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Google Campaign Manager Now Offers LinkedIn Ad Attribution by @MattGSouthern https://ift.tt/2PvCr42 LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to monitor LinkedIn ad performance and get attribution for LinkedIn ads across platforms. When advertisers activate the integration they will be able to see their LinkedIn ad performance in Campaign Manager (formerly DoubleClick Campaign Manager) and use the conversion attribution capabilities for Sponsored Content campaigns. Types of Sponsored Content campaigns include:
LinkedIn states in the company’s announcement:
What Does This Mean for Marketers?Integration of LinkedIn ad attribution with Google Campaign Manager offers the following benefits to marketers:
How to Activate the IntegrationAdvertisers can activate the integration by following the steps below. Step 1After creating a Sponsored Content campaign as a “Draft’, click the “Manage tracking” bullseye icon to add your Google tracking tags. Step 2Add both the impression and clicks tags, and hit “Save”. Tags for carousel and video campaign go here as well. Other RecommendationsLinkedIn strongly recommends using click tags through the method above instead of “destination URL” or landing page URL tracking. This will allow advertisers to more accurately track all interactions with LinkedIn ads. After adding a click tag, make sure to remove any existing URL wrappers to avoid double counting. LinkedIn is working on adding more metrics, such as social actions, and offering more seamless tracking with Google Campaign Manager. Subscribe to SEJGet our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry! SEO via Search Engine Journal https://ift.tt/1QNKwvh October 29, 2018 at 12:08PM
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