https://ift.tt/OJSU9Wi
Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With Nielsen https://ift.tt/CmKMIXw Fox's Tubi, the free ad-supported streaming service, is expanding its association with Nielsen -- now adding Nielsen's Digital Ad Ratings. Tubi says this will allow expanded coverage of measurement across more than 25 devices -- including computer, mobile and connected TV (CTV) inventory served on specific devices. The company says it will give advertisers a more comprehensive view of ad performance on Tubi, inclusive of co-viewing. This also includes contextual insights so advertising messaging can align with Tubi’s movies and television titles. Tubi says the deal is a step toward increased streaming abd digital industry coverage as Nielsen looks to launch Nielsen One, a single source, cross-media measurement solution later this year. Fox Corp expects Tubi to reach $1 billion in revenues. MoffettNathanson Research has also projected Tubi will get to the $1 billion mark by 2023. A UBS analysis of Tubi estimates the ad-supported streaming service could reach $700 million in revenue for full-year 2022. At press time, Fox representatives did not disclose to Television News daily what existing Nielsen products or services they currently are using. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/OnwejJ4 April 29, 2022 at 11:48AM
0 Comments
Leave a Reply. |
CategoriesArchives
April 2023
|