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9 Incredible Personal Brand Examples You Should Learn From https://ift.tt/37S07rF Elon Musk has one of the most powerful personal brands in the world. Since the time he unveiled his latest product, Cybertruck, his company (Tesla) has booked 713,000+ reservations for it. Where did all that sales come from? Several sources, but a major one of those sources is his personal brand. Elon has over 36 million followers on Twitter — many of whom are die-hard fans; his tweets get over 20,000 to 100,000 likes and retweets. You may not be selling a product as expensive as Elon’s, but there’s a lesson here: personal brands are a goldmine for marketing and sales. So we want to show you 9 examples of personal brands you can learn a few lessons from. But before that, let’s get on the same page on what a personal brand is. What’s a personal brand?Your personal brand is who people know you to be online. Period. It’s the topic they know you for, the personality they see you have, the ideas they associate you with, the industry they know you’re an expert in, and the work they know you do. As we’ve gotten that definition out of the way, let’s dig deeper into the personal brand examples we promised to share. 9 personal brand examples worth learning fromBesides Elon Musk who we mentioned early on, here are nine other awe-inspiring examples of personal brands we’ve seen: 1. Amy PorterfieldAmy Porterfield has built a brand known for online marketing. And she has a specific market: business owners and entrepreneurs. She teaches them how to build highly engaged email lists, create online training courses, and market with ease. Amy has built a 7-figure business out of helping over 250,000 online entrepreneurs. And she’s able to spend quality time with her family while doing it. Or as she puts it: “I discovered how to optimize and automate those efforts so that I would never have to explain to my son Cade why I missed another football game.” What’s there to learn from Amy’s brand? A couple of things:
2. Ramit SethiPersonal finance is a huge, huge industry. And that’s where Ramit Sethi chose to build his personal brand. As the name of his blog implies, I Will Teach You To Be Rich, Ramit shares all his ideas about personal finance, career development, personal development, and many other topics that’ll make his audience get rich. Besides the blog, he also shares highly engaging content on Instagram and Twitter, mostly sharing on personal finance. Here are three key lessons you can learn from Ramit:
3. Huda KattanIn the world of beauty and makeup artists, Huda Kattan is a force to reckon with. She kick-started Huda Beauty in 2010 as a blog and now she has over 45 million followers on Instagram. That’s a lot of influence in one industry. What personal branding lessons can you learn from Huda? Here are two key takeaway from Huda’s personal branding:
4. Neil PatelNeil Patel is widely-known for a topic similar to Amy’s — online marketing. Although he has a broader audience than Amy’s since he does marketing for not only small businesses but also enterprise-level companies. There’s hardly anyone working in the marketing industry today who doesn’t know Neil. While he is a bit controversial, the numbers speak for themselves. With these numbers every month, it’s hard to be in the marketing industry and not have heard about Neil at least once or twice. There’s a lot to learn from Neil’s personal brand but here are a few key lessons:
5. Marie ForleoMarie Forleo is a superwoman. She creates content that inspires people to do what they need to do to achieve success. And she’s built a brand that touches millions of people every month. In her own words: “I’m proud to have created a socially conscious digital empire that touches millions.” Oprah also named her the “Thought leader for the next generation.” Marie’s success sprouted out of her curiosity about the potential of human beings. She wanted to know why some people succeed while others don’t. So she built a career out of creating programs and resources that help people use their full potential to achieve what they want. There’s one key lesson in Marie’s personal brand example: Build your brand not only around a topic you know well but also around what you’re also passionate about. 6. Vera WangVera Wang is 71 years old but somehow she still looks 28: But her age isn’t the reason she’s on this list, her brand is. From her days starting out as a writer for Vogue magazine in the ’90s to when she started her own fashion brand, Vera Wang has built a personal brand that has become a world-known fashion empire. Two major lessons to learn from Vera’s personal branding:
7. Dave GerhardtDave Gerhardt is a talented marketing leader who got his big break from sharing valuable content on LinkedIn — where he’s grown to over 64,000 followers. He led marketing at Drift from 2015 to 2019, where he helped the company create the category of Conversational Marketing, grow from 0 to 8-figures in revenue, and become one of the fastest-growing SaaS companies of all time. And as of the time of this article, he’s the CMO at Privy. There’s a lot to learn from Dave’s personal brand, but here are three major lessons here:
8. Marie KondoAs you’d see in the image above, Marie Kondo is an influential design expert. She’s built her entire brand around “tidiness and joy” — a concept that cleaning is not just about tidiness; it’s about creating a space that sparks joy. Marie has built her entire personal brand on this concept and it’s the message she pushes out all the time. What to learn from Marie Kondo:
9. Seth GodinIf you’ve spent any amount of time in the marketing industry, you’d have heard of Seth Godin at least twice. Seth has spent thirty years of his life working on several different projects, all of which has now led to him being regarded as a prominent marketing leader. Watch one of his educational videos and you’ll get loaded with so much information. But here are three important lessons from him:
Now that you’ve learned a few things from these giants, let’s answer one common question you may be having with personal branding: What is a good personal brand statement?A great personal brand statement is a clear narrative or description of what you do and the people your brand serves. Here a few examples of a personal brand statement? “Facebook Ads for B2B businesses.” “I help manufacturing companies train their content teams.” In the end, what makes a good personal brand statement is clarity in what you do and who you help. ConclusionSo we’ve shown you personal brand examples that can inspire you to go out and build your own empire. But while we’ve shared many takeaways from each example, here are the key lessons you should never forget if you’re looking to build a strong personal brand:
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