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X To Start Smart TV App https://ift.tt/HsWL8AX Moving more fully into the TV/video marketplace, X, formerly Twitter, is starting up a smart TV app, according to a tweet from X CEO Linda Yaccarino, former longtime head of advertising at NBCUniversal. “This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen,” writes Yaccarino. “From the small screen to the big screen X is changing everything. Although the product is still in the development phase, Yaccarino says the X TV app will include: - Trending Video Algorithm, where users can stay updated with popular content. -- AI-Powered Topics, which organize videos by subject for a personalized experience. -- Cross-Device Experience, where users can start watching on one’s mobile phone, and continue on a TV set. advertisement advertisement -- Enhanced Video Search, offering content and improved video search. ---Effortless Casting, where search for favorite videos on the big screen comes from simple casting on mobile devices. -- Wide Availability. Yaccarino says the app will be coming soon to most smart TVs, and adds that she welcomes the X community sharing ideas about the proposed new product. The message also includes a familiar-looking smart TV navigation screen, with one video preview “box” featuring Tucker Carlson’s interview of Vladimir Putin as well as preview video box of the Musk-owned SpaceX rocket launch. Mobile Marketing via MediaPost.com: mobile https://ift.tt/3SkJjGh April 23, 2024 at 03:59PM
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April 2023
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