China: Case for the Mass Customization of 3D Printed Martial Arts Shoes http://bit.ly/2WlBM9G In ‘Exploration and Analysis Based on Mass Customization Design and Production of Martial Arts Shoes,’ Wuhan University of Science and Technology researchers Peng Hong and Xia Xinqiao explore the dynamics not of mass production, but mass customization—putting the 3D printing spin on manufacturing, and a very interesting one at that as they go further to explain that while mass is usually associated with large amounts of items being made that all look exactly the same, and customization refers to unique and small productions (sometimes just one item), putting the two together could offer a novel ‘combination of two contradictory phenomena.’ True, most consumers hear the word ‘customized’ and think ‘expensive.’ Individuals shopping today though will keep searching for that item with the perfect fit, color, and functionality—whereas as mass customization could save everyone a lot of time and effort and offer great profit to the right manufacturers.
In the US, 25 percent of customers shopping online seek customized shoes. The authors realize the potential for continued customization via 3D printing, and for this study, they explored martial arts shoes as an example, beginning with a look at Puma’s efforts. Puma has long been a proponent of allowing consumers to enjoy customizations, beginning with different colors and different shoelaces, but obviously that’s not too game changing. They went on in 2010 to create ‘Creative Factory,’ allowing customers to customize shoes at the storefront, choosing materials.
Along came Adidas though, with a huge emphasis on customization and the integration of 3D printing into their shoes—from 3D printed athletic shoes produced at scale and lace locks, to 4D shoes launched last year. In terms of the best product and usability, the research team recognizes that martial arts shoes must protect the ankles and skin of the wearer, while also being lightweight and flexible to accommodate the wide range of movement required in what can be a very high-performance sport. The authors discuss the challenges of mass customization as follows:
In overcoming current obstacles to manufacturing customized martial arts shoes, the researchers suggest use of a small foot scanner (by China’s Foot Technology Company) that could be installed in stores to measure feet and then upload data to a cloud database. The customized shoes would then be made in a factory.
Using Adidas’ model for Future Craft 4D sneakers, they realize the potential for better speed, affordability, and quality in product, pointing out that it only takes 20 minutes to make a pair of Future Craft shoes. And with the accompaniment of robotics, turnaround could be exponentially faster—and even more accurate.
What do you think of this news? Let us know your thoughts! Join the discussion of this and other 3D printing topics at 3DPrintBoard.com. [Source / Images: ‘ Exploration and Analysis Based on Mass Customization Design and Production of Martial Arts Shoes’] Printing via 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing https://3dprint.com May 31, 2019 at 03:18AM
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