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Ulta Beauty And Haut.AI Partner For Tech-Powered Hyper Personalization https://ift.tt/2R0xf8v An innovative, personalized artificial intelligence solution for skin health and beauty is helping reimagine the guest experience across key Ulta Beauty touch points. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ April 23, 2022 at 08:16AM
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InMobi's Appsumer Details Publishers' And Advertisers' Challenges With Apple ATT https://ift.tt/2RQYM7A Appsumer, an InMobi company that provides automated reporting to performance marketing teams, released data this week that analyzes the impact of Apple’s App Tracking Transparency (ATT) on larger and smaller advertisers. This report takes a close look at the impact of Apple’s privacy changes. One of the more surprising findings is that larger, more sophisticated advertisers have been able to maintain or even increase their iOS spending a year after ATT launched. Smaller advertisers continue to struggle with the amount spent on iOS. “One assumption might be that a lot of the iOS share of wallet would go to Android, so it was interesting to see that larger advertisers increased their share of spend on iOS,” says Appsumer General Manager Shumel Lais. “We also found that smaller advertisers were still trying to come to grips with the changes, even a year later.” Smaller advertisers saw their iOS share of spend drop from 41% pre-ATT in Q1 2021 to 35% post-ATT in Q1 2022. advertisement advertisement Some 31% of publishers with 100,000 or more daily active users (DAU) shifted spend from iOS to Google Android, compared with 16% of those with less than 100,000 DAUs. About 12% of larger publishers reduced iOS spending, but Android spending remained the same compared with 20% of those with more than 100,000 DAUs. The companies that have resources in-house such as predictive modeling did better during the past year compared with those that do not. Divesting media buys in a variety of channels, rather than making all their investments in channels like Facebook, also helped, Lais says. Identifying the optimal Conversion Value setup and Conversion Window length on SKAN remains one of the main challenges Appsumer identified in the past year for performance advertisers. Conversion Values are a 6-bit code — six 0s or 1s — included in the SKAN postback that creates up to 64 combinations of post-install conversion events that marketers can track. They are designed to highlight the value of an app install by identifying conversion events that occur, such as a purchase, ad impression, trial signup, according to the report titled Apple’s privacy changes one year on: The good, the bad and the solutions. There are several approaches to Conversion Values based on the monetization model of an app and what the mobile measurement partner (MMP) offers. In addition, there is also a Conversion Window — the time in which advertiser decides to leave between the install and the SKAN postback being sent. One postback is sent for each install, and the minimum length is 24 hours. There is no change in the Conversion Value for 24 hours when it is automatically returned. Meta previously dictated that advertisers on its platforms needed to set this window to 24 hours, but has since changed course. The report points to other major challenges. In addition to the fact that testing on iOS is increasingly limited, SKAN is Apple’s mysterious privacy threshold. It returns a “’NULL’ Conversion Value and source app details when a specific volume of installs isn’t met for a campaign,” the report says. Then there are duplicate installs across different attribution sources. On iOS version 14.5 and more recent versions, after an install occurs, SKAdNetwork immediately starts tracking and attributing them. Simultaneously, an ATT prompt will be shown during the onboarding flow and the user may opt in to share their IDFA, meaning the install will also be attributed separately. Appsumer plans to release data focused on the specific channels benefiting from this change. “We saw people investing more in TikTok, for example,” he said.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/GBFoLE9 April 22, 2022 at 02:17PM
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Brave Brings Community Discussions From Reddit, Other Forums To Search Results https://ift.tt/H9P8B7O Brave this week announced a feature to its browser’s native search engine, Brave Search, on desktop and mobile. This feature, Discussions, augments the standard Brave Search results with relevant discussions from forums like Reddit and Stackengage, allowing users to also see community discussions related to their search topic. Brave plans to add additional sources for Discussions in the near future. By augmenting query results with forums and conversations, the company believes it is the first step to include diverse content, increase review results, and give those search more choices in query results. It allows users to easily see what the community says about a topic. Rather than just reading content, curated Forums with discussions can help to answer questions about products, current events, travel, computer programming and coding, and unique of specific topics. Discussions in Brave Search is available on desktop and mobile. For many queries, the list of discussion topics will appear near the top of the search results page. advertisement advertisement To serve these Discussions, the Brave Search ranking algorithm detects queries where a discussion forum might provide an alternative or complementary viewpoint to the search results. The discussion worthiness score is based on a variety of signals, including the recency and popularity of the topic; the quality of the conversation as measured by user engagement such as upvotes or responses, and the search quality score, which measures how relevant the discussion is to a query. A feature called Goggle will soon follow the release of Discussions. Brave Goggles will allow users to create their own result filters, and rulesets to constrain a searchable space or alter result ordering. Rather than one ranking or curating results, Brave Search Goggles will allow for a nearly infinite number of ranking and filtering options. All are driven by the community of users. Combined with Discussions, Goggles will offer a set of tools to counteract bias and unseen influence on information. Brave Search recently passed 12 million daily queries, with more than 4.2 billion queries annualized -- which shows that there is a strong desire for an independent search option. In March, Brave announced a privacy feature it calls Unlinkable Bouncing, in its testing and development version of Brave called Nightly. Unlinkable Bouncing protects a person’s privacy by noticing when they are about to visit a suspected privacy harming website, and instead routes that visit through a new, temporary browser storage. This prevents the site from identifying a site visitor by tying the footprint to that of previous visits, but allows the site to otherwise function as normal. Each visit appears as a unique, first-time visitor, so it anonymizes the digital fingerprint. This temporary storage is then deleted when the person leaves the website, preventing the site from re-identifying the person on future visits. Mobile Marketing via MediaPost.com: mobile https://ift.tt/6FiLvOR April 22, 2022 at 10:31AM
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Stankey: HBO Max Is Limiting Password 'Abuse' Behind The Scenes https://ift.tt/lHuhgO3 Measures to prevent password-sharing “abuse” were built into HBO Max during its development, according to John Stankey, CEO of AT&T, which owned HBO Max until its WarnerMedia division merged with Discovery Inc. early this month. “We were thoughtful about making sure that we give our customers enough flexibility, but we don’t want to see rampant abuse,” Stankey said during AT&T’s first quarter earnings call on Thursday. “I’m not going to go into all the details, but there were a lot of things and features built into the product that are consistent with the user agreement, that has terms and conditions on how they can and can’t use it,” he added. These have been enforced in a “customer-sensitive” way, Stankey said. The company actively monitors “how particular users are using the product and have features and capabilities technically to limit what I would call rampant abuse.” advertisement advertisement Noting that “You don’t see anyone complaining massively about it,” he described this approach as “the right way for the industry to be managed.” Netflix, now experiencing subscriber pushback for starting to charge for password sharing, created its streaming service in 2007 — more than a decade before the launches of rival services, including HBO Max. Its reversal of its long policy of tolerating the practice reflects its recent struggles with stalled subscriber growth and intensified investor scrutiny of its financials, including its massive investments in original content. HBO and HBO Max ended their final quarter under WarnerMedia/AT&T with 76.8 million subscribers worldwide, including 48.6 million in the U.S. The total was up by 3 million versus Q4 2021 and up by 12.8 million compared to Q1 2021. WarnerMedia revenue in the quarter rose 2.5% YoY, to $8.7 billion, driven primarily by a 4.4% increase in HBO Max and other subscription revenues, to $4 billion. Ad revenue dipped 3% YoY, to $1.7 billion, reflecting linear TV audience declines and comparison to high political ad spending in the year-ago quarter. AT&T’s revenue of $38.1 billion in the quarter was down 13.3%, reflecting its divestments of part of DirecTV and other “non-core” entertainment assets, as it shifts to focus exclusively on its wireless and broadband businesses. Net income was $4.8 billion, or 65 cents per diluted common share, down from $7.5 billion in Q1 2021. Adjusted earnings per share were 77 cents, beating analysts’ consensus of 71 cents, but down from 85 cents in the year-ago quarter. AT&T’s mobile subscriptions growth also beat expectations. New net subscriptions rose by 5.5 million. There were 965,000 postpaid net adds, including 691,000 postpaid phone net adds. “We had our best first quarter for postpaid phone net adds in more than a decade and our fiber broadband net adds remain consistently strong,” said Stankey. The company attributed its Q1 earnings decline primarily to WarnerMedia — specifically, to “investments incurred in launching CNN+ and expanding new territories at HBO Max,” said AT&T CFO Pascal Desroaches. Yesterday, Warner Bros. Discovery, which absorbed WarnerMedia earlier this month, announced that the month-old CNN+ app will shut down as of April 30. AT&T’s net debt rose by $12.8 billion versus Q4 2021, to $169 billion. But the WarnerMedia sale will result in about $40 billion in net savings for AT&T this month, according to Stankey. Mobile Marketing via MediaPost.com: mobile https://ift.tt/6FiLvOR April 22, 2022 at 09:07AM
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B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech https://ift.tt/cuIdosv B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers] More than twice as many B2B marketers than B2C have said that influencer marketing will be their top strategy in 2022, with 70 percent of B2B marketers having said that partnering with influencers offered a high return on investment (ROI) — two of several findings of interest to digital marketers contained in newly-released HubSpot survey data detailing Instagram marketing trends. HubSpot [bctt tweet="“Don't see influencer marketing as 1-way transactional relationships that only benefit the brand. Focus on developing long-term mutually beneficial relationships that benefit both the brand & the influencers that you work with.” @justinlevy" username="toprank"] Marketers Are Overwhelmed By Martech, Study Finds Half of senior marketers said they were overwhelmed by marketing technology, with some 40 percent of the tools available to them going unused, while 30 percent have said that they are not able to fully utilize their marketing technology platforms — three of the statistics of interest to B2B marketers contained in recently-released survey data. MediaPost IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges When it comes to digital advertising in the U.S., growth of 35.4 percent year-over-year in 2021 contributed to $189.3 billion in revenue, an increase that was the fastest since 2006, led by digital video, which climbed 58.8 percent to $39.5 billion, according to newly-released report data. Marketing Dive Companies Are Set to Spend Billions on the Metaverse in the Next Decade. These Are the Groups They Should Target [Survey] 36 percent adults in the U.S. have said that they are interested in the metaverse, with 56 percent of millennials and 51 percent of Gen Z expressing interest, while 46 percent of men and 28 percent of women expressed interest, according to recently-released survey data. Morning Consult 8 in 10 Marketers Plan Changes to Their MarTech Stack This Year 64 percent of marketers have said that their marketing budgets are up from last year, with 82 percent noting that they want updated marketing technologies, while 37 percent pointed to customer data platform (CDP) technology as the top marketing solution they plan to invest in during 2022, according to newly-released report data. MarketingCharts Most Brands Are Turning To Zero-Party Data, Study Finds 90 percent of digital marketing decision makers have said by the end of 2022 their firms will be collecting zero-party data shared directly by customers, however only some 42 percent said they know how to effectively use that which they already have access to — two of several statistics of interest to B2B marketers contained in recent report data from Forrester. MediaPost New Report Highlights That Instagram Hashtags Don't Significantly Increase Post Engagement Posts on Instagram that used three or four hashtags achieved the highest rates of engagement when it came to impressions, with generally more hashtags leading to slightly lower rates, especially for accounts with between 50 thousand and a million followers, according to newly-released Socialinsider survey data. Social Media Today The best times to engage on social media [Sprout Social Report] Mornings on Tuesday, Wednesday and Thursday were the top times for achieving the highest levels of social media engagement, with mid-mornings during the middle of the week leading the way when it comes to the LinkedIn platform — two of several findings of interest to B2B marketers contained in recently-released Sprout Social survey data. MarTech Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results] 88 percent of B2B buyers said that during the past 90 days they have viewed videos to learn about a company's products or services, with 70 percent having pinpointed video as the top content format when it came to increasing awareness of business-related problems — two of numerous statistics of interest to digital marketers released in new B2B buyer report data. Search Engine Journal The B2B Exhibition Industry Improved Again in Q4 as 7 in 8 In-Person Events Went Ahead as Planned Just 12.5 percent of events were canceled during the final quarter of 2021, representing a continued and marked improvement since the final quarter of 2020 — when nearly 98 percent had been canceled — according to recently-released B2B exhibition survey daya. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “the future of the metaverse” by Marketoonist Tom Fishburne — Marketoonist The Most Commonly Tattooed Brands [Infographic] — MarketingProfs April Fools' Day 2022 Pranks: Butterfinger Mayo, Invisible Earbuds, 7-Eleven Tiny Gulp — CNET TOPRANK MARKETING & CLIENTS IN THE NEWS:
The post B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/LdFoHBh April 22, 2022 at 05:33AM
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Consumers Now Spend as Much Time With Digital Payment As Email, Experian Study Says https://ift.tt/1dKW4hg Consumers are engaging with digital payments as much as they do with email, according to Experian’s Global Insights Report, released Thursday. Of those polled, 62% have used mobile wallets to buy online, while 63% have used their credit cards and 64% have used direct debit payments. They are also increasingly using Buy Now, Pay Later (BNPL) options — 18% have done so in the past 16 months, and 57% say BNPL could replace their traditional payment method. In the U.S. 80% of those shoppers use BNPL to avoid credit card debt, as do 70% in the U.K. As presented, the study does not specifically cover email engagement, so the comparison with mobile wallet use is unclear. At the same time, 63% of shoppers are willing to share data if they receive value from it. And 45% of data are willing to do so if it makes it easier to open an account, and 57% if it ensures greater security. advertisement advertisement But 90% want control over how their data is used. In addition, 52% are concerned about their online transaction security, and 42% have grown more worried in the past 12 months. Despite those concerns, 53% have increased their spending and transactions in digital channels in the past three months, and 50% expect an increase over the next three months. “The past two years have given way to a digitally savvy consumer, who have a growing awareness and understanding of advanced, frictionless security methods,” states David Bernard, Experian’s EVP of Strategy and Operations for Global Decision Analytics. “Consumers seek to make their work and lives easier and safer.”
Mobile Marketing via MediaPost.com: mobile https://ift.tt/6FiLvOR April 21, 2022 at 04:24PM
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Future Publishing Launches 'TechRadar Gaming' https://ift.tt/5pIswcg Global digital media company Future Publishing this week announced the launch of TechRadar Gaming, or TRG, a new brand that will leverage established parent brand TechRadar into the fast-growing gaming market. The editorial strategy is focused on content for all types of gamers, with the latest news, deep-dive buying guides, and hardware reviews, all in the service of guiding audiences to get the most out of their games and hardware, Future said in a press release. TRG represents a significant investment for Future, the company said, with an ambitious target to grow the site’s traffic up to 70% and become a top gaming destination. Since the soft launch of TRG in December the site has reached over 5 million visitors per month, with 75% of audiences coming from organic search. Nearly two-thirds of the audience are in the 18-34 age group, and the buying guides have produced 60% of nearly $8.1 million in product sales through the site since the beginning of the year. advertisement advertisement “Gaming, already the leading entertainment category, is primed to experience further massive growth in the coming years,” Future North America CRO Jason Webby said. The company has appointed veteran British gaming journalist Julian Benson as editor in chief. He took over the job in February. Other new hires include the journalists Shabana Arif as gaming news editor, Patrick Dane as gaming guides editor, and Adam Vjestica as gaming hardware editor. “Thanks to mobile gaming, free-to-play services, and subscription models, it’s never been easier to become a gamer,” Benson said. “The challenge for a modern gamer is knowing what to play and how to get the best performance out of their devices. At TRG we’re dedicated to answering those questions because we don’t just write about games, we live them. At TRG we cover all the biggest gaming stories, answer our readers' questions, and tell our audience what is worth playing.” The Bath, England-based Future has a global media footprint, with an audience of over 400 million and a portfolio of over 240 brands spanning technology, games, TV and entertainment, women’s lifestyle, luxury, wealth, knowledge, music, creative and photography, sports, home interest, and B2B sectors. Mobile Marketing via MediaPost.com: mobile https://ift.tt/6FiLvOR April 21, 2022 at 12:24PM
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Valimail Hires Brian Craig And Kuldip Pabla To And Promotes Seth Blank https://ift.tt/TJyZIv9 Email authentication firm Valimail has named Brian Craig as vice president of product and Kuldip Pabla as vice president of engineering while promoting Seth Blank to chief technology officer. Craig will lead product management design, data operations and product support. Previously, Craig served as VP, analytics, marketing and product management at Marchex, and was a co-founder of Centrik and vice president, marketing. Pabla will set and lead the execution of engineering strategy. Pabla most recently served as executive vice president of R&D for Siera.AI. In addition, Pabla is a board member for dopomo and a technology advisor for eyeVueLive, and has been SVP of R&D for K4Connect. Blank, who joined Valimail in 2017, was named VP of product and chief product officer in 2021, and has held multiple leadership roles running open-source software and standards development and innovation., the firm says. advertisement advertisement Blank also serves as the chair for AuthIndicators Working Group developing the BIMI Brand Indicators for Message Identification)standard, as DMARC (domain-based message authentication and conformance) working group co-chair for the Internet Engineering Task Force, and as a member of the group’s board of directors. Blank also holds multiple leadership roles at the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG).
Mobile Marketing via MediaPost.com: mobile https://ift.tt/nCHkErv April 20, 2022 at 04:30PM
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Study: Gaps In Apple's Rules Enable Privacy-Hobbling Workarounds https://ift.tt/lUJ9Oek It's been almost one year since Apple rolled out new mobile settings that prohibit apps from tracking iPhone users without their explicit consent. Specifically, Apple prohibited developers from accessing devices' Identifier for Advertisers -- an alphanumeric string that can be used to track people from app to app. While the company's move appears to have curtailed cross-app tracking, the new settings are hardly foolproof. On the contrary, some app developers deploy a workaround that allows them to continue tracking mobile users from app to app. That's according to a recent paper by University of Oxford researchers. The workaround relies on device fingerprinting -- or collecting data about users based on the unique characteristics of their devices, such as operating systems, fonts installed, even battery life. Apple prohibits companies from using fingerprinting techniques to circumvent users' privacy preferences, but has apparently been unable to enforce that restriction. advertisement advertisement “We find real-world evidence of apps computing and agreeing on a fingerprinting-derived identifier through the use of server-side code, thereby violating Apple’s policies,” researchers write in “Goodbye Tracking? Impact of iOS App Tracking Transparency and Privacy Labels.” The researchers, who examined more than 1,700 apps for the report, say they discovered that Alibaba subsidiary Umeng provided several apps with a “fingerprinting-derived cross-app identifier.” Additionally, some developers can also gather enough data about users' identities -- such as their email addresses or Facebook log-ins -- to track them across apps. “Our findings suggest that tracking companies, especially larger ones with access to large troves of first party [data], still track users behind the scenes,” the paper states. “They can do this through a range of methods, including using IP addresses to link installation-specific IDs across apps and through the sign-in functionality provided by individual apps (e.g. Google or Facebook sign-in, or email address).” The paper also notes that Apple itself collects iPhone users' unique device identifiers, serial numbers and other data -- which the company can use “to enrich its own advertising services.” Apple's privacy policy allows it to draw on users' App Store searchers, their activity in Apple News and Stocks, downloads and other data to classify users into marketing categories, and then serve people in those categories with targeted ads -- provided the category has at least 5,000 people. Apple doesn't consider that type of information gathering and ad-serving to be “tracking,” because the data comes from its own apps and services. Apple's concept of tracking notwithstanding, the researchers say Apple's practices “might be unexpected for some users,” given the company's privacy-touting ads. “Apple’s privacy changes have led to positive improvements for user privacy,” the paper concludes. “However, we also found various aspects that might go against users’ legitimate privacy expectations, e.g. that the new opt-in tracking prompts would stop all tracking ... or that Apple would be subject to the same restrictions to data access and privacy rules as other companies." Mobile Marketing via MediaPost.com: mobile https://ift.tt/nCHkErv April 20, 2022 at 03:28PM
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Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts https://ift.tt/ri3Q1fP Roku this week dove into data cleanrooms, offering brands and agencies a way to collaborate with them using encrypted first-party data. The concept -- built for streaming television -- is intended to make planning and measuring campaigns easier without the use of cookies. “This is in the early stages, but we are actively running campaigns through the cleanroom,” said Louqman Parampath, vice president of product management of advertising at Roku, which has 60 million active accounts. “We believe over time this will be the way first-party data will be used for connected TV.” Brands and agencies using cleanrooms are typically those that already buy a lot of media on Roku. Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot use Roku’s cleanroom today on live campaigns. The cleanroom directly integrates with OneView, Roku’s ad platform built for TV streaming, making it easier for marketers to go from planning to buying without additional steps, third-party fees, or missed audiences. advertisement advertisement “This approach puts privacy and transparency first,” Parampath said. The news, announced Tuesday, enables brands to load their company’s data into a secure environment, creating a secure connection between Roku data and the advertiser’s data. This allows brands to match their own data to Roku’s without sharing or exposing any identifiable data. Brands can query match the data and run analyses to understand potential campaign reach, current audience delivery, and advertising impact on product sales and sign-ups. Roku’s cleanroom is built on top of Snowflake and its Media Data Cloud technologies. Audience segments are created using the data. Parampath said the available data in the cleanroom changes per advertiser. “We’re still discussing those details, but the point is advertisers bring their own data to match against Roku’s. None of the data is identifiable.” Roku’s clean room will also be available to measurement providers in the Roku Measurement Partner Program, which includes more than 20 certified partners helping marketers understand the impact of ads on the Roku platform. Foursquare, a location technology platform, is using Roku’s clean room so that brands can better personalize and attribute their ad campaigns in OneView across devices and platforms. The ads targeted to consumers on OneView, an omnichannel demand side platform (DSP), can reach their audience on CTV, display and mobile. Mobile Marketing via MediaPost.com: mobile https://ift.tt/nCHkErv April 20, 2022 at 03:03PM |
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