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How Google Decides on Manual Actions by @martinibuster https://ift.tt/2IjjT0G In a Webmaster Hangout, Google’s John Mueller gave a revealing and detailed look into the process of manual actions. He described in detail the process for assigning a manual spam penalty. Google’s Mueller noted that Google’s preference is for taking an algorithmic approach. But that in extreme cases they will elect to manually remove a web page from the search results. Google Prefers Algorithmic ApproachesIt is fairly well known that Google prefers to take an algorithmic approach to cancelling out the effects of a spam technique. The reason is because removing one website doesn’t clsoe the loophole that allowed that a spam page to rank. It makes sense to create an algorithmic approach to identifying sites employing a spam technique and remove all of them, not just one. Here is what Google’s John Mueller said:
As can be seen from his statement, the manual action is taken when the problem cannot be solved algorithmically. What kinds of spam can’t be solved algorithmically? Google has in the past taken manual actions against specific industries when they were successfully spamming Google’s search results. An example of a manual action that couldn’t be solved algorithmically was noted by Google Schema Developer page for Job Postings. Google issued a warning that failure to remove expired job postings were subject to a manual action. Google Does Not Casually Ban SitesJohn Mueller gave an inside look at how the manual action penalty is a peer reviewed process. A single spam team member can’t take action all by themselves. This is reassuring because it means that manual actions are treated seriously and not casually initiated. A manual action must be reviewed by other team members. Here is how John Mueller described how Google penalizes a website:
Don’t Confuse a Penalty with Inability to RankSome are quick to name something a penalty when in reality it’s just an inability to rank. A real penalty is either algorithmic or manual. Watch the Google Webmaster Hangout about Manual Action Penalties More ResourcesImages by Shutterstock, Modified by Author Subscribe to SEJGet our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry! SEO via Search Engine Journal https://ift.tt/1QNKwvh September 27, 2018 at 07:00AM
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