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Pinterest Search Trends for Fall 2020 via @MattGSouthern https://ift.tt/2Gg3nBz Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020. Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year. Social media marketers can use this data to help guide their efforts throughout the rest of the season. Pinterest calls this particular season “back to life,” saying autumn is like a second new year:
Advertisement Continue Reading Below With that type of forward-thinking outlook, perhaps its no surprise that searches for “positivity” are among the top trends (up 64%).
Advertisement Continue Reading Below Fall 2020 is different from previous years, Pinterest notes, as more users are looking for inspiration within the home rather than outside the home. Staying indoors and avoiding large gatherings is still what top experts recommend right now, which is reflected in Pinterest’s search trends reflect. That’s even more of a reason to browse through this data – what would have worked on Pinterest at this time last year might not be what users are looking for this year. With that said, let’s look at what’s top of mind for Pinterest users in fall 2020. Pinterest Search Trends by DemographicPinterest breaks down its search trend data into two demographics:
First, here are some highlights from Gen Z search trends. Gen Z Pinterest Search TrendsSelf-love and safe havens are the two themes defining Gen Z’s search behavior this season, Pinterest says:
Searches for the following topics are all seeing a surge of popularity:
Millennial Pinterest Search TrendsMillennials are taking to homelife in a much different way compared to Gen Z, according to Pinterest’s data. Advertisement Continue Reading Below Whereas Gen Z appears to be looking for ways to distract themselves with decor, millennials are looking for ways to keep themselves and their children occupied.
Searches for the following topics are all up amongst millennials:
Advertisement Continue Reading Below Male Pinterest Search TrendsPinterest doesn’t ordinarily highlight search trends specifically among the male demographic, but an interesting shift has taken place. The number of male Pinterest users is up nearly 50% since last year. That’s notable because Pinterest has historically been made up of mostly female users, with little or no fluctuation in the percentage of male users. So why are men suddenly flocking to Pinterest? Here’s what the report says:
Searches for the following topics are up amongst male users: Advertisement Continue Reading Below
Source: Pinterest Newsroom SEO via Search Engine Journal https://ift.tt/1QNKwvh September 26, 2020 at 09:03PM
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