Robinhood Records Rising National TV Ad Spend https://ift.tt/2Yt0H9G Robinhood, the retail-based brokerage firm, has seen sharply higher national TV advertising spending year over year. It is also the focus of a high-profile effort by individual investors in combating short-selling around specific stocks, such as GameStop. From January 2020 through January 2021, national TV spending for the brokerage company was $32.3 million, according to iSpot.tv -- almost double its $17.3 million level in the previous year period. Biggest spending networks for Robinhood in the last 30 days: ESPN, CNN, Fox News Channel, TNT and MSNBC. Top spending individual programs were NBA basketball, college football. Top overall program impressions from total Robinhood-bought ad inventory: “CNN Newsroom Live” and MSNBC’s “The 11th hour with Brian Williams.” Over the last 30 days, Robinhood has spent $3.2 million on national TV advertising, according to iSpot.tv. The previous December period it spend $1 million. Buying by individuals, small investors of under-performing entertainment/media companies and other stocks -- in large part on the small-investor friendly Robinhood trading platform -- resulted in dramatically rising stock-market company prices. advertisement advertisement For example, GameStop, the physical store retailer of video games, saw its stock price rise nearly 1,905% since the start of the year; 251% over the last five days. AMC Entertainment, the large U.S. theater chain, has been 632% higher since January 1; 198% over the last five days. Other big gainers: Mobile phone/device companies, Nokia and Blackberry. The list also includes mainstream consumer brands, such as retail store Bed, Bath & Beyond and Koss, a consumer audio/headphone manufacturer. Over the past week or so, individual, small investors on a Reddit forum, WallStreetBets, talked up an effort to push some stock prices dramatically higher -- in part to combat big hedge funds that typically short stocks, firms betting stock prices will go lower. After an initial effort to restrict trading due to an untenable rush of investor buying, at the end of week, Robinhood, and other brokerage firms, opened up limited trading. Some members of Congress have said this unsupported stock market speculation activity has contributed to an unstable stock market, with calls for possible hearings and investigations. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH January 29, 2021 at 12:57PM
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