Bing Ads Rolls Out Advanced Bidding Strategies: Target CPA & Maximize Conversions by @MattGSouthern7/31/2018
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Bing Ads Rolls Out Advanced Bidding Strategies: Target CPA & Maximize Conversions by @MattGSouthern https://ift.tt/2LLaWSf Bing Ads has rolled out two new advanced bidding strategies, one of which is the most user-requested feature so far this year. Target CPATarget CPA, the feature that users have been clamouring for, optimizes campaigns to generate conversions at a cost-per-acquisition set by the advertiser. Since the CPA is set at the campaign level, advertisers do not have to manage bids for individual keywords or ad groups. A maximum CPC can also be set by the advertiser Maximize ConversionsThis feature aims to do exactly what it says — create as many conversions as possible without exceeding a campaign’s budget. Similar to Target CPA, advertisers set a maximum CPC, but bids for individual keywords and ad groups do not need to be set. Advertisers can get around the inability to manually bid on ad groups and keywords by selecting the “manual bid” strategy type. RequirementsCertain requirements must be met by the advertiser in order to use these features.
Advantages Over Other Search AdsBing emphasizes that these new bidding strategies leverage a unique combination of signals that are only available from Bing Ads offerings.
These new bidding strategies are rolling out throughout the week. Bing recommends testing them on a few campaigns at first and allowing at least 2-3 weeks for its system to learn and achieve bidding goals. SEO via Search Engine Journal https://ift.tt/1QNKwvh July 31, 2018 at 02:45PM
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