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T-Mobile Unveils Massive Owned Ad Inventory Expansion https://ift.tt/D2To5VK In it's first-ever NewFronts presentation, mobile carrier T-Mobile unveiled an expansion of its advertising solutions unit, boosting both digital and brick-and-mortar retail media, mobile app, and CTV inventory. The expansion includes T-Mobile owned-and-operated inventory across its in-store retail media network, as well as more than 20,000 screens via T-Mobile and Metro by T-Mobile retail locations nationwide. The expanded ad inventory supply also includes advertising served to 7 million users vis a vis the carrier's "T Life" app, as well as a partnership with CTV platform Plex. T-Mobile said the aggregate reach across its screens currently is 240 million-plus screens, which can be targeted and served ads vis its "Magenta" ad platform. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/k3nZQ4O April 30, 2024 at 08:58AM
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April 2023
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