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What is the Easiest Structured Data? by @martinibuster http://bit.ly/2DHoJo3 A poll on Twitter sought to answer the question, what is the best form of structured data? The two popular forms schema markup. One that marks up the HTML. The other is a script (JSON-LD) that can be dropped in like a meta tag or a JavaScript. What is the Easiest Structured Data?By far, the most popular form of structured data was JSON-LD. What makes it easy to use is that it can be easily scaled. If you’re using a PHP based CMS, you can easily use PHP code fragments to insert whatever you want into a JSON-LD structured data template. This makes it easy to integrate into WordPress or any other PHP based CMS. A downside is that it is a new language to learn. However, unlike other computing and markup languages, there aren’t a lot of rules to memorize. Once you understand the basic rules as well as Google’s Structured Data Guidelines, almost anything is possible. Despite those advantages, one Twitter user shared that in their opinion JSON-LD is difficult to scale and that they preferred marking up the HTML code using Schema microdata:
Another person stated the opposite, that adding markup to HTML is more difficult than adding a JSON-LD script to a page.
John Henshaw observed that both ways had their benefits and drawbacks.
I agree with that assessment. While JSON-LD is a little more difficult to understand than the microdata, in my opinion it’s less difficult to learn than HTML. And the benefit of JSON-LD is that it’s easier to scale. More ResourcesImages by Shutterstock, Modified by Author
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