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How To Use Google Autocomplete for SEO https://ift.tt/3mVmnGK When you type in a keyword into the search box, you know how you get a list of keyword predictions? This is called Google Autocomplete. Its purpose is to save users time. In fact, according to Google, it lowers typing time by 25%. There’s no doubt that this feature makes our lives easier, especially when using Google Search on mobile devices. Google Autocomplete is often overlooked by digital marketers, so taking the time to understand it can give you an edge over your competition. What Is Google Autocomplete?Google Autocomplete is a Google Search feature that provides search term predictions. For example, if you type “what is the capital of” into the search bar, you will see something like this: As you continue typing, predictions will adjust accordingly, until you see the search term you want to use. You can then simply click on that option instead of typing it all out. Google Autocomplete’s purpose is to help you save time by completing the search query that you had in mind. Where Do Google Autocomplete Keywords Come From?Here’s how Danny Sullivan, public liaison for Google search, explains it in his blog post on Google Autocomplete: “How do we determine these predictions? We look at the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches.” Are Google Autocomplete Predictions Different in Various Countries?Google Autocomplete predictions depend on which country you’re in. For example, if you’re in Vilnius, Lithuania, and you type “best pizza in” into the search bar, you will see something like this: All these locations (except for Milan) are either in Lithuania or near Poland, Latvia, and Estonia. If you change locations, Google will “follow” you, and your autocomplete options will adjust accordingly. Are Google Autocomplete Predictions Different for Various Languages?Google Autocomplete predictions differ based on the language(s) you’re using to enter queries into Google. For example, if you set your default language to English, you will be shown English predictions. However, if you add other languages that you understand, say, German and French, you’ll also be shown predictions in those languages. Does Your Search History Affect Google Autocomplete Predictions?When you’re logged into your Google account, Google Autocomplete considers your search history when showing predictions. When you see a prediction that has a “Remove” option next to it (it shows up as an “X” on the far right), know that this is a prediction based on your search history—it remembers that you searched for this, but recognizes it may have been a one-time search. What Are the Google Autocomplete Guidelines?Not all search queries are deemed appropriate to display as predictions. These types of predictions go against Google Autocomplete policy:
Google admits that while they do their best to remove inappropriate predictions, they don’t always get it right, so they provide a way to report a prediction. How Can You Use Google Autocomplete for SEO?Before you start analyzing Google Autocomplete predictions for SEO, it’s essential to do these three things:
These parameters will help you see the predictions similar to those shown to your target audience. Keyword ResearchGoogle Autocomplete can be a useful keyword research tool. Here’s how you can make the most out of it. Type in a Keyword, Look at the PredictionsSimply type in a keyword that is relevant to your niche and look at the predictions. This research is a great way to discover valuable long-tail keywords. (Answer The Public is another free tool that does this for you.) Then, use an SEO tool like Ubersuggest, Ahrefs, or Moz Pro to analyze those keywords and identify ones that are worth going after. Go Through the AlphabetWhat if you don’t like any of the predictions that you got? Brett Farmiloe, the founder and CEO of Markitors, advises to type in your keyword, then just go through every letter of the alphabet to see what predictions come up. He uses the keyword “equipment financing” as an example: You can add the letter “a” to get a new set of predictions: And then you can add the letter “b” to it: …and that’s how you go through the entire alphabet. “This is particularly good when you are really stuck, and you are really just in need of some inspiration,” says Brett. Let Google Fill in the BlanksTom Dupuis from Online Media Masters suggests using the underscore character “_” in a phrase so that Google would complete it. He uses the keyword “chicago _ photographer” as an example: “Instead of having Google complete only the last part, this can show you a better selection of keywords depending on what type of phrase it is,” explains Tom. Experiment With the Position of the UnderscoreDupuis also encourages people to experiment with the underscore’s position to see what new Google Autocomplete predictions show up. For example, if you already tried “chicago _ photographer,” why not try “_ chicago photographer”? Try Both Singular and Plural Form of the KeywordAnother valuable piece of advice from Dupuis is to try both the singular and plural forms of the same keyword because this leads to different Google Autocomplete predictions. Take one more look at the predictions for the “chicago _ photographer” keyword: And now look at the predictions for the “chicago _ photographers” keyword: As you can see, the predictions are different, so try both forms of the same keyword. Online Reputation ManagementThis tool is also useful for researching results about your branded terms, such as company, executive, or product names. Google Autocomplete can present a serious threat to your public image if an unflattering search term appears in the predictions using your brand terms What can you do if you find yourself in that situation? You have several options: Address the ProblemIf the unflattering prediction refers to something true, fix the problem. The resolution won’t make the autocomplete issue go away immediately, but if the problem is solved, then over time, people will forget about it and stop searching for it. As the volume for that search term goes down, it ultimately will drop off the prediction list. Work on Your Brand ImageAgain, if the prediction is about an actual incident, you can help people forget whatever happened faster by giving them something positive to focus on. For instance, you can feature loyal customers on your website, do a giveaway, or organize an event. Even directly engaging with your customers on various social media platforms can go a long way towards creating a positive brand image. Other Ways to Use Google Autocorrect ResearchGoogle Autocorrect is a simple tool — but it can be quite powerful. From keyword research to maintaining your reputation, those suggestions can super-charge your digital marketing efforts. In addition to finding popular keywords, there are several other areas where Google’s suggestions can be useful concerning SEO. Uncover Key Words for Local SEOGoogle Autocomplete can also provide suggestions for local SEO searches you might not have considered. Say you are looking to rank the website of a coffee shop in Denver — would you just target “coffee shop Denver”? Or do people use neighborhoods, cross streets, or even zip codes? Google Autocomplete will tell you what terms people search when looking for a coffee shop in Denver: Looking at this example, what can we learn? Denver Tech Center is a business and trading center in the southeast portion of Denver, Colorado. It’s a popular destination for business workers, so if your shop in that area, you’d want to include Denver Tech Center in your key terms list. Denver Airport shows up on the list, so if the shop is near there, you’d want to target that term as well. Google autocomplete shows several major landmarks (including the airport), so you will want to research if your shop is near any popular locations, such as a museum or shopping center. There are also listings for Denver, NC, and Denver, PA, which means it’s probably a good idea to include the state. It’s easy to assume you know what people will search — but it’s worth the few seconds it takes to check and see what inspiration Google autocomplete might offer. Create a User-Friendly E-commerce WebsiteEcommerce is big business — according to Oberlo, more than 2 billion people make online purchases annually. Despite many online shoppers, there’s also a stiff competition to get shoppers to your site. Using autocomplete to find key terms to target is just one way to use the feature to create a better ecommerce store and create a user-friendly site. Let’s say your e-commerce sells shoes, clothing, and accessories. Your goal is to make it as easy as possible to find what they want and make a purchase. Google Autocomplete can help by:
User experiences can impact search rankings, so making a user-friendly site should be a top priority. Get Inspiration for Content TopicsGoogle Autocomplete features searches that people make regularly. Targeting any of those terms or phrases is going to drive traffic. (At least it will if your content is good!) Here are a few suggestions for getting content inspiration:
Content marketing is a critical part of SEO, so finding topics that users are searching for can improve the ranking for specific pages and a site. ConclusionGoogle Autocomplete isn’t just a neat user feature that allows you to complete a search term without typing it out. You can also use it to discover valuable long-tail keywords that you wouldn’t have thought of yourself. Of course, it can also wreak havoc on your life if an unflattering prediction appears next to your name or your company’s. It’s wise to keep an eye on what shows up on Google Autocomplete so that you can address a problem immediately. Just don’t make a bad situation worse by using black hat techniques. It’s not worth it. How do you use Google Autocomplete for SEO? The post How To Use Google Autocomplete for SEO appeared first on Neil Patel. SEO via Neil Patel https://neilpatel.com September 25, 2020 at 08:01AM
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Is Amazon about to eat Google’s lunch? https://ift.tt/331kGzg The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic. Please visit Search Engine Land for the full article. SEO via Search Engine Land https://ift.tt/1BDlNnc September 25, 2020 at 07:30AM
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Buyer-Centric Content: How to Write Content for TOFU, MOFU & BOFU via @mansidhorda https://ift.tt/33WrzBf Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas will love reading. What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey. The purpose of any content marketing strategy is to push a prospect further down the marketing funnel and ultimately converting a prospect into a lead and a lead into sales. Your prospects should convent into a normal lead, then into Marketing Qualified Leads (MQLs), proceeding to convent into Sales Qualified Leads (SQLs) and finally into actual sales. The key to all successful content marketing or inbound marketing is not to think of a buyer journey at a subconscious level. You have to bring it out from back of the mind to the front. All content must be created for the TOFU, MOFU, and BOFU stages – meaning Top of Funnel, Middle of Funnel, and Bottom of Funnel. Advertisement Continue Reading Below This is the kind of content that will work. Buyer Journey-Driven Content StrategyA content strategy does not exist in a vacuum. The success of your strategy and content assets is dependent on the users’ need for such assets. They will only go through it and engage with it if they think it is useful for them. This is why it is important that you adopt a strategic and buyer-centric approach toward content. Do not create content for the sake of it; such content might deliver immediate value, but over the long term, will offer diminishing returns. You don’t want that to happen, do you? So, let’s discuss all the funnels from a content perspective and look at the various types of content, that should be a part of TOFU, MOFU, and BOFU. Top of the Funnel ContentThis is the awareness stage. This is the time when your target personas are at the research stage. They are facing a particular problem and searching for information related to that problem and its solution. Advertisement Continue Reading Below They are sifting through tons of information available online; a large chunk of this information is provided by your competitors. The competition is tough. This is the time when you should ensure they are able to come across your content assets. So, what are these assets? These include your website, website blogs, guest blogs, infographics, and anything else that you think will help attract more traffic to your site. In order to improve the visibility of these assets, your content creation must tie in with your SEO and online marketing efforts. Companies that blog, attract 55% more visitors than those that don’t. This is a huge difference, especially when you are trying to generate more awareness for your products and services. Remember, your customers want to be more aware and you want to ensure more awareness as well, from a business point of view. So, the scenario is ripe for engagement – all you need to do is hit your audience with the right content. Middle of the Funnel ContentThis is the consideration stage of the buyer journey wherein, your “awareness” assets have started to work for you. Visitors are flocking to your site, but now what? Not all of them are your leads. Do you know what is the average landing page conversion rate? It is 2.35%. Yes, it is that low. If your website attracts 100 visitors, chances are that only 2 visitors will convert into leads. But even this figure comes with its own preconditions. The conversion happens only if visitors see your products/services as an ideal solution for the problem they are facing, or fits their interests and preferences. Advertisement Continue Reading Below Your job is to tell them, “Yes, this is the solution, you want.” The content that helps convey this message includes:
These and other types of content that can explain:
End Game: Bottom of the Funnel ContentAll content leads to this. This is the stage when your leads are ready to become your buyer. They want to buy the products/services from you but require one final push. Advertisement Continue Reading Below Your content must convince them they are making the right decision. This hopefully will guarantee a buying outcome for your business. This is the time when you need to capture the potential customer’s attention and not let it go. Start pitching offers to them. These offers could be:
No, this is not the time when you ask your salespeople to contact the lead. You must push the kind of content out that helps them make the right decision, and then ask the sales team to connect with leads. Assets like:
Advertisement Continue Reading Below Anything else that can make leads click on the buy button should be a part of your content asset list for BOFU. Here, you can mix up your content, because an asset like case studies can also help convert fence-sitters into customers. ConclusionThe next time you start thinking of creating content, ask yourself why you are creating that particular piece of content. At which point of the buyer journey will the prospect read that content? The answer to this question will help you create content that works. More Resources: Image Credits Featured Image: Created by author, September 2020 SEO via Search Engine Journal https://ift.tt/1QNKwvh September 25, 2020 at 07:03AM
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Google My Business SAB & Virtual Offices Guidelines Updated https://ift.tt/3j3yQWp Over the past couple of weeks Google has been making updated to its guidelines around service area businesses (SABs) and virtual offices in terms of their Google My Business use. Joy Hawkins documented a lot of the changes but here is a short summary. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 September 25, 2020 at 06:42AM
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How to Keep Your Google Ads Costs Under Control https://ift.tt/333jSdn Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a cost-effective way. SEO via SEMrush https://ift.tt/1K8Zzbp September 25, 2020 at 06:40AM Google: The Context Around Links Is Secondary But Anchor Text Is Primary https://ift.tt/307j3OF You know that many uses of anchor text on links around the web do not say much about where it is linking to. There are tons of "click here" links or other links that are not descriptive. Mihai Aperghis asked John Mueller of Google about the context around a link and how Google treats that. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 September 25, 2020 at 06:31AM
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Google Local Inventory Ads Gain "Pickup Later" Feature https://ift.tt/3hZGY8V Google announced that it is expanding its local inventory ads to support the option for stores to show a "pickup later" option. So you can show when the item is available for pick up in the store. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 September 25, 2020 at 06:21AM
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Ginny Marvin Is Leaving Search Engine Land & SMX https://ift.tt/3kM9Cw3 Ginny Marvin is leaving Third Door Media, you know the company behind Search Engine Land, SMX and more. She announced it a couple of days ago and the company is already looking for a replacement. SEO via Search Engine Roundtable https://ift.tt/1sYxUD0 September 25, 2020 at 06:11AM
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B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook https://ift.tt/32Y3OcS US B2B Digital Advertising 2020 B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, according to newly-released forecast data of interest to digital marketers. eMarketer The 'Purpose Gap' Facing Many B2B Brands 86 percent of senior-level B2B professionals see clear brand purpose articulation as important, however just 24 percent see activated purpose within their organization — two of several insights of interest to online marketers in new survey data from the Association of National Advertisers (ANA) and others. MarketingProfs How Bad Data Hurts B2B Companies 88 percent of B2B marketers see quality data as important in executing a successful account-based-marketing (ABM) strategy, while some 27 percent aren't certain how much of their data is accurate, according to recently-released survey data. Demand Gen Report Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year The use of chatbots in conversational marketing has risen 92 percent year-over-year, while live chat usage expanded by some 35 percent and social media interactions grew by 31 percent over the same period, according to recently-released survey data. Adweek Facebook launches Facebook Business Suite, an app for managing business accounts across Facebook, Instagram and Messenger Facebook has rolled out its tool for businesses to manage multiple Instagram, Facebook and Messenger profiles and pages in a unified location, with the release of its Facebook Business Suite utility, featuring post scheduling, ad creation, and insight data, the social media giant recently announced. TechCrunch Global brands advance towards 'holy grail' of cross-media measurement An ambitious global cross-media measurement proposal framework featuring a new publisher log-based solution utilizing Virtual ID (VID) has been put forth as part of a major push by the World Federation of Advertisers (WFA) and brands, the WFA's Cross-Media Working Group recently announced. The Drum Google Combines Custom Affinity and Custom Intent Into Custom Audiences Google has rolled out changes giving advertisers new Google Ad audience features across display, YouTube and discovery campaigns, refining and combining previously separate audience intent and affinity tools, the search giant recently announced. Search Engine Journal LinkedIn launches Stories, plus Zoom, BlueJeans and Teams video integrations as part of wider redesign LinkedIn (client) has rolled out its ephemeral video and photo LinkedIn Stories feature, expanded platform search functionality, and video chat for direct messaging — three of an array of new additions of interest to digital marketers, the firm recently announced. TechCrunch New open source robots.txt projects Google has released a specification testing tool for websites seeking to adhere to its Robots Exclusion Protocol, along with a parsing and matching utility for improved robots.txt web crawler indexing information, the search film recently announced. Google Webmaster Central Blog What Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase Behavior? 68 percent of B2B buyers say that their purchase cycles have lengthened since 2019, with the most common buying journeys lasting between one and six months, while 53 percent consider web search a top research method, followed by 41 percent who consider vendor websites a top evaluation method, according to recently-released data. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “lifestyle brands” by Marketoonist Tom Fishburne — Marketoonist Overwatered Houseplants Hoping Woman Goes Back to Work Soon — The Hard Times TOPRANK MARKETING & CLIENTS IN THE NEWS:
The post B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook appeared first on Online Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/2wiHYzh September 25, 2020 at 05:30AM |
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