E-commerce juggernaut Amazon just released word that this Cyber Monday 2017--November 27--was the single biggest shopping day in the company's history. It was also the biggest day ever for the small businesses who sell their wares through Amazon's platform. 

"Amazon customers shopped at record levels during the Turkey 5 (the five days between Thanksgiving and Cyber Monday), ordering hundreds of millions of products from toys to fashion to electronics and Amazon devices," stated Jeff Wilke, CEO Worldwide Consumer. "Customers ordered nearly 140 million items from small businesses alone."

Here's how the company fared:

  • Cyber Monday 2017 is now the single biggest shopping day in Amazon's history--with sales that exceeded the previous record breaker, Prime Day 2017. 
  • Amazon App orders on Cyber Monday 2017 increased more than 50 percent, worldwide year over year.
  • On Cyber Monday, the best-selling item was the Echo Dot.
  • Thanks in part to new lower prices on turkeys and Prime members receiving an even deeper discount this year, Whole Foods Market broke its all-time record of turkeys sold during the Thanksgiving season.

Besides the heavily promoted Echo Dot, what other product piqued shoppers interest this year?

Genetic testing kits.

"AncestryDNA was one of the top selling products on Amazon during Cyber Monday, selling 700 percent more kits in one day, than the entire holiday period last year," said Vineet Mehra, Executive Vice President & Chief Marketing Officer of Ancestry, based in San Francisco.