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Google My Business Photo Bug Prevents Photos From Showing On Google Maps http://bit.ly/2sQsnpa Joy Hawkins posted in the Local Search Forums that a bug with Google My Business is causing photos that were recently uploaded via Google My Business by the owner not to be able to be seen in Google Maps by searchers. There is no ETA for a fix, but she suspects it will be fixed by the end of this week. SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 January 28, 2019 at 07:22AM
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Amazon advertising attribution: Here’s how it works https://selnd.com/2Un7pdb Amazon is complex. Amazon Advertising is really complex. And Amazon Advertising Attribution – well, that’s another level entirely! Amazon Sales Attribution is when Amazon assigns credit for a sale to a specific campaign. For example, when a user clicks on one of your ads and buys a product within a certain time period such as 7 or 14 days, the “sale” is attributed to your campaign. There are three different dashboards you can use to advertise on Amazon.
Amazon tracks attribution differently depending on the platform you’re using. Oh, you thought this was going to be easy? Think again! Here’s what you need to know: Seller Central attributionSponsored Product (SP) Campaigns
Note: Product ASIN targeting attribution falls under the same rules as SP. Sponsored Brand Ad (SBA) campaigns:
“Brand Halo” gets very tricky. If you are a brand that has listings with different variations of your brand names, Amazon will attribute ANY sale from ANY of those brands, including sales made by anyone on Amazon who sells products under your brand. For example, here are two toys owned by Mattel. One has the brand name “Mattel” and the other “Mattel Games.” If both of these products are in a single campaign, Amazon will attribute any sale to any product with EITHER brand name. So if Mattel just wanted to see performance on its “Mattel Games,” Mattel would not be able to do that in this case because it would pull in data on any Mattel-branded product on Amazon… not necessarily only Mattel Games. Brand Halo gets even more complex for licensed brands such as Disney Princess. They license the rights out to many different companies to make products around its brand, Disney Princess. In the three examples below, you can see that each of these products are technically Disney Princess products, but their respective brand names are different: “Disney,” “Hasbro” and “Lego.” If Disney were to serve an ad targeting these three products, Amazon would attribute a sale after a click was made for ANY product in EITHER of the three brands. This means that if someone clicked on a Disney Princess ad, with these products in it, and later bought a Minecraft Lego set, Amazon would attribute the sale to Disney’s ad, even though Minecraft has nothing to do with Disney. It is simply because the Minecraft product has the “Lego” brand name in it. Advertising Console attribution, Formerly AMSThe first thing you should know is that the attribution for the Advertising Console differs from Seller Central, even though many of the ad types are the same. Across the board, all the units in the Advertising Console work on Amazon’s Brand Halo attribution, whereas in Seller Central, only Sponsored Brand Ads work on Brand Halo. Sponsored Product campaigns
Sponsored Brand ad campaigns
Product Display ads
What happens if there is a promotion?In either Seller Central or the Advertising Console, attribution is treated the same. Any discounts that are applied before the customer enters the checkout phase are applied and taken out of the attributed ad revenue. But if the discount was applied during the checkout process, Amazon still reports the full retail price as the sale. Here is an example:
Amazon DSP, formerly AAPThere are a few different ways that Amazon attributes sales in the DSP platform, Amazon’s display advertising platform. First, if you are advertising a product sold on Amazon, there are two types of reporting metrics or values to measure your return on ad spend: Product Sales and Total Sales. Product Sales only tracks the ASINs you provide to Amazon for conversion tracking purposes. There is NO Brand Halo attribution applied here. Amazon currently has to manually approve each list of ASINs you provide to them to verify they are indeed yours. Other info to note:
Total Sales tracks sales on the ASINs provided to Amazon for conversion tracking AND all Brand Halo sales from the brand names included in the tracked ASIN list. If Dyson were to give Amazon a list of all their ASINs and they all had the name “Dyson” in the brand field, then their Total Sales value should be clean. If a brand gave a list of ASINs with 10 different brand names, like the licensed brand example we mentioned above, then Total Sales would be skewed because Amazon would attribute ANY sale from ANY of those brands in the list, even if you weren’t tracking those ASINs. Other info to note:
With Amazon DSP, you can also serve ads sending traffic OFF-Amazon. You can track the number of conversions attributed to the ad campaign but not the dollar amount or type. The same 14-day-attribution applies. Let’s close this downNow that your eyes have rolled back into your head, let’s close this article down! All in all, Amazon’s attribution is complex and not necessarily front and center. It’s important to understand not just the numbers, but also the attribution behind the numbers so you can get a complete sense of how your advertising is really performing to your specific goals. As a closing gift, here is a quick summary table to keep in your back pocket: Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here. About The AuthorTrevor George is founder and CEO of Blue Wheel Media, a digital marketing agency. He is also the President of Trevco, a leading licensing company. Trevor is one of the largest 3rd Party sellers on Amazon in the U.S., catapulting Trevco into an 8 figure business on Amazon in less than 2 years. Trevor puts a heavy focus on the Amazon Advertising division at Blue Wheel Media, which has helped major global brands achieve massive scale through an advanced strategy called “search term isolation” coupled with technology. Over the past decade, Trevor has helped drive numerous digital marketing initiatives which resulted in American Business Awards wins for Blue Wheel: 3X Marketing Campaign of the Year in 2018, Company of the Year in 2017, and Most Honored Interactive Agency, their Grand Stevie, in 2017. SEO via Search Engine Land https://selnd.com/1BDlNnc January 28, 2019 at 07:18AM Google Officially To End Some Old Search Console Features http://bit.ly/2FXzSn5 I reported on Friday that Google will be deprecating some or all of the old Search Console features so they can focus more on the new Google Search Console. Well, Google made it official by posting a blog post on the news on the Google Webmaster Blog. SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 January 28, 2019 at 07:14AM
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7 Tips That Will Help You Optimize Your Keyword List for SEO by @alexanderkesler http://bit.ly/2RUCJ6j Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optimization is not always straightforward. Google’s algorithms grow more sophisticated constantly, and your old bag of keyword tricks becomes less and less effective. Still, keyword optimization is an essential part of any successful content marketing strategy – it’s just more nuanced now. Best practices change from year to year based on Google’s changes and user habits. This list will help you keep your content among the top results and bring in more visitors. 1. Map Your Keywords to the Buying JourneyNot every potential customer starts their journey with the exact product they want in mind — just like not everyone needs to do extensive research. Your keywords should be targeting everyone whose interests match the content on your website. Just make sure to map their stage of the buying journey to the appropriate page. Awareness StageCustomers in the awareness stage are trying to pinpoint a solution to their problem or what type of product/service satisfies their need. For this type of search, consumers will use general terms, such as “how to stay fit” or “what should I feed my dog”. When mapping your keywords to this stage, you should create pages that answer common questions related to your offerings and simply inform the reader as opposed to selling something. Consideration StageYour audience is already looking for a specific solution and evaluating options in the consideration stage. This means it’s time to build trust and convince your prospects that your solution is the right one. To attract these types of buyers, focus your keyword selection on the value of your solution. The Decision StageIn this stage your customers have direct commercial intent. At this point, you should use keywords like “buy,” “order,” “demo,” and so on. Then, it’s up to your content to turn that prospect into a new customer. 2. Use a Keyword Optimization Checklist to Build Your ListsKeeping track of every aspect of keyword optimization can be overwhelming. Every section of your website should be taken into account, from subheadings to meta titles. That’s why having a checklist is essential. Having a structured workflow makes your job much easier. That’s why you should follow a plan when you’re working on your keyword list. Here’s a short list you can use to get started and create your own workflow:
3. Pay Special Attention to Mobile KeywordsPeople don’t use the same queries to search across all platforms. As a result, the most popular keywords can change depending on the device the user is searching from. On mobile, in particular, the queries tend to either be shorter due to the less comfortable keyboard or much longer because of voice search (for example, “coffee shop paris” versus “where is the nearest coffee shop?”). Make sure you take both versions into account when optimizing for smartphone and tablet users. Another important aspect to note is that location is a huge component of mobile searches. In fact, according to Google, 94 percent of users search for location-based info. That means that, if you have a brick-and-mortal location, you should pay special attention to keywords like “near me” and “nearby.” Also, optimize your Google My Business page and make sure your NAP information is accurate so your company shows up when users are looking for businesses in your niche. 4. Conduct a Keyword AuditEven if you used a checklist to come up with new keywords, it never hurts to bring in a third party to check your work. This is where online SEO auditing tools like Woorank and SEO Site Checkup come into play. Such tools check your on-page SEO, off-page SEO, and even your website’s mobile usability. Most of them also identify issues like broken links and defective webpages. Plus, many SEO audit tools also give recommendations to improve site visibility and ranking. You can also conduct audits periodically on old content that’s still ranking for a solid number of keywords, but might need an update to perform better. This is a great way to rediscover old hidden gems and get them to drive better traffic. After all, just because the content is a bit older doesn’t mean it’s completely useless. 5. Keep an Eye on Keyword TrendsA trend can lead to a big boost in traffic if you know how to leverage it. Plus, if you get on board ahead of time, there’s less competition compared to more general keywords. Some keyword research tools, like Soovle, can identify the trending words of the day for you. If any of them are relevant to your niche, add them to your list. Just don’t forget to clean up the list every once in a while so that your previously trending keywords don’t pile up. This strategy can give you a short-term boost while you’re waiting for your long-term content to take off. Google Correlate is one of the best ways to discover seasonal trends and come up with fresh keyword ideas. This lesser-known tool reveals keywords with similar time-based or regional search patterns to the search query you provide. 6. Don’t Underestimate Long-Tail KeywordsVoice search is becoming increasingly popular, now that virtual assistants like Siri, Cortana, and Alexa are becoming more mainstream. Many users now prefer to use their voice to find what they’re looking for instead of typing. This applies especially to mobile devices and even TVs. But if you aren’t adjusting your keyword list to these new trends, you’re missing out on this audience. To give you some perspective, a study of 1.9 billion keywords found that 29.13 percent of keywords with 10,001+ monthly searches are made up of three or more words. One surefire way to make sure you’re capturing the voice search audience is to employ more long-tail keywords. When speaking, users are more likely to ask questions like “What are the best lead generation companies in the US?”, as opposed to typing in “best lead generation companies US.” Keep this conversational tone in mind when selecting keywords to make sure that your content appears in voice searches. 7. Track Your Internal Site SearchSome of the best keywords might have been right under your nose this whole time, specifically on your own website. Looking at these queries can help you learn about how people are using your site and get keyword ideas that you’d never think of otherwise. Plus, if you find that some searches are followed by the customer leaving the website, you can create content that matches those terms. ConclusionKeyword research is one of the highest return SEO activities — and these seven tips should give your traffic a significant boost. And even if you’re already following best practices and your lists are constantly updated, experimenting can yield surprising results. So the next time you manage your keyword list, use these guidelines to breathe some new life into your strategy. Who knows, maybe you’ve been missing out on some profitable keywords! More Resources: Subscribe to SEJGet our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! SEO via Search Engine Journal http://bit.ly/1QNKwvh January 28, 2019 at 07:14AM Google Investigating AMP Errors & AMP Pages Not Showing In Search http://bit.ly/2Ui9as4 Over the past few days or so, Google has been having issues showing AMP pages in the search results. I've been hearing reports on social media around publishers seeing their content show up in Google search labeled as AMP and then that content goes missing. Also, Google has been sending out AMP errors to many folks via Search Console. SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 January 28, 2019 at 06:51AM
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Google Tests Bolding Content In Knowledge Panels http://bit.ly/2CNx4Vs I cannot replicate this but some searchers are seeing Google bold the query they used in the knowledge panel blocks. Both Valentin Pletzer and Mordy Oberstein posted examples of this on Twitter. Again, every time I try to replicate it I come up empty handed, without any bold. SEO via Search Engine Roundtable http://bit.ly/1sYxUD0 January 28, 2019 at 06:42AM
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Google Discourages Use of Disavow Tool. Unless You Know the Bad Links by @martinibuster http://bit.ly/2B7AzpL In a Webmaster Hangout, Google’s John Mueller stated in clear terms that the “vast majority of sites” do not need to use the disavow tool. He noted that Google actually hides the tool and makes it hard to find in Google’s Search Console on purpose. The reason is because the tool is primarily useful if you know the links are bad because you or your SEO are responsible for the bad links. John Mueller Says Disavow Links You Paid For or Unnaturally GainedGoogle’s John Mueller recently tweeted that publishers should not worry about random low quality links that websites tend to acquire. Every site that ranks for anything tends to acquire random low quality links. Below I explain why these links don’t matter. Here is what Google’s John Mueller tweeted about disavowing links:
What are spammy Links?Spammy links are defined as low quality links from spammy websites. Sometimes they can link to a site with very bad anchor text. Some SEOs suggest that these links could have a negative effect on rankings. Google however has consistently said that for most websites those links will not hurt rankings. The reason is because link algorithms are able to distinguish between bad links and normal links. For example, link ranking algorithms tend to create maps of the web that isolate spam sites, reducing in what’s called a Reduced Link Graph of sites that don’t have any spammy type sites in them. In these kinds of algorithms, bad pages linking to good pages become isolated because no quality pages link back to them. Link communities (both spammy and legitimate) are formed by sites that link to each other. Virtual links called Latent Links are also formed. For example, if site A links to B, and B links to site C, then a Latent Link between site A and C is created. These kinds of latent links are used to further reinforce the link structure between good pages and bad pages. No Need to Disavow Random Spam LinksMany publishers believe they must identify low quality “spammy” links and disavow them. They believe that failure to do so can cause a site to lose rankings. But Google never recommends this practice. Google says it is not necessary. Googler’s have been consistent that the the disavow tool is not necessary for the vast majority of sites. This likely means you. Furthermore, if you understand how links form communities and make it easier to identify normal links from bad links then it becomes clear that the only time to disavow links is if you know a link is bad or manipulated because you or your SEO created it. Should Low Quality Links Be Disavowed?The concept of disavowing random “low quality links” isn’t mentioned or discussed on Google’s official Webmaster Help pages. There are no official Google pages that make reference to disavowing random low quality links. The 100% true fact is that Google does not anywhere recommend disavowing random low quality sites that you have nothing to do with. What Links Should be Disavowed?Google’s official web pages makes it clear that low quality links that you or your SEO are responsible for should be disavowed. Google is clear and without ambiguity about this point.
Google is Consistent About the Disavow ToolThis is in line with Matt Cutts’ guidance in 2012. Matt encouraged publishers to use the tool to disavow spammy links that they were directly responsible for. According to Matt Cutts, when asked who should use the disavow tool:
Google’s John Mueller Reaffirms Proper Use of DisavowMost recently, Google’s John Muller stated that for most sites the disavow tool is not necessary. In fact, the disavow tool is so unnecessary Google purposely made it difficult to find in the Google Search Console (Watch the Webmaster Hangout here) . “…I think for the vast majority of sites that kind of have that normal mix of things where like you followed some bad advice in the past, and it’s like you moved on and things are pretty natural now, then they really don’t have to. That’s kind of the goal with all of this. And that’s why the disavow tool isn’t like a main feature in Search Console. You kind of have to look for it explicitly. That’s all done on purpose. Because for most sites you really don’t need to focus on links that much. What I kind of do like about the disavow tool though is that if you’re worried about this you can still go there and be like ok, I know there is like these handful of things that we did a couple of years ago and I’m really worried about that. Then disavowing them, from my point of view is not a problem. I wouldn’t go out and specifically search for all of that stuff. But if you know about it and you’re really worried about it, then you can kind of take care of it.” Anecdotal Reports of Disavow Tool HelpingIn the normal process of ranking losses and recoveries, there is in general a ten to fifteen day window in which a site that loses rankings may experience the return of their rankings. In some cases it could be up to thirty days. The reason is because Google sometimes refines the changes made to it’s algorithm in order to minimize false positives. Publishers who file a disavow file regarding random links within this time period may experience a false correlation between the filing of their disavow and rankings returning. Use the Disavow Tool for Actual SpamThe takeaways here are:
More ResourcesImages by Shutterstock, Modified by Author
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How to Set up Google Tag Manager for Better PPC Tracking by @timothyjjensen http://bit.ly/2Upst2Z Proper tracking is crucial to the success of any PPC campaign. If you aren’t tracking conversions correctly, you won’t have the right data flowing into ad accounts to make informed decisions about keywords, ad copy, and audiences. Unfortunately, implementation can be a barrier for accounts of all sizes. An overworked developer or a bureaucratic IT department can take weeks to add a simple Google Ads conversion code. Thankfully, Google Tag Manager provides a solution to save time and back-and-forth communication when implementing tracking codes. Once a single code has been installed on the site, PPC marketers can then have full access to add as many ad platform tags as they need. This article will walk you through how to set up Google Tag Manager (GTM) and deploy tags for major ad platforms. Setting Up Google Tag ManagerIf you haven’t yet created a GTM account, start here. The interface will walk you through setting up a new account. Within your account, you’ll also need to create a container for your site. Generally, you’ll want to name this the domain name where the GTM container will be used. Select Web and click Create to start your account. Next, you’ll see a box appear containing the code to add to your site. You’ll need to add the first snippet of code toward the top portion of the site and the second snippet right after the opening tag. Note that if you use WordPress, you can also install GTM using this plugin. Some other CMS platforms have built-in GTM integration; check with your provider’s support if you’re unsure where to go. Checking Tag InstallationTo double-check that GTM is installed properly, install the Google Tag Assistant extension in Chrome. Now, navigate to the page you wish to check and click the extensions’ icon in your browser bar. You should now see Google Tag Manager listed, along with any other active tags for Google products.
You can click on the tag to see more details about errors for troubleshooting. 1. Implementing Google Ads TagsFor Google Ads, you can deploy both conversion and remarketing tags through GTM. First, we’ll implement a conversion tag. Adding a Google Ads Conversion TagNavigate to your desired GTM account and container. On the overview screen, select Add a New Tag. In the window that appears, click in the Tag Configuration to choose a tag type. Select Google Ads Conversion Tracking. Now, go to your Google Ads account in another tab or window to grab the Conversion ID and label. Click the Tools icon on the top menu and select Conversions. Next, either create a new conversion or click an existing one to edit. Under the Tag Setup section, select the option to Use Google Tag Manager. You’ll now see the Conversion ID and Conversion label. Copy these and paste into the respective fields in your GTM tag. Next, add a trigger to determine where your conversion tag fires on the site. Of course, what you define as a conversion will vary from site to site, and the setup will be different for each. In this instance, we’ll set up a conversion to fire on a “Thank You” page, assuming that a user sees this page after submitting a form. Click within the Triggering section to begin setting up your trigger. Within the window that appears, click the Plus (+) button in the upper right to add a new trigger. Name the trigger based on the specific conversion point you’re wanting to track. Click within Trigger Configuration to select the type of trigger. For this example, we’ll select Page View to track all hits to a certain URL. Select Some page views so the trigger only fires on defined pages. Next, use the section below to define where the trigger will fire. We’ll set up a rule for a Page Path that contains /thank-you. Save your trigger, and save your tag. For now, your edits will live in your workspace within GTM. Note that to push any GTM edit live on your site, you’ll need to click Submit and then Publish. Next, we’ll add a remarketing tag. Adding a Google Ads Remarketing TagCreate a new tag in GTM and select a tag type of Google Ads Remarketing. Now, you’ll need to find your remarketing tag in your Google Ads account (or enable it if you haven’t done so). Navigate to Tools > Audience Manager from the top menu. Next. select Audience sources from the left menu. If your Google Ads tag is already active, click Details; otherwise, you’ll see an option to create your tag. On the Details page, scroll to the bottom Tag setup section and click it to expand. Next, click Use Tag Manager at the bottom of that section. You’ll see a box appear with your Conversion ID, which you can then copy and paste into the corresponding GTM box. Note that you don’t need a Conversion Label for a remarketing tag. Next, click the “Triggering” section to choose where your remarketing tag should fire. If you simply want to include the tag across your entire site, choose All Pages. You can also set up triggers to fire the code only on select pages if necessary. Finally, save your tag, and don’t forget to publish it live once ready! 2. Adding the Bing UET TagNow, we’ll cover setting up the Bing Ads tag in GTM. Create a new tag and select Bing Ads Universal Event Tracking as the tag type. Next, go to your Bing Ads account to obtain the UET ID. Navigate to Conversion Tracking > UET tags from the left column. If you haven’t yet created the tag, you’ll see a prompt to walk through setting it up. If the tag was previously set up, you can copy the Tag ID from the table. Paste the ID into the proper field in GTM. For the default setup, you won’t need to adjust any of the advanced settings. Next, choose a trigger for where you want the tag to appear. Since the Bing UET tag is a global tag, you’ll most likely want to fire this on all pages. Once the global tag is in place, you can also add additional tags for event-based conversions. Use the same Tag ID, and select an Event Type of “custom.” Then, you can define parameters based on what you’ve set up in Bing for your custom conversion. To check the setup of the UET tag, you can use Bing’s UET helper Chrome extension. 3. Adding the Facebook PixelWhile the previous two platforms we covered have built-in GTM templates, Facebook Ads does not. Thankfully, GTM includes a Custom HTML tag as an alternative option, and Facebook offers a direct integration to make the setup process simple. To access your pixel from your Facebook Ads account, mouse over the menu from the top bar and select Pixels. If you haven’t yet set up a pixel, you’ll be prompted to do so. Otherwise, click Details on the proper pixel and Set up. Now, you’ll see a box with options to select a setup method. Click Use an Integration or Tag Manager and then select Google Tag Manager from the options that appear. You’ll now see a series of steps walking you through logging into your account, selecting the proper GTM container, and finalizing setup. To check the setup of the Facebook Pixel, you can use the Facebook Pixel Helper Chrome Extension. 4. Adding the LinkedIn Insights TagTo add LinkedIn’s tag in GTM, create a new tag and select LinkedIn Insight as the tag type. You’ll now need to grab the Partner ID from your LinkedIn Ads account. From within your account, go to the Account Assets dropdown on the top bar and select Insight Tag. You’ll now see the code for your tag, or be prompted to set the tag up if you haven’t done so yet. Look for the second line of code, which should look like the following (the number will vary): _linkedin_partner_id = “12345”; The number within the quotes is your Partner ID, so add that to the field in GTM. Now, add a trigger for all pages (or define any specific criteria necessary for where the tag appears or doesn’t appear on your site) and publish the tag live on your site. 5. Adding the Twitter Universal Website TagTo add the Twitter Ads tag to your site, create a new tag and choose Twitter Universal Website Tag as the tag type. Next, you’ll need the pixel ID from your Twitter Ads account. From the top menu in Twitter Ads, navigate to Tools > Conversion Tracking. On the page that appears, click “View code and installation instructions.” Now, you’ll see the code in a text box. Find the line of code that looks like the following (the final string in quotes will vary): twq(‘init’,’12345’); You’ll want to copy the string of characters within the second pair of quotes. Insert that string into the “Twitter pixel ID” field in your GTM tag. For the global pixel deployment, you shouldn’t need to customize any additional settings. Add a trigger for All Pages (or whatever pages you want the pixel to appear on) and publish it live. ConclusionGoogle Tag Manager can help to majorly simplify tracking tag deployment for organizations of all sizes. With the ability to add tags more efficiently, you can reduce unnecessary communication and save time for other priority tasks. If you haven’t yet worked with Google Tag Manager, start an account for free and begin setting up some tags for your ad accounts. If you’ve started with GTM but haven’t dug in very far, try out some new templates and set up some custom HTML tags. You’ll likely find using a tag management platform an improvement on previous methods of tag implementation. More Resources: Image Credits All screenshots taken by author, January 2019 Subscribe to SEJGet our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! SEO via Search Engine Journal http://bit.ly/1QNKwvh January 28, 2019 at 04:11AM
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Want to speak at SMX London? Here’s how https://selnd.com/2DD1AmB SMX London takes place on May 21-22 at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected to speak, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet. As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances of being selected. Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen. Use the form: The speaker pitch form (http://marketinglandevents.com/speaker-form/) is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain. Write it yourself and be specific: Lots of pitches come in that are not specific to the session. This is the most effective ways to ensure that your pitch is ignored. And this year, we’re no longer accepting pitches written by anyone other than a proposed speaker. If you’re a thought leader, write the pitch yourself… and make certain that it is 100% focused on the session topic. “Throw your best pitch:” We’re limiting the number of pitches to three per person, so please pitch for the session(s) where you really feel you’ll offer SMX attendees your best. You’ll be notified: Everyone who pitches to speak will be notified by email you are accepted or not. And don’t delay—the pitch forms for each session will close as sessions are filled, with everything closing the week of February 18. SEO via Search Engine Land https://selnd.com/1BDlNnc January 28, 2019 at 12:01AM |
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