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New Instagram Resources For Small Businesses via @MattGSouthern https://ift.tt/3n5MXg6 Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed without users leaving the Instagram app. To help businesses navigate this new tool, and learn how to best utilize it with their Instagram page, a selection of resources are now available. ‘The Season for Shops’ Mini-SiteInstagram’s new mini-site is designed for businesses starting out with the platform’s shopping features for the first time. Businesses with an intermediate or advanced level of experience may already be familiar with what these resources cover. But let’s take a look at what’s inside just to be sure. Setting Up ShopInstagram provides step-by-step instructions for setting up a storefront. Businesses will have to use Commerce Manager to complete the setup of their shop. Instructions are provided for that as well. Advertisement Continue Reading Below Help GuidesAfter setting up a shop on Instagram, businesses can browse a selection of help guides for information on what to do next. Tagging Tagging products in feed posts, stories, and live streams makes it easy for people to shop as soon as they discover your products. Two guides are provided to help businesses learn more about tagging:
Collections Advertisement Continue Reading Below Users can browse through collections just like browsing through a product catalog on a website. To make this especially easy for businesses, an 8-page guide is provided with all the details on creating collections. Shopping Ads Again, the storefront itself is free to set up. Shopping ads are something extra businesses can use to reach a bigger audience. Three guides are provided to assist businesses with Instagram shopping ads:
Advertisement Continue Reading Below See all of Instagram’s guides in full in the new ‘Season for Shops’ mini-site. SEO via Search Engine Journal https://ift.tt/1QNKwvh September 30, 2020 at 10:37PM
1 Comment
Very informative article! The new Instagram resources for small businesses are indeed a game-changer. It’s great to see how Instagram is continuously evolving and providing tools that can help businesses reach their target audience more effectively. The tips and insights provided in this article are very helpful for anyone looking to leverage Instagram for their business. Thanks for keeping us updated with the latest developments!
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