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8 best online reputation management tools for your brand https://ift.tt/2TNvlqG If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy:
Now that we’re clear on the benefits of ORM, let’s see which tools can help you facilitate and automate the process. 1. AwarioMonitor what people are saying about your brand across social media and the web, and spot trends with Sentiment Analysis and powerful analytics. Awario is a social listening tool that makes reputation management easy. The platform will track your brand’s mentions across the major social networks and the web in real-time and let you respond to them right from the app. To help you spot mentions that require your immediate attention, the tool offers Sentiment Analysis. The Sentiment graph in the dashboard shows you the share of positive and negative mentions of your business, letting you locate spikes you need to address. On top of that, the tool helps you spot copyright infringements and find people stealing your content. To get started, just create an alert with an extract of your copy in quotes to make the app search for an exact match. But the real power is in Awario’s competitor analysis capabilities. If you create monitoring alerts for your competition, you’ll be able to listen in on what their customers are happy or unhappy about, and learn from your rivals’ mistakes. Furthermore, you can compare mentions of your brand (in volume, sentiment, reach, and a number of other factors) to competitors’ and see where you’re winning and where you’re lagging behind. Pricing: Awario offers 3 plans: Starter for individuals ($29/mo), Pro for SMBs ($89/mo), and Enterprise for agencies and big brands ($299/mo). If you go with an annual plan, you’ll get 2 months for free. To try Awario before you settle on a paid plan, sign up for a free trial. 2. ReputologyMonitor and manage online reviews of your local business in real-time. Reputology helps local businesses track their online reviews. Apart from the common review platforms like Google and Facebook Reviews, Reputology monitors industry-specific review sites, be it real estate, hospitality, or healthcare. Of course, you can also respond to these reviews from the app. Reputology works particularly well for multi-location businesses that want to keep reviews of each of their locations in one place: it lets you drill down on why certain locations are not doing as well as others, and measure your brand’s overall reputation across locations. The best bit is, the tool integrates with Hootsuite. The integration lets you monitor and manage your reviews in the same dashboard where you keep your social media accounts – super handy if SMM and review management are both done by the same team in your company. Pricing: Reputology charges from $10 to $49/mo for every location. You can sign up for a free trial before you settle on a plan. 3. GoFish Digital Complaint SearchSearch over 40 complaint websites for negative reviews of your business. GoFish Digital’s Google-powered complaint search is a handy way to check on your brand’s health. It lets you perform searches on over 40 websites to see if anyone’s filed a complaint against your business (remember, these reviews might potentially start ranking in Google for your brand name!). From there, you can see which reviews are the most popular, see your brand’s ratings, and respond to complaints on most websites the platform monitors. On some of the sites, you’ll be able to flag or remove reviews if they don’t reflect the reality. Pricing: Free. 4. SEO SpyGlassMonitor your backlink profile and prevent spammy, low-quality links from ruining your rankings. SEO SpyGlass is different from the other tools on this list. While it’s not specifically designed to track a brand’s overall reputation, it helps you monitor and manage the biggest factor of your reputation when it comes to SEO: backlinks. With a whole new backlink index, recently launched in beta (the public release is happening any day now), the tool claims to have the most up-to-date link index on the market. What’s particularly handy isn’t the data itself though – it’s the analysis the app is capable of. It lets you analyze the authority of each of your links (aka InLink Rank) and measure the Penalty Risk of your backlinks to prevent potential search engine penalties (both algorithmic and manual). On top of that, the tool offers a Domain Comparison module that lets you compare your link profile to competitors’ to see which aspects of off-page SEO you’re rocking, and which ones you need to work on to catch up. Pricing: Paid plans start at $124.75 per license. There’s a free version available with a limited number of backlinks to analyze. 5. Grade.usReal-time social media monitoring with data-rich, customizable reports. Grade.us is a tool that lets you win more positive reviews from happy customers by automating multi-channel review acquisition campaigns via email or text messages. The tool also monitors new reviews about your business, with a way to respond to them from the app. For agencies, Grade.us offers white-label reports that reveal trends in the volume of your reviews and let you measure the ROI of your ORM efforts. Pricing: Grade.us offers 3 plans: Professional ($90/mo), Agency ($200/mo), and Enterprise ($1500/mo). There’s a free trial available if you’d like to test the tool before you commit to a paid plan. 6. BrandwatchPerform in-depth brand reputation analysis and create powerful, data-rich reports. Brandwatch is a powerful social listening and analytics tool. With Enterprise-level features like image recognition, trending topics and API access, it is also one of the more costly ones. The tool offers demographic analysis of the people who’re talking about your brand, including gender, interests, occupation, and location. The platform’s social media coverage includes Facebook, Twitter, Instagram, and local social media sites like Sina Weibo, VK, and QQ. For those of you who’re ready to invest into a data visualization platform, Brandwatch has a handy tool called Vizia. Vizia lets you visualize your Brandwatch data and combine it with insights from Google Analytics, Buzzsumo, and Hootsuite for a holistic analysis. Pricing: Brandwatch is an Enterprise-level tool. Prices start at $800/month, with custom Enterprise plans available on request. The tool doesn’t offer a free trial. 7. ReviewTrackersKeep track of online reviews and encourage happy customers to review your business. ReviewTrackers does exactly what the name implies – it monitors online reviews of your business across 100+ sites. You can set up email alerts to get notified about important reviews, and build powerful custom reports tailored to your needs. On top of that, ReviewTrackers aggregates your customers’ feedback and shows which aspects of your business customers tend to mention the most. The platform also offers a mobile app to let you track and respond to reviews on the go. Pricing: ReviewTrackers’ Professional plan is offered at $49/mo; Enterprise costs $59/mo. The tool has an Agency plan too, with pricing available on request. 8. IFTTTSet up automated alerts when your brand gets mentioned online. IFTTT can help you with a million things, and keeping track of your online reputation is one of them. The service lets you create simple, automated tasks that all follow the “if this then that” pattern. You get to decide what this and that stand for. For reputation management, the service offers a number of helpful integrations. You can track brand mentions on Reddit, receive email alerts or Slack notifications when your company gets mentioned on specific websites, and automatically thank Twitter users for sharing your content. The tool is also available as a mobile app for both iOS and Android devices. Pricing: Free. Take ChargeThe 8 tools above will help you take charge of your brand’s online reputation. Whichever platform you settle on, don’t expect them to do all the work for you: check on your monitoring dashboard to spot unusual spikes and respond to reviews (good or bad) promptly. And while dealing with negative reviews is an art of its own, remember that speed and a little humility can go a long way :) About The AuthorEvery day, the web is talking about your business. Most brands have limited insights into these conversations: only through their own social media feeds. To truly understand their customers, companies need access not only to their social media mentions, but to those from the rest of the web as well. Awario crawls over 13 billion web pages daily to bring instant mentions from everywhere online. Companies can now find all the important conversations, related to them, and join in. For more information and a free 14-day trial visit awario.com. SEO via Search Engine Land https://ift.tt/1BDlNnc November 27, 2018 at 07:34AM
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The Future of Chatbots from the Experts by @brentcsutoras https://ift.tt/2Qs9syE Thinking of adding chatbots to your marketing strategy? Here are valuable insights on the future of chatbots from industry experts. The post The Future of Chatbots from the Experts by @brentcsutoras appeared first on Search Engine Journal. SEO via Search Engine Journal https://ift.tt/1QNKwvh November 27, 2018 at 07:27AM
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Speakable Markup Is Now Supported On Google Home Hub https://ift.tt/2PXCMgP The Google Home Hub, the one with the display, now supports speakable markup. When the Google Home Hub first launched it did not support speakable markup, like the Google Home without the display. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 27, 2018 at 07:24AM
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Google Search Console updates index coverage report for mobile-first indexing & warns about replacing old reports https://ift.tt/2Qpu9ek Google has made two changes in Google Search Console over the past 24 hours. Most significantly, the index coverage report now uses mobile-first indexing data when available. Meanwhile, Google has issued notices about sunsetting old Google Search Console reports when similar reports exist in the new Google Search Console. Google index coverage report uses mobile first indexing data. Google has updated its index coverage report to use data it gathers from the mobile-first indexing initiative instead of using desktop indexing data for sites that have already switched to mobile-first. Google said this only impacts “properties that have been migrated to mobile first indexing.” What changed with the index coverage report? Google said the only data impacted in this report is related to the “error counts” and “new issues” related notices. Going forward, this index coverage report will reflect the status of mobile-first indexing around those issues. Google said the “indexed page counts are not affected by this change.” When did the index coverage report change? Starting on November 26, 2018 and going forward it has changed for properties that have already moved to the mobile-first indexing initiative, Google said. You would know if you moved because Google would have sent you a notification that your site/property has already moved. If not, Google is still using the desktop indexing data for this report, at least until you get a notification that your site has moved. Google is dropping some of the old reports. Google has been posting notices throughout the old version of the Google Search Console letting users know that some of the reports are going away. The notices can currently be found in the old Google Search Console, within the Search Analytics report, Rich Results report, AMP report, Links report, Internal Links report, Manual Actions report, Mobile Usability report, Index Status report and Crawl Errors report. All these reports will be going away at some point in the future. Google has not given us a date. The notice reads “Important: This report will soon be replaced by the new Search Console. Please update your links to point to the new Search Console.” Some of the notices link directly to the replacement report in the new version of the Google Search Console. Why does it matter? With the index coverage report change, if you see changes in errors around November 26th and your site moved to mobile-first indexing, it may be related to how Google reports these errors. It does not impact your rankings, but it does impact the index coverage report. It is just a reporting change and has zero impact on your current rankings. Regarding the notice that Google is removing some of the old reports in Google Search Console, Google said they are currently only removing reports that have replacements in the new version of the Google Search Console. In some cases that may mean you need to learn how to use a new report or change your day-to-day routine and start using the new report over the old one. But overall, Google said you should be able to get the data you want from the new reports. It will just take time for you to learn how to use them. About The AuthorBarry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics. SEO via Search Engine Land https://ift.tt/1BDlNnc November 27, 2018 at 07:24AM Google Search Console Index Coverage Report Updated For Mobile-First Indexing https://ift.tt/2zukiua Google posted that they made a change to how the index coverage status report works around sites that have been migrated to the mobile-first indexing initiative. Google said now the error counts and new issues will reflect the status of mobile-first indexing. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 27, 2018 at 06:24AM
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Notice: Google Search Console To Replace Search Analytics With Performance Report https://ift.tt/2r5Sgk1 Google has posted an important notice in Google Search Console, above the Search Analytics report that it will "soon be replaced" by the new Performance report within the new Google Search Console. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 27, 2018 at 06:14AM
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Some Google AdSense Payments Delayed & Still Pending https://ift.tt/2E020Vk Some Google AdSense publishers and YouTube creators are noticing that they didn't get paid yet in November from Google. Google issues a notice that they are working on getting payments out but there is currently a delay. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 27, 2018 at 06:02AM
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Fe del Mundo, Filipino Pediatrician, Google Doodle https://ift.tt/2DPOWRs Today on the Google home page in the United States, Philippines, Australia and some other countries is a Google Doodle, special Google logo, for Fe del Mundo. Fe del Mundo was a Filipino pediatrician and the first woman to be admitted to Harvard Medical School. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 November 27, 2018 at 05:53AM
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Why Content Scoring Is the Key to Content Marketing Success by @Atomic_Reach https://ift.tt/2PUuztM Here's how content scoring can help streamline your content creation process and ensure your team meets their content creation goals. The post Why Content Scoring Is the Key to Content Marketing Success by @Atomic_Reach appeared first on Search Engine Journal. SEO via Search Engine Journal https://ift.tt/1QNKwvh November 27, 2018 at 12:28AM |
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