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Bad Ads Usage Practices That Can Hurt Your SEO by @AdamHeitzman http://ift.tt/2moRJZY Avoid these bad practices when incorporating ads into your website. If not done properly it could result in SEO issues. The post Bad Ads Usage Practices That Can Hurt Your SEO by @AdamHeitzman appeared first on Search Engine Journal. SEO via Search Engine Journal http://ift.tt/1QNKwvh February 27, 2017 at 09:12PM
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Closing down for a day http://ift.tt/2mFWLh9 Even in today's "always-on" world, sometimes businesses want to take a break. There are times when even their online presence needs to be paused. This blog post covers some of the available options so that a site's search presence isn't affected. Option: Block cart functionalityIf a site only needs to block users from buying things, the simplest approach is to disable that specific functionality. In most cases, shopping cart pages can either be blocked from crawling through the robots.txt file, or blocked from indexing with a robots meta tag. Since search engines either won't see or index that content, you can communicate this to users in an appropriate way. For example, you may disable the link to the cart, add a relevant message, or display an informational page instead of the cart. Option: Always show interstitial or pop-upIf you need to block the whole site from users, be it with a "temporarily unavailable" message, informational page, or popup, the server should return a 503 HTTP result code ("Service Unavailable"). The 503 result code makes sure that Google doesn't index the temporary content that's shown to users. Without the 503 result code, the interstitial would be indexed as your website's content. Googlebot will retry pages that return 503 for up to about a week, before treating it as a permanent error that can result in those pages being dropped from the search results. You can also include a "Retry after" header to indicate how long the site will be unavailable. Blocking a site for longer than a week can have negative effects on the site's search results regardless of the method that you use. Option: Switch whole website offTurning the server off completely is another option. You might also do this if you're physically moving your server to a different data center. For this, have a temporary server available to serve a 503 HTTP result code for all URLs (with an appropriate informational page for users), and switch your DNS to point to that server during that time.
We hope these options cover the common situations where you'd need to disable your website temporarily. If you have any questions, feel free to drop by our webmaster help forums! PS If your business is active locally, make sure to reflect these closures in the opening hours for your local listings too! Posted by John Mueller, Webmaster Trends Analyst, Switzerland SEO via Google Webmaster Central Blog http://ift.tt/1Ul0du6 February 27, 2017 at 08:33PM
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How to Create Content That Keeps Earning Links (Even After You Stop Promoting It) http://ift.tt/2moAuYX Posted by kerryjones Do your link building results look something like this?
Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum to run for months or even years? An example of this is a salary negotiations survey we published last year on Harvard Business Review. The study was picked up by TechCrunch months after we had finished actively promoting it. We didn’t reach out to TechCrunch. Rather, this writer presumably stumbled upon our content while doing research for his article. So what’s the key to long-term links? Content that acts as a source. The goal is to create something that people will find and link to when they’re in need of sources to cite in content they are creating. Writers constantly seek out sources that will back up their claims, strengthen an argument, or provide further context for readers. If your content can serve as a citation, you can be in a good position to earn a lot of passive links. Read on for information about which content types are most likely to satisfy people in need of sources and tips on how to execute these content types yourself. Original research and new dataContent featuring new research can be extremely powerful for building authoritative links via a PR outreach strategy. A lot of the content we create for our clients falls under this category, but not every single link that our client campaigns earn are directly a result of us doing outreach. In many cases, a large number of links to our client research campaigns earn come from what we call syndication. This is what typically plays out when we get a client’s campaign featured on a popular, authoritative site (which is Site A in the following scenario):
So, what does this have to do with long-term link earning? Once the content is strategically seeded on relevant sites using outreach and syndication, it is well-positioned to be found by other publishers. Site A’s content functions as the perfect citation for these additional publishers because it’s the original source of the newsworthy information, establishing it as the authority and thus making it more likely to be linked to. (This is what happened in the TechCrunch example I shared above.) ExamplesIn a recent Experts on the Wire podcast, guest Andy Crestodina talked about the “missing stat.” According to Andy, most industries have “commonly asserted, but rarely supported” statements. These “stats” are begging for someone to conduct research that will confirm or debunk them. (Side note: this particular podcast episode inspired this post – definitely worth a listen!) To find examples of content that uncovers a missing stat in the wild, we can look right here on the Moz blog… Confirming industry assumptions When we did our native advertising versus content marketing study, we went into it with a hypothesis that many fellow marketers would agree with: Content marketing campaigns perform better than native advertising campaigns. This was a missing stat; there hadn’t been any studies done proving or debunking this assumption. Furthermore, there wasn’t any publicly available data about the average number of links acquired for content marketing campaigns. This was a concrete data point a lot of marketers (including us!) wanted to know since it would serve as a performance benchmark. As part of the study, we surveyed 30 content marketing agencies about how many links the average content marketing campaign earned, in addition to other questions related to pricing, client KPIs, and more. After the research was published here on Moz, we did some promotion to get our data featured on Harvard Business Review, Inc, and Marketing Land. This data is still being linked to and shared today without us actively promoting it, such as this mention on SEMRush’s blog and this mention on the Scoop It blog (pictured below). To date, it’s been featured on more than 80 root domains and earned dozens of co-citations. It’s worth noting that this has been about far more than acquiring high-quality links; this research has been extremely effective for driving new business to our agency, which it continues to do to this day. Debunking industry assumptions But research doesn’t always confirm presumptions. For example, Buzzsumo and Moz’s research collaboration examined a million online articles. A key finding of their research: There was no overall correlation between sharing and linking. This debunked a commonly held assumption among marketers that content that gets a lot of shares will earn a lot of links, and vice versa. To date, this post has received an impressive 403 links from 190 root domains (RDs) according to Open Site Explorer. How to use this strategyTo find original research ideas, look at how many backlinks the top results have gotten for terms like:
Then, using the MozBar, evaluate what you see in the top SERPs:
Additionally, seeing what has already succeeded will allow you to determine two very important things: what can be updated and what can be improved upon. This is a great place to launch a brainstorm session for new data acquisition ideas. Industry trend and benchmark reportsSure, this content type overlaps with “New Research and Studies,” but it merits its own section because of its specificity and high potential. If your vertical experiences significant change from one year, quarter, or month to the next, there may be an opportunity to create recurring reports that analyze the state of your industry. This is a great opportunity to engage all different kinds of brands within your industry while also showcasing your authority in the subject. How? People often like to take trends and add their own commentary as to why trends are occurring or how to make the most of a new, popular strategy. That means they’ll often link to your report to provide the context. And there’s an added promotional benefit: Once you begin regularly publishing and promoting this type of content, your industry will anticipate future releases. ExamplesHubSpot’s State of Inbound report, which features survey data from thousands of HubSpot customers, has been published annually for the last eight years. To date, the URL that hosts the report has links from 495 RDs. Content Marketing Institute and MarketingProfs have teamed up for the last seven years to release two annual content marketing benchmark reports. The most recent report on B2B content marketing has earned links from 130 RDs. To gather the data, CMI and MarketingProfs emailed a survey to a sample of marketers from their own email marketing lists as well as a few lists from partner companies. In addition to static reports, you can take this a step further and create something dynamic that is continually updated, like Indeed’s Job Trends Search (171 RDs) which pulls from their internal job listing data. How to use this strategyWhere can you find fresh industry data? Here are a few suggestions: Survey your customers/clientsYou have a whole pool of people who have been involved in your industry, so why not ask them some questions to learn more about their thoughts, needs, fears, and experiences? Talking directly to customers and clients is a great way to cut through speculation and discover exactly what problems they’re facing and the solutions they’re seeking. Survey your industryThere are most likely companies in your industry that aren’t direct competitors but have a wealth of insight to provide to the overall niche. For example, we at Fractl surveyed 1,300 publishers because we wanted to learn more about what they were looking for in content pitches. This knowledge is valuable to any content marketers involved in content promotions (including ourselves!). Ask yourself: What aspect of your industry might need some more clarification, and who can you reach out to for more information? Use your internal company dataThis is often the easiest and most effective option. You probably have a ton of interesting data based on your interactions with customers and clients that would benefit fellow professionals in your industry. Think about these internal data sets you have and consider how you can break it down to reveal trends in your niche while also providing actionable insights to readers. Curated resourcesResearch can be one of the most time-consuming aspects of creating content. If someone has pulled together a substantial amount of information on the topic in one place, it can save anyone else writing about it a lot of time. If you’re willing to put in the work of digging up data and examples, curated resource content may be your key to evergreen link building. Let’s look at a few common applications of this style of content. ExamplesCollections of statistics and facts Don’t have the means to conduct your own research? Combining insightful data points from credible sources into one massive resource is also effective for long-term link attraction, especially if you keep updating your list with fresh data. HubSpot’s marketing statistics list has attracted links from 963 root domains. For someone looking for data points to cite, a list like this can be a gold mine. This comprehensive data collection features their original data plus data from external sources. It’s regularly updated with new data, and there’s even a call-to-action at the end of the list to submit new stats. Your list doesn’t need to be as broad as the HubSpot example, which covers a wide range of marketing topics. A curated list around a more granular topic can work, too, such as this page filled with mobile email statistics (550 RDs). Concrete examples Good writers help readers visualize what they’re writing about. To do this, you need to show concrete evidence of abstract ideas. As my 7th grade English teacher used to tell us: show, don’t tell. By grouping a bunch of relevant examples in a single resource, you can save someone a lot of time when they’re in need of examples to illustrate the points they make in their writing. I can write thousands of words about the idea of 10x content, but without showing examples of what it looks like in action, you’re probably going to have a hard time understanding it. Similarly, the bulk of time it took me to create this post was spent finding concrete examples of the types of content I refer to. The resource below showcases 50 examples of responsive design. Simple in its execution, the content features screenshots of each responsive website and a descriptive paragraph or two. It’s earned links from 184 RDs. Authority Nutrition’s list of 20 high-protein foods has links from 53 RDs. If I’m writing a nutrition article where I mention high-protein foods, linking to this page will save me from researching and listing out a handful of protein-rich foods. How to use this strategyThe first step is to determine what kind of information would be valuable to have all in one place for other professionals in your industry to access. Often times, it’s the same information that would be valuable for you. Here are some ways to brainstorm:
No matter which way you choose to proceed, the time investment can help you garner many links down the line. Beginner contentEvery niche has a learning curve, with various words, concepts, and ideas being foreign to a beginner. Content that teaches noobs the ins and outs of your vertical has long-term linking potential. This type of content is popular for citations because it saves the writer from explaining things in their own words. Instead, they can link to the expert’s explanation. And the best part is you can tap your internal experts to provide great insights that can serve as the foundation for this type of content. Examples101 Content Moz’s Beginner’s Guide to SEO is a master class in how comprehensive beginner-level content becomes a link magnet. Not only does the guide have backlinks from more than 1,700 RDs, it also edges out the home page as the most-trafficked page on the site, according to SEMrush. “What is...?” Beginner content need not be as massive and thorough as the Moz guide to be linkable. It can be as simple as defining an industry term or concept. Moz’s meta description page, which has backlinks from 244 RDs, is a solid example of an authoritative yet simple answer to a “what is?” query. Another example is the first result in Google for the query “what is the Paleo diet,” which has 731 links from 228 RDs. It’s not a 10,000-word academic paper about the paleo diet. Rather, it’s a concise answer to the question. This page has served as an excellent source for anyone writing about the Paleo diet within the last several years. If a lot of adequate top-level, definition-style content already exists about topics related to your vertical, consider creating content around emerging terms and concepts that aren’t yet widely understood, but may soon be more mainstream. The perfect example of this? Creating a definitive explanation about content marketing before the entire world knew what content marketing meant. Case in point: Content Marketing Institute’s “What is Content Marketing?” page has amassed an impressive from 12,462 links from 1,100 root domains. How to use this strategyBuzzsumo recently released a new tool called Bloomberry which scours forums including Reddit and Quora for questions being asked about a keyword. You can search by time period (ex. questions asked within the last 6 months, all-time results, etc.) and filter by source (ex. only see questions asked in Reddit). Use Bloomberry to see what beginner questions are being asked about your keyword/topic. Keyword ideas include:
After doing the search, ask yourself:
Bloomberry is also useful for spotting research opportunities. Within the first few results for “SaaS” I found three potential research ideas. Pro tip: Return to these threads and provide an answer plus link to your content once it’s published. Yes, you still need to promote your contentDon’t mistake this post as a call to stop actively doing outreach and promotion to earn links. Content promotion should serve as the push that gives your content the momentum to continue earning links. After you put in the hard work of getting your content featured on reputable sites with sizable audiences, you have strong potential to organically attract more links. And the more links your content has, the easier it will be for writers and publishers in need of sources to find it. What types of content do you think are best for earning citation links? I’d love to hear what’s worked for you – please share your experiences in the comments below.Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! SEO via SEOmoz Blog https://moz.com/blog February 27, 2017 at 06:13PM
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SearchCap: Google Assistant, local finder test & Bing hospital finder http://ift.tt/2mDTsH2 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, local finder test & Bing hospital finder appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 27, 2017 at 07:00AM
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[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack http://ift.tt/2lgUmZ4 It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services... Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 27, 2017 at 04:52AM Google Assistant to roll out across newer smartphones http://ift.tt/2lMRu9D Google is rolling out the Google Assistant to more devices. The announcement coincides with the Mobile World Congress event in Barcelona, Spain. Currently available on the Pixel smartphone, Android Wear, Google Home and its messaging app Allo, it will soon be available on Android 6.0 and 7.0 devices. Google Assistant is essentially an AI-powered successor to voice search. Google Assistant aspires to be conversational and go beyond simple voice query input and text-to-speech playback. However most users won’t see a dramatic difference between Google Assistant and voice search today. As third party services and transactions (“actions“) are increasingly integrated, Google Assistant experiences could become very different vs conventional search. A recent survey by Stone Temple Consulting found that the majority of users (60 percent) wanted more “direct answers” without having to visit another website. In other words, “answers not links.” This desire/request and Google’s effort to fulfill it will have significant implications for SEO and third party exposure in search results. Google says the rollout will start this week to the US market, followed by UK, Canada, Australia and Germany. More countries and languages will be added “in the coming year.” Virtual assistants are starting to become a critical battleground for Google, Apple, Microsoft and Amazon. We’re likely to see accelerating development of these services as a differentiator for devices that are increasingly hard to differentiate on the basis of hardware alone. About The AuthorGreg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitteror find him at Google+. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 27, 2017 at 03:11AM
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5 ways you can improve your new business’s visibility on Google Maps http://ift.tt/2m31JrB New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing companies. And for brick-and-mortar storefronts, being found on Google Maps is key to driving traffic to the business. Due to the economic explosion in the Plano and Frisco suburbs of Dallas, opening of new local stores is rampant. New commercial developments are being built and filled with shops within a matter of months. This growth also provides the ability to make some interesting Google Map search observations, as comparisons can be made between stores with similar attributes. I’ll take a look at new restaurants located in the map area below. It’s a less-than-one-mile stretch of a busy road running north to south. The east side of Preston Road is substantially built out and has many established businesses and restaurants that have been there for several years. The west side of Preston Road is very new — all five restaurants there opened between summer and fall of 2016, with one more slated to open this spring. As you can see, there is a marked difference in Google Map search results for the established restaurants (on the right) compared to the new restaurants (on the left — yep, you can’t see them except for one red dot). Yet one of those new restaurants is consistently listed in Google Map results for the search term “restaurants” while the other four are not. Below, I compare the online presence of these businesses to figure out why one shows up in results when the others don’t, and I provide five tips on how you can put your brick-and-mortar business on the map even being the new kid on the block. The importance of Google Maps to Local SearchEighty-four percent of consumers perform a search for local businesses. It’s no secret that mobile’s on-the-go capability is key to local search, and nearly a third of all searches performed on mobile devices are related to location. And that number is growing — local search on mobile is growing 50 percent faster than general mobile search. Google controls 95 percen of mobile search market share. Even if you use Safari on your iPhone to search for “coffee shops near me,” Google’s snack pack results and map show up. According to comScore’s 2016 US Mobile App Report, Google Maps overtook the Google Search app for fourth place in number of unique visitors with over 95 million users. It trails only Facebook, Messenger and YouTube in unique visitors. That means appearing in Google map results is critical for local businesses. Local search results in Google automatically pull up with a map in the snack pack, and clicking on the request for more places takes you to a Google map based results page. With 90 percent of purchases still happening offline in stores, showing up in Google Map search results is critical to local businesses being found. The Google Maps problem facing new storefrontsYou type your business name into Google Maps, and a nice red pin shows up marking your business in the right spot, and the knowledge graph with your business profile information and reviews is accurate and complete. That means searches in a local map area that match your business category will list you in results now, right? Not always, especially if you are a new business. There seems to be a perception among SMBs that searches in Google Maps are different than those utilizing the Google search box. It makes sense and is partially true. The intent apparent through a search for restaurants located within a defined geographic area is much more targeted, and thus the results are pared down significantly from a similar search box query that might result in millions of “results.” But the belief that every restaurant on the map will show up on the list of results at some point if you kept scrolling is misplaced. If a user hits the “next” button for more results (PC) or continues scrolling down (mobile), Google Maps often zooms out and leaves the area of original search, instead providing search results from a broader geographic area. So in my restaurant example, some within the map area are omitted from search results in favor of restaurants up to five miles away. What made one new business shine on Google MapsNew businesses have it especially tough. About 50 percent of local search ranking factors are related to third-party recognition and interaction with your business. And because we’re talking local search, broad traditional brand reputation even from national franchise brands has limited or even negligible impact. In fact, of the five new restaurants I’m about to compare, all but one have many other locations, and the one new restaurant that consistently showed up in search results on Google Maps has the second fewest locations. The restaurants I compare are all on the same side of the road (west) within a 1/2 mile of each other and that opened within a five-month period between July and November of 2016. I did not include Menchie’s, a frozen yogurt store. The restaurants are:
Each of these restaurants has claimed their business profile, provides similar information in their knowledge graphs and has a material number of reviews. I was able to rule out the following Google profile factors as influencing ranking or impacting appearance in search results: dining style, restaurant or business category, number of months in business, number of Google reviews, quality of reviews and images included in the profile. Thus, it seems the difference lies in external signals to Google. In a search performed in a map area along a one-mile stretch of Preston Road that includes all five of these restaurants, only Lazy Dog appeared on the map as a red dot or icon in search results. If I zoomed in, the other restaurants eventually would appear, but as orange icons instead of red. Some never showed up until I was practically on top of them in the map. Those restaurants in red icons show up in the list of results that displays when the search is performed (I minimized the list in the above screen shots). Those in orange did not show up on the list. Instead, other more established restaurants, even farther away, appeared as I scrolled down. Each listing contains useful information for making decisions such as food type, rating and reviews, a short description and hours of operation. Thus, showing up in the search result listing is a big advantage. Here’s what made the difference for Lazy Dog Restaurant in appearing on the map and in the list even as a new restaurant. These lessons should apply to any business with a storefront that appears in Google Maps. 1. Claim your third-party listing profiles and make sure the information listed is accurate and completeSometimes it’s easy to forget that Google considers third-party data, even when it has first-hand data from you about your own business. I Googled the restaurant names to see what showed up on their SERP (search engine results page) to find what third-party data Google sees or finds. One of the page one SERP results for Lazy Dog is its TripAdvisor page with 20 reviews. Grub Burger Bar had individual TripAdvisor reviews show up in search results, but not its main TripAdvisor listing. The TripAdvisor listing is unclaimed, even though there are 15 reviews, and Trip Advisor categorizes Grub Burger Bar as a bar and not a restaurant. The one restaurant that performed consistently worst in my tests also had not claimed its Yelp profile, TripAdvisor profile or Community Impact (a local newspaper) profile, all of which showed up on page one of its SERP. Inconsistencies in information or neglecting listings from authoritative sites will hurt the strength of your Google listing. 2. Post frequently on FacebookFacebook is a valuable signal to Google, with each restaurant’s Facebook page appearing on the first page of its respective Google SERP. Since its opening in November 2016, which makes it the newest restaurant on this list, Lazy Dog has posted a picture and a short comment on its location-specific Facebook page promoting a special offer, a dish, a drink, an event or a (usually furry) guest every single day. That kind of fresh content and engagement is a positive online signal to Google of the restaurant’s relevance and potential interest to searchers. The one restaurant that did not have an active Facebook page consistently performed worst in the test searches I conducted. Others had fairly regular posts if sometimes inconsistent in frequency. But my tests showed that as a new business, weekly or even biweekly posts may not help enough. 3. Create location-specific contentOwners of businesses with multiple locations may believe that brand reputation as a whole helps boost search ranking of individual locations. While it might help in other areas, it does not seem to be helpful for local search. A search for Lazy Dog Plano returns results that are almost all specific to the Plano location (with the exception of one other Yelp result). Similar searches on the other restaurants returned noticeably more results on other locations. Thus, make sure that there’s plenty of online content that consistently mentions specific location information. For example, a restaurant can create location-specific content on sites with online menus or third-party ordering platforms. Or better, get local media to write content about your location. 4. Make it easy for local media to write about your businessLazy Dog is the only establishment that has writeups from three well-known Plano media outlets that cover new restaurant openings. One of those writeups is also a more comprehensive article that tells a story and includes many high-quality photos. Writers for media publishers are busy and often appreciate both ideas for content and resources that help make writing fast and easy. Providing content, stories, quotes, interesting facts and pictures in a package that is easy to digest may help get you a better-written and more complete article about your business. 5. Go deep in building your online presenceGoogle searches can reveal whether your location’s online presence is robust or thin. Lazy Dog gets mentions of its Plano location six pages deep in SERPs. And none of them are as insignificant as a three-comment Reddit thread that appears on page one of another restaurant’s SERP. That’s evidence Google had few options in finding relevant information on the business — not what you want. If you look around, you’ll likely find opportunities to be mentioned online, usually for free. There are third-party listings aplenty. Do some searches on your competition and find out where they get mentioned online. Chambers of commerce, local government organizations that support business, community organizations, blogs, coupon sites, industry groups, local guides and publications all often are looking for content. Any mention of your business in content published by these groups will help much more than an expired Reddit thread. ClosingIt’s important for new businesses to get on the map quickly, both figuratively and literally. Most of the restaurants discussed above did a decent job building their online presence, boosting their Google listing and outperforming even some of the more established restaurants on the other side of the road. But they remained relatively obscure on Google Maps, and it is clear that with the right moves and some elbow grease, a strong online presence can be accelerated that will provide immediate returns in Google Map search results. And that superior visibility will serve a new business well in trying to establish itself. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The AuthorWesley Young is the Local Search Association’s Vice President of Public Affairs. He blogs about the industry on the Local Search Insider blog. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 27, 2017 at 02:56AM
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Bing UK now displaying National Health Service data for GP & hospital search queries http://ift.tt/2lgHBxq Searching for nearby GPs and hospitals on Bing UK will surface information pulled from the country's publicly-funded national healthcare system. The post Bing UK now displaying National Health Service data for GP & hospital search queries appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 27, 2017 at 02:22AM Need to get with Google My Business support? Use Twitter! http://ift.tt/2lr0Buf While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!). The post Need to get with Google My Business support? Use Twitter! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 27, 2017 at 12:30AM
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Google local finder tests cards with horizontal scroll for map search results http://ift.tt/2m2oKuJ Google is now testing a new format for their local search results on mobile when bringing up the Google Maps local finder. The new results are not in a vertical list view but rather a horizontal card style view. The card style view requires you swipe the cards horizontally to see more local results. This is different from the natural scroll up and down for the list view. Mike Blumenthal published a GIF of this in action: I am personally not able to replicate this but Google is frequently testing Google Maps and local finder search interfaces. This one is one of the more extreme tests. SEO via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/fN1KYC February 26, 2017 at 11:52PM |
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