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How To Be A Company that Amazon Looks Up To https://ift.tt/2Fqy2X1 You can’t argue with Amazon’s success. It’s not just about its bottom line or stock price. It’s about a company that has become a part of people’s daily lives. Its relentless focus on the customer has been, and continues to be, one of the reasons for its success. While most companies would like to have an Amazon-like focus on their customers, many fall short. That kind of customer service goes beyond the front-line customer experience. It’s in the company’s culture. It takes the willingness to forgo higher profits to invest in the customer experience. It starts with a leader, like Jeff Bezos, who makes the conscious and unwavering decision to give perfect customer service. Is “perfect” customer service possible? Maybe … maybe not. But consider a Bezos quote that gives you a peek into how he thinks: “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” Do you look up to Amazon? Do you admire how it has grown from a small Internet bookseller to the ginormous company it is today? Some of you reading this article might dislike Amazon. You may not like its business model. You may hate that it has become a disrupter to multiple industries. It’s your choice to do business with Amazon or not, but you can’t argue with its success. Like it or not, you can’t help but be impressed by what it has done – and in a relatively short period of time. So, let’s flip it around. What can you and your company do to be a company that Amazon would look up to and respect? That’s the question that was posed to Judd Marcello, EVP of Global Marketing at Cheetah Digital, a global marketing solutions provider who understands how to deliver a customer experience that even Amazon would admire. Below are some of the comments, along with my thoughts:
Would you like to be a company that customers love and other companies look up to? Use these ideas to do what you do best, moving forward and innovating, always keeping in mind that the customer has to be the focus. Remember, they are counting on you to be as good as any other company they do business with. Business via Forbes - Entrepreneurs https://ift.tt/dTEDZf April 29, 2018 at 07:51AM
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