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'Fortnite' Studio Taps OverWatch League Boss To Lead Esports Efforts http://bit.ly/2HF30Pf Esports is becoming big business, with leagues, video networks and brands, all looking for a piece of the pie. Game publishers have a pretty big stake in its success as well. For a publisher, a game that catches fire in the esports world can mean relevance for years, well beyond the lifespan of most titles. Now Epic Games, the publisher of the wildly popular multiplayer game “Fortnite,” is getting into the fray. The company has hired Nate Nanzer to lead its esports efforts, which will include professionalizing and building out an esports community around “Fortnite.” Nanzer had been the commissioner of the Overwatch League, a league owned by game publisher Activision-Blizzard, based on the game ‘Overwatch.’ advertisement advertisement Overwatch League has been one of the most successful efforts yet by a game publisher to turn a hit multiplayer game into an esports franchise. Coca-Cola, AB-InBev, Toyota and T-Mobile are among the brands that have signed on as league sponsors. Overwatch League games have streamed on platforms like Twitch, but also appear on TV thanks to a multiyear deal between Blizzard and ESPN. “Fortnite” is set to host live competitions later this summer, as it tries to build out its esports presence. With Nanzer at the helm, the company is hoping for similar results to the success he helped build with “Overwatch.”
Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 28, 2019 at 09:47AM
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Agencies Scramble As Big Clients Merge http://bit.ly/2QtOQU2 Disney and Fox. AT&T and Time Warner. T-Mobile and Sprint. While there have been numerous articles chronicling the various machinations to consolidate multibillion-dollar businesses under one mega-company, there isn't as much attention yet as to what happens to the agency partners servicing these accounts. No matter the headlines, there is no such thing as a "merger of equals," say agency review consultants. "There will never be co-CMOs," says Avidan Strategies' Avi Dan. "They aren't going to pay two salaries for the CMO position." Mergers and acquisitions are primarily focused on cutting costs — or at least that is the argument made to shareholders — which means finding efficiencies between the two companies, whether it is through streamlining sales, HR or accounting. And of course marketing and mergers usually result in a single marketing operation. "It does not make sense to have the duplication of marketing departments," states Mercer Island Group's Matt Driscoll. To further eliminate costs, merged companies almost as a rule cut away at the agency roster, looking at one single shop (or holding company), streamlining unnecessary overlap, and increasingly bringing work in-house. advertisement advertisement Dan does offer a caveat when it comes to target audiences, such as one agency concentrating on B2B while another oversees B2C efforts. "But when both agencies specialize in brand building, the likelihood is very slim [that a merged entity] will keep both." In this game of musical chairs, there are strategies to help elevate one agency over a roster competitor. The incumbent agency at the acquiring company has the better chance of retaining the account. This played out with the Fox/Disney merger when OMD, which previously serviced Disney, beat out Assembly, which held the Fox business. Consultants all agree the CMO who remains in charge is likely to keep his or her agency partner. There is the question of whether these mega-merger agency decisions will be made internally or externally. Several search consultants believe, particularly in the short-term, most companies will select one agency in an internal review. There are too many other more important decisions to be made in immediate aftermath, they say. Selecting agency partners is one of the least important tasks on their to-do list. Even winning doesn't necessarily mean an agency is likely to reap any long-term rewards. All agency reviews are consistent. Regardless of industry, new CMOs typically hold agency reviews within six to 18 months of their hire, according to a 2018 Winmo report. Other consultants, however, predict the merged company will be forced to place the account in review as soon as possible due to stockholder pressure. After all, these executives are under heightened scrutiny to drive results and improve transparency. An internal review is too murky in today's aggressive activist culture, say analysts. Great work isn't sufficient to sway the client. McCann developed award-winning creative for OfficeMax and BSSP received accolades for its work for Mini. Both agencies lost their respective accounts after mergers. "You need an early warning sign so you are optimally positioned for any merger," explains Driscoll. "Agencies need to have hard conversations with their clients one-on-one." Large clients, in particular, require so much creative and strategic work in the short-term that it is hard for an agency to step back and take a wider-view of the partnership. "We aren't selling cars," says Driscoll. "We are in a people business," he says adding agencies must install "early warning signs."You need to focus on the relationship "years in advance" before there is even talk of an acquisition, he recommends. While mergers are usually disruptive for at least some of the senior marketers and agencies involved, one silver lining is that displaced CMOs and other senior marketing executives will usually land somewhere else, enabling agencies who lose out in merger mayhem to potentially gain new business with those former partners down the road. "Best case scenario, you keep the business," jokes Driscoll. "Second case, five or six people move somewhere else and you land new accounts. There is no downside."
Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 28, 2019 at 09:36AM Creative Data Integrates With Optimization Analytics For New Performance Metrics http://bit.ly/2Ww3EqF Creative data, a new category of first-party data that ties together with optimization metrics, has been made possible by a company working with Amazon to give marketers more insight into the performance of the advertisement. “It’s something that didn’t exist before -- folks didn’t have access to this type of data,” said Alex Collmer, founder and CEO of VidMob. "It's an entirely new way of looking at media through computer vision and understanding the why of performance." More than half of brands selling products on Amazon don’t use advertising tools to improve optimization efforts, eMarketer estimates. VidMob worked with Amazon to build “creative insights” technology on top of the Amazon Web Services suite of tools. In beta, the new offering allows for nearly instant insights into metadata and viewer sentiment. The technology allows marketers to look at an individual ad and the metrics behind it to better understand how consumers react to the advertisement and its message. advertisement advertisement VidMob then takes that data and offers insights into changing the creative assets to improve on the consumer response. The “creative intelligence tools” within the platform can analyze all of a brand’s historical media, frame by frame. The platform uses computer vision to understand the attributes such as the words and languages that are spoken. It identifies when trademarks come into view, and even the directions in which people look, as well as the sentiment. This never-ending loop of creating and learning takes the attributes and compares them with frame-by-frame performance data before providing actionable insights back to brands. VidMob’s creative and analytics platform ties together to give brands an immediate response on how to optimize their campaigns. The platform relies on several Amazon technologies such as Amazon Rekogntion to power the computer vision technology, Amazon Transcribe, to understand the spoken words, and Amazon Comprehend to understand meaning and emphasis. The next step will take VidMob into comparables. Brands will have the ability to view other media running in their industry, such as automotive or hospitality, to benchmark their own media’s performance. The media includes video and display. The company is also building mobile fitness and creative health scores to access media and its expected performance prior to investing the media dollars. In addition to having worked with brands such as Nilla Wafers and Netflix, VidMob also serves media agencies such as Ogilvy and Publicis. VidMob’s simple strategy began by giving marketers access to creative pieces they can use on one or more platforms such as Facebook, Pinterest or YouTube. Marketers would log into VidMob, create a brief about what they need and specify the platforms they want to market on, and would then be matched with creatives that could deliver the request. By the end of 2017 the APIs -- which gathered performance data -- became the fodder for a new tool that explains why and how the ads work, beyond just confirming that they work. At the end of 2018 all that changed.
Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 28, 2019 at 08:23AM
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Sowing the Seeds of Success: 3 Elements of Strong B2B Influencer Relationships http://bit.ly/2XdrDrY We’ve said it before and we’ll say it again: Effective B2B influencer marketing is rooted in building lasting relationships. The premise is simple: When brands invest time, effort, care, and money (when it makes sense) to cultivate partnerships rather than one-time or “on-my-terms” engagements, industry influencers and experts are far more apt to do the same. Oh, and the outcomes of influencer/brand engagements (i.e. reach, engagement, thought leadership, increased share of voice, etc.) are more fruitful for all parties, too. But as we’ve also said before, building the right relationships is critical--and time consuming. The right relationships aren’t sowed solely based on social network size nor are they grown without proving mutual value. In fact, there are several must-have characteristics of influencer/brand relationships. What are they? Let’s discuss three of them and hear what a few seasoned experts have to say on the subject. #1 – The Fit FactorTopical and cultural alignment is absolutely essential to any influencer/brand partnership. Why? Without alignment here, you’ll miss the mark on creating relevant content and audience experiences—and potentially damage, rather than boost, your brand’s credibility and reputation. Topically, the influencers you work with must have relevant expertise, insight, interest, and audience, ultimately aligning with your goals and expertise of your brand. Culturally, their character and conduct need to be a match, too. “In the eyes of consumers, the influencers you select and work with will, in many ways, become an extension of your brand,” Martin Jones, Senior Marketing Manager at Cox Communications, told us in an interview. “Due diligence in researching the potential influencers’ social media history will reveal a lot about their personality, style, character, and more.” He went on: “There is much more to a successful relationship than the dollar value and reach. Influencers that align with your company’s goals, objectives, and values will advance your organization in many ways beyond a marketing campaign.” [bctt tweet="There is much more to a successful relationship than the dollar value and reach. @martinjonesaz #B2BInfluencerMarketing" username="toprank"] In addition, fit isn’t necessarily one-size-fits-all—and your definition can change over time. Your influencer relationships can and should be diverse, helping you power different objectives and provide a range of perspectives to your audience wherever they are in the buyer’s journey. “It’s not always about the number of followers or connections an influencer has,” Ursula Ringham, Head of Global Influencer Marketing at *SAP, has said. “Some people think: ‘Oh my God. We have to work with this person. They have a million followers.’ Your influencers have to be able to relate to your audience and that skill isn’t necessarily determined by a large following.” [bctt tweet="Your influencers have to be able to relate to your audience and that skill isn’t necessarily determined by a large following. @ursularingham #B2BInfluencerMarketing" username="toprank"] Read: 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy#2 – A Foundation of Trust That Translates into Value for AllStrong relationships are built on trust. While that’s cliché to say, in today’s tumultuous social, political, and digital landscape, it’s more relevant and important than ever. And arguably, trust can form when both parties are invested in the success of their partners—a place where value exists for all parties. As TopRank Marketing CEO Lee Odden recently wrote in regards to improving and managing influencer experiences: “Far too many B2B brands treat their influencer relationships transactionally and in terms of what the brand can get from the influencer. B2B brands that make any effort at all to learn more about influencer goals, preferences and capabilities in combination with providing opportunities to connect with other influencers, will go along ways towards building brand advocates and inspire more effective influencer behaviors.” Furthermore, trust and value are fully unlocked with transparency. It’s not only fair, but also paramount for you to be honest about what your brand is trying to achieve with the help of your influencer partners. Several seasoned influencer marketing leaders at B2B brands share these viewpoints: “The key here is a relationship—realize that in order to be successful, the work has to be mutually beneficial to both parties … Also, be very clear up front on the goals of your influencer program and what success looks like.” - Lucy Moran, Senior Vice President of Brand, Digital, and BU Marketing, Dun & Bradstreet [bctt tweet="In order to be successful, the work has to be mutually beneficial to both parties. @lucymoran on #B2BInfluencerMarketing" username="toprank"] “I think trust is the most important characteristic of a successful influencer/brand relationship. We have to trust that the influencer can deliver on a project whether that be a study, an eBook, a keynote, or a webcast. We’ve certainly had our share of learning experiences. But those influencers that deliver high-quality work definitely earn our allegiance. And we have to hold up our end of the bargain, too, and be a good partner. We must set clear expectations, make the process seamless for paid engagements, and provide timely feedback on deadline.” - Angela Lipscomb, Influencer Relations Manager, SAS [bctt tweet="We must set clear expectations, make the process seamless for paid engagements, and provide timely feedback on deadline. @AngelaLipscomb on #B2BInfluencerMarketing" username="toprank"] “Open, honest, regular communication about what success looks like to each party is vital to a win-win relationship. It has to be based on mutual trust and respect, not to mention a genuine interest in the other party’s success.” - Rani Mani, Head of Social Influencer Enablement, Adobe [bctt tweet="Open, honest, regular communication about what success looks like to each party is vital to a win-win relationship. @ranimani0707 on #B2BInfluencerMarketing" username="toprank"] “When you look at the characteristics for a successful B2B brand relationship you are:
#3 – A Commitment to Co-Creation CollaborationB2B influencer marketing is not about hiring or enticing industry thought leaders to hawk your product or service. It’s about building something together—something that will inform, engage, entertain, and inspire your audiences. When a commitment to content collaboration is part of your influencer/brand relationships, you not only provide influential experts with a medium to share valuable insights, but can also provide your audience with a mix of perspectives—upping your storytelling capabilities and credibility. [bctt tweet="If you want your content to be great, ask influencers to participate. @leeodden #B2BInfluencerMarketing" username="toprank"] While some influencers such as internal subject matter or niche experts may not have much content creation experience, you can coach them—helping you strengthen the previously discussed characters. On the other hand, influencers who have a knack for creating content will welcome and expect opportunities for content collaboration.Less On-Time Transaction. More Long-Term Interaction.Building relationships with the right influencers is undoubtedly time consuming and downright difficult at times. But with the right focus and attention to detail, the effort you put forth can result in fostering partnerships that are beneficial on multiple levels of everybody involved. What’s on the influencer marketing horizon? On May 30, 2019 tune into Seth Bridges, founder at Rival IQ, live interview of Lee Odden where he’ll be discussing influencer marketing trends and more.The post Sowing the Seeds of Success: 3 Elements of Strong B2B Influencer Relationships appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot http://bit.ly/2V5eKQ7 May 28, 2019 at 05:30AM
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Fast Cars, Fast Connectivity: Team Penske Uses Verizon 5G Tools For Indy 500 http://bit.ly/2Xa6bE7 How 5G technology will change the world is a daily topic in the media, and the latest example is this: It may influence the outcome of the Indianapolis 500. Team Penske, the racing organization whose cars have won a record 17 Indy 500 races (including last year), used Verizon’s 5G Ultra Wideband network to analyze cars coming in and out of the crucial first turn during practice runs and time trials. By streaming video of that turn over 5G-connected cameras, Team Penske was able to analyze a driver’s performance in near real time, and make changes while the car was still on the track. Previously that kind of video analysis would take hours or days. Penske engineers were able to take those video transmissions and compare them to drivers’ previous laps with video overlays to see where a driver might have wasted some time. That information could be rapidly relayed to the pit crew to improve the performance the next go-round. advertisement advertisement In a race that is sometimes decided by a fraction of seconds, those slight tweaks could add up. Team Penske has four cars in this year’s race. “5G is giving Team Penske unique visibility into driver’s performance coming in and out of turn one, which they are taking at speeds of about 230 miles per hour,” said Alex Smith, a member of the tech staff at Verizon. “In addition to providing near real-time video to engineers in the pit and garage, we’re also providing the spotter with near-real-time video feeds from different cameras on the track that they can view on their tablet. Before, spotters had to rely on a pair of binoculars, or delayed video feeds. With 5G, we’re giving them access to information they never had before so they can warn the driver of an accident ahead or who’s coming up behind them.” The Indianapolis 500 is not the only place where Verizon is touting its 5G capabilities. In March the wireless giant announced a two-year pact with the NFL, making Verizon the league’s “official 5G innovation partner.” That deal seems centered on Verizon and the league working on 5g mobile games with a NFL theme, and greatly expanding the number of camera angles available to to 5G-connected fans. Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 27, 2019 at 11:17PM
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Side-Stepping the Summer Slump: 5 Tips for B2B Content Marketers http://bit.ly/2JEHVH3 Summer is coming. For months we’ve been dreaming about barbecues, sun-filled vacations, long weekends at the lake, and the glorious start of summer office hours. It’s so close. via GIPHY But for B2B marketers, summertime often means distracted or out-of-office target audiences, prospects, and customers. We marketers may even sneak out of the office for a few days. And from dips in organic website traffic and social engagement to being short on internal resources while the sales team begs for more leads, the “summer slump” sets in. The good news is that summer opportunities do exist for entertaining, nurturing, and strengthening connections with your audiences throughout the funnel, as well as help you test and refine your approach to finish out the year strong. Here are some tips worthy of consideration. Tip #1 – Revisit and fine-tune your B2B content marketing strategy.Keeping a pulse on results and taking steps to optimize performance are par for the B2B marketer’s course. And with summer marking the mid-year point, it’s the perfect time to take a deep dive into year-to-date performance—not just the last 30, 60, or 90 days—and compare to years past. This gives you a more holistic look at how your content marketing strategy is moving the needle, if you’re making consistent progress, and if you’re on track to hit this year’s goals. If you don’t have a documented content marketing strategy, stop here and make that your summer priority. Your strategy is your roadmap; your single source of truth that everyone has access to. If your strategy is documented and your results review has indicated that you’re losing some ground, put additional efforts behind what is working. In addition, consider testing something new such as interactive content or piloting an influencer marketing project—or try to break out of your stuffy B2B mold to make a summer splash. Here’s a little something that combines all three—an asset that has been affectionately named “Laser Bear.” Click Here to see the Break Free from Boring B2B Guide in Full Screen Mode If you don’t have the internal resources or expertise to test something new, partner with an experienced B2B content marketing agency. If you’re looking to partake in some summer relaxation, an agency partner can take the pressure off and reduce your stress level.Tip #2 – Reconnect with your sales team to gain new insight and provide extra support.Generating leads is one of your primary objectives. But as the volume of incoming leads slow down or the trajectory of some prospective deal closures comes to a crawl in the summer months, there’s no better time for you to check in with your sales team. It’s not only worth diving into challenges, opportunities, or key insights for the year thus far, but also working to identify specific summer buyer behavior trends and the types of conversations sales reps are having with prospects. This may help you identify opportunities to refine and optimize your larger strategy for the year or personalize content to target specific summer buyer needs. Also, if sales team members have upcoming events or conferences they’ll be attending, this is a great time to realign on objectives and refine any existing marketing strategy. From organic and paid social campaigns surrounding the event to constructing personalized nurturing campaigns for leads captured at the event, there’s likely an opportunity to help their presence at an event generate more ROI.Tip #3 - Experiment with social engagement and content promotion.Content promotion on social platforms is an integral part of your marketing strategy—and it could be ripe for a summer shake up. Depending on how your current tactics are performing, now may be the perfect time to experiment with new methods of promotion and engagement to nurture your audience through the summer months. For example, consider repurposing some of your existing blog or website content into longer-form content on your social media channels to serve as inspiration and foster conversation. This could be customer profiles, tales from the trenches, company culture snapshots, and the list goes on. You could also create original content around trends, providing some thoughtful commentary and encouraging discussion. Or, if you haven’t tried them yet, consider conducting polls or experimenting with 3D photos that can help you increase your engagement over social media.Tip #4 – Create convenient content experiences.In the summer, your target buyers are pressed for time. So, make it easy for them to consume and engage. Investing more in content curation can help. For example, you could start a weekly news post in which you curate information from the top news articles in your industry. Then, you can break those articles down for your audience providing key takeaways and learnings. This saves your audience the time of having to read and analyze each article— instead, you’re doing the work for them. Read: Content Curation Inspiration: Types, Examples, & Use Cases for B2B MarketersTip #5 – Double-down on showcasing who your company is.Your target buyers desire human connection. And you’ve likely taken some steps to humanize your brand to become less stuffy and more credible in your target buyers’ eyes. Summer can be a great time to take that human element to new heights. One option is to create a blog series focused on company culture and how that fosters the service you provide. Or consider a weekly #TBT post featuring photos and mini stories from team members. Better yet, sit down with select members of your team for an in-depth Q&A video. This not only helps you put faces with your company name and mission, but you’re also highlighting subject matter experts who can provide insight and thought leadership your audience will connect with. Injecting some thoughtful humor is another testing consideration if you feel it makes sense for your brand and audience. “Comedy is the most powerful way to humanize a brand because it demonstrates empathy,” seasoned B2B marketer and comedian Tim Washer told us not long ago. “Let’s face it, a lot of true comedy comes from pain. So, when we can come out and touch on a customer pain point, we show them that we understand their point of view. When we do something that is self-deprecating, when we look vulnerable, and when we let our guard down a little bit that’s when we make a connection.” Read our full interview with Tim for more tips on how to create unique, memorable experiences for your audience.Hot Fun in the SummertimeSummer is a busy time for everyone—and your marketing results can take a hit as a result. But you can still stay engaged with your target buyers if you tweak your content strategy to include new content types and tactics to entertain, engage, and nurture your audience. *Cue the music* [embed]https://youtu.be/32inwlWSRpY[/embed] Looking for a little summer reading to help improve your approach to B2B content writing? Check out this post on cutting content bloat to create better audience connections. *Disclosure: LinkedIn is a TopRank Marketing client.The post Side-Stepping the Summer Slump: 5 Tips for B2B Content Marketers appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot http://bit.ly/2V5eKQ7 May 27, 2019 at 05:41AM
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Op-Ed: The 5 C’s For Brand Success In C-Commerce’s Bright Future http://bit.ly/2HUYKu1 SHOWFIELDS' CEO explains why ecommerce and traditional retail are giving way to 'consumer commerce,' defining what this means for brands and the five key components he has identified from his next-generation brick-and-mortar store for retailers to employGet More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ May 26, 2019 at 06:33AM QR Code On TV Ad Leads To Movie Ticket Purchase http://bit.ly/2EwAltV Success with the Internet of Things depends a lot on things working together. For example, smart voice systems in the home are most effective when integrated with other things in the home, such as smart lights and connected appliances. A good example of things working together is a new promo to hype the release of the superhero horror movie Brightburn, opening in theaters this weekend. Television sets airing spots for the movie this weekend will feature a QR code within the ad. Aiming a phone camera at the ad on the screen will bring the viewer directly to Fandango, where they can purchase tickets for the Sony Pictures Entertainment movie. In what Sony says is a first for a movie, Brightburn’s web-based QR code works directly with the phone’s native software rather than requiring a mobile app to be loaded to execute the connection. Many consumers may not recognize that the QR code interaction is greatly streamlined, but they are likely to notice that the things – the phone and the TV – are seamlessly working together, leading lead to a quick and easy transaction. Now if only some of the other smart things from various suppliers worked together as easily, then the Internet of Things would move along more speedily. advertisement advertisement Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 24, 2019 at 02:08PM Six Senate Democrats Urge FCC's Pai To Reconsider T-Mobile Merger http://bit.ly/2HAga0c T-Mobile's proposed $26 billion acquisition of Sprint should be rejected despite the companies' promise to build out a 5G network, six senate Democrats are telling regulators. “The behavioral conditions and voluntary commitments offered are filled with loopholes, lack meaningful enforcement mechanisms, and do not come close to ameliorating the negative effects that a reduction in wireless competition would cause for consumers across the country,” Sens. Tom Udall (New Mexico), Elizabeth Warren (Massachusetts), Amy Klobuchar (Minnesota), Ed Markey (Massachusetts) and Cory Booker (New Jersey) say in a letter sent Thursday to the Federal Communications Commission and Justice Department. The lawmakers are urging FCC Chairman Ajit Pai to reconsider his support for the merger. If the deal gains approval, the country will only have three major wireless carriers -- Verizon, AT&T and the newly merged T-Mobile/Sprint. advertisement advertisement Udall and the other senators say the consolidation will prove harmful. “We are concerned that this four-to-three merger does not serve the public interest and would result in substantial anticompetitive effects, harming consumers, workers, and innovation,” they write. Staff at the DOJ's antitrust division reportedly have recommended blocking the deal, but antitrust head Makan Delrahim hasn't yet made a decision. The FCC's Pai endorsed the merger, arguing it will spur 5G deployment and bring high-speed broadband to rural parts of the country -- many of which lack access to fast web connections. T-Mobile and Sprint recently promised that if the acquisition closes, they will build a high-speed network that will cover 97% of the country within three years, including 85% of rural Americans. The FCC's two other Republican commissioners appear to support the transaction, but Democrat Commissioner Jessica Rosenworcel voiced reservations. On Monday, she called for the FCC to publish the companies' proposed promises and conditions of the deal, and solicit comments. Udall and the others say they agree with Rosenworcel that the public should have an opportunity to weigh in. The lawmakers are urging the FCC to post the companies' merger plans and give the public 30 days to file comments. Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 24, 2019 at 01:00PM
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T-Mobile Raises Prices To Account For Netflix Price Hike http://bit.ly/2HQPFTa T-Mobile has offered a unique product to is customers, giving away Netflix for free to subscribers of some of its plans. Of course, T-Mobile was actually eating the cost of Netflix. Now, with Netflix raising prices, the telecom company says it plans to pass those price increases along to customers. T-Mobile subscribers with the Netflix On Us package will see their monthly price rise by $2, the company says. Users can avoid the increase by turning off Netflix On Us, or switching to the T-Mobile Magenta plan, which will still include Netflix. While Magenta will still have Netflix, T-Mobile says it will now be Netflix Basic, the entry-level tier. Previously, those subscribers received a middle tier Netflix service. The changes come after Netflix raised the price of most of its plans by $2 per month earlier this year. The company raised the price of its basic plan by $1 per month. advertisement advertisement The changes underscore the complex relationship between telecom providers and content companies. Every telecom giant now offers at least one free streaming video service with many of their plans, but those services aren’t free. Changes have to be made as the prices of these services change. Still, for many streaming services, these providers can be an instant source of millions of customers, making deals an attractive proposition. AT&T, for example, uses its own AT&T WatchTV service, as well as HBO, to entice subscribers. Verizon offers complimentary subscriptions to Apple Music to its unlimited customers. Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 24, 2019 at 09:19AM |
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