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Google’s John Mueller on Penalty Recovery by @martinibuster https://ift.tt/2M1w6s0 John Mueller offered insights into the different kinds of manual actions and what to do to recover from the penalties. John Mueller’s comments are compared to how Google used to communicate penalties and some interesting correlations are discovered. Two Kinds of Manual ActionsJohn Mueller describes two kinds of manual actions, one more severe than the other.
John Mueller’s description helps clarify that manual actions differ. Complete Removal From GoogleThe first kind of penalty that John Mueller discussed is the harshest. It results in the complete removal from the search results and also a removal from indexing. This kind of penalty results in a situation where the site does not exist at all for Google. History of Google Penalties and PageRankWhen Google’s PageRank Toolbar functioned, the toolbar would green in the bar style meter to indicate the level of PageRank it had accrued. If a web page had zero PageRank assigned to it, then the PageRank meter would show a white bar. This was referred to as being White Barred. Being White Barred meant either that you didn’t have enough links to register any PageRank or that your PageRank had been reset to zero. The worst sign that the PageRank toolbar could show you is a gray bar. A gray bar meant that your site did not exist at Google, that you were completely banned from Google’s index. This meant that Google no longer crawled the website. This also meant that Google no longer showed the banned site in the search results if you searched with the name of the site or with random snippets from the site. This type of manual penalty was called being “Gray Barred.” It was the absolute worst penalty. Gray Barred: Google’s Worst Manual PenaltyBeing gray barred was the worst situation to be in. A webmaster would remove all links to a web page should they discover it was gray barred. The search community would treat your site as if it had a communicable disease. Right or wrong, it was taken as a given that any site that linked to multiple gray barred sites would soon see it’s own PageRank meter go gray. John Mueller on a Severe Manual PenaltyThe historical experience about being gray barred matches what John Mueller described when he discussed Google’s most severe manual penalty. Here is how Google’s John Mueller described a severe penalty:
Recovery from a Severe Manual PenaltyOnce that manual penalty is removed, in my experience from almost twenty years of doing penalty recoveries, the first indication is that the site can be found in Google for their domain name. One of the most rewarding feelings I experienced as a consultant was from one of my firsty clients I helped in a penalty recovery. They emailed to tell me that everyone in the office was shouting in joy because they saw their site return in Google’s search results for their domain name. That experience, of a site’s presence returning to Google’s search results matches how John Mueller described when discussing what happens after a penalty is lifted. Google on what happens after a penalty is removed:
The White Bar PenaltyThe White Bar penalty is a situation where a site isn’t completely removed from the search results or the index. Google’s PageRank toolbar showed zero PageRank and this was expressed on the PageRank meter with the color white. This situation was called being White Barred. The white color meant that a site is indexed but does not have PageRank assigned to it. This was a bad situation. Not as bad as being gray barred, but still bad. It was bad because it meant the site lost rankings for all meaningful keyword phrases. It wouldn’t necessarily lose all rankings, but it would lose rankings for the most important phrases. The white bar was also treated as a communicable disease. A webmaster would immediately remove any link to another site if that site started showing a white bar. The idea was that there was something wrong with a white bar site and that any site that linked to it would eventually become untrusted and also acquire a white bar and lose rankings. John Mueller on the Less Severe PenaltyGoogle’s John Mueller commented on this second kind of penalty that used to be called being White Barred. He said that recovery from this kind of penalty was faster. This matches the description of the White Bar penalty. Here is how John Mueller describes recovery from a less severe penalty:
Do Sites Remain Untrusted After a Penalty is Lifted?There are some who feel that a site will be in a sandboxed state after the penalty is lifted. Here is how John Mueller describes it:
Sometimes a site’s rankings return after the penalty is lifted. Sometimes the rankings do not return and the site is essentially starting from day one, like a brand new website. Why does this happen? As far as I know, Google has not issued an explanation about these two types of recovery. My opinion, based on my almost two decades of experience in helping sites recover, is that once a manual penalty has been removed, a site is ranking where it’s supposed to rank based on the content and/or links. For example, if the problem was due to bad links, a site would continue to rank well if it had enough quality links remaining after the bad links were removed. If the problem was content, then the site would return if the low quality content or doorway pages were removed and the remaining content had enough links and was of a good quality. It’s not the case that our algorithms would hold a grudge or that they would say well this website had a manual action a year ago therefore I’m never going to trust it again. When these manual actions are cleaned up we will treat the website as it is.” Takeaway: Penalty Recoveries DifferIt’s important to understand the differences between manual penalties. It’s also important to understand the difference between a manual penalty and a change in the algorithm that results a ranking demotion. The solution required to help a site recover depends on an accurate diagnosis. Watch the Google Hangout here. More ResourcesImages by Shutterstock, Modified by Author SEO via Search Engine Journal https://ift.tt/1QNKwvh July 30, 2018 at 06:30AM
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