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IBM And Visa Are Working To Embed Payments Into Cars, Watches And Appliances http://ift.tt/2m1NdjD IBM And Visa Are Working To Embed Payments Into Cars, Watches And AppliancesA new collaboration aims to bring the point of sale into many new areas IBM and Visa are collaborating to bring the point of sale everywhere by enabling businesses to quickly introduce secure payment experiences for any device connected to the Internet of Things. These two companies share a commitment to embed payments and commerce into any device, including watches, rings, appliances, and cars. This collaboration combines IBM’s Watson IoT platform and cognitive capabilities with Visa’s global payments capabilities. The aims is to let businesses infuse secure payments across their entire product lines using the Visa Token Service, new security tech that replaces sensitive payment account info found on payment cards with a unique digital identifier. Mobile Marketing via PSFK http://www.psfk.com/ February 26, 2017 at 09:39PM
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"... If The Creek Don't Rise" http://ift.tt/2lqolyl According to the The National Retail Federation forecast for 2017, by Treacy Reynolds, NRF press, retail industry sales will grow between 3.7 and 4.2% over 2016. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO February 26, 2017 at 09:36PM
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3 Proven Conversion Strategies Anyone Can Use http://ift.tt/2mBTK1l The following is a guest contributed post from Momchil Kyrurkchiev, the CEO and co-founder of Leanplum. TextNow, a company offering affordable alternatives to traditional wireless plans and services, recently built an automated and personalized lifecycle campaign across several messaging channels, including push notifications, email, in-app messages and app inbox. The campaign encouraged and incentivized users to interact with their app, resulting in up to 79 percent conversion rates across The TextNow app gives users their very own dedicated phone number and offers free unlimited texting, calling, picture messaging, voicemail, and more — including low-cost international calls. With over 60 million downloads to date, TextNow is on a mission to radically transform the telecom landscape. The Challenge As the saying goes, “the first impression is the last impression,” which means onboarding is a critical factor in an app’s retention strategy. Users that engage with the core app experience early in their lifecycle are more likely to become loyal users, and retain long term. TextNow wanted to ensure that newly onboarded users understood how to use the app and get immediate value. The Goal TextNow defined successful onboarding as getting users to send their first message or make their first call within the first 12 hours after registration. The Campaign TextNow used Leanplum’s mobile marketing platform to set up three engagement campaigns. These platforms enable app managers to build personalized lifecycle campaigns in one visual timeline across any messaging channel, such as push notifications, email, in-app messages, app inbox, and more. By employing a combination of mobile automation tactics, the lifecycle campaigns are instrumental in onboarding new users. Of the new campaigns:
Once new users completed the registration, they qualified for the campaigns. When they took the desired action — making a call, sending a message, or returning to the app — they were considered successfully onboarded and moved on to the next stage of lifecycle campaigns. The Results With these three lifecycle campaigns, TextNow saw outstanding results as the result of the push notification:
Put in perspective, these lifecycle campaigns had a significant cumulative impact on retention. In terms of day 15 retention, there was a five percent lift in the number of Android users and a four percent lift in the number of iOS users who returned to the app. Those are big wins for TextNow. As TextNow moves more users towards in-app milestones, it can increase the number of users converting to paid subscriptions. More onboarded users also means higher retention and greater potential app revenue. What this Means for App Managers Converting new installs into active users is hard. To do it at scale, you need a great technology partner. Specifically, you need a campaign automation solution that enables engagement with millions of users in real-time. By setting up lifecycle campaigns just once, you can onboard every new user who installs your app, at scale. This decreases the drop-off rate in the beginning of your funnel, and increases the chances of users coming back to take actions (like subscribing) that drive ROI. You can also A/B test these campaigns against one another to continually optimize for performance. The post 3 Proven Conversion Strategies Anyone Can Use appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG February 26, 2017 at 09:18PM
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The No BS Approach to Influencer Marketing http://ift.tt/2l2Ptaz Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day. Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and 100% pure B.S. Rising popularity makes things shiny and as influencer marketing enters the shiny object phase, it’s more important than ever to separate the facts from the fake. Whether it’s practices that will get you in hot water with the FTC or the waste of a perfectly good budget on micro-influencer wannabes promising viral hits galore, there are plenty of distractions from realizing true influencer marketing ROI. We’ve been working with influencers in earnest since 2011 and the lessons learned have been invaluable. A big part of what I get to do with our agency is to test ideas and approaches over months and even years in order to bring data-informed recommendations to our clients. I’ll tap into that experience for this post. A BS-free approach to influencer marketing starts with this important understanding: The most practical and useful way to engage influencers in a way that creates value for everyone involved is through content. In fact, 80% of marketers say content marketing is what working with influencers has the greatest impact on. Accept that truth and your path to influencer marketing ROI will be much shorter, painless and enjoyable. In a marketing context, influence is the ability to affect action - not attract 1,000, 100,000 or a million fans, friends and followers. To create action you need content and relationships. Therefore, my definition of influencer marketing is: Developing relationships with internal and industry experts with active networks, to co-create content that helps drive measurable business goals. Let’s break that down: Developing relationships: Most influencer marketing involves the completion of a task. It might be an exchange of money for the creation of video posted to YouTube or occasionally replying via email to a quote request for a roundup blog post. These are both transactions and a transactional approach is not what wins hearts and minds. Companies that approach influencer marketing with relationships in mind, will use co-creation of content to help build those relationships. The stronger the relationships, the better the content and the more actively involved the influencer will be in collaboration and promotion. That means allocating time to connect the dots with influencers and your longer term content and social media plans, monitoring, engagement and communications. Not just an email when you need 50 words for a post on Wednesday. Internal and industry experts: Influence is not limited to one type of person and brands can benefit greatly if they expand their view to include a mix of influencer types. That means looking internally at subject matter experts and executives that, with a little training, could contribute in a very meaningful way. Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. All must be considered when developing relationships to grow your brand's influence and the influence of those you work with. Active networks: Expertise is not rare. A community of people that are actively paying attention and influenced by a person with knowledge and an opinion is less common and far more valuable for marketing. That means internal and external influencers that publish and engage to attract a network are often better collaboration partners because they have channels of distribution for their work. Co-create content: Without content there is no communication and no influence. It's fine to engage someone with creative talent and a large audience to create media without the brand's proactive involvement. That's less about influencer marketing than hiring someone to make and promote media. An influencer that collaborates with the brand is investing something meaningful into the project and that investment often brings inspiration to make it successful. When a brand is able to pull together a highly relevant group of influencers and has inspired them to see the greater good of the project, it's amazing what can happen with the content and promotion of it. Brands need to find a way to make influencers care about the content and the project's success. If they don't care, they won't share. Drive measurable business goals: Benchmarks and goals are essential for any marketing program and influencer content is no different. Influencer collaborations that are evaluated purely on participation, social shares or advertising equivalency fall short of meaningful ROI. Mapping marketing to business goals is especially important with influencer marketing because the value of influencer collaboration can extend far beyond marketing to PR, customer success, and even talent acquisition. Make sense? A relationship and content-focused approach to influencer marketing makes it a dynamic, responsive and proactive asset that grows in momentum and value over time. By the way, Amisha and I are teaching an influencer strategy workshop at Content Marketing World on September 5th from 1-4pm. Check it out. Going into an influencer marketing effort with an understand that you’re building something of value over time, not spending value on short term, disconnected campaigns, will make a world of difference in how successful the investment will be. Let’s play a game of calling out influencer marketing B.S. - I’m going to list 5 statements that seem to be making their rounds and you can tell me if you feel they are legit or if they are B.S. 1. Influencer Marketing is best for B2C 2. It’s better to pay influencers for quicker results 3. Influencer Marketing is mostly for big brands 4. Only the famous and socially connected are influential 5. Tools are optional for Influencer Marketing Do you agree with all of these statements? Or just a few of them? Any of them? Please let me know in the comments or on Twitter / LinkedIn / Facebook. Better yet, chime on during the free webinar Ann Handley and I are giving on this very topic Tuesday February 28th at 12pm ET. You can get more information and register here. Ann and I are going to share our perspectives as an influencer marketing practitioner and influencer to help marketers separate the “fake facts” and B.S. from what’s really going to help companies achieve positive ROI. We’ll play a little influencer marketing B.S. Bingo plus we’ll dig into the most practical and B.S.-free advice we have on implementing successful influencer content programs. I will also share a 3 step approach I’ve used many times over with great success. Webinar Details: The No BS Guide to Influencer Marketing ROI With Lee Odden & Ann Handley Tue, Feb 28, 2017, 12pm ET The post The No BS Approach to Influencer Marketing appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI February 26, 2017 at 09:15PM
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NASA Debuts Stunning Posters Inspired By TRAPPIST-1 http://ift.tt/2mv1GC3 NASA Debuts Stunning Posters Inspired By TRAPPIST-1The posters memorialize the potentially life-harboring new planets For those space nerds among us, it was hard not to get excited this week when NASA announced the discovery of seven Earth-sized planets in the TRAPPIST-1 system. At least three of those planets, according to the space agency, occupy the system’s so-called “goldilocks zone,” and could possibly harbor water, and by extension, life. To celebrate this amazing discovery, NASA has unveiled a series of vibrant posters and infographics inspired by TRAPPIST-1 and its planets, which beautifully illustrate the system’s features in comparison to our own. Images: IoA/Amanda Smith Mobile Marketing via PSFK http://www.psfk.com/ February 26, 2017 at 09:04PM
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mHealth News: The Headlines You Might Have Missed http://ift.tt/2lXcJWM Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. VIGILINT, Cleveland Clinic to Offer Real Time Telemedicine Service for Global Travelers HIMSS 2017: Trivalent Announces Next-Gen Data Protection for Healthcare Enterprises HIMSS 2017: PokitDok Launches on AWS Marketplace CitiusTech Introduces Integrated Innovation Framework at HIMSS 2017 Emanate Wireless Upgrades PowerPath Temp Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today. The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG February 26, 2017 at 09:00PM 3Cinteractive Joins Early Access Program from Google for RCS Business Messaging and Will Showcase at 2017 Mobile World Congress http://ift.tt/2lfs15u PRESS RELEASE: 3Cinteractive Corp. (3C), a leading mobile marketing services provider, announced today its participation in the Early Access Program from Google for RCS business messaging. This initiative is focused on the upgrade of SMS for Android users to RCS (Rich Communications Services), a new standard that enhances the carrier messaging experience across devices and networks. This new service will allow businesses to send more useful, detailed and actionable messages through features such as rich cards, suggested actions and replies, as well as enhanced analytics. Businesses across the globe today utilize SMS as a way to communicate with their customers. However, the existing SMS experience is limited to plain text. By moving to an RCS platform, businesses will be able to enhance the messaging experience for its customers to include rich, “app-like” experiences that reduce friction in CRM and commerce processes. As an example, consider a restaurant that will text a reservation confirmation to its guests and include an interactive display of its menu or wine list, with videos from the chef or sommelier – all embedded in the message on the smartphone device. Last summer, 3C announced its partnership with the GSMA to develop enterprise messaging guidelines for this next-generation of communication. RCS messaging, currently being deployed by major carriers globally, will greatly enhance the capabilities businesses have to drive engagement through the messaging channel and will redefine consumers’ expectations of how they interact with their favorite brands. “This evolution to RCS is essential as we are quickly becoming a society of messaging-first communication,” said Steve Murphy, Chief Information Officer at 3C. “RCS will enable everything from chat to conversational commerce, which will be fundamental aspects of how consumers communicate with one another, as well as how brands communicate with their customers.” Next week, 3C will be on hand at Mobile World Congress in Barcelona, Spain to demonstrate this new technology with brand client, Walgreens. For anyone attending Mobile World Congress who would like to learn more about RCS, contact 3C here to set up a session in Barcelona. About 3C Driven by a team with dynamic technical and strategic expertise, 3C empowers leading brands and retailers to develop deeper, more valuable relationships with their customers. Through its mobile marketing services, 3C extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. 3C is headquartered in Boca Raton, FL, and is a member of the GSMA, CTIA and Mobile Marketing Association. To learn more, visit www.3C.com. The post 3Cinteractive Joins Early Access Program from Google for RCS Business Messaging and Will Showcase at 2017 Mobile World Congress appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG February 26, 2017 at 08:24PM
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Smartphones Cannibalize Web Site Visits From Other Devices http://ift.tt/2lW4evo Tablet share of traffic in the U.S. fell to 8% in 2016 from 9% in 2015. In the UK, tablet traffic fell to 13% in 2016 from 15% in 2015, and in India it fell to 3% from 5%, respectively. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO February 26, 2017 at 03:27PM Higher IoT Speeds Coming To 11 Cities http://ift.tt/2leEer5 Wireless connectivity within the Internet of Things may be receiving a boost in speed soon as new efforts launch to implement and leverage 5G connectivity. Verizon is collaborating with Ericsson and Samsung in the U.S. to roll out 5G connectivity to pilot customers in 11 states within the first half of this year. The faster speeds of 5G networks are expected to enable real-time wireless communications between Internet-connected devices and ultimately expand the Internet of Things with new capabilities. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO February 26, 2017 at 01:07PM Twitter Ups Video Reach, Extends Periscope Producer http://ift.tt/2lTD0Wd In search of higher quality content, Twitter first debuted Periscope Producer last October. With it, broadcasters can stream any live-video feed directly to their followers. When users see a video marked with a LIVE 360 badge, they can interact with it - and change what they see by moving their phone or swiping the screen. Mobile Marketing via MediaPost.com: mobile http://ift.tt/IwxUQO February 25, 2017 at 11:22PM |
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