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VAB Uncovers The 'Truth' About CTV Ad Fraud (Hint: 'TV Off' Isn't Fraud) https://ift.tt/iCzkDBG The not-so-good news: Connected TV (CTV) ad fraud cost advertisers about $144 million in 2021. VAB’s just-released report, “The Truth About CTV Ad Fraud,” is well-intentioned. But some of its attempts to put the problem in context come off as off base. advertisement advertisement But it also makes a big point of stating that “normal viewer behaviors, like falling asleep while watching TV or turning the TV set off without shutting down an app, is not fraud.” While it’s true that neither of those constitutes intentional fraud, it is disingenuous at best to lump the “TV off” syndrome in with viewers falling asleep. TV off is a known industry technical/reporting problem that, according to a GroupM/iSpot.tv study, means that 8% to 10% of the CTV impressions being paid for by advertisers actually have zero chance of having been seen by consumers. That’s why GroupM and media companies are trying to create new standards for measuring and verifying the "viewability" of ads in streaming and CTV environments. So it’s odd indeed that while the VAB report mentions the TV off study, it doesn’t mention those 8% to 10% of impressions being delivered to dark screens. And it’s even odder that it attempts to make it sound like this is something perpetrated by careless consumers. Really, what’s the argument here? “If only those pesky viewers would remember to turn off their apps, we could monitor their behavior more accurately and charge advertisers accordingly”? Well gee, maybe TV operators should be posting “Mind the app” messaging as screen savers, to remind viewers of their duty to assist the advertising industry. For that matter, why not require viewers to attach electrodes directly to their heads so we can tell when they fall asleep — and better yet, deliver small electrical jolts to keep them awake? Another "we're not as bad as they are" truth cited about CTV: Unlike other digital ad environments, ad fraud on CTV “normally” doesn’t impact the viewer experience or leave the user open to malware. Well, maybe I’m being a bit harsh here. While it doesn’t offer any silver-bullet, industrywide solutions for ad fraud (now that would be news), it does make some valid points, along with providing useful advice for advertisers who still don’t understand that they need to guard against real fraud on CTV (and elsewhere). For instance, the report notes that there are limited opportunities for advertising fraud within premium, professionally produced TV content, with fraud in CTV mostly occurring through “low-quality” programmatic buys and relatively little occurring in publisher-direct and “premium” programmatic buys. The report notes that 2021 YouGov research found consumers are 1.5 times more likely to trust TV ads as a whole (presumably including CTV) than ads on web sites. Also, a 2023 Integral Ad Science survey found a relatively small 15% of marketers saying that they think CTV will be most vulnerable to ad fraud in the next 12 months, compared to 39% for in-feed social media, 22% for mobile web video, 19% for mobile web display and 18% each for search, mobile in-app video and desktop display. And most important, the summary of the best available advice on minimizing ad fraud on CTV: Learn about ad verification, ad blocking technology and other tools that can identify and block fraudulent traffic; use trusted vendors in purchasing ad inventory; and work with vetted measurement and data companies that specialize in audience and ad verification and invalid traffic detection to ensure that ads are being seen by real viewers. (Except when those thoughtless viewers fall asleep or neglect to turn off their apps, of course.) The report download is free to members or by registration. Mobile Marketing via MediaPost.com: mobile https://ift.tt/QFluKoM April 25, 2023 at 12:05PM
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What’s Driving Marketing In 2023? https://ift.tt/sOdF7tD Discover the top marketing trends and strategies shaping the industry in 2023, driven by innovation, disruption, and purpose-driven marketing.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2023 at 10:38PM
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Consumers Tend To Mistrust Facebook More Than Google, Amazon https://ift.tt/w1OtA7X U.S. consumers are more likely to say they mistrust social media platform Facebook than the other two digital advertising giants, Google and Amazon, according to a survey by performance marketing firm Tinuiti. When asked to rank the three companies on based on how much they mistrust them, 63% chose Facebook, … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/QFluKoM April 24, 2023 at 04:20PM
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Apple Mostly Defeats Epic In Battle Over App Store Policies https://ift.tt/dzwCxKR Largely siding with Apple in an antitrust battle with Epic Games, a panel of the 9th Circuit Court of Appeals on Monday upheld a lower court's decision dismissing claims that Apple's tight control over iPhone and iPad apps violated anti-monopoly laws. The decision comes in a battle dating to the summer of 2020, when Epic began offering gamers a way to make purchases directly, in violation of an Apple policy requiring developers to use its payment platform for in-app purchases. Apple responded to Epic's move by removing Fortnite from the iOS app store, after which Epic sued Apple for allegedly monopolizing the iOS app distribution market, and unlawfully forcing developers to use Apple's payment platform. Apple takes a commission of up to 30% of purchases made through its platform. U.S. District Court Judge Yvonne Gonzalez Rogers, who presided over a 16-day trial in 2021, concluded that Epic failed to prove that Apple's app-store policies -- including its refusal to allow consumers to download apps from sources other than the official app store -- violated antitrust law. advertisement advertisement A majority of the appellate panel largely agreed with that part of the ruling. “Epic failed to establish ... the existence of any substantially less restrictive alternative means for Apple to accomplish the pro competitive justifications supporting iOS’s walled garden ecosystem,” Circuit Judge Milan Smith wrote in an opinion joined by District Court Judge Michael McShane. “With Apple’s restrictions in place, users are free to decide which kind of app-transaction platform to use,” Smith wrote. “Users who value security and privacy can select (by purchasing an iPhone) Apple’s closed platform and pay a marginally higher price for apps. Users who place a premium on low prices can (by purchasing an Android device) select one of the several open app-transaction platforms, which provide marginally less security and privacy.” Apple CEO Tim Cook testified during the 2021 trial that the company's policies boost privacy and security for iPhone and iPad users. The industry-funded policy organization Chamber of Progress, which sided with Apple in a friend-of-the-court brief, praised the decision. “Ultimately, it should be up to consumers whether they buy a phone with an open experience or a walled garden that’s closed to cyberthreats,” Chamber of Progress CEO Adam Kovacevich stated Monday. But consumer advocacy group Public Knowledge said the decision shows that Congress should revise antitrust laws, including by passing the Open App Markets Act, which would require Apple to allow consumers to download apps from sources other than its app store. "Epic has been fighting long and hard to empower users and software developers in a mobile app environment dominated by two gatekeepers, Apple and Google,” Public Knowledge legal director John Bergmayer stated. He added that Epic's loss “shows how current antitrust law, and how courts apply it, is not always fit for the challenges posed by dominant digital platforms.” Monday's ruling wasn't a complete victory for Apple. The panel affirmed Rogers's decision that Apple's -- which prohibited developers from offering in-app links to outside payment platforms -- violated California's unfair competition law. The panel also upheld Rogers's injunction requiring Apple to allow developers to add in-app links to payment options outside Apple's platform. Mobile Marketing via MediaPost.com: mobile https://ift.tt/QFluKoM April 24, 2023 at 04:20PM Cybersecurity Firm Sees Sophisticated Bot Surge Despite Reduced Internet Traffic https://ift.tt/E3gnMBc Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report: An Inside Look at Bot Attack and Fraud Trends Impacting Enterprise Organizations Online, revealing a continued increase in sophisticated bot attacks and the impact on companies. Cybercriminals and fraudsters think every day about what they could do if they looked like a million humans, according to Human’s latest report released Monday. Human wanted to focuses on enterprise bot attacks, including account takeover, brute forcing, carding, credential stuffing, inventory hoarding, scalping, and web scraping. Data was analyzed from 1.5 trillion digital interactions across hundreds of applications organizations in 2022. The data reflects a subset of the 20 trillion online interactions that HUMAN observes each week. The data was pulled from the interactions that enterprise marketers see and protect on behalf of their customers. Researchers used an out-of-band process, so there was no impact on the performance of monitored traffic or applications. advertisement advertisement Despite legitimate human traffic dropping 28% year-over-year (YoY), bad bot traffic rose 102%. In other words, the percentage of bad bots out of overall traffic has increased even more rapidly. The reduction in traffic was likely due to the lifting of COVID-19 pandemic restrictions, which made people less internet-dependent, according to Human. Web traffic was at a high in winter 2021, but online interactions dropped as the weather warmed and restrictions eased. Traffic patterns in 2022 were similar to those in the second half of 2021. Although bad bot traffic was relatively stable throughout 2022, attacks picked up during the holiday shopping season. Account takeover and carding attacks launched against ecommerce retailers during holiday sales peaked in late October and continued through November. The top attack day -- October 25 -- experienced 199% more malicious traffic than the yearly average. Thursday was the number one weekday for bot attacks in 2022 -- and for some reason, Thursdays saw 22% more malicious traffic than Sundays, the most bot-free day. Web applications experienced a YoY increase in three common types of bot attacks. Carding attacks rose 134%, while account takeover attacks rose 108%, and scraping rose 107%. The Media and Streaming industry had the worst bad bots accounting for 57% of traffic to online businesses. Travel and Hospitality saw 49%, and the Ticketing and Entertainment industry saw 46%. Some 26% of malicious requests came from mobile, as compared with 61% of legitimate requests. More than 69% of worldwide malicious traffic came from U.S. proxy servers. That number dropped to 47% when looking only at traffic to non-U.S. applications, and grows to 75% for traffic to U.S. applications only.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/QFluKoM April 24, 2023 at 02:31PM
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Social Media App Incentivizes Users With Additional Posts For Posting On Time https://ift.tt/0aKvwW7 BeReal –– the purposefully unglamorous one-post-a-day social media app –– has a new feature that incentivizes users to post on time (an integral part of the BeReal experience) by offering them up to two additional posts per day. Over the past year, BeReal has made a name for itself as the “anti-Instagram” platform, inviting users to reclaim a more realistic representation of themselves on social media. Once a day the app alerts all users to post, giving everyone two minutes to upload an image of whatever they are doing at the time, including a selfie. If users retake their photo or post late, the app makes a note of it under the post. Due to its spark in popularity -- especially among Gen Z users -- it didn’t take long for TikTok, Instagram and Snapchat to release copycat versions of BeReal, utilizing the simultaneous front- and back-camera feature in various ways. The company, based in France, has now announced that it has over 20 million daily active users and recently closed a $60 million Series B round at a $587 million valuation, according to reports by TechCrunch. advertisement advertisement The new feature -- Bonus BeReal -- gifts users two additional posts they can upload whenever they want if they upload their first post on time, and one extra post if they miss the prescribed window. The incentive of Bonus BeReal is likely to address the fact that many users don’t post when they are alerted -- often waiting to post when they are doing something more exciting than hitting the gym or falling asleep at their desk. “We’ve all been there…” BeReal wrote in a blog post. “The BeReal notification goes off before we’re at the concert, out to dinner, or connecting with family and friends, and we’re faced with the ultimate decision: post late or miss the moment.” “It's a clever way to boost engagement,” writes TechCrunch. “But it could also shift the app's culture.” Bonus BeReal is currently live in the United Kingdom, and is expected to roll out to other countries soon. Mobile Marketing via MediaPost.com: mobile https://ift.tt/QFluKoM April 24, 2023 at 02:31PM
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B2B Marketing Speaker Spotlight: Melanie Deziel on Content as Evidence for Ignite USA https://ift.tt/RIhZeWr With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel, chief content officer at StoryFuel, who will be delivering a new presentation on “Using Content as Evidence of Your Most Important Claims" during the event. B2B Ignite USA 2023 features a powerhouse selection of more than 40 top B2B marketing thought leaders, including our own CEO Lee Odden who will present “The New Frontier of B2B Influence: Inside Out,” during two jam-packed days of inspirational talks, interactive workshops and round-table discussions, all contained in five content streams, plus the event’s Elevation Awards. Melanie Deziel’s Discusses the New Frontiers In B2B MarketingOur own director of agency marketing Katelyn Drake sought out Melanie’s take on several of the key B2B marketing topics that are moving to the forefront this year. Katelyn began by asking Melanie, “What's one of the new frontiers in B2B marketing that marketers should be focusing on in 2023?” "We’re going to continue to hear a lot about AI in the coming months, and I’m urging B2B marketers to take a measured approach,” Melanie shared. “As marketers — and the world at large — learn how best to use these tools, how to think about it ethically, and how they can or cannot contribute meaningfully to our work, it’s smart to be cautious and not panic. Take the time to explore the tools fully before making any major changes to processes,” she added. [bctt tweet="“We’re going to continue to hear a lot about AI in the coming months, and I’m urging B2B marketers to take a measured approach.” — Melanie Deziel @mdeziel" username="toprank"] We also took the opportunity to get a glimpse into some of the themes that Melanie will be speaking about during Ignite USA 2023. Question: What can we look forward to from your presentation at Ignite USA? “I’m excited to help the audience unlock their creativity with systems they can use to improve and focus their content operations,” Melanie noted. She also took the time to expand on how B2B marketers can build trust and increase authenticity. Question: With the rise of AI in content creation, how can marketers prove authenticity and build trust with their buyers? “Making providing evidence of your claims a priority is going to be increasingly important in the age of AI,” Melanie said. “Consumer skepticism was already on a steady increase for the last several years, and I imagine we’ll see an even sharper increase in consumer skepticism and doubt as AI becomes more integrated in our lives. Identify the business claims you’re making and the expectations you’re setting and aim to create content that corroborates and demonstrates their truth, as well as content that educates your audience about the importance of the claim in the first place,” she added. Authenticity in B2B is a topic that our own Theresa Meis recently explored in “3 Key Ways Authenticity In B2B Writing Helps Solve People Problems.” [bctt tweet="“Identify the business claims you’re making and the expectations you’re setting and aim to create content that corroborates and demonstrates their truth.” — Melanie Deziel @mdeziel" username="toprank"] Katelyn was also curious for Melanie’s take on getting the most out of the increasing number of in-person events that are returning. Question: Now that we are post-Covid times, what advice do you have for attendees to get the most from in-person conferences? “To get the most out of the conference, make a point to walk the exhibit halls to meet with sponsors and attend networking sessions and events so you can maximize conversations,” Melanie suggested. [bctt tweet="“To get the most out of the conference, make a point to walk the exhibit halls to meet with sponsors and attend networking sessions and events so you can maximize conversations.” — Melanie Deziel @mdeziel" username="toprank"] We took a look at some of the many additional ways that B2B marketers can learn from in-person and other types of events, in “In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events.” We were also curious about how B2B marketers are forging ahead and succeeding even while being asked to do more with less during uncertain economic times. Question: There's lots of talk about uncertainty within the market, what advice do you have for marketers who are being asked to do more with less? “Marketers never have the budget they’d like, or the team size, or the skills and tools, but we always find creative ways to fill those gaps and do work that matters,” Melanie noted. “Keep looking for creative solutions to resource shortages and prioritize the work that has resonance over pure volume of work,” she added. [bctt tweet="“Keep looking for creative solutions to resource shortages and prioritize the work that has resonance over pure volume of work.” — Melanie Deziel @mdeziel" username="toprank"]Learn More From Melanie Deziel At B2B Ignite USA 2023Many thanks to Melanie for taking the time to share her newest insights on the issues that B2B marketers are increasingly facing in 2023, along with a look at what is coming down the pike. You can learn about the B2B Ignite USA 2023 conference on May 23 through 24 in Chicago at the event website, and be sure to also check out Lee's look at some of the sessions we're most looking forward to at the event, in "Where to Find the New Frontiers of B2B Marketing at Ignite USA." We hope to see you in-person for a stellar event including Melanie’s must-see session. Look for additional coverage of B2B Ignite USA 2023 in the lead-up to the event and while it takes place, and be sure to follow the #B2BIgniteUSA hashtag for more information.The post B2B Marketing Speaker Spotlight: Melanie Deziel on Content as Evidence for Ignite USA appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/nzNAgjC April 24, 2023 at 06:34AM
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Happy Earth Day! Brands Including BMW, Uniqlo, IPG Promote Eco-Friendly Efforts https://ift.tt/6kgcw8e The annual worldwide Earth Day holiday is all the impetus some brands need to tout their eco-friendly initiatives or to announce new ones. BMW of North America is partnering with Scenic America to plant 25 trees for every electric vehicle test drive taken at participating U.S. BMW Centers between April 18 and May 1. The national nonprofit is dedicated to preserving and enhancing the visual character and beauty of the nation’s natural landscape and will plant the trees in fire-damaged woodlands. The trees planted through this initiative will remove carbon dioxide from the atmosphere, produce oxygen that we breathe, and provide a home for wildlife. “Sustainability is at the core of our BMW Group values, extending well beyond the cars we make to the way in which we live and operate in the world around us,” said Marcus Casey, vice president of marketing, BMW of North America. “Joining forces with Scenic America allows us to give back to the planet in a meaningful way – one tree at a time, one EV test drive at a time, while also showcasing our growing lineup of fully electric vehicles.” advertisement advertisement While “fast fashion” brands and retailers like H&M, Zara, Shein and Uniqlo have taken heat for producing cheaply made, throw-away items that end up in landfills, several of them are trying to enact measures to be more earth-friendly. Uniqlo is highlighting its efforts to help extend the life of the clothes it produces. The brand is collecting used Uniqlo garments at its stores to either transform them into new garments or distribute them to non-profits. The brand is also also offering a line of clothing made from recycled polyester made from PET bottles. Uniqlo has also begun collecting down garments to transform into new products to reduce the need to gather new down feathers. The roughly 20% of clothing donations that cannot be reused are transformed into soundproofing materials for automobiles. Approximately 22 T-shirts are cut, turned back into fiber, and recycled into enough soundproofing material for one car, reducing engine noise in a petrol car and high-frequency waves in an electric car. A pioneer in plastic recycling, Rothy’s shoes also is committed to keeping single-use plastics out of landfills – transforming over 158MM plastic bottles into long-lasting shoes and accessories to-date. This April, Rothy's tapped creative agency Yard NYC to help take its commitment further, with the goal of putting a value on New York’s plastic that’s headed to the trash. It’s the brand’s first foray into advocacy and the activation. Rothy’s this past week took a stand to modernize New York’s 40 year-old Bottle Bill and support NY’s Sure We Can with the donation of a mobile recycling unit, allowing the leading coalition of more than 1,000 recyclers to recycle hundreds of thousands more bottles annually. Food brands are also getting on board the Earth Day bandwagon. Each spring, baby ducks are rescued from Lundberg Family Farm’s rice fields before the planting season begins. They love to nest in the tall cover crops. As part of their regenerative agriculture practices, the brand is committed to protecting wildlife habitat — 30,000 ducks have been rescued to date. Lundberg, the 85-year-old rice brand, is launching a campaign to light-heartedly educate consumers on what regenerative organic farming practices look like, starting with saving baby ducks on their farm. The new ad campaign pokes fun at celebrating the planet only once a year, saying that Earth Day is actually “every ducking day.” The campaign incudes a full-page ad in The New York Times and additional regional takeovers in Minneapolis, Bentonville and Cincinnati. Gray Whale Gin also believes every day is Earth Day. The company was founded on the principle that a consciously crafted spirit can bring us together for good times while doing some good in the world. Gray Whale Gin was founded by SoCal couple, Jan and Marsh Mokhtari, who were so inspired on a camping trip to Big Sur that they created a company and dedicated their lives to helping protect the California coastline and whales. In less than five years, they have already helped make legislative change, permanently protecting the oceans off the West Coast. The company is publicizing how every purchase of the gin year round gives back to 1% for the Planet and Oceana, the largest organization in the world devoted to ocean conservation. To support Earth Day this year, IPG’s Current Global is doing something the company says no other company has the courage to do: nothing. “Lots of agencies and marketers around the world will create a social media post to honor Earth Day,” according to the agency holding company. “But, believe it or not, that simple act actually does more harm to the Earth.” According to Earth.org and other sources, using popular social platforms for just 2.5 hours a day uses the same amount of energy it takes to drive a car 1.2 miles. That adds up to 438 miles each year. “So, we think the best thing to do is nothing,” per IPG. “And to ensure we’re contributing zero to fossil fuel emissions, we’ll be removing ourselves from social media for the week. Across platforms, we will not post, share videos, or participate in social conversations to further our own commitment to a cleaner environment.” Happy Earth Day! Now get offline and go outside. Mobile Marketing via MediaPost.com: mobile https://ift.tt/vuaxpRB April 22, 2023 at 02:54PM
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Smartphone Users Lack Grounds To Sue Over Alleged Location Data Sales, Kochava Says https://ift.tt/XrvOpCZ Mobile data broker Kochava is pressing a federal judge in Idaho to throw out a class-action complaint brought by four smartphone users from California and Washington state, who claim the company wrongly sold sensitive geolocation data. In papers filed Thursday, Kochava argues to U.S. District Court Judge B. Lynn Winmill in Coeur D'Alene, Idaho that the users can't show that they were injured by the alleged data sales, and therefore have no valid grounds to proceed in court. The company also argues that the allegations against it, even if proven true, wouldn't show that it violated any state laws. The complaint, which was filed in February and amended earlier this month, alleges that Kochava sells people's precise geolocation data along with their mobile ad identifiers (which are typically alphanumeric strings). That combined data “may be used to track consumers to sensitive locations, including places of religious worship, places that may be used to infer an LGBTQ+ identification, domestic abuse shelters,medical facilities, and welfare and homeless shelters,” the complaint alleges. advertisement advertisement The allegations are similar to ones brought against Kochava last year by the Federal Trade Commission. Kochava argues in its newest papers that the smartphone users who sued in Idaho “offer no specific facts about themselves or other class members, or their alleged injuries.” “Plaintiffs provide no details whatsoever as to location information Kochava allegedly collected from them and Class Members or what Kochava allegedly did with the data vis à vis locations identified as 'sensitive' by the FTC,” the company adds. Winmill also presides over the FTC's lawsuit, which is proceeding separately from the complaint filed by consumers. Kochava argued in that case that the data it allegedly provides to third parties isn't personally identifiable, and that location data doesn't in itself reveal the reasons why someone visited a particular address. For instance, Kochava wrote, someone who goes to a medical establishment could be “visiting another business in the same building, visiting a doctor’s office as a sales representative or vendor, a delivery person, or multitude of reasons.” The company also said that a mobile ad identifier, even when combined with geolocation data, doesn't easily allow an “ordinary person” to identify the device's owner. The FTC argued that even though mobile ad identifiers are pseudonymous, they can reveal people's actual identities. For instance, the FTC said in its complaint, the location of a smartphone at night could correspond to the user's street address. Winmill heard arguments in February on Kochava's request to dismiss the FTC lawsuit. He indicated at the time that if he dismisses the FTC's claim, he will allow the agency to amend the allegations and bring them again. Kochava additionally faces separate class-action complaints in California and Massachusetts. Mobile Marketing via MediaPost.com: mobile https://ift.tt/iS7bh58 April 21, 2023 at 04:32PM
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How U.S. Consumers Really Think About Online Privacy https://ift.tt/owEU4NS Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. The findings from the third annual privacy study looked at attitudes that shape online behavior and preferences surrounding online privacy. It is based on responses from 1,000 U.S. consumers. More than 70% of respondents to the study said they would prefer to opt out of tracking and receive less relevant ads than to allow tracking and receive more relevant ads. About 57% of those surveyed say they would be okay with advertisers being able to see that they made a purchase on an advertiser’s website or app after seeing or clicking on an ad if it helped to keep the apps free from costs to use. Nearly one-third of respondents chose criminals as the group they were most concerned would misuse data collected from online activity, followed by the government. Advertisers came in a distant third, with just 12% of respondents selecting this group. advertisement advertisement All generations said they were most concerned about criminals, but just 25% of Gen Z made it their top choice compared to 45% of baby boomers. Gen Z was disproportionately concerned about employers and tech companies compared to baby boomers. Not many consumers were familiar with privacy legislation. Just 12% of respondents said that they were very familiar with recent legislation related to online privacy, and 47% said they were not at all familiar with such legislation. Gen Z was most likely to say they were familiar with recent privacy legislation, with 65% saying they were at least somewhat familiar, compared to 36% of baby boomers. Tinuiti supports advertising across Google, Meta, and Amazon. When asked to rank these platforms based on how much they trust them to protect online consumer privacy, 43% of respondents chose Google as the best, followed by 39% citing Amazon. Facebook fared the worst, with just 19% selecting it as the best of these three, which is likely tied to its status as the only one of the three platforms designed for sharing information publicly. Google and Amazon won for the most trusted search engine and marketplace, respectively, with each capturing more than 40% of respondents’ votes. Among marketplaces, Amazon was a top pick across generations with 43% of Gen Z choosing it, compared with 41% among baby boomers. Target saw a much broader range in results, coming in as the top pick for 17% of Gen Z, but just 4% of Boomers. Some 15% of respondents said DuckDuckGo was the best search engine for protecting privacy, even though only 7% reported that they use DuckDuckGo at least monthly. Among those that do use DuckDuckGo monthly, the smaller search engine was the top pick for 58% of respondents, with Google still getting 22% support. Across generations, DuckDuckGo’s strongest showing was among boomers, 23% of whom made it their top pick. When asked how important are online data privacy considerations when buying a mobile phone, 48% said very important, 30% said somewhat important, 16% said most important, and 5% said not at all important. For both iOS and Android, a majority of daily internet users said these mobile operating systems improved their privacy protection in the past year compared with previous years. About 55% of respondents chose iOS as the mobile operating system that best protects consumer data privacy, compared to 34% who selected Android, as Apple’s efforts to promote itself as a privacy protector appears to have had an impact over the years on public perception. Mobile Marketing via MediaPost.com: mobile https://ift.tt/iS7bh58 April 21, 2023 at 04:32PM |
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