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Volvo Ad Uses Car’s AI To Conduct Job Interviews http://ift.tt/2rCq3Ep Volvo Ad Uses Car’s AI To Conduct Job InterviewsVolvo turned its S90 into "HR90" by outfitting it with artificial intelligence that allows it to interview prospective job candidates Volvo, the Swedish automotive manufacturer, is over traditional job applications and instead has launched a unique campaign featuring its S90 model with a twist. The creative agency FamousGrey turned the car into “HR90” by outfitting it with artificial intelligence that allows it to interview and hire technical talent for Volvo Car Gent and for the Volvo dealer network. The campaign, active on social media such as LinkedIn, is seeking 50 candidates for jobs in their Ghent factory and other local dealerships (according to Ad Age) and can be seen at the Brussels Motor Show, job expos, schools and Volvo dealerships in search of new recruits . Applicants can submit their application online in order to be considered for an interview with HR90, which sees them thanks to facial recognition technology and can analyze the interviewees’ knowledge, motivation and social skills. Mobile Marketing via PSFK http://www.psfk.com/ January 25, 2018 at 06:03AM
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Don't Fear Ad Blockers if You Have The Right Ads http://ift.tt/2FaXe43 Chrome’s ad blocker launches Feb. 15. The move has been met with some concern, if only because of the threat it could pose to advertisers. “Could,” because Chrome’s move, to block ads not in compliance with Coalition for Better Ads standards, should come as no surprise to publishers or advertisers. Google has shown an invested interest in improving user experience over the last year, joining up with the Coalition for Better Ads, and advocating on behalf of quality formats. The lesson then, as it is now: Don’t fear ad blockers if you have the right ads. The Coalition for Better Ads has been providing guidelines for formats to avoid and which to actively embrace. Users don’t want to see obtrusive banners, auto-play, forced takeover ads or other rude interfaces. (It’s what gave rise to ad blockers in the first place). Brands and advertisers shouldn’t want them, either. advertisement advertisement No one wants to talk to someone who is obnoxious, loud and distracting. So why wouldn’t end-users hold advertising to the same standard? Brands, would you want to be friends with your ads? If not, you’re already well behind the eight-ball. Publishers, sometimes friends of bad ads, are just as guilty for inviting them into browsers and mobile experiences. “Guilty by association” applies in the eyes of consumers here. There are other ways to engage, and Chrome’s ad-blocking announcement will make them the norm in short order. If you’re looking for a road map on how to create better ads, there’s still time to catch up. The Coalition’s standards are a great guide on what not to do. They start advertisers and publishers on the road to determining what they can effectively integrate into sites. The banner was created when resources and creativity were limited. When internet advertising barely proved effective. Those times are long gone, and the ad format should be, too. Users are now craving a brand experience that’s a two-way street. And that’s where the education process comes in for those rushing to change their ways. Takeover ads and banners aren’t innovative. Rich media experiences that utilize motion, utility, 360 video and other functionality native to the smartphone are. These aren’t ad technologies of the future, despite what corners of the mobile web would appear to believe. They’re available for brands and publishers to take advantage of today. Doing so puts you in compliance with the Coalition’s standards. But most importantly, it increases the opportunity for a positive interaction with customers. Isn’t that the whole point of advertising to begin with? Chrome’s ad blocker isn’t a death knell for advertising. Rather, it’s a spark for creativity going forward. Brands that want to embrace the challenge of new formats and innovative interfaces will be the ones rewarded in this new order. No, ad blockers will never be a friend to the industry. But by sparking the industry out of complacency and into a renewed era of creativity and innovation-based studios? Perhaps it’s worth thanking this specific ad blocker someday. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH January 25, 2018 at 05:53AM
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Louis Vuitton’s Tokyo Store Unveils A Hawaiian Paradise Installation http://ift.tt/2E6Yu91 Louis Vuitton’s Tokyo Store Unveils A Hawaiian Paradise InstallationLouis Vuitton launched its new collection amid exuberant Hawaiian decor in Tokyo's Roppongi district Louis Vuitton’s spring and summer 2018 collection was pre-released in a Tokyo pop-up boutique in the capital’s wealthy shopping district, Roppongi. Along with the release, the store featured an exuberant installation inspired by a Hawaiian island setting. Its main design element is the palm tree, which can be seen in almost every item of decoration, from the building’s glass exterior to the plush carpets and mannequin displays. The fashion house even placed a customized retro car inside the store, along with select pieces from the S/S 2018 collection, including apparel, sneakers, sandals and its signature bags. Mobile Marketing via PSFK http://www.psfk.com/ January 25, 2018 at 05:49AM
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New York City Is Testing Carsharing-Only Parking Spaces http://ift.tt/2naKeEc New York City Is Testing Carsharing-Only Parking SpacesA two-year pilot hopes to lessen carsharing user stress and free up additional street parking Carsharing services like Zipcar, car2go and ReachNow have made getting access to a car in New York City easier. One stress point of using one-way rentals from car2go or ReachNow can be finding a legal street parking space to leave a vehicle in once a trip is done. Finding a space in a crowded neighborhood, noting street cleaning days, and avoiding driveways and fire hydrants can be a game of patience as the rental time clock and fees add up. Nearly a year after New York City Mayor Bill de Blasio passed two pieces of car sharing legislation, some parking relief is on the way for carsharing users, and potentially car owners too. Local law 47 and 50 of 2017 establishes a two-year pilot to test off-street and street dedicated parking for vehicle sharing services. The off-street test will create spaces in municipal parking lots and garages. The street test will take place in ten zones across Manhattan, Queens and Brooklyn. The New York City Department of Transportation studied carsharing parking programs that have already been conducted in cities such as San Francisco, Seattle and Boston. They hope to use the best practices from those programs to find the issues unique to NYC’s urban environment. The goals of the test are to ease access to vehicle sharing in areas where public transportation is not as integrated. Data from two carsharing studies are cited that show a decrease in personal car ownership when vehicle sharing is available. The NYC DOT hopes that dedicated street carsharing spaces would actually create more parking from a reduction in personal car ownership. The parking spaces would be exempt from street cleaning rules and be maintained by the carsharing companies. As with any large city initiative in NYC, there are supporters and critics. Citibike, being a similar public/private program, faced similar issues with critics opposing the loss of street parking from bike docks. Similar arguments are being raised with this project, including reservations against turning over public land to private companies who stand to profit financially from service use. The NYC DOT plans to roll out the carsharing pilot this spring. The agency has been posting community board briefings online, which include some interesting data predictions about how it could change streets in the future. Lead Image: Dave Pinter Mobile Marketing via PSFK http://www.psfk.com/ January 25, 2018 at 05:34AM
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LA’s Badly Designed Ad For A Graphic Designer Gets A Huge Response http://ift.tt/2DxHVC8 LA’s Badly Designed Ad For A Graphic Designer Gets A Huge ResponseThe job posting received hundreds of responses, with Twitter users submitting other regrettable designs and memes as "resumes" There’s a chance you saw a very poorly designed ad for a graphic designer job by the City of Los Angeles, making the rounds on social media this weekend. But, what you might not know is that it was totally on purpose, in all its Comic Sans and Microsoft Paint glory.
The original ad was posted to the City of LA jobs Twitter page, and thanks to its child-like aesthetics, un-even letters and multicolored squares, it was actually successful and garnered quite a response. The tweet received hundreds of replies with images of other regrettable designs as “resumes.”
City of Los Angeles Personnel Department Lead Image: Matthew LeJune | Unsplash Mobile Marketing via PSFK http://www.psfk.com/ January 25, 2018 at 05:19AM
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Doritos And Mountain Dew Combine Two Super Bowl Ads Into One http://ift.tt/2FaQUcP Doritos And Mountain Dew Combine Two Super Bowl Ads Into OneThe ad from PepsiCo marks the first time a conglomerate has advertised two brands at once during the big event Two new PepsiCo products, Doritos Blaze and MTN DEW ICE, which were recently released nationwide, will be sharing a one-minute Super Bowl commercial on February 4. This marks the first time that a single company has advertised two of its trademarks in one nationally televised Super Bowl ad. Doritos Blaze is a bold new flavor that aims to fire up the hot and spicy snack market, while MTN DEW ICE is a refreshing, lemon-lime flavored drink with a splash of real juice. PepsiCo released a teaser video for the commercial featuring award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off. You can watch it below: Mobile Marketing via PSFK http://www.psfk.com/ January 25, 2018 at 05:05AM
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Engel & Völkers Sherman Oaks Brings Cryptocurrency to Real Estate http://ift.tt/2rEhHMB As cryptocurrency makes its presence more well known in 2018, Engel & Völkers licensed partner Ashish Trivedi has elected to get involved. As a premium real estate firm serving the San Fernando Valley and Los Angeles area, Trivedi is offering clients the option to pay their real estate transaction commission with cryptocurrencies through Coinbase, the digital currency exchange platform. “Our real estate shop is committed to providing our clients with exceptional service through a concierge approach, and are pleased to provide them with the option to pay the Realtor’s commission using cryptocurrency,” said Ashish Trivedi, President/Owner of Engel & Völkers Sherman Oaks. “As the real estate industry continues to evolve with various disruptors entering the business, accepting cryptocurrencies provides us a competitive edge in a very hot market. As others in our industry to limit the full service real estate model, we continue to provide dedicated professional service, world-class marketing tools and technology, and specifically tailored services catering to their (clients) individual needs.” Engel & Völkers Encino/Sherman Oaks is an exceptional real estate brokerage located on the well-known street of Ventura Boulevard in the San Fernando Valley. The shop specializes in the selling, buying, and investing in real estate properties worldwide. Allowing clients to use cryptocurrencies to pay commissions adds to our level of exclusive premium services, as well as enables them to capitalize on the profits made through cryptocurrency investments. To learn more about Engel & Völkers, click here. The post Engel & Völkers Sherman Oaks Brings Cryptocurrency to Real Estate appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG January 25, 2018 at 04:59AM
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IAB Tech Lab Launches New International Digital Measurement Compliance Program http://ift.tt/2Bs2Ap2 MMW learned Thursday that The IAB Technology Laboratory has now officially launched the new IAB Tech Lab Measurement Compliance program, providing “a new option for assessing companies’ implementations of critical industry measurement standards.” We’re told that the new measurement compliance offering will focus on companies based outside the U.S., supporting 43 national IAB markets. IAB Tech Lab introduced a range of technology compliance programs last year to verify accurate deployment of OpenRTB (Real-Time Bidding), VAST (Digital Video Ad Serving Template), VPAID (Video Player Ad Interface Definition), and MRAID (Mobile Rich Media Ad Interface Definitions) standards. As this new measurement compliance program and other Tech Lab compliance offerings gain adoption, they will advance global adherence to technical protocols, specifications, measurement guidelines, and best practices through audits, validation, and testing frameworks. “In Japan, as in other markets, issues such as ad fraud, brand safety, and viewability are gaining more and more attention,” said Kensuke Hirokawa, Director and Chief Technology Officer, CCI. “As many players, including ourselves, are urged to tackle those issues, I am pleased to announce that our advertising platform, BEYOND X, has received the first IAB Tech Lab verification in Japan. Delivering more reliable measurement and stronger technology capabilities to the Japanese market is an important mission of CCI. The company is taking vital steps in keeping with its role and responsibility to build a healthier digital advertising market.” To learn more about the IAB Tech Lab Measurement Compliance program, click here. The post IAB Tech Lab Launches New International Digital Measurement Compliance Program appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG January 25, 2018 at 04:43AM Oath Gears Up To Take On Google, Facebook http://ift.tt/2DH9BaN Digital advertising continues to be a place of uncertainty, but it also presents myriad possibilities to companies to generate new ways to connect brands with customers. Google and Facebook, the dominant forces in the game, might have some serious competition, if companies like Verizon-owned Oath have anything to say about it.
This week, Business Insider published a story outlining the ways Oath and Tim Mahlman, its president of advertising and publisher strategy, hope to take on the duopoly by relying on brand trust, new partnerships and a wealth of data. advertisement advertisement Late last year, Oath announced plans to develop four new ad formats, including augmented reality and social, in a step to take the company in a mobile-first direction, while combining those tools with internal data. Mahlman told Publishing Insider: “Because we are a publisher -- a house of media and technology brands -- we also have a deep understanding of what our publisher partners need to be successful. We help them capitalize on those opportunities.” Business Insider notes that one of the key benefits in Verizon’s acquisition of AOL and Yahoo “is that it can theoretically identify consumers — anonymously — using its vast pool of consumer data.” Some of the areas Oath gathers data from include AOL and Yahoo email accounts, but also fantasy-sports customers, as well as Verizon customers who have offered information about where they live and the apps they use. The company also follows users' web searchers. In his conversation with Business Insider, Mahlman also disclosed Oath is talking to The Weather Company and Pandora, hoping to acquire their consumer data. When Publishing Insider asked how Oath would gain the trust of brands and convince them to invest, Mahlman put trusted content first, saying: “Data is a powerful tool for us that creates better insights, better targeting and better measurement … We take an open approach across our ad tech platforms and work with the top third-party measurement providers to ensure we’re not grading our own homework.” Being a part of Verizon is a major asset for Oath, with the largest scale of mobile carrier data in the industry available, plus “insights across more than 1 million apps and 2.6 billion mobile devices.” Mahlman says that allows Oath to deliver on what customers want organically, whether that means offering coupons for favorite products or notifications about sports teams. It's all part of a larger picture: Publishers are hungry for new ways to diversify revenue, while advertisers are on the hunt for platforms that guarantee returns. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH January 25, 2018 at 04:25AM
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Spry Launches Mobile PR Network http://ift.tt/2DLMH2e Spry, the “first mobile public relations (PR) network,” shared some big news about the small screen with MMW on Thursday. The company is bringing the sharing economy to the public relations industry with a new on-demand platform. In short, we’re told that the technology start-up delivers communications services from top PR and journalism talent. With the Spry Client app, any organization needing PR materials delivered quickly can now access world-class talent to create a variety of communications tools, from press releases to blog posts to influencer lists, with only a few swipes and a fraction of the cost of what it used to take on the open market. The proprietary Spry algorithm matches client projects with the right talent in the Spry Workforce app, a network of talented and tested writers, marketers and communicators. The algorithm considers experience, expertise and even personal passions to ensure that each project is completed by the best person for the job, on time and on budget. “Spry was created because there has been a big gap in the industry for those who want basic PR services but have smaller budgets,” said Angie Schneider, founder and CEO of Spry. “Whether start-ups that require lightning speed turnaround, non-profits with intermittent needs or any team that wants to leverage a modern marketing mix and make the budget work smarter, the potential user base for Spry is expanding rapidly.” With the launch of Spry, PR and marketing agencies also now have a fast, efficient and effective way to leverage this highly qualified independent workforce, keeping in-house teams focused on strategy and client service, while outsourcing tactics. “We decided to embrace the disruption created by the gig economy, and knew technology had to be the key to bring it to our industry. On-demand PR was an inevitability, but an elegant solution was needed. That’s why Spry was born,” said Schneider. Beta client participation has included start-ups, PR agencies, small businesses, tech companies and nonprofits. To learn more, click here. The post Spry Launches Mobile PR Network appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG January 25, 2018 at 04:11AM |
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