People are getting tired of The Donald's tweets.
According to a new report from digital agency Huge, the number of engagements (replies, retweets, likes) per tweet has dropped 66 percent in the three months since he took office.
The number of likes per tweet has seen a yuuuge drop since his first day as president: 72 percent.
What's going on? Are gems like these not captivating the public anymore?
Eventually, but at a later date so we can get started early, Mexico will be paying, in some form, for the badly needed border wall.
— Donald J. Trump (@realDonaldTrump) April 23, 2017
North Korea is looking for trouble. If China decides to help, that would be great. If not, we will solve the problem without them! U.S.A.
— Donald J. Trump (@realDonaldTrump) April 11, 2017
Before your faith in humanity is restored, engagement with Trump's tweets has dropped not because users are tired of his rants—it's because he's not ranting as much anymore.
The report breaks down Trump's tweets into three categories: agitated, calm, and prepared.
In the last three months, the percentage of his total tweets that were "agitated" dropped from 44 percent to 26 percent. Meanwhile, his "prepared" tweets—canned announcements most likely written by his staff—rose from 15 percent to 27 percent.
Essentially, he's tweeting less angry, off-the-cuff remarks, and more boring prepared statements, which is to be expected now that he's president.
I get why people aren't into it. Here, he threatens Canada, which is interesting because who gets angry at Canada?
Canada has made business for our dairy farmers in Wisconsin and other border states very difficult. We will not stand for this. Watch!
— Donald J. Trump (@realDonaldTrump) April 25, 2017
Now here is one of his "prepared" tweets.
I mean, he's barely threatening anybody. Snooze alert.
"In social media, nothing alienates a core audience faster than an inauthentic voice," the report said. "Watering down the president’s Twitter account with static and predictable prepared tweets has chipped away at its authenticity, giving its fans and followers license to look away."
Not being an unhinged, impulsive bully is ruining your brand, Donald Trump. But I have faith that you can fix that.