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How Auto Brands like Cars.com Help Consumers Navigate Complex Purchases https://ift.tt/2HYgTc4 Buying a car is one of the biggest and most complex purchase decisions that most consumers make. Automotive brands are using digital tools, such as guided questionnaires and visual search capabilities, in order to help consumers navigate a complicated process and find the right vehicle for their individuated needs and desires. From AI-enabled personalized recs to social media-inspired interfaces, here’s how leading automotive retailers are innovating the car-buying experience to better meet the demands and user-experience expectations of today’s consumers, as detailed in PSFK’s Automotive CX Debrief: Cars.com Matchmaker Le Car USAA x Blippar Enhancing the discovery and purchasing stages is just one way that the car industry is elevating the automotive experience—for innovation at all stages of the customer journey, see PSFK’s in-depth Automotive CX Debrief, available for download now. Buying a car is one of the biggest and most complex purchase decisions that most consumers make. Automotive brands are using digital tools, such as guided questionnaires and visual search capabilities, in order to help consumers navigate a complicated process and find the right vehicle for their individuated needs and desires. From AI-enabled personalized recs to social media-inspired interfaces, here’s how leading automotive retailers are innovating the car-buying experience to better meet the demands and user-experience expectations of today’s consumers, as detailed in PSFK’s Automotive CX Debrief: Mobile Marketing via PSFK http://www.psfk.com/ March 29, 2019 at 05:32AM
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