In another sign of scales majorly falling off of eyes where VR is concerned, games developer CCP Games — which made an big early bet on virtual reality gaming — is pulling the plug on two of its studios that had been working on VR titles.

The news was reported earlier by GamesIndustry.biz which obtained the following statement from CCP about the move:

CCP Games is restructuring its studio locations worldwide, driven primarily by reduced investments in virtual reality and an increased focus on PC and mobile games. This has resulted in a reorganization and centralization of its five studios across the world to three in Reykjavík, Shanghai, and London.

In the coming weeks, CCP will undertake the following proposed measures: The closure of its Atlanta studio with VR development moved to London, the sale of its Newcastle studio, and the elimination of a number of positions worldwide. The company´s Shanghai studio will be reduced and refocused to support growing business in China through local partnerships. CCP has provided severance packages and job placement assistance for all those affected.

There are no changes to ongoing plans for EVE Online and the company´s product pipeline is strong. In early October CCP confirmed continued development of its PC FPS game, ‘Project Nova’ and announced a new mobile game, ‘Project Aurora,’ both set in the EVE Universe. Both projects are on track and unaffected by these changes. CCP will announce additional game releases directly or through partnerships over the next 18 months across PC and mobile.

Two years ago, as the most recent hype wave was one again raising hopes around the tech, CCP announced a $30 million raise from Novator and NEA — specifically for developing VR games.

The veteran games developer was seeking a second act for its 12-year old MMORPG, Eve Online. Its early experiments resulted in EVE Valkyrie: One of the first game prototypes for the Oculus Rift. Another of its VR projects, Gunjack, targeted mobile VR.

CCP’s soon-to-be-shuttered Atlanta studio had also been working on a Playstation VR title called Sparc — which it described as “a unique physical sport only possible in virtual reality, in which players compete in fast-paced, full-body VR gameplay”.

While the company is not pulling out of VR development entirely, a statement from CEO Hilmar Veigar Pétursson makes it clear it’s pressing pause and conspicuously stepping back from its former positioning at “front and center in the second wave of VR” — as the commercial reality of very low consumer uptake and interest bites.

And this despite Pétursson sounding very bullish on the VR games market as recently as seven months ago — when the total addressable market was estimated at less than two million units.

“Today we have made tough, but important, changes to CCP in response to how we see the gaming market evolving in the coming years,” he said today. “We will continue to support our VR games but will not be making material VR investments until we see market conditions that justify further investments beyond what we have already made.”

Though he did go on to add that: “Our belief in the long-term transformative power of the technology remains strong.”

But belief in long term tech change is a world away from spying a viable business in the short term and directing your business resources to capitalize on a tangible opportunity.

VR may be very many things in the far-flung future. Right now, for many players, a viable business it’s not.

As we wrote this summer, this VR cycle is dead. Check back in five years. And be happy if you didn’t already bet the farm on an overhyped fantasy.

Stripe Atlas was launched by payments company Stripe last year to help small businesses set themselves up as a legal, incorporated business entity in the U.S. Now with “thousands” of entrepreneurs from 125+ countries using Atlas, Stripe is expanding it with a new feature as it hones its focus on being a platform for startup services. Companies that are signed up to Atlas (which costs $500) can now also use it to set up the legal paperwork and issue stock to founding teams.

Created in partnership with the legal firm Orrick, the basic service includes templates to generate, review, sign, and store stock issuance documents, based on “standard terms” in the startup world — which typically include four-year vesting and a one-year cliff. Anything more tailored requires a more enhanced service level (and extra fees).

The feature is also currently limited to founding teams, although Taylor Francis, who leads the Stripe Atlas program, notes that one update that Stripe might consider is expanding it to work for other employees, too. Stock options are one of the more talked-about aspects of people opting to take jobs at startups — the hope being that if it takes off, so does your bank balance. So widening the option out to the wider pool of employees could be a no-brainer detail to add into the mix for Stripe.

“We can see going down that other direction down the road,” Francis said in an interview.

The new service comes at a key time for Stripe. The company was valued at $9 billion as of its last funding round in November 2016, and while its CEO Patrick Collison has said the company is not aiming for an IPO any time soon, on the road to that day, it will be looking for more ways of diversifying and expanding its business model to fill out that hefty valuation. Positioning itself as a business services platform is one way for Stripe to do that.

Some of the logic behind Stripe launching Atlas goes something like this: it’s an effective way to onboard businesses who are perhaps not yet using Stripe’s core product of API-based payment services, but hopefully they will turn to Stripe for such a service as and when they do.

“We hope that [using Atlas] means they will be more successful down the road,” Francis said, “and if they then use some of our other products [like the payments API] that will be good for them, and us.”

Atlas itself costs $500 to join, with a chunk of that fee going towards the costs of filing forms and related legal work, Francis said, so for now it seems like there is less a focus on using it as a revenue generator for Stripe.

But longer term, Atlas has the potential to be a platform in and of itself — especially since not all the companies that will use will necessarily be commerce companies that generate lots of payments. Adding in the stock issuing service is one way of testing the waters for more features, and Francis confirmed that there will be more coming.

“There is nothing that we are sharing today but the way we are thinking about this is there are a whole bunch of barriers that get in the way for founders,” he said. “We are going to keep going down the list and see how many of these we can solve.”

This comes on top of a few other enhancements of Stripe Atlas and Stripe over recent months in aid of becoming more of a services platform beyond its basic payments offering. In April, Stripe opened Atlas to US-based companies (it initially launched as a service for companies outside the U.S.) — “Since that launch we’ve seen a skyrocketing in the number of Atlas users,” said Francis — and earlier this month the company launched a kind of content play, Stripe Atlas Guides, to start answering various questions founders might have.

If you want to know what further products we might see from Atlas, you can use the Guides as a guide. “They are very much a harbinger of what’s to come from Stripe Atlas,” a spokesperson told me.

And this month Stripe also launched a service called Elements to help its customers build customised check-out experiences, a la Shopify.

Alongside the stock issuing tool, Stripe is also adding a few smaller things, including a checklist for other practical items startups need to track after incorporating, like getting an accountant and an automated service for getting agent in Delaware (where all the startups are incorporated through Atlas). It said that it’s also working on automating more tasks on the list.

Today, Amazon Prime Video is launching globally for Xbox One, and will also be available on the new Xbox One X when it lands in stores on November 7.

The streaming app, which is the only place to watch Amazon Originals like Transparent and Mozart in the Jungle, is going live in Canada, Mexico, France, Italy, Spain and India.

In January of 2016, Netflix globally expanded its service to cover almost every country in the world, effectively becoming the only streaming service to do so. But in December of last year, Amazon Prime Video brought the competition to Netflix, expanding to more than 200 countries and territories across the globe.

With the launch of Amazon Prime Video to Xbox One, Amazon continues that expansion on a platform level.

This also comes at a time when Amazon Studios is expanding, moving the business to a new location in Culver City, CA. The company said it will increase hiring across new roles in creative, technical, marketing and legal, with 84 positions available on the Amazon Studios website.

Prime members who own an Xbox One can download the app immediately and stream for free, while customers without an Amazon Prime subscription can subscribe to Prime Video for $9/month. Folks from New Zealand and Australia can sign up for $2.99/month for the first six months and $5.99/month after that, while residents of Brazil can get in on the action for $7.90/month for the first six months and $14.90 after that.