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How Airports And Airlines Like Cathay Pacific Are Prioritizing Wellness & Relaxation https://ift.tt/2JEAEYL From entertainment lounges to integrated wellness activations, innovations in airport experience ensure that customers’ trips are both frictionless and entertaining. Inserting wellness and health-oriented experiences in particular into airport experience helps to minimize the stress and anxiety associated with travel, and creates a positive emotional bond between customer and travel establishment. From on-site yoga studios and spas to accompanying flight apps and experiences, here’s how three innovative travel brands are making customers’ journey as enjoyable and peaceful as their destination: Vancouver International Airport Cathay Pacific Calm + XpresSpa Health and wellness is a key component of the evolving airport experience. For more innovative and inspirational examples, download PSFK’s Reinvigorating The Airport Experience, out now. From entertainment lounges to integrated wellness activations, innovations in airport experience ensure that customers’ trips are both frictionless and entertaining. Inserting wellness and health-oriented experiences in particular into airport experience helps to minimize the stress and anxiety associated with travel, and creates a positive emotional bond between customer and travel establishment. From on-site yoga studios and spas to accompanying flight apps and experiences, here’s how three innovative travel brands are making customers’ journey as enjoyable and peaceful as their destination: Mobile Marketing via PSFK http://www.psfk.com/ March 25, 2019 at 06:02AM
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How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps https://ift.tt/2HRX9qC Mobility providers are looking beyond the automobile to offer access to a range of shared transportation options. From cars to scooters to public trains, leading transportation names are ensuring that consumers can seamlessly switch between different means to meet their in-moment needs. For reasons ranging from sustainability to economy, consumers may change their desired mode of transport multiple times throughout the day. Accordingly, here’s how five mobility providers are helping meet these demands by consolidating all possible options for getting around on one platform: Jurbey Whim Avis Budget Group x Brightline Uber Mode Switch Microsoft x Moovit x TomTom Jelbi Sixt Adoption of MaaS (Mobility-as-a-Service) platforms will replace over 2.3 billion urban private car journeys annually by 2023, compared with just 17.6 million globally in 2018. For more information and inspirational examples, download PSFK’s Automotive CX Debrief. Mobility providers are looking beyond the automobile to offer access to a range of shared transportation options. From cars to scooters to public trains, leading transportation names are ensuring that consumers can seamlessly switch between different means to meet their in-moment needs. For reasons ranging from sustainability to economy, consumers may change their desired mode of transport multiple times throughout the day. Accordingly, here’s how five mobility providers are helping meet these demands by consolidating all possible options for getting around on one platform: Mobile Marketing via PSFK http://www.psfk.com/ March 25, 2019 at 05:34AM How to Use Customer Service as a Marketing Opportunity With Shep Hyken https://ift.tt/2upoaJU The post How to Use Customer Service as a Marketing Opportunity With Shep Hyken appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh March 25, 2019 at 05:31AM
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Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards https://ift.tt/2OmDErg Last week, the Shops & Restaurants at Hudson Yards, a seven-story complex that offers nearly 1 million square feet of retail space within the new Hudson Yards megadevelopment, opened to the public in New York City. PSFK researchers went to see if this retail playground built on top of a railyard in the city’s far West Side measured up to the hype. As a retail space, the Shops & Restaurants at Hudson Yards is dazzling; entering it feels like stepping into a glamorous megamall in Shanghai or Dubai. While it succeeds as a mall, will that be enough for it to succeed in today’s competitive retail environment? The roster of shops contains many of the usual suspects, such as Zara, Uniqlo and H&M, but it is unclear whether these shops will serve as enough of a draw, considering that each of these retailers has flagship spaces elsewhere in the city. As consumers increasingly want their favored brands to be a part of their everyday lives, what will compel shoppers to come to this location, which is relatively cut off from the rest of the city, when they could just pop into one of the retailer’s other stores on Fifth Avenue or SoHo as they go about their days? Whether these retailers will offer exclusive experiences that shoppers can only get at Hudson Yards and not at their other locations throughout the city remains to be seen. One area where the Shops & Restaurants at Hudson Yards stands out is in its curation of digitally native brands in a bid to appeal to younger shoppers, offering items that can’t be found elsewhere in the city–or anywhere else. Its ‘Floor of Discovery’ on the second floor puts a spotlight on emerging DTC brands, such as Mack Weldon and Stance, giving many of them their first permanent physical retail presence. Because consumers can buy anything they want online, they increasingly look to the physical store as a means to engage with their favorite brands, so it is surprising that many of these stores seem very traditional in their layout and merchandising. Perhaps in the coming months, these DTC brands will fully leverage the physical store as an opportunity to educate and connect with their community in a way that they cannot do online. Anchor tenant Neiman Marcus has created a beautifully laid out store that offers shoppers some additional value-added services, such as a denim customization bar, a beauty salon, arcade games and a digital styling lounge where shoppers can meet with a stylist and browse styles found only online. However, it remains to be proven if this will be enough for this Dallas-based retailer to stand out in New York’s already crowded luxury retail landscape and draw shoppers from the city’s iconic department stores and flagships, who are currently revitalizing their store experiences. While the exhibition space Snark Park and an art installation called HYxOffTheWall provide plenty of social media-friendly backdrops and 3DEN provides a spa space for relaxing (for a fee), there is little in the way of gathering spaces, or even spaces to sit. The lack of community space stands out, as other malls are currently striving to reinvent themselves as modern town halls, almost as if the experience was meant to be something broadcast to friends on social media rather than enjoyed together in person. Although the Shops & Restaurants at Hudson Yards offers a very pleasant, even luxurious, shopping experience, much of it seems geared towards tourists or the future residents of Hudson Yards, and it remains to be seen whether it will be a draw for New Yorkers at large, given their general aversion to anything resembling a suburban shopping mall. Overall, many aspects of the Hudson Yards experience already seem as though they were conceived in an earlier era of retail, bypassing many of the current trends that PSFK is seeing happening elsewhere in New York retail, as brands are using their physical spaces as marketing vehicles to share their brand stories and create immersive experiences that surprise and delight. When presented with the ultimate blank slate—a previously undeveloped section of Manhattan—it’s surprising that the developers chose to create something in the mold of a traditional mall, instead of seizing the opportunity to create an entirely new and inspiring retail experience. Retailers To Visit: Forty Five Ten Dirty Lemon: The Drug Store Peach Mart Snark Park x KITH Treats 3DEN M.Gemi Batch b8ta Photo credit: Penn Whaling Last week, the Shops & Restaurants at Hudson Yards, a seven-story complex that offers nearly 1 million square feet of retail space within the new Hudson Yards megadevelopment, opened to the public in New York City. PSFK researchers went to see if this retail playground built on top of a railyard in the city’s far West Side measured up to the hype. As a retail space, the Shops & Restaurants at Hudson Yards is dazzling; entering it feels like stepping into a glamorous megamall in Shanghai or Dubai. While it succeeds as a mall, will that be enough for it to succeed in today’s competitive retail environment? Mobile Marketing via PSFK http://www.psfk.com/ March 24, 2019 at 06:38AM 1 Million Foldable Phones Projected To Ship This Year https://ift.tt/2CAkIAy Foldable-screen phones, recently introduced around Mobile World Congress in Barcelona, are expected to reach the market this year but not grow significantly for several years, according to a new study by IHS Market. By 2025, shipments of foldable devices could reach between 31 million and 104 million units, according to the “Foldable Display Technology and Market” report. The study considered three potential scenarios, a downside, baseline and upside. The downside scenario projects 31 million devices to ship in 2025 and the baseline considers shipments growing to 53 million by that time The upside scenario projects shipments of 2 million devices this year growing to 104 million in 2025. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 22, 2019 at 02:15PM
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Chris Brogan’s Guide to Building a Fast Blogging Framework https://ift.tt/2U8hzSw Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too. That’s why I attended Chris Brogan’s session on creating a fast blogging framework at Social Media Marketing World 2019. While there, I learned this bestselling author's approach to writing blog content (and had a few laughs along the way). Be FastThe key to Chris’ framework? The word “fast.” Being fast matters to Chris, informing the audience that “the average human only read 19 minutes a day. That includes texts, emails, and BuzzFeed articles. They’re not going to read your 2,000-word missive.” So, be quick. Get to the point. Don’t complicate things. Don’t write a white paper when it’s supposed to be a blog post.Follow the Great Blogging ChecklistChris is able to be a fast blogger because he has a list of what every blog post needs:
Brevity Is Your FriendAs Chris said, people only read an average of 19 minutes each day. They don’t have the time to read a long, run-on sentence or a paragraph that refuses to end. Once you’ve finished your blog post, go back and see where you can make it more simple and get to the point faster. Your audience will appreciate the time you’re saving them in the long-run. For us, this doesn't mean long-form content is out. It means be concise, deliberate, and intentional with your language. If there’s a sentence that isn’t needed, cut it.Connect on a Human LevelWhen it comes to the nitty gritty part of actually writing your blog post, Chris suggests letting go of your stuffy corporate identity and instead be human. Don’t be the brand. Be the person that represents the brand. Show your audience that you have feelings, opinions, jokes, and more.Be a GuideChris’ last blogging tip is probably the most important: be a guide. Sure, a cool story is fun to read. But is a story really valuable if it doesn’t teach you something? Your blogs need answers to important questions. They need to solve problems. And one of the best ways to do that is to be a guide for your audience, helping them avoid disaster and reach their destination.Blog Like BroganContent is everywhere—and so is our audience's attention. As Chris said, we need to strive to create blog post that people actually want to read. For Chris, that means eloquently getting to the point early on to hook readers, and then delivering on your promise in an intentional way. You're not trying to fill a web page. You're trying to fill your reader's mind with information they truly care about. Experiencing FOMO when it comes to Social Media Marketing World? Subscribe to TopRank blog or follow me on Twitter to stay up to date.The post Chris Brogan’s Guide to Building a Fast Blogging Framework appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh March 22, 2019 at 02:00PM Kantar Data Reveals Behavior Patterns Of Amazon, Google Smart Speaker Owners https://ift.tt/2U2h3Wi Voice search and purchases have been linked to smart speakers, but new data from Kantar Worldpanel analyzes how those who own either an Amazon Echo or a Google Home device use the smart speaker and how their behavior has changed since their purchase. Owners of Google Home are more likely to order items such as takeout food and groceries. In fact, 15.6% of Google Home owners order takeout food, compared with just 6.2% of Amazon Echo owners. Similarly, 12.6% of Google Home owners order groceries, compared with just 4.6% of Amazon Echo owners. Overall, Google Home owners do more things with their smart speaker. Some 58.4% of Google owners check the weather, compared with 53.7% of Amazon owners. Some 52.8% on Google ask general knowledge questions compared with 40.8% on Amazon, and 50.8% on Google check the news, compared with 37.9% on Amazon. To understand the behavioral changes, Kantar analysts considered how the devices are being used. Owners of either or device stream music, check the weather forecast, ask general questions, check the news. They also set alarms or timers and use the smart speaker to control other devices in the home. advertisement advertisement Owners also typically own Bluetooth wireless speakers; have smart heating, lighting and security system in their home; and own a TV steaming device. Again, the percentage points are a bit higher for those who own a Google Home, rather than an Amazon Echo device. The most interesting part of the study results involves the change in behavior post-purchase of either a Google Home or Amazon Echo. Google users have made the most changes. For those who own a Google Home, 31.4% listen to more music than before, 16.2% switched from free to paid music streaming service, 14% ensure that new electronic devices are compatible, 13.5 use a table or smartphone less, 15.8% use a laptop or PC less, and 4.5% shop more with retailers through a virtual assistant. For those who own an Amazon Echo, 27.3% listen to more music than before, 12.2% switched from free to paid music streaming service, 11.5% ensure that new electronic devices are compatible, 10.2% use a table or smartphone less, 8.2% use a laptop or PC less, and 2.3% shop more with retailers through a virtual assistant. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 22, 2019 at 01:41PM Gmail To Drop IFTTT Link On March 31 https://ift.tt/2Wj2b3m Gmail is dropping its integration with the IFTTT (If This Then That) automating service, according to reports. The Google account team sent the following email to users, the reports state: Hello, Although you don’t need to take any action, we wanted to let you know that the following third-party apps will no longer be able to access some data in your Google Account, including your Gmail content. This change will go into effect starting 31 March 2019. IFTT We are making this change as part of ongoing efforts to make sure that your data is protected and private. These apps haven’t yet complied with our updated data privacy requirements announced on 8 October 2018. You can always view, manage and remove apps that you’ve given access to your account by visiting your Google Account. Not Enough Tech writes that this is “a sad email.” advertisement advertisement It adds that the decision comes unexpectedly, "and it is most likely caused by the security breaches surrounding the Google+.” The post continues: “Thanks to IFTTT you could connect Gmail to auto-save attachments, create reminders, get notifications, stay organized and much more. This functionality will cease to exist by the end of this month.” According to 9to5 Google, IFTTT states in a post: “On March 31st, Google is implementing changes to their API ecosystem that will impact the Gmail service on IFTTT.” The IFTTT post continues: “Unfortunately, this change means that all Gmail triggers and the Create a draft action will be removed from IFTTT. The Gmail actions Send an email and Send yourself an email will remain intact.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 22, 2019 at 01:30PM
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Dropping Digital Distractions With Brian Solis https://ift.tt/2HQa3Fp Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives. So what if we stopped using it? Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital distractions and drop them from our habitual behavior. As digital marketers, this notion sounds antithetical to our mission. But Brian promises that disconnecting is beneficial to marketers as well. Below, I share Brian’s thoughts on digital distraction and business from his session at Social Media Marketing World 2019. Focus Is Elusive“My ability to be creative, to dive deep, to focus, to give myself time away from my device, was not only difficult but impossible,” Brian said. In fact, this inability to tune out the noise and focus prevented Brian from finishing his eighth book. Now, Brian isn’t suggesting that we stop using technology. He’s just suggesting we use it in a different way. Instead of using it for productivity, Brian suggests using our devices for the purpose of creativity. If we’re able to put our devices down and truly ignore the notifications, we can focus on the tasks that are important. It will improve our output in quality and quantity.Disconnection Improves Our HealthHow we currently use digital devices isn’t healthy for us. Brian pointed out that an astonishing 41% of people have had an accident relating to our smartphones. There’s a new health concern called “selfie wrist.” Plus, depression and anxiety are on the rise among teenagers, the world’s most avid social media users. “As with cigarettes in the early days, we didn’t understand that our digital indulgences were made to be addictive, and we didn’t have information about the health effects on our bodies, emotions, and psyches,” Brian said. He then added: “Living our best life isn’t really living at all.” It’s just posturing. These distractions weigh down our cognitive load, robbing us of creative moments and pulling us out of focus, and this has a real business impact and we need to change:
How to DisconnectBe AwareGetting over our digital distractions boils down to one thing: Awareness. If we’re aware of our dependency on the digital world, we’re more empowered to do something about it. We can make more intentional choices about how to avoid these distractions and stay focused.Measure Your DistractionsCheck how many times a day you:
Dedicate Time for CreativityWrite. Draw. Paint. Play guitar. Sing. Creativity is like a muscle that needs to be worked. So just like you workout at the gym, you need to make time to be creative. And it’s not about talent, it’s just about expressing yourself. It’s about being happy, mindful, present, and intentional about how you spend your time. Block off time to be creative and block off time to check email, respond to tweets, etc. Just make sure you don’t mesh the two.Dropping Our DependenciesTo do our best work, we need to be our best selves. And digital distractions take us away from the creative activities and ideas that make us happy. As a result, digital distractions make it impossible for us to focus on the things that really matter in life and instead take us out of the moments we’re living. So, take some advice from Brian: “Allow yourself to color outside the lines and do something absolutely silly.” Hear more of Brian’s thoughts on creativity and digital distraction by reading our full interview with him.The post Dropping Digital Distractions With Brian Solis appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh March 22, 2019 at 09:33AM
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Interview: How Carvana Is Bringing The Entire Car-Buying Experience Online With Its Vertically Integrated Platform https://ift.tt/2unPrN2 Carvana, a digital marketplace for buying and selling used cars, lets car buyers shop from its selection of over 15,000 vehicles and schedule delivery of their desired vehicles as soon as the next day in over 90 markets across the U.S. Shoppers can use the sites’ nine dynamic filters to find cars that best fit their lifestyle needs, then inspect all of the features and potential imperfections using the site’s patented 360-degree photo technology, as well as access a full vehicle history report. Carvana also offers real-time financing and allows buyers to review and sign paperwork online in as a little as 10 minutes. They can then opt to have the car delivered as soon as the next day—or, in certain markets, pick up their car from a fully automated Carvana Vending Machine. As part of the Automotive CX Debrief, PSFK spoke to Carvana co-founder Ryan Keeton for his take on the changing customer experience as car buying increasingly moves online. PSFK: Why has the way that cars are bought and sold been so slow to change compared to transactions in other verticals? Ryan: The traditional car buying experience is about 75 years old, but it’s a process that has been accepted, simply because there has never been an alternative—until now. We identified an experience that many consumers dislike and decided to tackle it and make it better. We utilized technology to create an online self-service car buying platform, technology that wasn’t available 75 years ago. And we considered the transaction through the eyes of the consumer—where the friction was, where the frustration came from—and addressed it through exceptional customer service. What led to the founding of Carvana? How does Carvana attempt to challenge the status quo with a DTC model? Our CEO had a background in automotive retail and finance, and after gaining experience in the industry and seeing how quickly and easily dealers could buy a car, he knew there had to be a way to make it quick and easy for consumers, too. With that goal in mind, we paired technology with exceptional customer service to provide consumers with an entirely online car buying experience that removed the friction and hassle of going to the dealership. Instead of taking an average of four hours to buy a car, it can be done in as little as 10 minutes on Carvana.com. Instead of a test-drive that only lasts a few minutes, Carvana vehicles come with a seven-day return policy. Instead of a limited local inventory, Carvana.com has more than 15,000 vehicles for customers to choose from. Instead of having to visit dealership after dealership, Carvana offers as-soon-as-next-day delivery to customers’ home or Car Vending Machine pickup. Carvana is a new way to buy a car, and we have definitely challenged the status quo, but we’re finding that more and more consumers are embracing online car buying. In 2018, we were the fastest growing auto retailer in the U.S. by units, more than doubling our retail unit sales from the year before. How does Carvana attempt to elevate the customer experience, turning a complex process that many people may dread into something fun? We remove the complexity with an easy, online platform, put the transaction in the hands of the consumer and offer exceptional customer service along the way. There are no salespeople at Carvana; no one gets a commission. The customer is at the center of every decision at Carvana. What will make the car buying experience the best customer experience they’ve gotten? And what will make it fun? Whether we deliver your vehicle with birthday balloons and cake because we know your birthday is coming up, or we put a basket of baby items in the backseat when you tell us you’re getting a bigger car because you’re expecting, we want you to know we’re just as excited about your car as you are. And you, the customer, have been our priority from the time we launched Carvana in 2013, and will always continue to be. We also debuted the world’s first fully automated, coin-operated Car Vending Machine in Nashville in 2015. Now, we have 15 Car Vending Machines across the country, where customers can choose to come pick up their vehicle. Customers like this option, as well as the fun factor of dropping their oversized, commemorative coin into the slot. It becomes an event, where you bring your friends and family, post it on social media and of course have the bragging rights of telling everyone you got your car out of a Car Vending Machine. Shopping online for a big-ticket item like a car may pose some challenges. How does your platform make it easy for shoppers to narrow down their choices, as well as inspect cars virtually in order to boost shopper confidence? We have more than 15,000 vehicles on Carvana.com, along with helpful, intuitive search functions so customers can easily narrow down the right car for them. Selecting preferences on everything from body style, to color, to make, to model, to price range, all the way down to features like remote start, customers can quickly and easily filter the inventory. And all of those vehicles are photographed in high-definition, 360-degrees in our patented photo booths—no stock photos, here!—with features and imperfections annotated, inside and out. Our virtual tours are industry-leading and about as close to the real thing as you can get. Additionally, all of our vehicles come with a seven-day return policy, so customers have the peace of mind and time to ensure the vehicle fits their life. Customers can install car seats, see how it handles tight city parking; we see it as an upgrade to the traditional test-drive. How do you attempt to streamline the financing and paperwork process? Much of the paperwork customers would spend hours working through at the dealership can be completed entirely online with secure e-signatures. Additionally, customers can see financing terms offered by Carvana in just a few minutes, with no impact to their credit. To give customers a quick, easy, streamlined purchase experience, we’ve completely revolutionized the financing process by building the proprietary technology required to provide instant decisioning and personalized terms across every single vehicle from our 15,000+ inventory. As customers shop the site, they can see what their specific down payment, monthly payment and APR are, vehicle by vehicle. We are not only streamlining the process, we’re giving customers the control and transparency to choose what works best for them. We also make it easy for customers to bring third party financing or pay cash. What led to the decision to offer “as soon as next day” delivery? How are you able to implement this from a logistical standpoint? Customers can have a quick, easy online purchasing experience with Carvana, so the delivery of that vehicle should match that experience. As a vertically integrated business, we own our logistics network, so we’re able to strategically route vehicles so we can gain time efficiencies to ensure we’re getting vehicles to our customers quickly. How did your car vending machine come about? Is it more about adding convenience and flexibility to the fulfillment process or is it primarily a marketing vehicle (pardon the pun)? When we first launched, we were delivery-only. Our customers loved the experience, and would write glowing, paragraphs-long reviews. We wanted to keep delivering that great customer experience they were raving about, so we started exploring additional ways we could make Carvana even better. Then we had the idea to create a pickup experience for customers, so they could come get their car with the added flexibility of a physical location to visit—one that was nothing like a dealership, and provided that exceptional customer service we built our business on. So after kicking around a few ideas, we came to the Car Vending Machine concept. We’re fortunate that they’ve become signature buildings that visually tell the Carvana story in every city they’re in, but they all started with the idea that car buying should be fun, and centered on the customer. Carvana offers a seven-day “test own” period instead of a test drive. How does that lead to increased buyer satisfaction? Every Carvana vehicle comes with a seven-day return policy. We see it as an upgrade to the traditional test-drive experience, where you get just a few minutes, a few turns around the block, all with the salesperson sitting in the car with you. With seven days, you have the peace of mind and time to ensure the vehicle fits your life. Does the third row have as much room as you need? Can it handle the snow-packed drive on your weekend ski trip? Every customer gets a call from us on the sixth day to check in and see how things are going. If you love it, great; if you don’t, we want to know why. If, for whatever reason, you’re not satisfied, you can return the vehicle, or swap it out for another one. We’re here to listen to the customer and ensure that they have an exceptional experience. How has consumer response been to the online car buying process? What would you say to experts who doubted that consumers are ready to buy cars online? Carvana has seen incredible growth, and as a leader in the online auto retail sector, that tells us consumers as a whole are responding favorably, and will continue to do so. There will always be doubters when new ideas come to the surface, but we’ve believed in Carvana from the beginning, so doubters don’t get us down. If anything, they inspire us to work even harder. From selling just 227 cars in our first year, to selling 94,108 in our sixth year, we’re proof that consumers are buying cars online, and that they are embracing the exceptional customer experience Carvana offers. How are you adding value post purchase through programs like CarvanaCare? How are you attempting to build an ongoing relationship with your customers? We sell late-model, lower-mileage, high-quality used vehicles, many still under manufacturer’s warranty, but to provide that added peace of mind, we also offer customers the option of purchasing extended coverage, which we call CarvanaCare. As a young business, and with the average consumer purchasing a car about once every five years, we are in the early stages of seeing repeat customers, but we are always exploring ways to continue to provide exceptional customer service. Carvana has been rapidly expanding to new markets. How will you continue to grow over the next 2-3 years and continue to innovate the car buying experience? We’re on a mission to change the way people buy cars, so our goal is to bring our new way to buy a car to as many people as possible. We’ve experienced rapid growth in just six years—more than 100 markets, 15 Car Vending Machines, and a 4.7 out of 5 star rating across more than 26,000 online reviews. We will continue to innovate through advances in technology and data, continue our geographic expansion through new market launches and Car Vending Machines, and ideate and iterate on ways we can continue to deliver an exceptional customer experience. This interview is excerpted from PSFK’s Automotive CX Debrief, which explores how automotive companies are leveraging the tactics of direct-to-consumer brands to transform the way vehicles are marketed and sold in a digital-first context and reframe customer relationships around meaningful loyalty. This report is part of a series focusing on retail innovation and customer experience to inspire the members of our business intelligence services. For a copy of this report, please visit: psfk.com/automotive-CX-debrief Mobile Marketing via PSFK http://www.psfk.com/ March 22, 2019 at 06:36AM |
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