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How AI-driven call intelligence can close the online/offline data gap

6/29/2018

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How AI-driven call intelligence can close the online/offline data gap

https://ift.tt/2lJQXV8

Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase no matter how they interact with you.

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations.

Join our experts and learn how leading marketers are closing the online/offline customer data gap to lower acquisition costs and increase ROI.

Register today for “Close the Online/Offline Data Gap with AI-driven Call Intelligence,” produced by Digital Marketing Depot and sponsored by Invoca.

About The Author

Digital Marketing Depot

is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

http://digitalmarketingdepot.com

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/1BDlNnc

June 29, 2018 at 03:55PM


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