Stone Temple Hosts Next10x: Mastering Mobile Digital Marketing

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Mark your calendars, folks!

On April 5, at the Colonnade Hotel in Boston, Mass., a digital marketing agency, Stone Temple, will host the first conference ever solely dedicated to mobile digital marketing.

According to a statement emailed to MMW, the one-day event will provide actionable ideas to help grow your brand and insights on game-changing market developments on the horizon.

“The mobile revolution has only just started, and you can expect the rate of change to continue to accelerate,” says Eric Enge, CEO of Stone Temple. “Yet, most businesses are far behind in adapting to these changes, and are missing numerous opportunities to gain significant competitive advantage by getting out in front of the wave. The basic model for how to reach your audience has changed forever, and every aspect of your digital marketing should be mobile-centric.”

In addition to Stone Temple CEO Eric Enge, a powerhouse group of digital marketing leaders will speak at the event. Next10x speakers include:

• Google – Gary Illyes, Webmaster Trends Analyst
• Mobile Moxie – Cindy Krum, CEO
• WordStream – Larry Kim, Founder and CTO
• Maximize Your Social – Neal Schaffer, President
• Home Depot – Erin Everhart, Senior Manager, Media Strategy & Mobile
• Hilton Worldwide– Melissa Walner, Director of Global SEO
• Comcast – Sean Kainec, Director of SEO
• Omni Marketing Interactive – Shari Thurow, Founder and SEO Director
• Stone Temple – Eve Sangenito, VP of Marketing Consulting

To learn more about Stone Temple, click here.

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February 22, 2017 at 09:39PM

AI Can Help You Choose The Best Place To Move To

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February 22, 2017 at 09:36PM

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The QuickStart Guide to Using Google Search Console to Increase SEO Visibility

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There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day.

One tool that smart marketers can leverage for SEO is Google Search Console. This free tool provided by Google is a great way to gain insights about your site in one main platform. Google Search Console is often underutilized by search marketing teams. To help you get the most benefit from Google Search Console, we outlined the four main areas within the tool to help you reach your search marketing objectives. Before we get into the four main areas within Google Search Console, let’s discuss what the tool even is.

What is Google Search Console?

Google Search Console (formerly Google Webmaster Tools) is a free web-based SEO tool for webmasters to track both the indexing and crawling stats from Googlebot while also providing metrics to help optimize a website for organic visibility. This SEO tool is useful to monitor metrics and discover new insights to help increase your organic footprint.

Google states that anyone with a website should use Google Search Console. One great thing about Google Search Console is that it is easy to use for whoever has access to the property.

Google Search Console Setup and Verification

The first step to using Google Search Console is the setup and verification process. You will want to create a Google Search Console property for each version of your site including:

• http://example.com
• http://www.example.com
• https://example.com
• https://www.example.com
• Any other subdomains

You will get the complete view by setting up all the versions of your domain. Besides setting up properties for each version, you can also setup properties for an individual subfolder on your site. By setting up a property for a subfolder, you will be able to see metrics for a specific section of your site, which can be beneficial for large sites.

 

After you created your property, you will need to verify the site. There are multiple ways to verify your property within Google Search Console, including:

• HTML file upload – Upload an HTML file to your site
• HTML tag – Add a meta tag to your site’s home page
• Domain name provider – Sign in to your domain name provider
• Google Analytics – Use your Google Analytics account
• Google Tag Manager – Use your Google Tag Manager account

We recommend the verification method that would be the easiest and most efficient for your site. The most common verification methods we recommend are either via Google Analytics or Google Tag Manager. Otherwise, we typically recommend adding the HMTL tag to the site’s header.

Search Appearance

One of the first main sections of Google Search Console is the “Search Appearance” section. This section is important for webmasters to understand how their website is currently setup and how it may potentially show up on a Search Engine Results Page (SERP). Within the search appearance section is information regarding structured markup, rich cards, HTML improvements (metadata information), and Accelerated Mobile Pages (AMP) setup.

 

Each area within this section is important to track monthly, but the HTML improvements area provides insights that is helpful when optimizing a website. This area can surface insights regarding duplicate meta descriptions and title tags. It also states when content is non-indexable, which can make a significant difference when prioritizing your optimization efforts.

Search Traffic

The next section in Google Search Console is the “Search Traffic” section. This section provides insights regarding the keywords your site is showing up for, linking metrics from external and internal sources, any manual actions, international targeting metrics, and the mobile usability of your website.

Each area within the Search Traffic section is important, but the majority of your time will most likely be found analyzing the Search Analytics tab. The Search Analytics tab shows the keywords that your site is showing up for. You can break down the tab into multiple subsections between clicks, impressions, CTR, and position. If that isn’t enough for you already, you can then dive deeper into the metrics by individual pages, keywords, countries, devices (desktop, mobile, tablet), search type (web, images, videos), search appearance (AMP or rich snippets), and the date range (within 90 days).

The search analytics tab is a very powerful SEO tool. You can analyze your site for keyword opportunities on a page or a section of your site. You can also drill down into how your mobile keywords are performing compared to your desktop keywords. At TopRank Marketing, we use this tab to identify SEO strategies to help increase organic visibility by re-optimizing content that has multiple keywords ranking on the bottom of page one or the top of page two. We also use the tab to guide the creation of our content plans for different SEO campaigns.

The second tab you should spend more time on is the mobile usability tab. This tab outlines if your website is mobile friendly or not. It is important to stay on top of any mobile usability issues so that your site renders correctly for all types of devices, especially with Google moving to the mobile-first index.

Google Index

The third section in Google Search Console is the “Google Index” section. This section is useful to understand how many pages are included Google’s index and if there are any blocked resources on your site. The index status tab is useful when analyzing if Google is indexing all the pages you want included in the SERPs. It is good to check the pattern of the index status of your website so that the number of pages is growing consistently or not dropping off quickly randomly.

 

The blocked resources tab is a great way to easily identify if certain pages are blocked from Googlebot. Make sure you check this tab to optimize the crawling of the pages/resources that you want being crawled by Googlebot.

You can also remove URLs temporarily from the Google index with the remove URLs tab. This tab is useful when you need to remove a page quickly. As a note, the tab only removes the page temporarily (around 90 days) and you still will need to update your site to permanently remove the page.

Crawl

The last main section of Google Search Console is the “Crawl” section. This section provides smart marketers information regarding broken pages or files on the website, crawl stats from Googlebot, and URL parameter information. The section also provides tools to submit your content to Google, test your robots.txt file and submit your sitemap to Google.

The crawl errors tab is one of the more important areas within Google Search Console. This tab shows the URLs that might be broken from both internal and external sources. At TopRank Marketing, we often recommend implementing 301 redirects for the crawl errors that actually were pages at some point. It is important to audit the list to make sure you are not implementing redirects that are not needed.

Another useful tab is the sitemaps area, because you can submit your sitemap to Google to make it easier for your site to be crawled and indexed. Similarly, you can also submit individual pages to Google with the fetch as Google tool. The fetch as Google tool is a great way to get your updated content indexed quickly.

 

Use Google Search Console to Help Increase Your Organic Visibility

Google Search Console is a very powerful SEO tool for multiple reasons. We recommend using Google Search Console when running SEO campaigns to maximize your visibility and to plan the overall strategy. To increase your organic visibility for other search engines, make sure you use Bing Webmaster Tools as well to gain more insights.

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February 22, 2017 at 09:31PM

JOINGO Integrates with CasinoTrac Casino Management System

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JOINGO, a dominant leader in mobile engagement for the casino gaming industry, confirmed this week that it has just completed its first integration with the CasinoTrac system created by Table Trac, Inc.

The integration was completed at WinnaVegas Casino Resort in Sloan, IA and is featured in the WinnaVegas Casino Resort mobile application.

We’re told that the JOINGO integration with CasinoTrac features full integration of JOINGO mobile applications with the CasinoTrac casino management system. Using a JOINGO mobile app, players have access to their account information such as tier level, points balance and points value, and can view personalized offers and promotions.

“We are very excited to be partnering with JOINGO to bring our customers a mobile solution they can depend on to produce real ROI and cost savings,” said Chad Hoehne, President and Chief Technology Officer for Table Trac, Inc. “We are certain that WinnaVegas Casino Resort is just the first of many successful integrations with JOINGO in the future.”

“The CasinoTrac integration is another great example of the open and flexible nature of the JOINGO platform,” said Kirk Olson, VP of Sales at JOINGO. “We are ecstatic to have CasinoTrac as our fifth CMS integration, and we are looking forward to bringing the JOINGO mobile engagement solution to CasinoTrac’s existing and future customers.”

The WinnaVegas Casino Resort mobile application featuring JOINGO integration with CasinoTrac is now available in the Google Play and Apple App Store.

The post JOINGO Integrates with CasinoTrac Casino Management System appeared first on Mobile Marketing Watch.

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February 22, 2017 at 09:21PM

Mobolize Announces New SVP of Global Sales & Marketing

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With the increased demand for mobile providers to see, control and monetize mobile data, Mobolize has hired Colleen LeCount as its Senior Vice President of Global Sales and Marketing to continue its global growth with Mobile Network Operators (MNOs) and others across the telecommunications ecosystem.

According to a news release provided to MMW, LeCount brings extensive experience in mobile networks, including 12 years working at Sprint. As General Manager of Global Product & Business Development for Sprint, LeCount helped drive revenue through professional services and the licensing of intellectual property to mobile operators globally.

Most recently, LeCount ran her own consulting practice, advising telecommunications and technology companies on product launches and market expansion. She’s commercialized solutions with more than 30 mobile operators around the globe.

“We’ve expanded our leadership team to maximize growth and take advantage of the increasing demand for our products and services,” said Philip Mustain, Mobolize President and CEO. “Colleen’s extensive industry experience means that we will be better than ever at identifying opportunities and serving our customers.”

“It’s vital that mobile providers deliver value added services that increase revenue and improve customer satisfaction,” said LeCount. “Mobolize provides actionable insights when users are on both cellular and Wi-Fi networks. I’m excited to join the Mobolize team to help telecoms everywhere leverage the unique value our technology.”

We’re told that LeCount will be attending Mobile World Congress (MWC) in Barcelona on Feb. 27 to March 2, along with other members of the Mobolize leadership team.

The post Mobolize Announces New SVP of Global Sales & Marketing appeared first on Mobile Marketing Watch.

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February 22, 2017 at 08:45PM

In the Loop: Here’s What’s New with Nuance

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This week, MMW was briefed by the team at Nuance Communications, Inc. on their latest launcg — Nuance Loop, an Artificial Intelligence (AI) and data analytics-powered marketing platform for pre-paid mobile operators that delivers new and incremental revenue streams.

Mobile operators face increasing pressure on traditional revenue sources from competitors, regulation and over-the-top (OTT) providers, making secure, sustainable, significant revenue streams a strategic priority, Nuance tells us in a written statement.

According to a recent telecommunications report from Deloitte, carriers need to transform their revenue opportunity through data and voice services that are high quality, while managing capital allocation, and investing in new technologies and innovations to achieve this.

So what is Nuance rolling out to help this situation?

Nuance Loop gives operators the ability to reduce churn and increase average revenue per user (ARPU) from a common, continuously optimizing service platform. Loop is offered as a managed service under a revenue share model that eliminates CapEx and associated maintenance costs for the operator. Loop may also be integrated with Nuance’s Omni-Channel Engagement Platform for customer acquisition and customer care solutions.

“We’ve seen through the global adoption of our subscriber revenue offerings that mobile operators are in a unique position to drive additional revenues through high-value services that keep subscribers connected, informed, and entertained,” said Bob Schassler, executive vice president and general manager at Nuance Mobile. “As such, we’ve architected Nuance Loop to give service providers the ability to deliver the right marketing and service offers at the right time – increasing their offer conversion and new revenue opportunities, and improving customer loyalty across the pre-paid subscriber base.”

Want to know more? Click here.

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February 22, 2017 at 08:27PM

Twitter Adds Custom Feature To Aid Messaging

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With a new feature, Custom profiles in Direct Messages, businesses can make it clear to customers that they are communicating with a real human representative.



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February 22, 2017 at 11:43AM

Groupon Targets Money-Saving Millennials, Moms In New Campaign

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Developed with agency O'Keefe Reinhard & Paul (OKRP), the new campaign targets moms and Millennials with the tagline "Save Up to $100 a Week on What You Do Every Day" to emphasize how Groupon can play an integral part in a daily routine.



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February 22, 2017 at 09:50AM

NEW! Be A 'Percent Donor,' Pleads Huawei Mobile

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What begins as a PSA for a deadly disease or texting while driving is actually a humorous campaign for Huawei Mate 9. The ad also solidifies how utterly attached the world is to their smart phones.

A teenage boy talks about video chatting with his girlfriend. She asks the ultimate test question: "how do I look in this dress?" Before he could respond that he doesn't care what she's wearing because he loves her and she's always beautiful in his eyes, a low phone battery cuts out so his love only hears the words, "I don't care." Ouch.

"Every year, too many people run out of battery," says the ad. Huawei Mate 9 can go 2 days straight, without a charge, so offer your battery to help someone in need, with a multi-ended cable connected to the Mate 9 that can recharge 4 phones at the same time. Buzzman created the campaign.

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February 22, 2017 at 08:58AM

[News] Tesla is considering building up to 5 new gigactories

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February 22, 2017 at 08:50AM