RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe

Digital Trends News



German Court Orders Amazon to Stop Advertising 'Birkenstok' Sandals

12/30/2017

0 Comments

 
http://ift.tt/2Eift7Z

German Court Orders Amazon to Stop Advertising 'Birkenstok' Sandals

http://ift.tt/2Cso6wc

Photo: Getty Images

Amazon is no longer permitted to lure in customers who think famous shoe and sandal manufacturer Birkenstock is spelled “Brikenstock,” “Birkenstok,” “Bierkenstock,” or the like in Germany following a court ruling, Reuters reported this week.

According to Reuters, Birkenstock convinced a Dusseldorf court that Amazon had placed ads for the misspelled variants of its name via Google AdWords. The shoemaker worried that customers could be lured to buy counterfeit versions of their products, which in turn could damage their brand.

Advertisement

Birkenstock has long feuded with Amazon over fake versions of its footwear. It began the process of pulling its products from Amazon’s U.S. store in July 2016 over claims the retailer was turning a blind eye to rampant counterfeiting, per CNBC, and it’s doing the same regarding Amazon’s European division beginning in 2018.

“For us, Amazon is complicit,” Birkenstock CEO Oliver Reichert told Der Spiegel, Reuters wrote.

According to Fortune, the court ruling isn’t final and it might not do much to fight piracy anyhow since the majority of counterfeits don’t use comical misspellings to get listed on marketplaces, but simply copy the designs wholesale to an inferior standard. As Quartz noted, Birkenstock’s decision to remove products from Amazon has yet to result in the intended effect, since numerous resellers as well as Amazon subsidiary Zappos continue to list Birkenstock products.

[Reuters]





Digital Trends

via Gizmodo http://gizmodo.com

December 30, 2017 at 07:06PM


0 Comments



Leave a Reply.

    Categories

    All
    CPU News
    Intel News
    Processors
    Technology News

    Archives

    October 2020
    September 2020
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe