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A Guide to Link Building via Blog Comments by @annaleacrowe https://ift.tt/2NTGPFg Blog comments can legitimately help your brand if done correctly. The problem? Many people in SEO don’t use them correctly. Over the years, blog comments have been misused and abused. As a result, some people no longer even consider blog comments a worthwhile link building tactic. Blog comments are usually viewed as the opposite of the link that keeps on giving. Blog comments are usually the nightmare that never ends. I’ve worked with some of the top brands in ecommerce, tech, and travel and have some tips to help you tackle blog commenting effectively. Don’t Give the Boot to Blog CommentsThere are a lot of link building tasks to fill up your workday — content creation, link reclamation, podcasts, oh, and actual work. Blog comments are no longer a high priority tactic for link builders. However, rather than dismissing blog comments entirely because it’s an outdated spammy link building content (and it can be when done wrong), maybe you should reimagine it as a type of community engagement. Former Google Distinguished Engineer Matt Cutts once perfectly explained the difference between spammy blog comments good blog comments: the key is leaving topically relevant comments on topically relevant sites. Think of blog comments as a more sophisticated, grown-up cousin of what once lived of blog comments in the ’90s. They can be engaging and add value — though they require slightly more work. Benefits of Blog Commenting LinksActive blog commenting is important beyond SEO. Leaving one or two comments per day can lead to extremely positive results such as:
As for ranking? Years ago, the right comment on the right blog may have a powerful way to improve your rankings. Today, it’s not nearly as effective as it once was. Top Blog Commenting TipsFrom finding high-quality sites and engaging with commenters like a pro, here’s my best blog commenting tips:
Remember to keep your blog comment short and sweet. I aim to keep mine under 100 words. Finally, and most importantly, when it comes to blog commenting, you should follow one crucial rule, no matter what: Make your comment valuable to the post and the discussion. A comment that has nothing to do with the post itself, no matter how long and intelligent it sounds, won’t help you one bit. You have to actually read the post and make your comment a response to the post, or a response to another commenter’s comment. Be a valuable commenter, not a comment spammer! SummaryTimeframe: Month 7, then ongoing monthly Results detected: 4-12 months Average links per month: 4 Tools:
Benefits:
SEO via Search Engine Journal https://ift.tt/1QNKwvh July 29, 2018 at 01:54PM
2 Comments
8/7/2020 01:09:55 pm
Very great blog- I like how you gave great information in an easy to read way. I would like to add a point that as a blog writer/publisher, I think it's important to ask engage with your audience and comment on your comments. Even if its "spam" or for SEO purposes I think it's important to engage with your audience.
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8/19/2020 01:45:45 pm
I agree to e Thomas James's comment. Also, a benefit to comments is organic crawling. Of course it's more effort for SEO link builders to create comments a forums, but it does create more organic back links for google to read.
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