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Google’s ‘Speed Update’ Has Minimal Impact on Search Results by @MattGSouthern https://ift.tt/2Ao9tNf Google’s latest mobile search algorithm update, called the “Speed Update,” has reportedly had little-to-no impact on search results. A test conducted by Link Assistant before and after the Speed Update analyzed the top 30 positions for 33,500 queries across 1 million URLs. According to Link Assistant’s findings, the speed optimization of a page has a high correlation to its position in the SERPs. However, the correlation was found to be exactly the same before and after the Speed Update. Link Assistant’s data before and after Google’s mobile search algorithm update shows that there is still no correlation between ranking position and FCP (First Contentful Paint) & DCL (DOM Content Loaded) metrics.
One thing that has changed across the board is the performance of web pages, as measured by Link Assistant’s optimization score.
While search results have not measurably changed following the Speed Update, the level of optimization of pages that continue to rank in the top 30 positions has been going up. Additional resources: SEO via Search Engine Journal https://ift.tt/1QNKwvh July 30, 2018 at 12:12PM
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