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Learn Influencer Marketing 5 Ways http://ift.tt/2xuoQyf A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the past 20 years with the advent of disciplines like SEO, social media and content marketing, I’d say the momentum around influencer marketing has many of the same characteristics. It’s here, it’s still early and will continue to grow. While working with influencers isn’t all that new, my experience talking about influencer marketing with B2B brands (and many agencies) has taught me that many B2B marketers are not fully aware or confident about where working with influencers fits in their marketing mix. The good news is that we’ve been in the thick of B2B influencer marketing and content marketing for the last 6-7 years. Starting with experiments, we evolved our offering by practicing what we preach and introducing best practices and process to our clients. Today we’re delivering influencer content marketing services to major B2B and B2C brands including SAP, LinkedIn, State Farm and 3M. To learn what we’ve learned, I invite you to check out the following 5 events where I will be talking about influencer marketing from essentially 5 different perspectives. From New York to San Francisco to Milan, there’s something for everyone. Learn Influencer Marketing for Influencer MarketersSept 26: New York Learn B2B Influencer MarketingOct 4: Boston Learn About ABM & Influencer MarketingNov 7: San Francisco Learn About SEO & Influencer MarketingNov 9: Las Vegas Learn About Content & Influencer MarketingNov 15: Milan 5 Steps to Influencer Marketing AwesomeI know it’s possible you might not be able to attend the conferences listed above. So I’ll share a few tips to provide some direction for those just getting started with the idea of incorporating influencer collaboration with their marketing. Broadly, there are some universal truths to influencer marketing where content is the marketable asset produced. Here are 5 worth paying attention to: 1. Be specific. When setting goals for what’s possible, define your topic of influence specifically. Focus topics drive influencer identification as well as influencer content, SEO and social media themes. 2. Be the best answer. Map focus topics to your normal content, SEO, advertising and media relations plans.To be the best answer wherever customers are looking and influenced, it’s more effective if there is continuity of message across channels where buyers discover and consume solutions content. 3. Give to get. Brandividuals that play the game of influence will respond to compensation early, but most niche and brand influencers require romance. Start recruiting through social engagement long before you ask influencers to collaborate. 4. Collaborate to create. Invite influencers to make something together that drives the influencer’s objectives while at the same time, fuels brand objectives. At a minimum, influencer engagement results in content co-creation that can be repurposed by the brand for demand gen programs. Also consider the power of pride. When influencers invest in creating something that makes them look good, they will be inspired to share and help your brand reach new audiences. 5. Measure smart. Inputs, outputs and outcomes of influencers and their communities relative to your content collaboration is essential. When content is part of your influencer collaboration, then you’ll have all the measurement opportunities with any other content marketing program as well. The key is to map KPIs of working with influencers to business goals for your brand. Whether you are in New York for Advertising Week, Boston for Marketing Profs B2B Forum, San Francisco for Dreamforce, Las Vegas for Pubcon or Milan for SMXL, I hope to see you so we can connect and learn from each other about the amazing world of influencer marketing. Do you have proven community management, content and influencer engagement skills? Work with TopRank Marketing! If you are an experienced influencer marketing professional and would like to join a team that is fast tracking growth and working with some amazing brands, then be sure to check out our careers page or contact me directly: lodden at toprankmarketing .dot com. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Learn Influencer Marketing 5 Ways | http://ift.tt/faSbAI The post Learn Influencer Marketing 5 Ways appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI September 25, 2017 at 05:31AM
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