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Google Gets Data Each Time An Android Phone Sends, Receives A Call https://ift.tt/F1zOHJq Douglas J. Leith, a professor at Trinity College Dublin, reveals in the research paper, What Data Do The Google Dialer and Messages Apps On Android Send to Google?, that Google has been collecting data from Android devices and sending the information to its servers. “When an SMS message is sent/received the Google Messages app sends a message to Google servers recording this event, the time when the message was sent/received and a truncated SHA256 hash of the message text,” he writes. “The latter hash acts to uniquely identify the text message. The message sender’s phone number is also sent to Google, so by combining data from handsets exchanging messages the phone numbers of both are revealed.” The study, technical not legal, reports on measurements of the data sent to Google by the Google Messages and Google Dialer apps on an Android handset. Researchers found that the apps tell Google when message and phone calls are made and received. advertisement advertisement “The data sent by Google Messages includes a hash of the message text, allowing linking of sender and receiver in a message exchange,” Leith wrote. “The data sent by Google Dialer includes the call time and duration, again allowing linking of the two handsets engaged in a phone call.” Phone numbers are sent to Google, along with the timing and duration of other user interactions with the apps. There is no opt out from this data collection. The data is sent via the Google Play Services Clearcut logger and Google/Firebase Analytics. Leith wrote in the paper that the group informed Google of the findings, even delayed publication for several months to talk through the findings. Google said they plan to make multiple changes to their Messages and Dialer apps. The data sent to Google gets tagged with the handset Android ID, which is linked to the handset’s Google user account. Many times, it’s also linked to the real identity of the person involved in a phone call or SMS message. For example, Leith wrote, a working phone number is required to create a Google account, and if the person has paid for an app on the Google Play store or uses Google Pay then their Google account is also linked to their credit card and bank details. In this way real-world identities of the pair of people communicating may be revealed to Google. The paper points to GDPR data protection regulations in Europe, lack of anonymity, no consent is provided, and there is a lack of app-specific privacy policies. It also provides a list of recommendations to Google based on the observations. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Q2Zq340 March 23, 2022 at 02:30PM
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Moviegoing Data Support Expected Rebound In Cinema Advertising https://ift.tt/bUxa7OA
Visits to theater chain AMC Theatres have recovered somewhat, … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Q2Zq340 March 23, 2022 at 02:30PM
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Why Did The Media Buyer Cross The Road? https://ift.tt/y0SpKve After more than 40 years covering the advertising marketplace, let me be the first to acknowledge it often is a dull and complicated endeavor where levity, bright lights, pizzazz and little sizzle can be welcome breaks from -- to quote ANA chief Bob Liodice -- the "mind-numbing complexity" of the business. And the hype -- er, I mean height -- of that has always been the annual network upfront ad presentations when the Big 4 bring out their big guns to dazzle advertisers and media buyers with Hollywood production values, talent and good old fashioned showbiz. And of course, the shrimp cocktails. What some people may not understand is the soft-sell begins long before anyone takes the stage at Carnegie, Alice Tully or even Radio City Music halls, and it is a carefully planned, and sublimely executed process that begins at the start of a new year when the networks begin schmoozing with advertisers and media buyers over expensive power lunches, and entertain them and provide them "hospitality" at the world's most coveted televised events, beginning with the Super Bowl, and every-other-year-or-so, and Olympics, all leading up to the Big Show. advertisement advertisement One of my best sources -- a former Madison Avenue media Macher who went to the other side and became one of the most influential network spinmeisters -- once outlined the process explicitly for me, almost like it was scripted. Actually, in the case of NBCUniversal, I now know it really is scripted. If you don't believe me, click here and you can read the verbatim shooting script NBCU used to produce the "developers conference" it hosted big advertisers and agencies at in its famed Studio 8H -- the setting for "Saturday Night Live" -- inside its Rockefeller Center HQ. (Note to NBCU's Advertising & Partnerships Communications Team: MediaPost always honors embargoes and confidential information we agree to before the fact, but not to things we receive unsolicited after the fact.) So now that I've no doubt burned my last bridge to the other side of that road, let me point out that most of the inside jokes you heard if you were in the room or streaming NBCU's developers conference Tuesday actually were scripted -- from the ones delivered by actress and comedian Ana Gasteyer, a former "SNL" cast member and star of NBC prime-time sitcom "American Auto" -- to iSpot.tv Chief Research Officer Anthony Skipper's "dad joke." And as good as Gasteyer's -- or Skipper's -- delivery was, it was all part of a well-honed and professionally-executed sales pitch wrapped in the guise of a very serious meeting about how NBCU is leading the charge to use data and technology to transform the way the ad industry buys and sells, well, people. I'm not going to digress into my rant about why it's a slippery slope for the demand-side to capitulate to the supply-side and let suppliers like NBCU set the standards, "certify" the supply chain, and set the benchmarks its customers use to calculate the return on what they buy from NBCU, because I've written about that a few times already. Plus I know we're all a little overwhelmed, looking for simplicity to offset the mind-numbing complexity, even if it means our suppliers are the ones certifying what we get. That's not new in the network TV world where the big broadcast networks have always called the shots, requiring advertisers to "register" their upfront budgets, and having an undue influence on the way their ad buys were measured, posted, and fulfilled. And it's certainly not new from the other world of media-buying that NBCU has been trying to emulate in recent years, the digital supply chain comprised of humongous walled gardens that have long "certified" their supply chain, even the supposedly media neutral ad agencies that do business with them. But the difference is that in digital, advertisers and agencies had no choice, because that's the way that industry evolved. In the case of the major TV network owners, companies like NBCU are remaking themselves in the model of Google, Facebook, Amazon, etc., because, well, you know why. But from my point-of-view watching NBCU's developers conference, and the ones hosted by Big Tech companies, is that Google at least focuses on moonshots, while NBCU is still delivering rimshots. That's because NBCU has been doing that longer than the 40 years I've been covering it. It goes back to the earliest days of the network upfront process -- another kind of developers conference literally called "development meetings" -- when the networks would fly their biggest clients out to the West Coast and host them on their Hollywood sound stages to hear them and some of their stars give them early first-look pitches on concepts and shows they had in development. Those meetings were a vestige of a time when advertisers actually were the networks' partners and literally sponsored -- if not actually produced -- whole shows that were associated with the advertiser's brand. Over time those sponsorships fragmented into mere media buys, and advertisers became the demand-side fr what the networks were selling, but they continued to use their Hollywood insider trappings to maintain the perception that it was more than a buyer/seller relationship. That they were partners, executing gentleman's agreements, and taking care of each other when things didn't work out. It's always been a club, and you were privileged to be a member of it, even if the cost of joining was your media neutrality, and the ability to look objectively -- and more importantly, to measure objectively -- what you got in return. So NBCU's development conference is just an evolution of that and instead of wowing ad execs with Hollywood star power, they're using the power of Big Data, troves of high fidelity consumer identity matching, technology, automation, and other Big Tech associations that the digital side of the demand-side has come to expect as its "currency." Honestly, NBCU has done a pretty good job of walking that line, but the transition is still a little awkward as it mushes two different worlds together, into a new Frankenstein creation that is a little bit of old school network upfront hype combined with a lot of walled garden obfuscation. They may talk about "transparency," but they're stacking the deck, setting the benchmarks, and becoming the integral source for pulling it all together vis a vis NBCU. They even branded it "NBCUnified." Of all the insider jokes NBCU's presenters made Tuesday, I think one of ad chief Linda Yaccarino's may have been most telling. Her set-up was thanking a presumably off-premises "Neil" whom insiders probably know, and who Yacarrino said couldn't be there, because "his horse and buggy got stuck on the [Long Island Expressway]." It was an ironic set-up, given that moments later, while speaking about how consumer behavior has been changing with the evolution of media, Yaccarino revealed her own horse-and-buggy-ish mindset, rattling off mobile, social "or that metaverse thing." Metaverse thing? I'd be very surprised if NBCU isn't unveiling a metarverse thing when it hosts its next developers conference in 2023, but that's just another set-up. Yaccarino's punch line may be that advertisers and media buyers "shouldn't worry, don't wait, don't be Neil," but the real joke is on anyone who doesn't understand that her job is not to be your friend, make you part of a club, help you step into the future, it's to sell you stuff. You can read through NBCU's script to find the other jokes, but for now I'd like to leave you with my own punchline, the one that follows the headline on this column: Why did the media buyer cross the road? To get to the other side, of course. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Q2Zq340 March 23, 2022 at 09:22AM
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In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat https://ift.tt/Cu9f2x5 Anzu, the in-game advertising platform, and Oracle Moat say they will be the first to offer "viewability measurement." In-game advertisements -- video ads and others -- will have access to third-party viewability verification measures and in-view metrics by Oracle Moat when running in-game ads, either direct or programmatically, on mobile and PC. In addition, the in-view measurement of ad impressions in-game will factor in the percentage of the creative on-screen, the size of the advertising, time in view, and the angle of the advertisement for an accurate measurement. Anzu has in-game ad inventory from game studios including Ubisoft, Saber Interactive, MyGames, and Amanotes. Anzu claims brands including American Eagle, PepsiCo, Samsung, and Vodafone have used its platform for its “non-disruptive ad placements.” Recently, Anzu made a deal with NBCUniversal that allows video-gaming advertising inventory from Anzu to be accessed using NBCUniversal’s supply-side platform (SSP), One Platform. advertisement advertisement NBC says Anzu will help it generate advertising revenue around gaming and esports. Advertisers in the NBCU deal have access to interactive, data driven, contextual, and programmatic in-game advertising tools. The deal also includes a “small” investment by NBC in Anzu. Financial details were not disclosed. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Q2Zq340 March 23, 2022 at 08:18AM
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Netflix Continues Games Expansion To Feed Subscriber Growth https://ift.tt/dCORmJA Netflix continues to expand its push to attract, engage and retainer streaming subscribers with games. The service is adding three more games to its mobile app this month, bringing the total to 17. Two of them launched on Tuesday: “This is a True Story,” a role-playing game that follows a Sub-Saharan African woman’s daily struggle to get water for her family; and “Shatter Remastered,” an updated version of the classic brick-breaking game originally released in 2009. Later this month, Netflix will release “Into The Dead 2: Unleashed”, a sequel the hit zombie action game. Netflix entered the game space last July, with two games based on its hit show “Stranger Things,” as one effort to attract new subscribers in the face of intense competition from a growing number of free and paid competitors. The company’s promotions of the games stresses that only a Netflix subscription is needed to access the games — “no ads, fees or in-app purchases.” Netflix is also set to debut a daily interactive trivia game, Trivia Quest, on April 1. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/Q2Zq340 March 23, 2022 at 07:28AM
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YouTube Ups Streaming Ante, Adds Free-With-Ads TV Shows https://ift.tt/05z8d6v YouTube, which already offers some 1,500 streamed movies on a free-with-advertising basis, has now added access to nearly 4,000 back episodes of TV shows such as “Hell’s Kitchen” and “Heartland” for U.S. viewers. The content expansion, in time for this year’s upfronts, is part of YouTube’s push to compete head-on with increasingly popular over-the-air TV (OTA), as well as free ad-supported streaming services and tiers from players including Tubi, The Roku Channel, Pluto TV, Xumo, Plex, Peacock, Vizio and Samsung, among others. YouTube is promising to deliver up to 100 new titles each week. YouTube will be selling ads on the shows primarily through YouTube Select, which offers inventory on packages of its most-watched, “brand-safe” content, including YouTube TV in the U.S. advertisement advertisement While the audience available includes those watching on web browsers and mobile devices, YouTube is touting its U.S. connected TV (CTV) reach, in particular—135 million as of December 2021, according to Nielsen data. “More people are choosing to experience YouTube on the big screen with friends and family,” the YouTube’s announcement notes. The platform is also looking to lure viewers away from competitive free-content options with improved navigation, a banner visuals and menus. Many titles are also available in high-definition with surround-sound on supported devices. YouTube also offers ad-free videos and music for $11.99 per month via YouTube Premium. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Q2Zq340 March 23, 2022 at 05:48AM
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B2B Marketers on the Move: Springing Forward With Fresh Leadership Opportunities https://ift.tt/4dLDp8m The B2B marketing landscape consists of rapid-fire changes, accompanies by growth that often happens so fast that it can sometimes be difficult to fully appreciate. For more than 20 years TopRank Marketing has been honored to help a wide array of the world's top B2B marketers and brands elevate and go beyond merely being competitive, to standing out from the crowd with a variety of creative, award-winning successes. In this spirit, we regularly take the time to congratulate and honor business marketers, thought leaders, industry influencers as well as our own talented team members who have recently advanced in their careers. When B2B marketers take on new roles in leadership, a natural move is to seek out trusted resources to help professionals in new positions hit the ground running, and TopRank Marketing is happy to have been a go-to B2B content and influencer marketing agency for so many great marketers in new leadership roles. We're also always seeking out B2B technology industry influencers advancing in their careers to partner with on unique content collaborations. We'd like to extend hefty congratulations to our B2B technology industry partners, clients, associates, friends and teammates in this fourth edition of B2B Marketers on the Move. Springing Forward With B2B Marketers on the Move
Gail was featured in our recent "How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands."
Nadine was featured in our "10 Years of Women Who Rock in Marketing – CMO Edition 2019," and "20 Podcasts To Elevate Your B2B Marketing."
Amy is a TopRank alumni, and was featured in our "Top B2B Marketers Share their Content Marketing Predictions for 2021."
Rachel is a TopRank alumni.
Heather is a TopRank alumni.
Travis is a TopRank alumni.
Amanda was featured in our "13 Top B2B Social Media Marketing Trends & Predictions for 2020."
Julie was featured in our "50 Influential Women in Digital Marketing: North Stars & Rising Stars 2016."
Tom is a TopRank alumni.
Jono was featured in our "Marketing During a Pandemic: Stop Pushing and Start Pulling with SEO."
Corrine was featured in our "50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022."
Stephanie has been featured in our "How B2B Marketing Influencers Are Finding Success On New Social Channels."
Jen was featured in our "Inside Influence 5: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing."
Thanks To These Top Leaders For Helping Elevate the B2B Marketing IndustryWe extend thanks to all of the talented B2B marketing professionals we've featured here who have recently been promoted or taken new industry positions. We're certain that you'll elevate and reach new heights when it comes to the performance you'll deliver in your exciting new roles. You can find our previous edition of "Saluting B2B Marketers on the Move" here. If you're looking for a new change of your own, be sure to check out our own list of current job openings at TopRank Marketing on our careers page. *LinkedIn and SAP are TopRank Marketing clients. The post B2B Marketers on the Move: Springing Forward With Fresh Leadership Opportunities appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/4rI7OZt March 23, 2022 at 05:39AM
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BMW Partners With T-Mobile To Add 5G Capability https://ift.tt/Td2oupB BMW is partnering with T-Mobile to bring unlimited voice calling and unlimited 5G data to BMW vehicles. The 2022 BMW iX and i4, powered by T-Mobile’s new Magenta Drive for BMW are the first vehicles to become 5G connected cars as part of a long-term agreement. Available for $20 per month to postpaid customers, T-Mobile Magenta Drive for BMW can turn any qualified BMW vehicle into a Wi-Fi hotspot. Drivers can also activate in-car calling using their personal cell phone number. The capacity aims to fill a vehicle buyers needs as cars have become a more critical extension of home and work, according to the companies. T-Mobile’s 5G network covers more than 96% of Interstate Highway miles across America — 16% more than the next network, according to data from network intelligence provider, Ookla. Nearly half the traffic on T-Mobile’s network is 5G. advertisement advertisement The telecom company launched 5G Home Internet last April and as of last quarter became America’s fastest growing broadband provider. T-Mobile’s Extended Range 5G covers 310 million people across 1.8 million square miles. BMW owners can sign up for the service online. Mobile Marketing via MediaPost.com: mobile https://ift.tt/nCO29QJ March 22, 2022 at 06:22PM
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Nike Posts Major Sales Gains https://ift.tt/8exd1BY
Volatility? What volatility? Nike's latest financial reports show the apparel giant hurdling past supply chain issues and struggles in China, posting numbers well above expectations. Revenues grew 5% to $10.9 billion, while sales from Nike Direct gained by 15%, rising to $4.6 billion. And digital sales for the Nike brand notched a 19% jump, with total Nike brand sales climbing 8% to $10.3 billion. Converse sales lost a step, slipping 1% to $567 million. John Donahoe, president and CEO, credited digital for the strong performance. "Fueled by deep consumer connections, compelling product innovation and an expanding digital advantage," he said in the company's announcement, "we have the right playbook to navigate volatility and create value through our relentless drive to serve the future of sport." In greater China, sales dropped a worrisome 8%. But the company says it sees sequential improvements just ahead. And that decline was offset by double-digit growth in North America and other regions. The Beaverton, Oregon-based company says it spent more on marketing, with demand creation costs rising 20% to $854 million. Nike says that's due to the "normalization of spend against brand campaigns and continued investments in digital marketing." Net income slipped 4% to $1.4 billion, better than analysts had forecast. The company continues to impress observers with its D2C efforts. Its D2C digital sales "reached 26% of sales, with mobile now greater than half of digital sales," writes Jonathan Komp, an analyst who follows the company for Baird, in his note on the results. "Nike is operating from a position of strength within its Nike Marketplace strategy by cutting wholesale doors," with those reductions now greater than 50%. New store formats are also encouraging optimism. Those include Nike Live stores, which the company says is showing promising sales-per-square foot levels. The testing of stand-alone Jordan North America stores, scheduled for next year, is promising. (That concept is already popular in China, Korea and the Philippines.) Komp, who continues to rate the company as "Outperform," is also encouraged by coming innovations in running, women's bras and manufacturing processes. Mobile Marketing via MediaPost.com: mobile https://ift.tt/nCO29QJ March 22, 2022 at 03:38PM
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Meta Ads Find Way Out Of Apple App-Tracking Transparency Shackles https://ift.tt/bAvRBQs AppsFlyer today released the fourteenth edition of its Performance Index, which covers performance during the second half of 2021 -- ranking the top media sources in mobile advertising. The report examines and measures the continuing impact of Apple’s App Tracking Transparency (ATT) feature on the mobile ecosystem -- from iOS and Android, to gaming and non-gaming apps, self-reporting networks (SRNs) and non-SRNs. Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in 2021. AppsFlyer’s Performance Index analyzed a total of 610 media sources, 25 billion installs, and more than 18,000 apps from July to December 2021. The second release of the SKAN Index spans 240 million postbacks -- an action taken by an interactive webpage -- from more than 1,800 apps and 32 media sources. The SKAdNetwork (SKAN) is a privacy API operated by Apple, which aims to help ad networks and advertisers measure their advertising activity, including impressions, clicks, and app installs in aggregate. advertisement advertisement This most recent report covers more data and granular rankings for in-app engagement, in-app purchases, and in-app advertising signals. Meta ads captured the No.1 position in this SKAN Index for in-app purchases, non-gaming in all categories. Twitter Followed at No. 2. Google ranked No. 3. Snapchat and TikTok for Business rounded out the top five. The AppsFlyer Retention Index for the Power ranking saw Google Ads come in at No. 1 globally for Android in all categories. Unity Ads came in at No. 2, and Meta Ads came in at No. 3. In terms of volume ranking, Google Ads remained at No. 1, but Meta Ads moved up to No. 2 and Unity Ads dropped to No. 3. “It appears that Meta’s internal modeling for SKAN has improved, driving better results for advertisers on the platform, leading it all the way to the top of the SKAN rankings in edition 14,” according to the AppsFlyer report. “It’s important to note that volumes in SKAN are still nowhere near pre-ATT numbers (in Meta as well as other networks), which is one of the reasons why Meta — and mainly its Facebook app — is challenged by ATT as stated in its latest earnings call. “ Meta ads across its social platform managed to drive better results compared with all other media sources, while its quality signals were best across in-app engagement for non-gaming apps, as well as in-app purchases (IAP) for both gaming and non-gaming, according to the report. Placing first in the SKAN Index indicates that Meta’s internal modeling for SKAN continue to improve, driving better results for advertisers on its platforms, but in the new reality, its index volume remains much lower than pre-ATT days. The volume coming from consenting iOS users cannot compensate, since most users do not consent to tracking. Mobile Marketing via MediaPost.com: mobile https://ift.tt/nCO29QJ March 22, 2022 at 11:05AM |
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