44% of SEOs Serve Many Different Industries [POLL] by @rinadianewrites http://ift.tt/2lcJU4N Are you an SEO agency or consultant looking to serve a few more verticals to grow your business? Unsure how you’ll be able to manage several clients in different industries? Look no further because we’re here to help! We polled the Search Engine Journal Twitter community to find out how many verticals they serve. Let’s take a look at the #SEJSurveySays results. According to a survey sent out to Search Engine Journal’s Twitter audience, 44% say they serve a variety of different industries, 28% serve 2-4 vertical industries, and 28% serve just one vertical. Based on the poll results, a majority of the respondents serve many different industries. When you’re starting out, you may want to focus on only one or a few more verticals. This gives you time to test the waters, learn about your strengths and weaknesses, and identify your expertise. But catering to several verticals, especially when you’ve gained more experience as an SEO consultant or agency, grows your network and helps diversify your income. How to Manage Multiple ClientsIf you’re serving different industries, it’s highly likely you’re serving different clients, too. So how do you manage your clients and get things done? Here are a few tips that can help. Constant CommunicationCommunication is essential, especially when it comes to clients. From the start, let them know what you can and can’t do. Listen to your clients and understand what their needs and expectations are. Set goals together and keep them updated on the progress of these goals. When your project ends, talk to your clients to learn what went well and what you can improve on. Good communication gives you the opportunity to build healthy relationships with clients and may be the key to keep them coming back for years to come. Must-Read: Ten Indispensable People Skills SEOs and Clients Must Practice Daily for Successful Web Marketing Team CollaborationFor SEO agencies, it may be best to create a dedicated team for each client. But how do you get the best results from your team? Create an environment of collaboration and play off each other’s strengths. That way, you’ll have smarter campaigns and more efficient projects. Must-Watch: Managing In-House Relationships with Multiple Team Members (An Interview with Erin Everhart) Progress TrackingClients love reporting. They love charts, graphs, and any other visual representation of the project’s progress. This helps them easily understand where you are now and how much still needs to get done. But make sure you know what reports to send out, when to send them out, and how often to send them out. You wouldn’t want to annoy your clients by overloading them with unnecessary information. Must-Reads: Have Your SayDo you serve a specific vertical or multiple verticals? How do you manage different clients from different verticals? Tag us on social media and have your say in the next survey by checking out the hashtag #SEJSurveySays on Twitter for future polls and data. Image Credits Featured Image: urostomic/DepositPhotos SEO via Search Engine Journal http://ift.tt/1QNKwvh February 25, 2017 at 10:36PM
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Google Allo Chat App and Virtual Assistant Coming to Desktop by @MattGSouthern http://ift.tt/2lSlWQn Google’s messaging app Allo, along with its built-in virtual assistant, is coming to desktop. Until now there were no signs of Allo being anything more than a mobile app — but now we know it will soon be making an appearance on the big screen, so to speak. Nick Fox, Google’s VP of Communications Products at Google, broke the news on Twitter that an Allo desktop client is currently in “early development”. Fox also shared a screenshot, which you can see below: There are only a couple of things we can learn from the early build of Google Allo on desktop at this point. It appears to be a Chrome app and not one that’s built specifically for either Windows or Desktop. It supports Google Assistant both in chats with friends and in direct chats with the bot itself. Other than that there’s not much to be known about the desktop client at this point, not even a launch window. What has been known for some time is that Allo mobile app has struggled to catch on with the masses. Apparently Google has become wise to the fact that successful chat apps need to be available on multiple devices. This is true for Facebook Messenger, Apple’s iMessage, Skype, Slack, and virtually every other messaging app people use in their day to day lives. However, at this point we don’t even know if it will be available on multiple devices. Allo could still be tied to one device at a time — we’ll have to wait until it gets closer to launch to learn more. SEO via Search Engine Journal http://ift.tt/1QNKwvh February 25, 2017 at 03:36PM Googles iOS App Returning Accelerated Mobile Pages (AMPs) in Search Results by @MattGSouthern2/25/2017 Google’s iOS App Returning Accelerated Mobile Pages (AMPs) in Search Results by @MattGSouthern http://ift.tt/2lWemEK Google’s flagship app for iOS can finally surface AMPs in search results. One year after AMP technology being released, Google’s mobile app on one of the top two mobile platforms is now able to return the instant-loading pages in search. AMPs in Google’s iOS app will be marked with the familiar lighting bolt icon you’re used to seeing in mobile search elsewhere. With news coming out recently that AMPs are driving 7% of traffic to the web’s top publishers in the US, it’s clear the technology has momentum behind it. With new support for AMPs in Google’s iOS app it’s possible we could see this percentage spike over the coming months. Additional Updates to Google’s iOS AppIn addition to support for AMPs, Google has released a couple of other updates to its iOS app. When searching for local establishments, you can now filter results by “Top Rated” and what’s “Open Now”. So now you’ll never have to run into the problem of searching for pizza delivery only to find the pizza place you want to try closed an hour ago. In another update, the Google app now supports Gboard whether or not you have the alternative keyboard installed on your device. However, using Gboard is completely optional at this point. If you’re partial to the keyboard, or want to try it out without having to install it, it can be turned on and off from the app settings menu. Reception to version 23.0 of Google’s iOS app has been lukewarm thus far, with users reporting it’s now more cumbersome to delete search history, so take that for what it’s worth before deciding to update. SEO via Search Engine Journal http://ift.tt/1QNKwvh February 25, 2017 at 10:54AM Google Responds to Users Being Unexpectedly Signed Out of Their Accounts by @MattGSouthern2/25/2017 Google Responds to Users Being Unexpectedly Signed Out of Their Accounts by @MattGSouthern http://ift.tt/2lVRghu Have you been unexpectedly signed out of your Google account recently? You’re not the only one. In fact, there have been so many reports of unexpected sign-outs that Google has issued a public response to assure users their accounts have not been compromised. The issue with unexpected sign-outs reportedly began on Thursday night and carried through to Friday, affecting the many Google services which require users to be logged in. Google’s response is as follows:
This issue has also affected some Google Wifi and OnHub devices, causing them to be reverted to factory settings. The only way to fix that issue is to set them up again, says Google.
Google also confirmed on Twitter that account safety was not affected by this issue, and the company encourages everyone to try signing in again.
SEO via Search Engine Journal http://ift.tt/1QNKwvh February 25, 2017 at 07:12AM Googles Accelerated Mobile Pages (AMP) Account for 7% of Traffic to US Publishers by @MattGSouthern2/25/2017 Google’s Accelerated Mobile Pages (AMP) Account for 7% of Traffic to US Publishers by @MattGSouthern http://ift.tt/2lbeonI Adobe Analytics reveals AMPs account for 7% of traffic to top US publishers. This data is accurate as of December 2016 The post Google’s Accelerated Mobile Pages (AMP) Account for 7% of Traffic to US Publishers by @MattGSouthern appeared first on Search Engine Journal. SEO via Search Engine Journal http://ift.tt/1QNKwvh February 25, 2017 at 05:09AM Google Site Search to Shutter on April 1 2017 Here Are Some Alternatives by @MattGSouthern2/25/2017 Google Site Search to Shutter on April 1, 2017 — Here Are Some Alternatives by @MattGSouthern http://ift.tt/2laARBf Google will cease sales of its Google Site Search product on April 1, 2017. Current customers will still be able to use the product on their sites throughout the remainder of their license. The product is set to be completely removed from the web by April 1, 2018. This news was delivered via e-mail to Google Site Search customers:
Alternatives to Google Site SearchRegardless of how long the rest of your license is set to last, if Google Site Search is a product you value having on your website it’s best to start looking into some alternatives now before Google leaves you in the dust. Google Custom Search Some of the key differences involve Custom Search searching the entire web, as well as pages on your own site. There is no option to remove Google’s branding, and it comes with no tech support from Google. With that being said it is completely free to use, whereas Site Search was $100/year minimum. Google Cloud Search Amazon CloudSearch SEO via Search Engine Journal http://ift.tt/1QNKwvh February 25, 2017 at 12:12AM Ida Lewis Google Doodle marks 175th birthday of ‘America’s Bravest Woman’ http://ift.tt/2lkAfKs Today’s Google doodle marks the 175th birthday of Ida Lewis, a lighthouse keeper once hailed as “America’s Bravest Woman” for the numerous lives she saved from drowning. As the owner of the Lime Rock Lighthouse in Rhode Island, Google says Idawalley Zorada Lewis made her first save at the age of 12 and continued braving into the Newport harbor’s dangerous, cold waters to save drowning men and women all the way into her sixties. From the Google Doodle Blog:
Today’s doodle was inspired by an event that resulted in Lewis being awarded a Gold Lifesaving Medal from President Grant when she saved two soldiers who had fallen through ice in February of 1881. While many of the lives Lewis saved went unrecorded, Google says that day’s events were covered in local newspapers and, at least, one national publication. Designed by doodler Lydia Nichols, the doodle is a slide show made up of the following ten images highlighting Lewis’ actions and the accolades she received: The doodle leads to a search for “Ida Lewis” and is being displayed on Google’s U.S. homepage and on a handful of other International homepages. About The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 25, 2017 at 12:00AM Google’s Eric Kuan on How to Secure Your Website by @rinadianewrites http://ift.tt/2mvV5X4 Eric Kuan, Webmaster Relations Specialist at Google, joined #SEJLive this week, giving advice on the steps to take to secure your website. Eric also shared online tools and resources to keep track of website security issues, and shed light on what the future holds for SEO. The post Google’s Eric Kuan on How to Secure Your Website by @rinadianewrites appeared first on Search Engine Journal. SEO via Search Engine Journal http://ift.tt/1QNKwvh February 24, 2017 at 11:26PM SearchCap: AMP in search, search pictures and more http://ift.tt/2lCO5Kx Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP in search, search pictures and more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 24, 2017 at 07:00AM How to Make Information Architecture & SEO Work Together by @MrDannyGoodwin http://ift.tt/2lBmSYA Here's what happens to your SEO efforts when your IA sucks, some common SEO IA mistakes, and helpful tips on how to make your IA and SEO work together. The post How to Make Information Architecture & SEO Work Together by @MrDannyGoodwin appeared first on Search Engine Journal. SEO via Search Engine Journal http://ift.tt/1QNKwvh February 24, 2017 at 03:24AM |
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