http://ift.tt/2pmafRo
IAB: Paid search was 48 percent of total digital spend in 2016 http://ift.tt/2qa56fz Paid search advertising accounted for roughly $35 billion in 2016, split almost evenly between the desktop and mobile. That’s according to the IAB’s 2016 revenue report, released yesterday. On a percentage basis, desktop paid search declined by 10 points and was down by a little under $3 billion in real dollars. However, overall paid search revenues were up vs. a year ago by almost $6 billion. Mobile ad spending surpassed spending on the desktop for the first time, and represented 51 percent of digital ad spending in the US; in Q4 2016 it was 53 percent. Total digital ad spending was $72.5 billion in 2016, up 22 percent from 2015. Mobile was responsible for growth across all digital formats: search, display, video, social and so on. Overall, mobile spending (across formats) came in just under $37 billion in 2016. Growth of mobile ad spending in the US Read a more complete breakdown of the IAB report on Marketing Land. About The AuthorGreg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitteror find him at Google+. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC April 27, 2017 at 03:44AM
0 Comments
Leave a Reply. |
Categories
All
Archives
November 2020
|