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Mini Updates Website With Build-Your-Own Experience https://ift.tt/3aN9I3Q
The changes were informed by “extensive” dialogue with both consumers and dealers, according to the automaker, which is an independent brand of the BMW Group. The website’s enhancements include a redesign of key product pages. The site’s online shopping tools were also combined in the new “Shop @ Home” page for an easier research and purchase process at home. The most significant upgrade to the site is the new BYO customization tool. The platform is designed to bring Mini customers together with dealers more quickly and efficiently, and to create a “seamless and highly detail-oriented experience according to customers’ unique Mini preferences,” per the automaker. advertisement advertisement It retains and refines several key features from the previous configuration platform, while adding entirely new features that streamline the experience for prospective customers and make the overall customization process more engaging, simplified and enjoyable, says Rah Mahtani, brand communications manager, Mini USA. “One of the most enjoyable parts of the new car buying process is the ability to virtually create and visualize what your new Mini will look like,” Mahtani says in a release. “In updating our consumer site, we set out to create a whole new Build-Your-Own experience to perfectly match Mini as one of the most famously customizable automotive brands out there.” Key updates to the BYO platform include 360-degree, high-resolution views of Mini exteriors and interiors, value-driven stories about features and options for added context to customers and the option to save and share personalized customizations. Mini USA also plans to make additional enhancements later this year. These enhancements include a micro-configurator that allows customers to compare trim features and exterior color as well as dealer inventory matching, which will allow users to see vehicles in nearby dealer inventory that closely match the selections of their build in real-time as they customize through the BYO steps. The updated Mini USA website is live and the Mini BYO platform is compatible with most web browsers, as well as on mobile devices. It can be accessed at Miniusa.com/build-your-own.html. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH April 28, 2021 at 05:06PM
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April 2023
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