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Photography News

These 3 basic principles will help you light anything

4/30/2017

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Understanding light is one of the main conditions for successfully illuminating our subjects in photography or videography. Matthew Rosen from KINETEK explains some basic principles of lighting, and how to apply them on different types of surfaces. It’s explained in a simple way, with comprehensive examples, so it will be very useful and easy to follow for all the newbies.

VIDEO

There are two types of readable light – ambient, the one in which the subject is, and reflective, which bounces off the subject into the camera. Ambient light can be read with an incident meter, reflective can be read and in-camera matrix meter, a spot meter or a waveform monitor.

There are three different types of surface – reflective, transparent and neutral, where neutral is basically everything that’s not reflective or transparent.

Reflective surfaces – reflected light

Of course, a good example of a reflective surface is a mirror. When you shine a light into a mirror, it will just reflect the light somewhere else and remain dark when you want to photograph it, although when you use an incident meter, it will show that it’s well lit.

For reflective surface like this, we need to light the area that the mirror is reflecting. The reading will show that it’s not well lit, but you’ll see in the camera that it is, and that’s what’s relevant in this case.

Transparent surfaces- backlight

With transparent surfaces, you can’t light as you’d light a neutral subject, because they don’t react to the light the same way. For example, a glass bottle is both reflective and transparent. This is why you can light it by reflecting the light, but it’s not enough, as it’s more transparent than reflective. Using ambient light won’t work either, because it goes through the bottle. If you want to light a transparent object properly, you need to light what’s seen through it. In the example in the video, it’s the wall behind the bottle.

Neutral – ambient light

You can light a neutral subject successfully with ambient light. Of course, sometimes you’ can (and need) to combine it with reflective light to accentuate the features, separate the subject from the background, or compensate for the lack of ambient light.

Keep in mind that many subjects are comprised of different types of surfaces, so they require a combination of lighting techniques. Product shots often require all three techniques, and faces require two – ambient for the skin and reflective for the eyes.

Although you will combine the lighting techniques, it’s good to remember these three principles. They can be helpful in many situations, help you plan the lighting for your shots and make the photos properly and beautifully lit.

[Tutorial on Cinematography – 3 Basic Techniques for Lighting Everything  via No Film School]





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April 30, 2017 at 05:55AM
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Is it important to have your photographic style and how you can develop it

4/30/2017

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Would you say you have a recognizable photographic style? Do you think it’s even important to have it? This is the topic I’ve been thinking about a lot, and in his recent video, Joe Edelman gives some fantastic points about it. He discusses the importance of having your style in photography, as well as various tips how to find it.

VIDEO

Searching for a particular style can be a hindrance to many young photographers, and it can be a source of creativity block and even frustration. The first thing you need to do it – stop worrying about it. Don’t define your style before it defines itself. Joe makes an excellent point by saying that it’s actually not upon the photographers to create their own style. It should be more upon the people who view their photos. A distinct style is something that’s difficult to determine at the beginning of the career. It comes after years of experience, when you can spot the most common choices for your work – the preferred type of lighting, the use of specific lenses in certain situations, the most common subjects etc.

Of course, if you want to develop your specific style and go in a certain direction, there are some things you can focus on to boost this development. Joe gives some useful advice how to achieve it:

1. Find your passion

Think about why you picked up the camera for the first time. Remember the photos that first caught your attention before you even started photographing. This will help you feel the passion you had in the very beginning and move in a certain direction. And if you don’t feel the passion for photography – then it’s a bigger problem than not having the defined style.

2. Forget what everyone else is doing

Just like in many other fields of life and art, trends in photography change as well. Young photographers tend to copy more experienced colleagues who follow these trends, and end up with two possible results. They either fail and get disappointed, or they succeed in recreation, but end up with the photo similar to thousands of others. In my opinion, copying is good for practicing techniques, but you shouldn’t let other people’s ideas be dominant over your own.

3. Practice makes perfect

Reading about photography, watching YouTube videos and tutorials is great, but it won’t improve your photography on its own. So, when you’re done with learning, always make sure to go out there with your camera and practice what you’ve learned.

4. Focus on your subject (not you gear)

We’ve heard this many times: gear doesn’t make the photo. You don’t need to pile it up and have the latest gadgets, but rather understand what you can achieve with the things you have, and what it takes to get certain results.

5. Technique matters

The advancements in technology have made photography more accessible to an average person. So, if you want to become a great photographer, technology alone won’t get you there. You need to understand the light, how exposure triangle works, how you can achieve certain look and much more. Your techniques should come before the technology.

6. Be a problem solver

Good photographers are good problem solvers. Whenever we have an idea for the photo, we create a new problem, and then we need to solve it. We need to find the best way to put all our knowledge practice and understanding of fear and techniques to good use.

7. Success in in the details

Good photo is deliberate, and according to Joe – good photographers are control freaks who worry about every little detail in their photos. You need to plan your shots, care about the lighting, background, placing your subject, focusing the most important elements – and the list goes on. I would add that there are situations when you can’t exactly plan (concerts, events, street and so on). But in these cases, it’s your patience, knowledge and understanding your gear and techniques is what will make your photos stand out.

8. Learn how to edit

There is only one best shot. Although we usually love to see more of our photos from the same shoot because we had fun or reached a milestone, the viewers don’t perceive it the same way. So, choose be critical and choose only your best shot.

9. Pay more attention to your heart than your brain

When you look at the iconic photos, many of them break the rules of composition, lighting and so on. But what they all have in common is that they evoke an emotion or make people connect with the moment in the image. You should let your brain make the technical decision, but your hart choose the most impactful photos that will evoke emotions.

10. Look back and review your work

After all this, after you’ve took hundreds of thousands of photos, how do you finally know what your photographic style is? Go back, review your work, and your photos will tell you.

The bottom line is that you need to learn from others, but also follow your own path, inspiration, and ideas. Find the clients who will pay you for what you do, not for copying others. Of course, it’s important to keep solving problems, learn, grow and adapt as time goes by. But don’t forget to stay true to yourself throughout all that.

I agree with Joe on many of his points, and I believe it’s too difficult to determine style in advance and in the very beginning of the career. As a hobbyist, I don’t think I even have it, and for me, it’s not that important. For professionals, though, I think it’s good to develop their style with time and be recognizable.

What are your thoughts? Do you think having your photographic style is important? Do you have it? I am curious to hear your point of view in the comments below.

[10 Tips to find your photographic style. Is it important to have a photography style? | Joe Edelman; top image credits: Modestas Jonauskas]





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April 30, 2017 at 03:26AM
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New Canon USA rebates Including the EOS 5D Mark IV EOS 77D EOS M5 and More

4/30/2017

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Canon USA has introduced new instant rebates on select DSLRs, mirrorless cameras, PowerShot cameras and added new lenses to the instant rebate program. Full Frame DSLRs Canon EOS 5D Mark IV $3299 (Reg $3499) Canon EOS 5D Mark IV w/24-70mm f/4L IS $4049 (Reg $4399) Canon EOS 5D Mark IV w/24-105mm f/4L IS II $4199 Read more...



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April 30, 2017 at 02:52AM
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Waving or drowning? Whats the situation with Kickstarter / photo printing service Flag?

4/30/2017

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Do you recall Flag? The app that wanted to take your photos and print them for free, funded by advertising on the reverse of the photo? If you do remember it, it’s likely that you were one of its Kickstarter backers. If you don’t, you’re forgiven. January 2014, when Flag launched its first Kickstarter campaign, was a while back. And it hasn’t exactly been delivering on its intended business model of ad-supported photos for free, and disrupting the photo-printing industry, since then, either.

Can Flag really print your photos for free?

So why am I writing about it, you might ask? The company hasn’t delivered anything and three Kickstarter campaigns and an unsuccessful Shark Tank pitch later it drifts on in a zombie-like state of unfulfilled promises, disgruntled backers, and belligerent entrepreneurs. Think of it as a cautionary tale.

The business model

The theory behind Flag, as it was initially pitched in its first Kickstarter campaign, was that users would download an app and from there select 20 images from their camera roll to be printed and mailed to them for free every month. The prints would be supported by ads, targeted using metadata garnered from the photos, printed on their reverse. The prints themselves were of superior quality to the majority of standard commercial prints and could be produced in any shape or size, as opposed to standard formats. If users didn’t want ads on the reverse they could pay a small fee instead.

Initially, users outside of the continental USA would have to pay postage for their prints; although it was intended to remove this as soon as possible. Alternatively, free international shipping could be bought with a higher Kickstarter pledge level.

The key players

Flag was founded by Samuel Agboola. On the first Kickstarter page, the Lead Developer was named as Alex Basalyga while Bernard Kahiga was in charge of Business Development. By the second Kickstarter, Alex Basalyga is named as the CTO, Savannah Cowley the CMO, and Will Aherne and Martin Roos also get mentions.

Samuel Agboola and Savannah Cowley remain involved in Flag at present, but the other characters’ involvement is less clear.

A brief history of Flag

I say this brief, but a three-year rollercoaster of (in)activity does need some exposition. I’ve tried to keep it as pertinent and succinct as possible. There’s also a slightly abridged timeline at the end of the article.

Campaign 1

Flag launched its first Kickstarter campaign in January 2014. It aimed to raise $100,000 by offering alpha and beta iOS app access to its backers, with or without some advertisement space on prints, too. The campaign raised $169,000 and added the stretch goal of Android support. The expected delivery date was July 2014. July came and went and there was no Flag app, whether alpha, beta, iOS, or Android. The iOS alpha release happens in March 2016. No, not March 2015, March 2016. There is, however, a production issue and alpha level backers don’t begin to receive free prints until the end of May 2016. Some of those are delayed further, and when they do finally arrive, there are complaints of them looking washed-out.

The Flag beta was made available for download from Apple’s App Store in July 2016. So that’s only two years late, then. Anyone who wasn’t a Kickstarter backer could download the app, but they were placed on a waiting list.

Campaigns 2 and 3

By now, Flag has recognised that it desperately needs to bring its production in-house in order to reduce costs and speed up the process. In September 2016, Flag launched a second Kickstarter campaign with a goal of $500,000 in an attempt to facilitate the procurement of its printing plant. When it became obvious that the goal was unrealistic, Flag cancelled the campaign. It launched a third Kickstarter campaign with an adjusted goal of $10,000 a few days later. This campaign raised in excessive of $330,000, but left quite a few of the original campaign’s backers confused and irritated. What had Flag done with their money? Why wasn’t there an Android app yet? How did campaign three’s rewards differ from the rewards they were expecting? And will it deliver what it says it will in March 2017?

The answer is, to anyone who’s been a part of the process or an observer, an unsurprised no.

In March 2017 Flag’s founder issues an update across both the first and third Kickstarter campaigns. In it, he explains that they have had difficulties attracting advertisers, that they have struggled to communicate effectively with their backers, and that the delays and set-backs–and subsequent complaints and accusations of fraud and malpractice from backers–have both demoralised the team and jeopardised relationships with advertisers and promoters. The crux of the 3,674 word update is this:

The first step is to formally cease print production until we’re ready to re-launch. Unfulfilled orders currently in the system will be credited back. We’re also going to set up a forum which you can participate in. It will have the tools the community deserves and help us sidestep the limitations of Kickstarter. We’ll be able to communicate better, and more often. The long delayed Android app will come online with the re-launch. No one’s missing out on anything while we’re not shipping prints, and there’s no point in launching it until we have the ads to support those users. It has not been forgotten but we don’t want to repeat our mistake, deliver early, disappoint, and dig ourselves a hole.

Meanwhile, Flag has closed down its Twitter, Facebook, and Instagram accounts, and despite being disappointed by its lack of media coverage hasn’t actually managed to respond to my questions emailed at the beginning of March. (I did receive an email offering a phone conversation, about a month later, but nothing in response to my suggested time and date.)

Shark Tank

Finally, Flag appeared in episode 21, series 8 of Shark Tank on 14 April 2017. (Shark Tank is the US equivalent of Dragon’s Den for UK readers.) All five Sharks rejected Flag’s offer of 5% of the business in return for $375,000. The consensus was that the business model is unsustainable, that it cannot prove itself a feasible opportunity for advertisers, and that without any proprietary technology it is vulnerable to competitors.

VIDEO

There have been no further updates since then. The Flag team appear to remain determined to bring their business to fruition. Whether they will succeed or not I cannot say. I’ve never believed that Flag presents a viable business model, but I’m willing to be proved wrong. Regardless, I believe that there’s a great deal to be learned from the Flag fiasco.

So Flag’s raised how much?

The combined total of Kickstarter funds amounts to $501,136. According to the Shark Tank episode, Flag has raised a total of $1.6million. Whether or not this includes the $150,000 in advertising revenue mentioned by Cowley isn’t clear.

And what does it have to show for it?

Well, some backers have received prints. And there is an iOS app. But there’s no production facility. And there’s no Android app. There are also some laid-off staff mentioned in the 29 March backer update. The website it back up and running. But until the re-launch, there’ll be no more prints sent out to users.

What are backers saying?

Before the Shank Tank episode aired, backers were broadly divided into two camps: those who felt that Flag was at best ill-conceived and mis-managed and at worst a scam; and those who felt that the Flag team was bold and brave and trying something new and exciting and deserved support and praise, not ridicule or relentless criticism. There were also those who felt that Flag was on to something, but that the team’s communication with its backers was poor. And, as might be expected, there was a great deal more discontent among first campaign backers than those from the second campaign.

Following the Shark Tank episode, the mood among backers does seem to have shifted more towards disappointment or even anger. Plenty are demanding refunds. One or two are even mooting pursuing this through legal channels. I spoke with one backer who was philosophical about things, but clearly disappointed. As he said: ‘In the end, I know it’s Kickstarter – and that means sometimes things don’t work out. You have to accept that you’re potentially just throwing money away.’

What is Flag saying?

Right now? Not much. No one has come forward to say anything to the Kickstarter backers since the Shark Tank episode aired. But in the Shark Tank exit interview Agboola insisted that he wasn’t given a fair hearing and that Flag is a genuinely disruptive prospect. From the beginning, Flag’s creators have been reluctant to say too much for fear of either revealing something vital to their competitors or deterring potential advertisers or investors. Following the very long 29 March update detailing Flag’s plan to retreat and regroup, I expect that the team will remain quiet for some time. It’s worth noting that Flag has eschewed all social media for the while: ‘Social media is both vastly overrated and a commitment that needs to be kept. We can’t at present keep that commitment and don’t want to clutter your feeds with thoughtless crap.’

What can backers learn from this?

Before pledging money to a Kickstarter campaign, you need to ask yourself what you’re hoping to gain from it. If it’s the warm-fuzzies from knowing that you’ve helped some students to stage a play and your name goes in the programme, go ahead and toss your $25 into the pot. But if you’re expecting a material reward remember that Kickstarter isn’t a store. It’s a platform to help entrepreneurs raise funds and your reward is just that: a reward for helping them to achieve their vision. Yes, Kickstarter does expect successfully funded projects to deliver on their promises but the truth is, it might not happen. It’s always a risk. Always. So never pledge more than you can afford to lose.

That’s fairly obvious advice, and it’s been said hundreds of times before now. Still, it bears repeating. And I also think that there’s something else to be learned from Flag. You need to turn around the situation in your head. You might be tempted by the offer of free prints supported by advertising, but how will advertisers respond to this proposition? Ask yourself what types of businesses might put up money to put their name on the back of your photos. And then question the impact that ad will have on you. Will you even look at it? If you look at it, how much influence might it have on your purchasing options? If you can’t see how an advertisement on the reverse of a photo is going to have an impact on you, you need to think about what return an advertiser would see on their advertisement and therefore if it would prove feasible for them. Without an advertiser’s spend, there won’t be any free photos.

I’d also advise performing due diligence on the project. Has the team behind it successfully managed any previous campaigns? What’s the team’s background? Does everything around them feel legitimate? Yes, some teams are going to manage a first, or even second successful project and fail on a subject one. Others are going to have no experience in business and still manage to pull off a project on time and on budget. But don’t ignore or dismiss what’s gone before.

What can Kickstarter creators learn from Flag?

While all the supporting evidence here is pertinent to Flag’s campaign, the principles are universal.

Can Flag really deliver prints for free?

First, that hardware is hard. Yes, the Sharks were correct in their assertion that Flag is essentially an advertising business. However, Flag isn’t just an app; there’s a physical product at stake, too. Outsourcing the print production proved expensive and time-consuming. Bringing the printing process in-house is also expensive and time-consuming. You need to have a lot of cash behind you to make this sort of project a success.

Second, that you really need to be certain of your business model. Flag’s entire model was reliant on advertising. How were they going to secure advertisers? Is it a sustainable operation, given how reliance on advertising is working out for the media right now? And indeed, would Flag’s users respond positively to the adverts, thereby generating a return-on-investment for the advertisers and an incentive to continue their ad spend with Flag?

Printing photos has been around for over a hundred years. Is there a reason why none of the established print firms have adopted this strategy? Just because something hasn’t been done before doesn’t mean to say that it can’t or shouldn’t be attempted. But it does mean that might well be a precedent for not going there.

Furthermore, is Flag able to compete against established print firms? Plenty of those offer free prints as rewards for loyal customers. Others only demand postage payment. They might require a little outlay, but if customers are getting their prints on demand then will they be prepared to switch.

Third: walk before you can run. The offers of unrestricted print formats and fancy frames might’ve been appealing for some users (and quite a few found the unrestricted sizes a bit confusing or irritating), but the priority should have been to ship standard prints on time. If Flag managed to pull off sending 20 ad-supported 6 by 4 prints to each of its thousands of users every month then maybe the ability to buy panorama-sized prints would be a reasonable up-sell. Identify your minimum viable product and focus on shipping that, and shipping that to the highest possible standard.

Fourth: sort your communications strategy. Looking over the backer comments for Flag’s first and third Kickstarter campaigns, the recurring complaint is centred around poor communication. So many backers have stated that they feel as if they have been kept in the dark, some have complained of the Flag team being rude or aggressive, and others have simply wanted them to get on a complete their project. You are never going to please all of the people all of the time, but you do need to be honest and up-front. And you do need to settle on how you are going to maintain open channels of communication with your backers.

Fifth: under-promise and over-deliver. Always, always, always over-estimate how long it will take you to achieve anything, especially if you are developing your own technology or systems. Looking at Flag’s timelines, I’m not certain the team had any sense of how long it might take to put in place an effective printing process, especially given that it was their intention to purchase their own printing machinery to enable double-sided printing. Was Flag working on a best-case scenario, or a timeline with sufficient contingency factored into it?

Is there anything here to give Kickstarter pause for thought?

I contacted Kickstarter to enquire if the second and third Flag campaigns weren’t in contravention of its terms of service. Specifically, were the follow-up campaigns sufficiently different from the first one to justify their existence. Kickstarter’s response was as follows:

We do consider the status of past projects before approving new ones. In this case the rewards for the first project were partially fulfilled before the launch of the second. According to the creator’s updates, the first project was to help fund the creation of the iOS app, while the second was to help build a production facility.

From Kickstarter’s perspective, Flag conformed to its policies, but if backers performed their own due diligence, they might’ve felt differently about things. It’s your money; you decide where to put it. Does this mean that Kickstarter needs to tighten its procedures? I don’t think that you can demand it on one project that hasn’t delivered yet, or the handful that have been stellar failures. But if the platform continues to grow, it might be time to consider if particular types of projects require closer scrutiny.

In conclusion

I’m not sure that the Flag team went into this venture fully aware of how complex, demanding, and fraught with pitfalls it might be. Or, as one of the Sharks on Shark Tank said, that they were in the advertising business, not the photo printing business. I think that a lot of backers were drawn by the shiny attraction of ‘free stuff’ but hadn’t quite discerned how it would be funded in the medium and long runs. Do I think that Flag can resurrect their business? I’m really not convinced, but a lot of people have put a lot of energy and money into this and seeing things fail is unpleasant. My gut feeling is that the project is too far gone; too much money has been wasted on it and because of that, its founders are unwilling to let it go gracefully. I think that the damage has been done.


 

A less brief history of Flag

This is still an abridged version. I’m not going to offer a précis of every update issued by Flag; if I were to, I’d be here for almost as long it has taken for Flag to not deliver on its Kickstarter. But it does give a sense of how the campaigns have panned out.

2014

28 January 2014: Flag launches is first Kickstarter campaign. It aims to raise $100,000 in order to deliver free prints to its backers, supported by targeted ads on their reverse.

11 February 2014: The campaign closes, having raised $169,000, with a prospective delivery date of July 2014 and the stretch goal of an Android app in addition to the iOS version.

11 July 2014: Flag acknowledges it won’t make its summer delivery deadline and promises an upgrade announcement on 21 July 2014 as compensation for the wait.

21 July 2014: No announcement.

9 August 2014: The upgrade announcement is made, promising free photo storage and backup with no monthly fees or storage limits.

8 September 2014: Flag announces its Alpha app (both iOS and Android versions) will be available for download around the end of January 2015.

2015

17 February 2015: Flag announces that print lamination issues have delayed its Alpha launch.

6 August 2015: There’s still no Alpha release, but Flag reveals that it has won Visa’s The Everywhere Initiative.

3 October 2015: Good news? An Alpha release date is mooted for Quarter 1 2016, but there’s no exact date.

30 November 2015: Better news? A more specific Alpha release date of February 2016 is announced by Flag.

2 December 2015: Contrary to its initial plan, Flag won’t be releasing the iOS and Android Alpha versions simultaneously. Android support is planned to commence during the iOS Beta phase.

2016

15 March 2016: Flag’s iOS Alpha version goes live via TestFlight.

18 April 2016: Alpha backers haven’t yet received their first batches of prints because of a curling issue.

26 May 2016: Alpha backers’ photos are finally ready for shipping!

31 May 2016: Alpha and Beta backers can download the Flag app from Apple’s App Store.

14 July 2016: A bug in the system means that some backers haven’t received the photos they’ve ordered, or they’ve received only some of them. Flag promises that all of the delayed prints will be shipped by the end of July. It also reassures Android users that it is working on the Android app.

9 August 2016: Flag confirms that all of the delayed prints have been dispatched.

18 August 2016: Whoops! Some of the prints look washed-out.

24 August 2016: Flag launches its second Kickstarter campaign. First campaign backers are, understandably, confused about what the second campaign offers in addition to, or that is superior to, the rewards for their pledges.

9 September 2016: Flag cancels its second Kickstarter campaign. It is uncertain that it can make the $500,000 goal and decides to adjust this and launch a third campaign.

15 September 2016: Flag launches its third Kickstarter campaign with a goal of $10,000 intended to bring print production in-house. Backers’ rewards are expected to be delivered in March 2017. The campaign smashes its target, raising over $330,000.

2017

6 March 2017: I email Flag’s founder and communications officer, seeking clarification about the expiry of Flag’s website certificate, the deletion of its social media accounts, and the business’ position.

29 March 2017: Flag issues its first update to first campaign backers since 21 October 2016. It provides four updates to Kickstarter campaign three backers in the intervening period. The 29 March update is duplicated across campaigns one and three and is extensive.

3 April 2017: Flag’s founder responds to my email, stating that he would prefer to answer my questions on a telephone call as opposed to by email.

5 April 2017: I suggest that we speak on Friday 7 April 2017. I do not receive a response.

13 April 2017: Flag announces that it will appear on Shark Tank (that’s the US equivalent of Dragon’s Den, for UK readers) the following Friday.

14 April 2017: The Flag team’s $375,000 investment request is rejected by all the Sharks. The consensus is that Flag doesn’t have a sustainable business model. There’s no proprietary technology involved and investment from advertisers isn’t guaranteed.





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April 30, 2017 at 12:55AM
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Dont Make a Hash of Instagram Hashtags Master Instagram Hashtags as a Photographer

4/30/2017

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Don’t Make a Hash of Instagram Hashtags – Master Instagram Hashtags as a Photographer

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Instagram Hashtags for Photographers

How are you using your hashtags on Instagram?

Instagram is still very much the current and next big thing. More and more brands are turning to Instagram to get their message across. They are turning their backs on more generic forms of social media and embracing the power of imagery.

It's not only the big brands doing this, photographers, photographic agents and image buyers are all using Instagram to connect with each other.

The problem is the usual one with social media platforms, getting seen. Remember, you're competing against tens or hundreds of thousands of other very competent photographers.

You need to do the digital equivalent of knocking on doors and telling people that you are good. And that is where hashtags come in.

DOWNLOAD
FREE PDF FOR LANDSCAPE PHOTOGRAPHERS: Get more from your landscape photography by downloading our free Landscape Photography Cheat Sheet. Tons of useful and usable tips to bring out the best landscape photographer in you! Download it here.

Instagram is arguably the premier marketing tool for photographers

Hashtags vs Followers

It's accepted wisdom, that to market yourself successfully on Instagram you need a good following.  However, you might have 100K followers but if they are not the people you are targeting, you end-marketing results will be negligible.

If you've been getting your hashtags wrong there is a good chance that your followers are watching you because they like pretty pictures or because they are just trying to leverage your own followers.

The key to building up not only a decent following but also a targeted following is hashtags.

If you have ever submitted your images to stock agencies, then you will understand the commonality between hashtags and keywords. They are both used to target people looking for specific requirements.

Hashtags, however, can also be used to target other Instagram accounts with much larger and very specific following. In effect, there are two main types of hashtag, searchable and submittable. Let’s take a look at both.

Searchable Hashtags

These hashtags allow you to target people looking for specific things. For example, if I had taken a picture of the Odessa Opera House and used #odessaoperahouse people searching for that hashtag or those words would find my image.

Now, because its a fairly specific location it is likely that the target audience at the time I post will be fairly small. If however, I use #London, the chances are I will be competing with millions of other people all using the same hashtag.

My image will stand little to no chance of being seen.

Using the hashtag #London means this shot would be competing against millions of others. By Jason Row Photography

The problem with both of those hashtags, however, is that they are targeting people looking for a specific location.

We are trying to attract people that have an interest in our photography. So to do that we use more targeted hashtags such as #travelphotographer or in the case of the opera house #architecturalphotography.

But there are also some very specific hashtags that picture researchers and other people use to find images.

These can be quite specific to the genre of photography you are shooting. For example, #cityview will attract people looking for aerial or elevated shots of cityscapes whilst #blackandwhiteart attracts people looking for fine art black and white images.

There are literally hundreds of these photography-related searchable hashtags. Your best bet is Google search to find searchable hashtags for your own genre of photography.

Using the hashtags #odessaoperahouse and #architecturalphotography would narrow the target audience in this case. By Jason Row Photography

DOWNLOAD
FREE LANDSCAPE PDF FOR READERS: Get more from your landscape photography by downloading our free Landscape Photography Cheat Sheet. Tons of useful and usable tips to bring out the best landscape photographer in you! Download it here.

Submittable Hashtags

‘Submittable' are hashtags designed to get your images seen by specific Instagram accounts be it individuals, companies or groups.

The advantage of this is that if seen, the editor of such accounts might use your image on their account (with credit). This, in turn, leads to potentially much greater exposure to your account by targeted individuals!

The problem with submittals is that your images not only need to be top notch to be seen, but also they need to fit the genre exactly. For this, you need to research the specific requirements of the submittable accounts and only submit shots that stand a chance of getting picked.

Some examples of submittable hashtags are #moodygrams. This is an account looking for soft, moody looking travel images. Another example might be #dronedaily. You might submit extraordinary and interesting drone images to this account.

Using #dronedaily would give it a chance of being seen on the Dronedaily Instagram page. By Jason Row Photography

How Many and How Often?

These are pertinent questions to getting seen on Instagram. How many refers to hashtags. Although there is a limit of 30 hashtags, the consensus is that Instagram does not penalize too many hashtags.

For example, research suggests using more than two hashtags on Twitter lowers the chances of your tweet being seen. However using many hashtags on Instagram does not incur a penalty. Indeed it is said that you should be aiming for 11 or more as a minimum.

Instagram does not penalise you for using many hashtags

How often refers to how often you post images. That should be at least once a day at a regular time but preferably two to three times per day. Do not post more than one image at a time as some people may unfollow you for spamming.

However, target your posting times towards your audience. If you are targeting for example people in the UK, they will be more active on Instagram at different times to people in the US – makes sense really.

Summary

Instagram shows no signs of slowing down as the place to market your photography. However to get seen in a sea of images you need to target your audience with searchable and submittable hashtags and make frequent and regular posts.

DOWNLOAD
FREE LANDSCAPE DOWNLOAD: Get more from your landscape photography by downloading our free Landscape Photography Cheat Sheet. Tons of useful and usable tips to bring out the best landscape photographer in you! Download it here.

Further Resources

  • Stock Photography – 6 Cool Techniques You May Not Know by Jason Row
  • Amazing Sunset Photography by Brent Mail
  • Get Your Images on Instagram Using Lightroom Mobile by Jason Row

The post Don’t Make a Hash of Instagram Hashtags – Master Instagram Hashtags as a Photographer appeared first on Light Stalking.





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April 30, 2017 at 01:01AM
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Photographer wins his own photo contest causes outrage within community

4/29/2017

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Photographer wins his own photo contest, causes outrage within community

April 29, 2017 · Dunja Djudjic Leave a Comment

Photographer Sal Cincotta has recently been selected as the winner of ShutterFest photo competition in several categories. It wouldn’t be strange if Cincotta himself weren’t the owner of ShutterFest. Out of 17 categories, his photos won the first place in 5 of them, in addition to winning the Grand Prize. So basically – he won his own competition.

Each photo submission cost $25 or $35, and there were $2000 in prizes. And other than winning the first place in several categories, Cincotta won the second and third place in six more of them. This caused the outrage in the community, with people claiming it’s against the rules to enter the competition you run yourself. Also, many photographers felt cheated, as they saw Cincotta’s entrance in the competition (and winning it) reducing their chance of winning.

Cincotta defended his win on Facebook, stating that the “judging was conducted blindly and in a public room with dozens upon dozens of attendees watching and listening to the scores and critiques.” He added that “judges and chairs are encouraged to enter the competition:”

ShutterFest Image Comp // Fact vs FictionJust wanted to get some facts out there since some of what is being posted…

Posted by Sal Cincotta on Thursday, April 27, 2017

I’ve never heard of the case where the people who organize the contest can enter it. The rules of all the contests I’ve seen have clearly stated that owners, employees and their family members are not eligible to enter. Whenever a website I worked for organized a contest, none of the employees would be able to apply. And I find it perfectly understandable – it simply wouldn’t be fair, for several reasons.

First, even when the judging is done blindly, you decrease the chance for others to win by allowing the employees/founders/their family members to enter. Then, if they win, you severely damage the company’s credibility. There’s no way you can prove that it wasn’t set up. And after all, if you want to reward yourself, you can do it without running a competition.

It’s not my goal to trash anyone, and Cincotta’s images are undoubtedly beautiful. But I can’t withhold from saying running a contest and winning it yourself just doesn’t make sense for me.

What do you think? Should the owners be able to enter their own competitions or not?

Take Our Poll

[via Imaging Resource]





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April 29, 2017 at 06:57AM
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Your fear in photography and creativity might be your parents fault

4/29/2017

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Fear and creativity go hand in hand. At least, I believe they should, if you want to really push yourself. But getting over that fear can be very tough. But it’s a weird kind of fear. It’s not like a fear of flying, or rattlesnakes, or something tangible that does hold at least some chance of causing you physical harm. Fear in creativity is often created solely in our minds. And we suppress it.

Because we can avoid it by simply not pushing ourselves and not putting ourselves out there. Ted Forbes from the Art of Photography discusses this fear in a recent video, and makes some extremely good points about how what might be the cause of it. It turns out that, as well meaning as they may have been, it could be our parents fault.

VIDEO

Ted believes the whole fear thing starts with how we’re raised. There’s a discipline and set of rules that our parents and family instil in us when we’re young. It’s to help us be accepted into society and succeed. We’re taught to be polite, to hold the door for people, to say please and thank you, to not be an asshole and be considerate of others.

All things which are good for people to learn at a young age, things that will be valuable to us throughout our lives. But when it comes to creative work, it can hold us back and cause that fear. It’s not their fault. They mean the best.

We tend to look back and we go forth with creative work with a set of manners. Whereas, creative work is the avenue where you can ignore all that and express yourself in whatever way you want. For the most part, that isn’t going to hurt anyone. It might offend somebody, but art is a big thing and it is an expression of one’s self.

– Ted Forbes

And he’s right. In the real world, we do things so that we don’t upset or hurt people. And we don’t want the backlash if they don’t like it. It’s a fear of not only upsetting others, but hurting ourselves. And we still should be teaching those things to our children. Do unto others, etc. but they really have no place in our creativity.

You can see it in young children who’ve not yet learned the social norms of politeness. They create whatever they want to create and they’re proud of it, they want the whole world to see it, and they don’t care what anybody thinks. Then as they grow, they start to become more self-conscious of their creativity “what will people think? they might hate it!”, especially if they’re trying something new or different.

To impress the point, Ted tells a story of his niece. She was upset because a kid at school called her “weird”. This reminded Ted of a T-shirt he bought created by designer James Victore. Printed on the shirt is a quite.

The things that made you weird as a kid – make you great today.

– James Victore

And it’s so right. It’s important to hold onto that “weirdness”. To not worry about what people are going to think or say, or how they’ll react to something we create.

It’s something I’ve only really started coming to terms with in my own work in the last few years. Mostly due to the rise of Facebook and social media. Biting the bullet and putting work out that was very different to what I’d always done before and what people expect me to do. I still had that fear, but I figured if people hated it, I could always just delete it and go back to what I was doing. But, it turns out most of them didn’t hate it.

I said at the start that it can be a difficult thing to get over, and it often is. Sometimes, though, you’re sitting there at the computer. You’re debating internally about whether or not to show off your latest creation to the world. But then, you just have to think “f**k it”, click submit, walk away for a couple of hours and hope for the best. What’s the worst that can happen?





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April 29, 2017 at 06:23AM
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DJI FPV goggles: hands-on review and field test

4/29/2017

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DJI FPV goggles: hands-on review and field test

April 29, 2017 · Dunja Djudjic Leave a Comment

DJI has recently announced their goggles that allow you to see the world from the perspective of your drone and control it by turning your head. Colin Smith from Photoshop Café and Alex Assenmacher from We Talk UAV bring you a hands-on review and a field test.

VIDEO

Physically, the goggles are pretty large and heavy (around 1kg). You can adjust them, and despite the size (and weight), they are surprisingly comfortable, according to Colin. They have two HD displays, which make it seem like you’re sitting in front of a large screen. As we all have different head size and differently positioned eyes, you can also adjust the position of the two screens using a wheel on the goggles. There’s also enough room for the glasses if you wear them.

There is a sensor inside the goggles. It detects when you lift them, so it turns off the screens. This saves energy and gives you more battery time.

You can connect Mavic Pro and any drone from Phantom 4 and Inspire series. There’s wireless connection or USB connection, which can also be used for charging the built-in battery of the goggles. There’s also an HDMI and headphone connection available.

One of the features I still find the most impressive is that you can control the drone by moving your head. You can program it so you only move the camera up and down, or you can move the entire drone by turning your head.

You can navigate the menus by moving your finger on the side of the goggles, where they have a touchpad. You can lock and unlock the touchpad by sliding two fingers over it, if you don’t want to accidentally change some of the settings.

In the video, you can see the field test and how it looks to use the goggles in the field and how the footage looks like. Another video, from Alex Assenmacher, shows the features as well. But he also shows what the navigation looks like, and here you can also see some test shots he made, too:

VIDEO

When you operate the drone using the goggles, you can do it on your own, but keep in mind that it’s safer to have one more person to use the controller, and you can control the camera with your head.

If you’d like to see some more technical details, you can check them out on our blog or DJI’s website. And after you’ve seen how they look and work, are you planning to buy them? Or you’d rather skip them?

[DJI Goggles Review | Photoshop Cafe | We Talk UAV]





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April 29, 2017 at 05:35AM
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This Photographer Turns Abandoned Spaces Into Dark Fairy Tales

4/29/2017

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This Photographer Turns Abandoned Spaces Into Dark Fairy Tales

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Photographing abandoned spaces has exploded in popularity in recent years. For photographer Karen Jerzyk, however, finding those spaces is only the first step. She transforms each one into what she describes as a “dark fairy tale” scene.

Jerzyk began shooting portraits in 2009 after spending years doing music and concert photography. Not having any funds to do studio work, Jerzyk decided to get creative and use eerie, abandoned locations as her sets.

Her life and art transformed in 2011 after he father passed away unexpectedly. In struggling to cope with the loss, Jerzyk dove deeper into her photography and began to use her images as a outlet to share all the things she was feeling inside.

“I learned how to control how I felt and funnel it all into my ideas,” she writes. “I finally learned how to make the connection between imagery and emotion, and for once in my life I was satisfied and proud with what I was creating.”

You can find more of Jerzyk’s work on her website, Facebook, and Twitter.





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April 29, 2017 at 05:18AM
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These are the first real-color images of Saturns polar vortex

4/29/2017

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These are the first real-color images of Saturn’s polar vortex

April 29, 2017 · Dunja Djudjic Leave a Comment

NASA has their rich media library available to the public, and they made it easier than ever for the users to access and search. Sophia Nasr, an astro-particle physicist, has created a true-color image of polar vortex on Saturn’s North Pole. A young scientist used three raw images taken by Cassini and merged them in Photoshop to create an image that shows what we would see if we were orbiting Saturn in a spacecraft.

EVERYONE: I processed an image PROPERLY!! #Saturn's beautiful blue vortex, taken Apr. 26 by #Cassini during flyby, processed by me! PROUD! ? http://pic.twitter.com/u1Dt2DO9A6

— Sophia Nasr (@Pharaoness) April 28, 2017

Cassini has been orbiting Saturn for over a decade now, exploring this planet and taking thousands of images. The final image Sophia Nasr created shows blue color in the center of the vortex, and it’s not fake. It comes as a result of scattering sunlight, and it’s the same phenomenon responsible for the blue sky we see on Earth. The hurricane itself spreads 1,200 miles across, which makes it around twenty times larger than an average hurricane on Earth. And the clouds are swirling around it at 300 mph. Sophia Nasr took three recent images, taken on April 26, 2017, and turned them into realistic color photos.

.@BadAstronomer Note that this is the edited version of the photo, which looks more natural: http://pic.twitter.com/hP9NhsFPHL

— Sophia Nasr (@Pharaoness) April 28, 2017

Each of the photos was taken through a different filter – red, green and blue – at approximately the same time. Each color emphasizes different features of the clouds and gas swirling around the eye. Sophia used Photoshop to turn them into color photo. After a bit of contrast, color and saturation tweaking, she ended up with a photo that shows what Saturn’s vortex would look like to us. And it’s fairly different from the photo of Saturn’s vortex Cassini took in 2012.

Graphic designer and space enthusiast Jason Major also created a real-color image of Saturn’s vortex. He used the same principle, but different raw images:

Processed color composite of Saturn's north polar vortex from @CassiniSaturn's pass on April 26, 2017 http://pic.twitter.com/58pyMjKx42

— Jason Major (@JPMajor) April 28, 2017

Although black and white images of Saturn are impressive on their own, it feels even more impressive to see them in color. It feels more realistic and for me, personally, creates an even larger impact. NASA publishes raw images of Saturn on their website, and everyone can access and download them. So you can use the photos and this tutorial to create photos like this.

[via Discover Magazine, image credits: NASA/JLP-Caltech/SSI/Sophia Nasr/Jason Major]





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April 29, 2017 at 04:26AM
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