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Now you can segment Google Ads store visits by ‘new vs. returning’ visitors https://ift.tt/2Pt8Bx0
Why you should careAdvertisers who are measuring store visits from people who have engaged with their Google ads, will be able to analyze how many of those visitors are new or repeat customers. That segmentation can help advertisers better understand how campaigns are driving incremental store visits or loyalty from past customers. With that information, advertisers can focus budget and bids on the areas that are most important to them. Store visits reports can be segmented based on the time period you’ve selected for the “customer lapse window.” More details
About The AuthorGinny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin. SEO via Search Engine Land https://ift.tt/1BDlNnc October 30, 2018 at 03:42PM
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