Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations https://ift.tt/3wiElaP
Deciding how to approach customers and reach new ones as the industry navigates a post-cookie and post-identity reality isn’t easy. Consider these findings from thousands of consumers in the United States and the United Kingdom. LoopMe’s opt-in GDPR compliant survey, fielded in March 2021, was delivered to 142,976 consumers via their mobile device. The data is based on responses from 2,410 U.S. consumers and 3,395 UK consumers. The study is titled Understanding Consumer Ad Preferences & Online Data Regulations. Consumers do not believe their online data is secure or understand how it is used.
advertisement advertisement UK respondents are somewhat more trusting in regards to the security of their online data with one in two saying they do not believe in their online data being more secure than a year ago, vs. 58% in U.S. It turns out consumers prefer the exchange of ads for free content.
Websites and apps help consumers make their smartest purchasing decisions.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 31, 2021 at 03:38PM
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