Google My Business Rolling Out Short Names & URLs
Google My Business is rolling out a new feature to let businesses define their short name and URLs within Google My Business. This way you can when you share your short name, customers can enter the short name URL in the browser's address bar, like "g.page/[yourcustomname]", to go directly to your Google business profile.
via Search Engine Roundtable http://bit.ly/1sYxUD0
April 17, 2019 at 06:51AM
Backlinks: Your Free Link Analysis Tool
Please note that you may have to clear your browser cache to see the latest version of Ubersuggest.
Do you want to know how many people are linking to you? Do you want to find more link opportunities?
Well, I created a free backlink tool that will allow you to do that (and much more).
I decided to call it Backlinks.
And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.
Here’s how Backlinks works…
How Backlinks works
The first step is to head over to the Backlinks landing page and type in a URL or a domain.
You’ll then want to select the type of backlink report you want to pull up.
As you can see, there are 3 main options:
Once you figure out what type of query you want to run, select that option and hit the “Search” button.
The Backlinks report
At this point, you’ll see a report that looks something like this:
This report will show you the domain score (the authority or a domain), the total number of backlinks, how many of them are follow versus nofollow, number of referring domains, .edu and .gov backlink count, and the estimated organic traffic a domain and URL receive.
In essence, you can get a quick overview of how you are doing versus your competition in seconds.
When you pull up a Backlinks report, you will also see a full list of URLs linking to a website.
By default, it shows one link per domain to make the report more useful. That way if someone links to you 100 times, you’ll see the best link from that site.
If you want to see all 100 links coming from the same site, unclick the “one link per domain” button.
In general, assuming the URL or domain you just pulled up has a lot of backlinks, you’ll see thousands and thousands of links.
In each row, you’re provided with:
When you are looking for specific link opportunities, especially if you are looking up a competitor’s domain, you may want to use the advanced filters to find the best link opportunities.
Here’s how the advanced filters work.
And if you want to slice and dice the data in more advanced ways, you can always click the “export to CSV” button and play around with the data.
Links are everywhere
As you may know in Ubersuggest you can enter in a URL. Because of this update, we have integrated link data throughout multiple reports.
As you can see in the Overview report under the “Traffic Analyzer” heading, you not only get traffic estimations, but you also get link data.
From referring domains to .gov and .edu links to domain score.
The best part about this update is you now get detailed link information on the Top Pages report.
If you aren’t familiar with the Top Pages report, it shows the most popular pages for any domain.
You’ll notice that you can see how many visitors go to each URL and if you click on “view all” under Est. Visits, you’ll see a list of keywords that are driving traffic to that URL.
And if you click “view all” under backlinks, you will see all of the URLs that are linking to that page.
I hope you like Backlinks. I put a lot of time, energy, and money into building it.
You can look up as many domains and URLs as you want… both from your site or your competition’s. Best of all, there are no restrictions. ?
So, head over to Backlinks and start typing in domains and URLs.
What do you think of the tool? Please leave a comment letting me know your thoughts or if you find any bugs.
PS: You can also access the Backlinks report through Ubersuggest.
PPS: I would really appreciate if you told people about Backlinks and shared it. ?
via Neil Patel https://neilpatel.com
April 17, 2019 at 06:14AM
Google Says You Are Not Entitled to Links by @martinibuster
A recent exchange on Twitter between Rand Fishkin and Google’s Danny Sullivan highlighted the tension between Google and the SEO community regarding links. This time it was over the idea of links to sources that are quoted by websites like news organizations. Are sources quoted by news organizations and other sites entitled to a do-follow link?
Are News Sources Entitled to a Link?
I have seen anecdotal reports on Facebook and Twitter of news organizations refusing to link to a source that is quoted in an article. Many in the SEO industry believe that if they or their client is quoted in a news article that they are entitled to a link back to their website.
Rand Fishkin resurrected this idea when he tweeted:
Many SEOs Agree that Linking Back is Important
Many in the SEO community responded enthusiastically to the suggestion that if someone is quoted by another site or content is used, that a link should be required. Here is a sample of the positive responses:
Requiring Links Versus Holistic SEO
But there were others who disagreed with the idea that news sources were entitled to links. One person noted that focusing on links went against the principles of holistic SEO. Holistic SEO is the idea that search engine optimization is more than just acquiring links.
Holistic SEO embraces the idea of creating the kind of content that will stimulate links on its own, without having to ask for it. Creating content on a news site, with just a brand mention, falls into the category of holistic SEO. It’s part of the holistic SEO practice of creating awareness and building a brand.
Here is what one person observed on Twitter:
Rand Fishkin acknowledged the shortcoming in his suggestion:
Putting ideas out there and having them subjected to pushing and prodding is how the best ideas rise to the top.
Being able to accept constructive criticism, as Fishkin did, is a virtue. Being able to civilly discuss an issue and admit to a flaw in something they suggested is a sign of good character, in my opinion.
Is Requiring a Link via Terms of Service Black Hat?
A smart SEO tweeted that requiring a link via a Terms of Service (TOS) violates Google’s Search Quality Guidelines:
This is the part of Google’s Guidelines that he quoted:
Requiring a Link is Black Hat
It’s clear that requiring a “search-engine-followable HTML link” is black hat. The reason is because it’s not a real citation. If you force someone to link to you then it’s not a real citation, it’s essentially paid for.
It’s similar to a paid link. A paid link is when a site receives a link by giving a payment to another site. In this case, the currency is content content, a quote or an image.
Should You Require a Link in Your TOS?
As of this writing, one person tweeted that they will be adding this to their terms of service:
Out of almost 300 likes for the post, nobody else in that Twitter discussion has tweeted that they added it to their TOS… including the person who recommended it in the first place.
Images by Shutterstock, Modified by Author
via Search Engine Journal http://bit.ly/1QNKwvh
April 17, 2019 at 03:52AM
[Infographic] Top Twitter Content Marketing Trends in 2019 - SEMrush Study
To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter. Discover the study results in this article.
via SEMrush http://bit.ly/1K8Zzbp
April 17, 2019 at 02:18AM
Google Shopping Ads Benchmarks for YOUR Industry by @wordstream
Average Shopping Cost per Click (CPC) by Industry
The combination of a low average CTR and a fierce degree of competition makes for a high average CPC in the office & business needs industry.
Nonetheless, the fact that the highest average CPC on Google Shopping is just over $1 is pretty incredible – some search advertisers pay well over $50 for a single click on a text ad!
Looking at this chart as a whole, it makes a compelling case for running Google Shopping campaigns.
Considering the high commercial intent that drives people to search, the prospect of paying less than $0.50 for a click is pretty enticing.
Although Bing Shopping is, generally speaking, an inexpensive alternative (or complement!) to Google Shopping, some ecommerce advertisers are paying a hefty price for their Bing SERP real estate.
The prevalence of Microsoft computers (and, thus, regular Bing users) in corporate offices drives up the average CPC for office and business needs advertisers. More on that in just a bit.
The average shopping cost per click (CPC) across all industries is $0.66 for Google Ads and $0.46 for Bing Ads.
Average Shopping Conversion Rate (CVR) by Industry
Typically, when a consumer needs something urgently, they’re going to convert more quickly than someone who’s casually poking around.
For example, whereas a New Yorker who’s suffering in the July heat is inclined to buy that air conditioner unit right now, a man who’s browsing ferns during his lunch break probably isn’t going to make a purchase just yet.
That’s why it’s not too surprising to see HVAC advertisers and medical supplies advertisers boasting the highest Google Shopping conversion rates.
At the same time, though, businesses that sell clothes and beauty products are doing relatively well, too. That’s likely the result of affordable prices and familiarity – a cocktail that makes for low-risk purchases.
Remember when we mentioned the prevalence of Microsoft computers (and Bing users) in corporate offices?
That’s the primary explanation for office and business needs advertisers’ amazing Bing Shopping conversion rates.
People tend to shop for office supplies while they’re at work, and those transactions tend to take place through Bing.
The story is the same for advertisers in the computers & technology vertical.
The average shopping conversion rate (CVR) across all industries is 1.91% for Google Ads and 1.74% for Bing Ads.
Average Shopping Cost per Action (CPA) by Industry
Generally speaking, there’s a positive correlation between the price of your product or service and the amount of money you’re willing to pay to win a conversion.
To be more precise, there’s a strong positive correlation between your profit margins and the amount of money you’re willing to pay to win a conversion.
That’s why advertisers in the computers & technology industry and the chemical & industrial industry are working with those CPA figures.
At the other end of the spectrum, sweaters, CDs, and packages of dog food aren’t the most expensive products in the world – hence the CPAs for clothing, arts & music, and pet care living well under $30.
This chart is yet another testament to the relative lack of competition at the top of the Bing SERPs. On average, child and infant care advertisers are paying less than $10 for each conversion!
The average shopping cost per action (CPA) across all industries is $38.87 for Google Ads and $23.05 for Bing Ads.
Average Monthly Shopping Budget by Industry
If your business is just getting started with shopping campaigns, or if you’ve recently inherited a couple of SEM accounts, knowing how much your competition is spending is incredibly helpful.
Use the average monthly budget within your industry to give yourself a logical starting point.
The good news is that many of you are selling products that can be effectively advertised through search ads, which means you won’t have to dedicate a ton of money to your monthly shopping budget.
In fact, due to relatively low CPCs (compared to standard search), you may be able to drive strong results with as little as a couple hundred bucks a month!
Although advertising on Bing is considerably less competitive than advertising on Google, your main takeaway from this chart should be this: Your competitors are, in fact, running Bing Shopping campaigns.
In other words, failing to complement your Google Shopping presence with a couple Bing campaigns is a surefire way to miss out on valuable, inexpensive conversions.
The average shopping monthly budget across all industries is $770.41 for Google Ads and $392.53 for Bing Ads.
What Does It All Mean?
If you’re unhappy with the way you stack up against the figures in this report, don’t sweat it. Paid search is particularly tricky for ecommerce businesses.
Between keeping your product data feed clean and up-to-date, managing your shopping campaign structures, and optimizing your on-site experience to maximize conversions, you have a lot of moving parts to keep track of.
If you don’t have the time, resources, or bandwidth to take all of that on, we’re here to help.
At the beginning of the month, we launched our brand new shopping software solution – WordStream Advisor for Ecommerce.
With this tool, we’ll help you optimize everything from your data feed to your campaigns to your landing pages.
You can start your free trial here!
This report is based on a sample of 671 U.S.-based WordStream client accounts in all verticals were advertising on Google Ads and Bing Ads Shopping networks between August 2018 and February 2019. Each industry includes, at minimum, 30 unique active clients.
“Averages” are technically median figures to account for outliers. All currency values are posted in USD.
via Search Engine Journal http://bit.ly/1QNKwvh
April 17, 2019 at 01:06AM
Google My Business Lets Users Create Custom Short URLs by @MattGSouthern
Google is now letting users create customized short URLs for Google My Business listings.
Google is calling these custom URLs “short names” and it appears only some businesses have access to them at the moment.
However, it’s definitely more than just a test feature because a help center article already exists for it.
Ben Fisher shared an example on Twitter. You can see at the bottom right corner of his screenshot where he set his short name to ‘SteadyDemand.’
After creating a short name, a GMB profile can be accessed directly by going to “g.page/[yourcustomname]”.
You can also solicit reviews by appending ‘/review/’ at the end of the URL, which would look like “g.page/[yourcustomname]/review/”
This makes it exceptionally easy to promote the URL, and easy for customers to type into a browser’s address bar. It would also look good in marketing pieces.
Google’s help center article states that short names are only available to verified businesses. Again, even most verified businesses do not have access yet.
If and when you do receive access, you can create a short URL by following the steps below:
If you find you’re not happy with your short name you can always change it, but it can only be changed 3 times per year so be careful.
It’s nice to see Google offering this kind of feature, especially after shutting down its own ‘Goo.gl’ URL shortener last year.
via Search Engine Journal http://bit.ly/1QNKwvh
April 16, 2019 at 08:01PM
Google announces ‘Signed Exchange’ solution to deliver AMP speed to publisher URLs
The loudest criticism of AMP has been that it doesn’t display publisher domain URLs. Instead, users have historically seen the “google.com/amp/” URL structure, which is required by AMP pre-rendering. Google has been trying to address that issue for some time and, in November, offered a developer preview of a solution.
Now it’s formally rolling out that solution, which will still deliver AMP speed to publisher URLs. It involves use of Signed Exchanges, a technical framework that, as a practical matter, enables browsers to display publisher URLs on cached AMP results. It’s currently only available for Chrome 73 or higher (soon Microsoft Edge).
A short history of AMP
Google created AMP in 2015 as an open source project to speed up page load times on mobile devices and “dramatically improve the performance of the mobile web.” Google was concerned about mobile apps eroding mobile web traffic and wanted to find a way bring people back to the mobile web. In February 2016, Google integrated AMP pages into mobile search results.
Because most publisher sites weren’t well optimized for the mobile web, AMP required a trade-off. In order to deliver faster pages, Google needed to pre-render everything and use the cached google.com/amp URL structure. That way Google could serve the mobile page more more quickly — although that was sometimes disputed.
Publishers will need to create a ‘Signed Exchange’
So what the heck is a “Signed Exchange”? Here’s how Google describes the technology:
In order to take advantage of the new real URL option, publishers will need to create a Signed Exchange. That in turn requires getting a certificate, not unlike an SSL certificate (more on that process here.) Once accomplished, the cached AMP URLs will show the publisher domain URL.
Brand and analytics benefits
The first partner with Google on Signed Exchanges is Cloudflare, which outlined several of the anticipated benefits in its press release:
Cloudflare is right now the only content delivery network (CDN) that works with AMP Signed Exchanges. However there are multiple competitors that will probably jump on this quickly.
Cloudflare said its current customers can “enable this feature with one-click on their dashboards” and promised that capability will be delivered in the next few weeks.
Why you should care
Google has finally delivered what publishers have been asking for since AMP was introduced. How easy will it be for them to implement and will the benefits listed by Cloudflare be realized? We’ll follow up on those questions in the near future. There’s also the question of whether this will come (and how quickly) to browsers not built on the Chromium platform (i.e., Firefox, Safari, DuckDuckGo).
All this remains to be seen but it appears that Google is finally going to be able to deliver “real URLs” at AMP speeds.
via Search Engine Land https://selnd.com/1BDlNnc
April 16, 2019 at 07:46PM
Instant-loading AMP pages from your own domain
Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges, an emerging new feature of the web enabled by the IETF web packaging specification. Signed exchanges enable displaying the publisher’s domain when content is instantly loaded via Google Search. This is available in browsers that support the necessary web platform feature—as of the time of writing, Google Chrome—and availability will expand to include other browsers as they gain support (e.g. the upcoming version of Microsoft Edge).
Background on AMP’s instant loading
One of AMP's biggest user benefits has been the unique ability to instantly load AMP web pages that users click on in Google Search. Near-instant loading works by requesting content ahead of time, balancing the likelihood of a user clicking on a result with device and network constraints–and doing it in a privacy-sensitive way.
We believe that privacy-preserving instant loading web content is a transformative user experience, but in order to accomplish this, we had to make trade-offs; namely, the URLs displayed in browser address bars begin with google.com/amp, as a consequence of being shown in the Google AMP Viewer, rather than display the domain of the publisher. We heard both user and publisher feedback over this, and last year we identified a web platform innovation that provides a solution that shows the content’s original URL while still retaining AMP's instant loading.
Introducing signed exchanges
A signed exchange is a file format, defined in the web packaging specification, that allows the browser to trust a document as if it belongs to your origin. This allows you to use first-party cookies and storage to customize content and simplify analytics integration. Your page appears under your URL instead of the google.com/amp URL.
Google Search links to signed exchanges when the publisher, browser, and the Search experience context all support it. As a publisher, you will need to publish both the signed exchange version of the content in addition to the non-signed exchange version. Learn more about how Google Search supports signed exchange.
Getting started with signed exchanges
Many publishers have already begun to publish signed exchanges since the developer preview opened up last fall. To implement signed exchanges in your own serving infrastructure, follow the guide “Serve AMP using Signed Exchanges” available at amp.dev.
Check out our resources like the webmaster community or get in touch with members of the AMP Project with any questions. You can also provide feedback on the signed exchange specification.
Posted by Devin Mullins and Greg Rogers
via Google Webmaster Central Blog http://bit.ly/1Ul0du6
April 16, 2019 at 07:45PM
Facebook is Improving Ads Manager and Business Manager by @MattGSouthern
Facebook shared plans to update both Ads Manager and Business Manager making them easier to use.
An improved version of Ads Manager is being released now, with an updated Business Manager coming later this year.
New Ads Manager
Facebook has begun rolling out a simpler version of the Ads Manager interface.
Updates to Ads Manager include:
Those who have access to the revamped interface will see a new navigation bar, which offers users more space to manage ads.
The new navigation bar also highlights tools that offer more insight into ad performance and reporting.
Facebook is updating the campaign creation experience with a new copy and paste functionality. It’s said to offer more flexibility when building ads.
An auto-naming feature will allow businesses to customize their campaign, ad set, and ad names even faster.
Lastly, more intuitive ad-level creative and placement editing tools are being planned as well.
These updates are rolling out now and are expected to be available to everyone by next year.
New Business Manager
Facebook plans to update Business Manager to let agencies activate their clients’ campaigns faster than before.
Updates to Business Manager will include:
There’s no timeframe for when the updates to Business Manager will be available, Users can expect to see it sometime later this year.
via Search Engine Journal http://bit.ly/1QNKwvh
April 16, 2019 at 07:04PM