figure out where you are and to synchronize the right noises for the plot. The program allows you to read from any section of the book rather than needing to follow a sequential order to power the sound effects. It also allows you to spend as much time as you like on a page to talk about what’s happening and advance at your own pace. Novel Effect hopes to offer a tool that allows readers to create their own sound-enhanced stories or add sounds to existing ones. Mobile Marketing via PSFK http://www.psfk.com/ August 24, 2017 at 05:33AM
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Create Ranking Content by Conquering Competitive Keywords http://ift.tt/2wAnJzL Content marketing and SEO have become more challenging over the last couple years. But why? SEO has become more data driven to help search marketers prioritize what keywords they should be targeting and how to setup a proper strategy. Additionally, the increase in digital competition and investment from companies has had a significant impact. To conquer any keyword you want to rank for, there are multiple steps that you should take as a marketer to see the best return on your investment. SEO still works and is not “dead.” Instead, SEO takes patience and dedication to see the results that you are expecting. There are no silver bullets for search engine optimization. With that being said, let’s go through the steps to rank for competitive keywords. Keyword Competition AnalysisWhen selecting keywords, it’s important to look at both keyword search volume and competition. Keyword search volume is a metric to help marketers understand the demand. Finding keywords with a high amount of search volume is great, but more search volume generally brings more competition. It’s essential understand how competitive the keyword is before trying to target it on your page. Knowing the level of competition helps set expectations on how long and the effort it might take to rank for the keyword. Most keyword research tools have a keyword competition or difficulty metric to help search marketers find viable keywords. The goal is to find a keyword that has a decent amount of search volume and a lower competition level. Competitive Landscape AnalysisAfter choosing the keywords that you want to target, you should do a more thorough competitive analysis to see what the currently ranking sites are doing. By analyzing what each competitor and ranking domain is doing already, you can find commonalities to use for your piece of content. Common elements to analyze when doing a competitor analysis are title tags, meta descriptions, H1 heading tags, common keywords used, page authority/external links pointing to the page, content length, pagespeed, and internal links pointing to the target page. Running a competitive analysis on the search engine results pages (SERPs) for a keyword will allow you to understand what elements are important to rank your piece of content. The analysis also helps when you are setting expectations with key stakeholders about the timing on when the piece of content might start ranking/performing to expectations. Create 10x ContentContent marketers know that creating 10x content is much more difficult than you might initially thing. I want to avoid saying go create great content, because most people don’t fully understand what great content is. Instead, focus on creating content that you are proud of and what you think your audience will enjoy. Each piece of content should serve a purpose to solve problems that your audience is experiencing. 10x content doesn’t only have to be blog or page content. Start thinking outside the box with videos, infographics, interactive eBooks, or podcasts that can also be optimized. By focusing on other types of content you can create more engaging content for your audience. Once you publish your 10x content, make sure you slot time to come back and review how it is performing in search. Use a tool like Google Search Console to see what search queries the page is getting impressions for to either reoptimize or rewrite the content to get even more visibility. Publishing Supporting ContentAfter creating your piece of 10x content, you will need to add relevant internal links to the page from historic content and new content that you publish. When creating supporting content, make sure you avoid cannibalizing your keyword targets to avoid a reduction in organic performance. To build evergreen content, focus on creating a hub of content. To create a hub you should identify a pillar page that is the key focal point for the topic. Your pillar page should be the authoritative piece of content that consistently ranks for multiple keywords. The page is supported with other pieces of content that internally links back to the pillar page to get more internal authority. Promotion and External BacklinksSEO is not a promotion tactic. Publishing content and hoping that it ranks is not a viable strategy for marketing anymore. Instead, the content needs to have some level of promotion, which could include paid/social ads, social promotion, and getting external backlinks to the page. Each channel is an important part of gaining exposure for your piece of content. Generally, a small paid campaign can help you analyze how the content is performing with your selected audience sample. From the paid campaign, you can gain valuable insights into whether the piece of content is engaging to users. Another important SEO aspect to focus on is receiving external backlinks to your content. External backlinks are still an important ranking factor for SEO and needs to be thought about when creating your strategy. A couple ways to get external backlinks is to leverage the Skyscraper Technique (coined by Brian Dean) and signing up HARO. The Skyscraper Technique is when you create better content than your competitors and reach out to the sites linking to your competitor’s content to get backlinks to your piece of content. You can also sign up for HARO to help reporters answer questions related to your industry or piece of content. Go Conquer Your KeywordsEven though content marketing and SEO have become more challenging, there is still a lot that can be done to garner great results. Instead of creating more content, focus on creating better content that you are proud of. Take the time to analyze the keyword competition and competitive landscape before drafting your content to set yourself up for success. Then create your 10x content and promote it to see the best organic results. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Create Ranking Content by Conquering Competitive Keywords | http://ift.tt/faSbAI The post Create Ranking Content by Conquering Competitive Keywords appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI August 24, 2017 at 05:30AM KIND Highlights How Much Sugar Kids Eat In Times Square Art Installation http://ift.tt/2irM44n KIND Highlights How Much Sugar Kids Eat In Times Square Art InstallationKIND creates sugar statues of children to highlight how much added sugar they consume It’s no secret that we eat way more added sugar than we should, but just how much are we all really eating? Healthy snacking company KIND decided to highlight the disturbing amount through the use of art. In an installation in Times Square, the company made several children out of sugar, each of which weigh 64 pounds, the amount of added sugar U.S. children consume per year. On top of that, there are a mountain of sugar boxes meant to symbolize the 45,000 pounds that purportedly U.S children eat every five minutes. The installation also promotes the brand’s children’s snacks which do not use added sugar. Drew Nannis, head of integrated communications at KIND, hopes the art will get people to look a little more closely at the nutrition information on kid’s snacks: “When we looked at the fruit snacks category we saw a trend of people not really knowing what they were getting and thinking products maybe had more fruit in them than they did.” Mobile Marketing via PSFK http://www.psfk.com/ August 24, 2017 at 05:18AM
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MMW Exclusive Q&A with Angel Suarez of Red Circle http://ift.tt/2g7YKwm Recently at the Casino Marketing and Technology Conference in Las Vegas, MMW caught up with Angel Suarez, Executive Vice President at Red Circle Agency, to discuss what’s hot and happening in the gaming industry today. MMW: Tell me about Red Circle? Angel: Red Circle is a full service casino marketing agency. We have worked with nearly 100 casinos over the last 16 years. We help companies with everything from branding, media buying, digital marketing, database marketing, and custom software development. Most of what we do is powered by our proprietary database marketing software called RECON. We’re a unique mix of advertising agency veterans, marketing veterans, and people who have actually come from the casino side and sat in the chairs of our clients. MMW: Tell us about your product called Recon and how it helps casinos manage mobile offers for players? Angel: From a mobile standpoint the things that we’re doing are unlike anything in gaming right now. We’re able to geofence properties; so if somebody pulls into a competing casino or if somebody happens to be driving by your casino down the freeway, our clients will have the ability to push a targeted offer to their mobile device based on their historical value to the property. If you and I are sitting in the same car; and if on average I’m worth $10 a day, but you’re worth a $1000 dollars a day, our software knows that. It’ll push me a specific offer, but it might push you a completely different offer based on your value. The data that we’re reading from the player tracking systems of the property, allows us to do this no matter what system the casino is using. Beyond that there’s also things that are automated, that we call “triggered events.” So if somebody comes into the casino and hits a jackpot, it’ll alert our software. Our software can then push them an offer instantly to their phone for rewards like a free hotel room. Another example is if somebody comes into the property that is very valuable to the casino, but they’re having a really bad day on the machines, our software will be alerted and it will push them an offer to their phone for some free play as a kind of “virtual hug.” MMW: Tell us what you see happening with mobile technology in the Native American casinos? Angel: I think that Native-owned properties are finally grasping the fact that the older demographic are first of all online, but secondly that the vast majority of them have smartphones. That being the case, they finally understand the importance to market through mobile devices. As marketing agencies we need to educate them on the best practices of leveraging the mobile space; making sure that the right offers are going to the right players and at the right time. For such a historically data-driven industry (gaming) many properties have been slow to adopt, but we’ve seen a nice uptick in the last year and will only continue to go up moving forward. MMW: What are some of the challenges or opportunities in your industry you currently see? Angel: A big opportunity I’m seeing is in automation by leveraging technology. This will allow for sophisticated targeted offers, without the marketing team having to lift a finger. The software is constantly working in the background and looking at the data, determining what needs to happen and when to maximize loyalty and profits for the casino. An added bonus is the level of reporting technology like RECON can provide where marketers are not overloaded by too much data, rather they are seeing the KPI’s that matter most and at the simple click of a button. MMW: What is the biggest takeaway for you having attended the conference this year? Angel: It is still mind boggling that millennials have been the focus of many discussions. We see from gaming data that they account for 5% of revenue for our clients. It takes four millennials to account for one baby boomer. I’m not suggesting we forget about them all together, as they are now the largest living generation. However, there are more cost effective ways to begin brand loyalty, much in the digital space, without severely jeopardizing the ROI of your marketing budget. MMW: What trends or current events are impacting your business and industry today and what does it mean for how you will approach the second half of 2017? Angel: One thing I’m very excited about is our ability to overlay data to measure things like never before, so that we can continuously optimize digital campaigns. The days of “set it and forget it” are over. We need to keep the finger on the pulse day in and day out, because if we are not doing it for our clients than the competition may thrive. For example, we have a feature in RECON called, SCOUT. Scout allows marketers to look at a heat map of a certain geographical region, which tells them where their players are coming from. Then drills down to how much value an individual player has to the property; and we’re able to marry that data with both the traditional and digital media plan we’ve put together. This ensures our ads are being targeted to pockets where the players actually live, and on top of that we can identify geographical areas of opportunity. Areas where we’re not getting a lot of gamers to sign up for the players club; we can leverage the data and leverage our software to create measurable lifts of new guests to the property. Essentially, tying something like a billboard to actual revenue for the first time ever. MMW: What makes Red Circle unique within the gaming industry? Angel: A perfect marriage of data dorks and creative geniuses. The post MMW Exclusive Q&A with Angel Suarez of Red Circle appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 24, 2017 at 05:09AM Air France Is Experimenting With VR Glasses For In-Flight Entertainment http://ift.tt/2w6Ojxl Air France Is Experimenting With VR Glasses For In-Flight EntertainmentSoon the airline will have virtual reality headsets available for passengers Airline companies have tried to find the best way possible to entertain their passengers while they endure long flights. Last year, Air France teamed up with startup virtual reality manufacturing company SkyLights to bring virtual reality headsets to passengers on board their flights. Instead of viewing a in-flight television show or movie from a tiny screen attached to the back of another chair, passengers can put the virtual reality headsets on and comfortable watch their choice of media much more closely. The headsets come with a pair of immersive headphones to tune out unwanted noise. Right now, SkyLights only have four of the virtual reality headsets available in a pilot phase on an Air France Airbus A340 going between Charles de Gaulle and the St. Martin airports. When Air France releases the service to their other flights, the virtual reality headsets will become available for business-class seats. Mobile Marketing via PSFK http://www.psfk.com/ August 24, 2017 at 05:04AM You Will Really Need To Run For This Game Of Thrones Marathon Campaign http://ift.tt/2wIhitG You Will Really Need To Run For This Game Of Thrones Marathon CampaignTo promote the new season, fans had to run to watch a marathon Fans of Game of Thrones in Italy had to run 26 miles to rewatch season one to six of the show. The marathon by European broadcaster Sky had fans running after a giant screen that replayed all the past six seasons of the HBO original. The marathon culminated in the simultaneous airing of the premiere episode for the show’s much-awaited seventh season. For your reference, 26 miles is just a few miles shy of the distance between Lannisport and Casterly Rock. Not quite the trek to The Wall but still a commendable feat considering that other marathons are confined to the living room. Mobile Marketing via PSFK http://www.psfk.com/ August 24, 2017 at 05:04AM
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Aurora HD Video Ads from AdColony Deliver Big Results http://ift.tt/2vrTINh AdColony, an independent mobile advertising platform, has released the results of the first brand campaigns using Aurora HD Video, the company’s latest mobile video innovation. After three separate campaigns, with three completely different creative executions, AdColony found that 43 percent of people who viewed an ad engaged with it, easily surpassing industry benchmarks and performing over 7X better than the AdColony platform average. From the official word: Not only did nearly 50 percent of all people that saw an ad engage with it, but most consumers would touch, tap or swipe the ad multiple times, and the total number of engagements per person was over 50X industry averages reported in the Global Video Benchmarks Report from Innovid. Engaging with the video also led to increased post-video activity, and in one campaign, the Aurora™ HD Video led to 3X increases in user acquisition for the company’s loyalty program and 2X more click-throughs to the site, when compared to a standard video campaign. The Aurora™ HD Video campaigns also drove a 90 percent viewable completion rate, which is over 3X the industry averages reported by Moat “We are proud to work with partners like Disney and Buffalo Wild Wings to help drive awareness, engagement and purchase intent in new and exciting ways on mobile devices,” said Will Kassoy, CEO of AdColony. “Leveraging the power of creativity and interactive capabilities of our Aurora HD Video technology, these brands created wonderfully immersive experiences that engaged their consumers and delivered powerful results.” For more info on AdColony and what the company is up to, click here. The post Aurora HD Video Ads from AdColony Deliver Big Results appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 24, 2017 at 04:52AM |
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